Huawei

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Huawei

Icons for EMUI 10
Huawei

In summer 2019, we’ve got an offer from HUAWEI to collaborate on design of basic icon set for the EMUI custom Android user interface. Our task was to redesign 54 icons using clean and simple design language that would meet the general trends and patterns, however, would still be different from the competitors. The main goal was not to come up with something completely different, but to make more of an aesthetic update that would be loved by current Huawei fans and would attract new users.

Services
Branding
Graphic Design
Industries
Challenge
What we did
Recognition

In summer 2019, we’ve got an offer from HUAWEI to collaborate on design of basic icon set for the EMUI custom Android user interface. Our task was to redesign 54 icons using clean and simple design language that would meet the general trends and patterns, however, would still be different from the competitors. The main goal was not to come up with something completely different, but to make more of an aesthetic update that would be loved by current Huawei fans and would attract new users.

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Services
Branding
Graphic Design
Industries
SaaS and Digital products
Fintech
Model
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Challenge
iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.
What we did
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Recognition
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The chosen style direction featured elegant icons based on geometric primitives, minimum of details and decor, and simple color palette limited to only four colors.

Subsequently, we developed the set further by adding smooth gradients given the upper-class feeling which was one of the key criteria for the new style.

The final version keeps the square shape for all icons as well as the reduced radius of the rounded parts. The gradients work harmonically with minimalism and basic geometry as core design priorities.

The outcome of this Icons project has been commercially deployed in HUAWEI flagship smartphones. The first flagship smartphone using these icons is Mate 30, and then, P40.

Huawei

Crew

Art Direction Graphic Design Project Management

Sergey Valiukh Arthur Avakyan Polina Taran

Service
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