Binned_logo_branding_design_case_study_tubik

Case Study: Binned. Brand Identity Design for Cleaning Service.

Branding Case Study Illustration

The first step on the way to success for the company or brand is creating an offer — be it a product, service, community, event or anything else — which somehow satisfies the needs of a target audience. And the next step is to inform the buyers or users about its benefits, and problems it solves.  There’s no way to jump over this step: without recognizable identity, even the excellent products or services risk getting lost in the ocean of their competitors. This is the issue when design can literally blaze a trail to profits with thoughtful and efficient branding.

 

We have already shared case studies with the stories of creating logos and brand identity concepts for RibbetPassfoldSailySwiftyBeaverAndre and Reborn. New story is about brand identity designed for Binned, the US-based cleaning service, supporting cleaner and healthier environment for the local community by washing and deodorizing the trash bins outdoors. This time the task was designed to Tubik designer Arthur Avakyan.

 

Project

 

Create brand identity for trash bin cleaning service based in the US.

 

Process

 

Binned provides a service that cleans and deodorizes outdoor trash cans to promote a healthier environment in local communities. Based on that, detailed description of the service and the brand image which the client wanted to set for the target audience, the designer was assigned to create the logo and a set of branded items which would grow brand awareness.

 

Logo

 

At the stage of the creative search, several directions were tested, including a minimalistic lettemark and also lettermarks showing the initial letter combined with bubbles setting the association with washing and cleaning. Another set of options included elephant mascot to evoke bathing, water, and environmental awareness.

 

B-letter-and-mascot_concepts

Having reviewed the versions, the client tended to choose the logo presented as a lettermark but wanted it performed with original and friendly mood. So, the next stage developed this direction and the designer presented the set of colorful lettermarks applying the shapes of the wave to echo the idea of water splashes and cleaning and various gradients to make the image noticeable and catchy. Various color options for lettermark logos were also tested for visual impact. 

 

Gradient-Bletter-concepts

 

The lettermark design most closely matched the business brand: the final version of “B” was developed as a visually appealing “splash” in watery blues. Also, the client was provided with the combination mark combining lettermark with the entire brand name in a simple yet bold font. These brand identifiers strongly evoke a sense of water, cleanliness, and fun.

 

The client was finally presented with vertical and horizontal variations in color, as well as a monochrome version, for the lettermark design. This approach provided higher flexibility for further marketing needs.

 

Horizontal-final-logo_tubik

Horizontal version

 

vertical_final-logo-tubik-design

Vertical version

 

The monochrome version of the logo is easily recognized and stands out on a variety of backgrounds and surfaces.

 

monochrome_logo_tubik_design

 

Also, the animated variant of the logo was designed by Arthur Avakyan and Andrey Pixy to be applied on the website and in social marketing: the motion smoothly imitated the natural movement of water waves and splashes looking attractive and catchy.

 

binned_logo_animation_tubik

 

After the logo was approved, the next stage of design process was aimed at creating branded ideam supporting general identity.

 

Business cards

 

Business cards and other stationery items designed for the service reflect the minimalist color palette and typography of the brand identity.

 

business_card_tubik_design

 

Hangers

 

The set of hangers were also designed in the same visual concept: their purpose is informing users that it’s time for the bin to be cleaned with the key reasons why. The hangers also featured the funny and cute mascot — yellow bin: it was later used in the promo video for Binned which we will show you in our next case study.

 

door-hanger

 

Vehicle

 

The branding was carried through to the design of other company assets, including the truck livery, which features a bold and easily recognizable brand identity.

binned_car

 

T-shirt

 

The logo standed up well to use on items such as apparel, where the monochrome background of items such as T-shirts allows the brand identity to pop.

 

T-shirt_snapback_tubik_design

 

Brand guidelines

 

The client was provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement. Practice shows that the guidelines play the strategic role for the brand development: all the further contributors to this process will get the clear instruction about correct and wrong ways to use the graphics created for this brand. The document included several sections and informed about the idea which became the basis of a logo, its structure and specifications, color and monochrome versions which could be used for different purposes. Also, it showed examples of incorrect usage in order to avoid poor visual performance. In addition, all the branded items created for this projects were included into the guidelines and described in detail.

guidelines_branding_tubik_design

 

To share the details about this project with our readers and clients, we added a new interactive case study in our portfolio.

 

binned_identity_case_study_tubik

 

If you want to know more about creative stages of the design process for logos, welcome to read our free e-book «Logo Design». Don’t miss the updates here, new case studies on branding, web and mobile design are coming soon!


Welcome to see designs by Tubik Studio on Dribbble and Behance

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