Kaiten

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Kaiten

Online marketplace
Kaiten

Kaiten is an online marketplace that connects food lovers and food makers. It achieves this objective by helping makers tell the stories behind their craft and setting shortcuts to enjoy their products for food lovers. The task for tubik was to create a solid and flexible identity for the diversity of marketing goals and channels. Also, we worked on UI/UX design for the mobile application to make the marketplace user-friendly, easy-to-use, functional, consistent, and attractive, as well as web design to support and enhance its online presence.

Services
Branding
UI/UX Design
Web Design
App Design
Industries
Food & Beverage
Challenge
To create an identity and interface design that would make the brand recognizable, and at the same time would give enough space for showcasing the food makers’ content.
What we did
  • Built a brand model that appeals to creators and customers
  • Created a solid and flexible identity for the diversity of marketing goals and channels, both digital and traditional
  • Created a unique system of food-based design patterns
  • Developed a photography guide to ensure the content from various creators would fit the brand
  • Designed the mobile app interface that is both functional and artistic
  • Provided design support for not only digital, but also physical branded items such as brochures delivery boxes
Recognition
  • Successful product promotion launch, collaborations with chefs from US and Israel

Kaiten is an online marketplace that connects food lovers and food makers. It achieves this objective by helping makers tell the stories behind their craft and setting shortcuts to enjoy their products for food lovers. The task for tubik was to create a solid and flexible identity for the diversity of marketing goals and channels. Also, we worked on UI/UX design for the mobile application to make the marketplace user-friendly, easy-to-use, functional, consistent, and attractive, as well as web design to support and enhance its online presence.

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Services
Branding
UI/UX Design
Web Design
App Design
Industries
SaaS and Digital products
Fintech
Model
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Challenge
iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.
What we did
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Recognition
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“In Tubik’s team we found a wealth of talent and disciplines that helped us take a lot of raw concepts, photography, and video into a full-fledged brand and digital presence. They helped us develop a brand and visual language that was distinct enough to stand out and represent us, but at the same time was also versatile and let us create many different implementations under one roof. They remain a great partner that evolves with us and our products needs.” — Daniel Shein, CEO/Founder

Crew

Art Direction UI/UX Design Graphic Design Motion Design Copywriting Project Management Brand Strategy Research

Ernest Asanov Ivan Shvindin, Yulia Kobzar Roma Chornyi, Mykyta Litinskiy Andrey Drobovich, Kirill Erokhin Marina Yalanska Olga Syrotkina Olya Zakharyan Natalka Mamchur

Service
Budget in USD
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