Tag Archives: animation

Articles about motion design for websites and mobile applications, interface animation, creating promo videos and cartoons, tools and tips for designers.

UI animation mobile interfaces tubik blog

Motion for Mobile. 20 Creative Concepts of UI Animation.

A lot of trends have stepped aside but motion keeps its top positions in the domain of user experience for mobile and web. Animation has become an essential part of the effective user interfaces making them more interactive, fun and user-friendly.

 

Tubik designers know how helpful the well-crafted animation can be for usability of digital products, especially for mobile applications. Adding to diverse design ideas and practical examples shown on our blog before, today a fresh set of concepts with sophisticated UI animations is ready for your attention. Let’s take a look at them.

 

Vegan Recipe App

 

vegan_recipe_app_ui_animation_tubik

 

This is a concept of Vegan Recipe app enabling to choose the dishes based on vegetarian principles and add the necessary ingredients to the shopping list. Here you can see the basic set of interactions including choice of recipes with the horizontal swipe. When users tap on the specific recipe, they can see the detailed information on its ingredients and nutrition. The tab bar includes simple icons helping to navigate in the app.

 

Tasty Burger App

 

burger_app_ui_animation_tubik

 

Another food concept is fresh and juicy Tasty Burger App allowing users to order a traditional burger from the menu or customizing any option for themselves adding or removing the ingredients. The item screen is focused on the high-quality photo of the chosen burger making users want it even more. The ingredients are displayed at the bottom of the screen so users can add or remove them without efforts since it’s one of the easiest tap areas to reach. And finally a yellow CTA button “Add to Cart” helps to complete the purchase.

 

The menu screen includes brand name on the top to increase recognizability. Users can apply filters for the fast search or pick an item from “special offers”. All the UI elements in menu screen are structured due to the sufficient visual hierarchy allowing users to interact with the app.

 

Mobile Game App

 

mobile_game_interactions_tubik

 

This is the animated concept showing interactions for a mobile game Chicken Attack. It allows players to create their own networks via the set of random matches which can be skipped or added. The triadic color scheme makes UI look more playful and funny flat illustrations of chickens bring the positive emotions. The animation shows how an egg breaks and one more chicken, presenting a player, joins a team. This way the basic operation of adding a player becomes lively and gets a strong association with the theme of the game.

 

Business Card App

 

business_card_app_animation_tubik

 

Here’s the UI concept of Business Card App, an application for creating, keeping and sending contact data in a form of virtual business cards. For users working at multiple positions, it may save a set of cards as you can see in the animation. Cards in the user’s set appear by dragging the first one down.

 

Watering Tracker App

 

watering_tracker_app_ui_tubik

 

watering_tracker_app_interactions_tubik

 

Here are two screens presenting some interactions for a watering tracker. It reminds users to water the plants as well as tracking the watering stats for every plant. When users accomplished watering they push a custom button with water drops and it changes into a check sign. In addition, there is the information showing when a plant needs to be watered next time, so when people confirm watering it changes the data immediately.

 

The second screen presents a feature of adding a new plant to the list. Users can take a photo of a plant and the app automatically defines what it is and how it should be watered.

 

Photo App

 

tubik_photo_app

 

Here’s a UI concept for a photo app. It’s a social network which allows photographers to present their portfolios elegantly and connect to the world. The current view shows a profile screen with a photo gallery. Users can see view photos with a swipe and tap to open the full-sized versions.

 

Homey App

 

homey_app_interactions_tubik

 

It is the UI concept for Homey, the app enabling users to apply the functionality of smart home in their dwellings. The featured screens show that users can choose the room and see the basic data about them like temperature, humidity, and energy consumption. Also, people can tune the settings and see the expenses as well as turn saving mode and security of different levels. All the interactions are animated with the use of colors which looks especially deep on the dark background.

 

Loading Motion for iPhone X

 

loading_animation_iphonex_tubik

 

Here’s a concept of a content loading animation shown in the status bar of iPhone X. When users drag it down the rainbow animation appears. This is a bright way to decrease the tense of waiting and entertain users for a moment.

 

Balance App

 

balance_app_interactions_tubik_design

 

This is a concept of the Balance App, a mobile application for tracking finances. It helps users to check the balance of their bank cards easily, check the expenses along particular categories and keep updated how much money left to the limits set by the user. The designer has chosen the green color as the basis as it is often associated with safety, confidence, and growth. The smooth animation demonstrates the transition from one screen to another.

 

Travel Brightly App

 

travel_app_interactions_tubik_animation

 

This is a user interface concept for Travel Brightly App. It’s a mobile application providing information about various destinations around the world. The app collects various offers on accommodation and tickets to them and enables users to share their reviews. The feature making the app really special is bright custom illustrations for every presented place. Graphics are followed with names of cities and both demonstrate the animation when users choose a city.

 

Mobile Menu Interactions

 

menu_interactions_ui_animation_tubik

 

Here’s the concept presenting interactions with the menu of categories for a simple app enabling a user to collect and track all kinds of daily activities.Contrast colors and bold typography also contribute much to making navigation clear and intuitive. Smooth motion supports usability and elegance of interactions.

 

Learn Chinese App

 

learn_chinese_app_interactions_tubik

 

This is a UI concept of Learn Chinese application presenting the cards to learn Chinese characters and pronunciation. One side of a card shows the user a character and the other side allows for seeing its transliteration and translation as well as enables to hear it. Users can save the cards, mark them studied or non-studied and learn various thematic collections. The interesting motion makes learning process brighter and more interactive.

 

Book Swap App

 

book swap app interaction design

 

Here’s a UI concept of a book swapping application. It organizes the books by cards: each book card has a unique design that matches its cover. The animated concept shows the interactions with the feed showing books and their owners, and also the card of two books to be swapped. Moreover, the animation can be seen in the smallest details including CTA button “Swap” with moving arrows.

 

WineYard App

 

UI animation wine app

 

This is WineYard, the application enabling users to learn about different kinds of wine, get tips on serving them and food to combine with. Also, the app gives information where the chosen wine can be bought based on user’s location. When users push “View more”, the full data about an item appears in a smooth motion while other UI elements such as a photo and title fade away.

 

Cinema App

 

cinema app interaction ui animation

 

This is a UI design concept of a mobile application for the cinema chain. The first screen features interactions with the home screen showing the list of films. Films are presented via posters placed closely to each other so that users could see more options at once. Tapping on a poster people go to a screen of the particular film with all the necessary details.

 

The second screen shows the flow of choosing and booking the seat. Picking up a particular showing, users can see the available seats, pick the ones they like and book them, paying right from the app.

 

Music News App

 

music_news_app_animation_tubik

 

This is a creative concept for Music News App helping collects lyrics, news and quizzes about music all in one place. UI is presented via a bright color scheme and custom illustrations which make an app look original. The background of a home page applies geometric shapes which change their place and colors when users swipe through the screen.

 

NGIN App

 

car app interface

 

NGIN is the conceptual application for smart car control. The app automates the process of regular data collection informing users about the technical state of the vehicle and conditions of its exploitation. The presented screen gives the user basic current stats like average speed, distance, fuel consumption and useful notifications. The animation shows the interactions with the graph curve of the speed for the chosen period and the notification which features glitch effect to add a bit of fun and support the general stylistic concept.

 

Home Budget App

 

home budget web interface

 

home budget interface animation

 

Home Budget application allows users to manage their expenses and incomes, creating the extended database for tracking financial flows and changes getting comprehensive stats. The animation makes interactions and navigation more intuitive despite a significant amount of data.

 

The second concept shows interaction with the feed of financial operations for the current day and the hamburger menu.

 

Food App

 

recipe card UI animation

 

This is a mobile application providing users with database of recipes. It helps to find recipes on the basis of the supplies users currently have at home or create a shopping list to buy ingredients that are missing. The concept shows the process of interactions with recipe cards. Users can choose the right card with a side swipe. Unobtrusive and elegant animation during the first interaction can prompt about the additional functionality that is hidden under the card and available on swipe down. For this project, designers offered several variants of the layout and motion — check them in a case study.


As you can see, animation can become an effective solution for various problems in user interface design. Well-crafted motion components can improve the navigation and make the interactive process even more user-friendly.

 

Recommended reading

 

UI Animation: Eye-Pleasing, Problem-Solving.

Creative Motion: 12 Concepts of Interface Animation.

UI in Action. 15 Animated Design Concepts of Mobile UI.

Animated Interactions. Motion on Purpose.

UI Animation. Microinteraction for Macroresult.

Interface Animation. The Force of Motion.

Case Study: Toonie. UI Animation Development.


Welcome to see the designs by Tubik on Dribbble and Behance

ui desing interface food app recipe list

UI Experiments: Options for Recipe Cards in a Food App

Good food is good mood — for most people that has been true for decades and centuries. Taking up the big part of human time and activity, no wonder food became one of the hot topics in tech progress. There is a whole bunch of mobile and web interfaces solving a diversity of problems connected with food: websites and applications for cafes and restaurants, recipe apps and social networks, food ordering and food delivery apps. Whatever is the goal behind UI design for a food app, that’s cool when it’s not only helpful but also delicious and attractive.

 

Earlier we have already shared numerous ideas on interface design for this theme. Today let us present a fresh food app design case study, this time concentrated on several recipe card concepts. In this project, Tubik designers Anton Morozov, Ernest Asanov and Vlad Taran took a chance of UI experiments and analysis for a variety of approaches to content and navigation of recipe cards.

 

information architecture for designers

 

Project

 

UI design of a mobile application on cooking and recipes

 

Introduction

 

In general terms, the designers got the task to design a food app for users who love cooking. It included the recipe database which was constantly updated. Also, the application had a supplies manager. To make UX more extended, it allowed users to find the recipes on the basis of the supplies they currently had at home or create a shopping list to buy ingredients that were missing.

 

According to the brief which presented the client’s preferences, the food app design had to include the following functionality.
 

Required Features
 

1. Search bar
2. Filter button (Information about the number of results and applied filters)
3. Recipe cards (Recipe picture + Title)

 
Optional Ideas
 

• Ratio of ingredients you have to the total number the recipe requires
• Cook time
• Calories
• X button to hide that recipe and show fewer recipes like that
• Add to shopping list button
• Like / save button
• Recipe author and his/her profile picture
• Review score
• Favorite count
• Main ingredients
• Share
• Direct link to view the recipe source
• Consider what type of layout for the recipe feed will work best, grid vs single column.

 

Problem

 

The client provided the team with a lot of information and ideas on the main screen. The designers had to analyze and prioritize all the points, as there was a high risk of overloading the screen. On the basis of research and analysis, the user scenarios were created to determine which information about the meal in the recipe is found the most important.

 

Solutions exploration: benefits and pitfalls

 

The designers worked out several options for recipe cards presentation which would effectively present the core data on the limited space of a mobile screen. Considering that the recipe card presented the key element of interaction in this app, the final decision had to be grounded on the balance of logic and emotion, effective navigation and aesthetic satisfaction. Having tried different directions, the designers defined three various options of content and controls placement in the layout.  Among them, the creative team had to choose the variant corresponding to target audience expectations. Here are the options.

 

а) Recipes shown as a list

 

Benefits: more content can be shown on the screen.

Pitfalls: the photo content looks too small.

 

ui desing interface food app recipe list
 

 

b) Recipes shown as cards (like Pinterest)

 

Benefits: the dynamic height of the cards allows for placing photos of any layout metrics and headlines of any length

 

Pitfalls: the column for notes and additional elements is too narrow. Card manipulations such as adding ingredients into the shopping list, hiding the similar recipes and sharing the recipes to social networks led to applying the long press/force touch which was not the most obvious solutions for users.

 

recipe card UI design food app
 

 

c) Big recipe cards

 

Benefits: photo content attracts maximum attention
 

Pitfalls: the screen features only one recipe, the additional functionality still isn’t obvious for users.

 

recipe card UI animation

 

Final solution

 

The creative team preferred the emotional variant. Coming out to the market, the product has to be ultimately attractive. That will enable to collect the feedback and analytics data which can be used as a basis for the next stage of the creative search for solutions enhancing user experience. Unobtrusive and elegant animation during the first interaction will prompt about the additional functionality that is hidden under the card and available on swipe down.

 

Additional details: filters placement

 

The filter panel allows a user to sort out the list of recipes. The user can apply pre-sets: for example the preset “cook” shows only the recipes based on the ingredients currently available for the user. Also, the filters can be manually customized. The panel is placed in the bottom part of the screen to add more convenience to the operations with the app by one hand.

 

recipe card animation tubik

 

Bottom line

 

In Apple, they say: “…the first thing we ask is what do we want people to feel?” Not everyone considers the issues connected to users’ feelings and emotions before they start creating a new digital product. Today most designers strive for functionality. However, when people’s feelings and emotions become a priority, the product gets the features and details which let the users love it.

 

Recommended reading

 

If you are interested to see more practical case studies with creative flows for UI/UX design, here is the set of them.

 

Watering Tracker. UI for Home Needs.

Home Budget App. UI for Finance.

Night in Berlin. UI for Event App.

Big City Guide. Landing Page Design.

Vinny’s Bakery. UI Design for E-Commerce.

Upper App. UI Design for To-Do List.

Health Care App. UI for Doctors.

Wedding Planner. UI Design Concept.

Toonie Alarm. Mobile App UI Design.

SwiftyBeaver. UX/UI Design for a Mac Application.


Welcome to see designs by Tubik on Dribbble and Behance

design review tubik studio

Tubik 2017. Bright Year in a Big Review.

Full of productive work and a wide variety of creative challenges, the year 2017 is almost over. For Tubik it was dynamic, bright, rich in meetings, shots, interesting projects and non-stop professional growth. The company got bigger, more experienced and diverse. And again, we start the new stage of our workflow remembering the most significant points of what has already been done, so today won’t be an exception. Let’s take a moment to turn back for a while and remember some outstanding things that marked the year 2017 for our team.

 

Keeping our active position on Dribbble, we published over 120 shots. Welcome to look through the set of top positions in the categories of UI/UX design, animation, branding and illustration. Following the links, you will be able to see all their detailed descriptions and full-size attachments.

 

Top Ten UI shots

 

bright vibe calendar UI design tubik

Bright Vibe Calendar

 

financial_service_website_tubik

Financial Service Website

 

dating_app_landing_page_tubik

Dating App Landing Page

 

design agency landing page

Digital Agency Landing Page

 

web ui design city guide

Big City Guide

 

home budget app mobile interface

Home Budget App

 

bikers website blog

StarDust Biker Website

 

underwater world encyclopedia design tubik

Underwater World Encyclopedia

 

music streaming app design

BeatSync Music Streaming App

 

Homey app smart home UI

Homey App

 

Top Twenty Animated shots

 

watering_tracker_app_ui_tubik

Watering Tracker App

 

jewellery ecommerce app

Jewellery E-commerce App

 

loading_animation_iphonex_tubik

Loading Animation for iPhoneX

 

home budget web interface

Home Budget Dashboard Animation

 

burger_app_ui_animation_tubik

Tasty Burger App

 

californication_bus_animation_tubik

Californication Bus Animation

 

dance academy landing page animation

Dance Academy Landing Page

 

cinema app interaction UI

Cinema App

 

upper_app_ui_design_tubik_studio

Upper App

 

Upper App Animation

Upper App Landing Animation

 

business_card_app_animation_tubik

Business Card App

 

gourmet_website_interactions_tubik

The Gourmet Website

 

bookshop website animation

Bookshop Website

 

car app interface

Car Stats Animation

 

mood messenger landing page

Mood Messenger Landing Page

 

Animated stickers mood messenger design tubik

Animated Stickers for Mood Messenger

 

navigation_in_ui_animation_tubik

Navigation in UI

 

mobile_game_interactions_tubik

Mobile Game Interactions

 

tubik_photo_app

Photo App Interactions

 

menu_interactions_ui_animation_tubik

Menu Interactions Concept

 

Top Ten Illustration shots

 

design_party_graphic_design_tubik

Design Party

 

star_wars_stickers_fanart_tubik

Star Wars Fan Art Stickers

 

creative_ux_design_illustration_tubik

Creative UX

 

halloween_pumpkin_animation_tubik

Creative Pumpkin

 

opera video animation case study

Opera Video: Summer Heat Illustration

 

illustration_design_in_progress_tubik

Design in Progress

 

add_color_illustration_tubik

Add the Color

 

building_ui_illustration_tubik

Building UI

 

business_graphic_design_tubik

Business Teamwork

 

golden_ratio_ui_design_illustration_tubik

Golden Ratio in UI Design

 

Top Five Branding Shots

 

binned logo animation design

Binned Logo Animation

 

logo_animation_tubik_design

Whizzly Logo Animation

 

brand identity design case study

Reborn Business Cards

 

lunnscape_branding_case_study_tubik

LunnScape Branding

 

forcecop_logo_design_tubik

ForceCop Logo

 

Top 5 tubik.arts shots

 

tubik_arts_character_animation_hagrid

Character Animation: Rubeus Hagrid

 

tubik_arts_flickids_pirates_character_animation

Character Animation: Flickids Pirates

 

tubik_arts_orks_vs_aliens_nagari_cg_design

Character Design: Sorceress Nagari

 

tubik_arts_orks_vs_aliens_nazmordul_illustration

Character Design: Orc Nazmordul

 

tubik_arts_thorin_character_illustration

Character Design: Thorin Oakenshield

 

Top Ten Articles in Tubik Blog

 

The year melting away has been really fruitful for Tubik Blog: we shared around 100 articles and case studies with our readers and subscribers. Here’s the top ten of them (the extended list of the most popular articles can be found here).

 

Psychology in Design. Principles Helping to Understand Users: the post about general principles of psychology which can help designers know users better and create user-friendly web and mobile interfaces.

 

Best Practices for Website Header Design: the set of insights on the definition, structure, and composition of a website header as a strategic part of the website with a variety of examples and approaches.

 

UI/UX Design Glossary. Navigation Elements: another set of UI/UX Design Glossary, explaining terms in the field of user interface design. Focused on navigation elements: buttons, menus, switches, icons etc.

 

Color Theory: Brief Guide For Designers: the article concentrated on the basics of color theory and color combinations in design. Learn more about the color wheel, RGB, CMYK and models of color harmony.

 

Color in Design: Influence on Users’ Actions: considerations devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.

 

Mobile UI Design: 15 Basic Types of Screens: mobile applications evolve with user’s needs offering new functionality, still, there are screens common for many apps and they are the focus of this article.

 

Gestalt Theory for Efficient UX: Principle of Similarity: the article considering Gestalt theory application in interface design: this time it’s focused on similarity principle of effective content grouping in UI.

 

Gestalt Theory for UX Design: Principle of Proximity: the second post in the series devoted to applying Gestalt principles in design of user-friendly web and mobile interfaces, today about the principle of proximity.

 

How Human Memory Works: Tips for UX Designers: insights into the ways human memory works and the factors of its influence on UX design solutions for websites and mobile apps.

 

Information Architecture. Basics for Designers: the article providing insights into the basics of information architecture for designers and setting the link between IA, UX and UI for websites and applications.

 

most popular design articles in tubik blog

 

Top Six Tubik News

 

Upper App Launch

 

At the beginning of 2017, following the successful launch of Toonie Alarm, Tubik team we rolled out another iOS application for everyday use called Upper App. It is a simple and elegant to-do list designed in minimalistic manned and aimed at easy task tracking. The application got itself the App of the Day on Product Hunt and once again allowed us to go through all the process from the initial idea of the product to branding, design, development and marketing of our own product. No doubt, this kind of experience was highly helpful for our work on outsourcing project.

 

upper app UI design case study

 

tubik.arts launch

 

One more big news was establishing tubik.arts department focused on creating CG, characters and environment for various games, book illustrations and complex motion design.

 

tubik_arts_cg_orc_nazmordul_animation

 

Behance Portfolio Reviews

 

In 2017 Tubik hosted Behance Portfolio Reviews events twice in Dnipro, Ukraine. These creative meetups let the local design community get one more platform for communication on professional issues and allowed novice designers to get useful tips and recommendations from experts.

 

behance portfolio reviews

behance portfolio reviews dnipro

behance portfolio reviews dnipro tubik

 

Full Cycle for Product Creation

 

This year our team has grown to add not only the designers but also web and mobile developers, therefore the range of services which we can offer to our clients has broadened significantly. At the moment we are able to accomplish the creation of any digital product from scratch. Research, branding, graphic design, UI/UX design, motion design and video production, iOS, front-end and back-end development as well as copywriting for slogans and brand names — in 2017 we successfully dealt with all those positions and even more custom ones.

 

Tubik Academy

 

The year has also been marked with the first group of UI/UX designers who have completed the intensive course of UI/UX design in Tubik Academy — and two of them are already going through their internship in the studio.

 

tubik academy ui ux designers

 

Problem-Solving Web Design — Free Ebook

 

In 2017 we shared one more issue of Tubik Magazine: a free ebook Problem-Solving Web Design devoted to design of user-friendly and goal-oriented websites and landing pages.

 

problem solving web design free book

 

Bright moments of work, rest and creative search were traditionally shared with our followers on studio Instagram page. And as usual, we also didn’t miss the chance to share our ideas, news, tips and experience via Medium and Quora at which we got the positions of top writers in the domains devoted to design. Also, we kept everyone updated with studio news via TwitterFacebookTumblr and Flipboard.

 

new year tubik studio team

 

Even this quite concise review makes obvious that 2017 was full of everything for us. And we are ready for new challenges, perspectives and projects which will definitely open many new unforgettable creative pages.

Warm greetings for everyone from the Tubik team, we wish you the amazing and successful year 2018!


Welcome to read the Review of Popular Interface Design Trends in 2017

video design animation tubik

Step by Step Guide to Custom Promo Video Design.

We are living in the times when information is absorbed faster and faster via numerous ways and sources. Videos of all kinds are increasing their popularity in many spheres including education and entertainment. Surely, one of the fields where video production is rapidly growing its presence is marketing with the aim of promoting and selling products and services. It’s not surprising as videos are often faster and more expressive than other ways of sending the message to the potential buyers or customers. So, creative teams accept the challenges of making original video content which is not so easy under the conditions of tight competition and tons of already produced commercials and promos.

 

Watching a short promo video on web or TV, most viewers don’t even imagine how much time and effort those short seconds of animation take from their creators. In the vast majority of cases, the visual part of the video is made by the team of illustrators and motion designers. Today we would like to show you the creative flow of the design process we have for this kind of projects as well as answer the questions frequently asked by the clients who need the custom design of a promo video.

 

Types and benefits of promo videos

 

In one of our previous articles devoted to design of promo videos for websites, we have given a classification. Let’s just briefly review the frequently used types:

introduction video usually gives the first insights about the company, product, or brand and shows what benefits the users can get

product presentation videos gives details about product’s features and advantages, informs about special steps of interactions and shows the problem-solving potential of the product

landing page videos strengthening the message driving users to a particular call-to-action offered on the page

video testimonials showing the reasons and signs of trust and loyalty to the company, brand or product

entertaining and educational videos rising emotional appeal and often presenting the material for viral marketing.

 

All the mentioned types can serve efficiently for marketing goals and increase brand awareness. A creative and catchy video is a good way of attracting customers’ attention and the proven method of informing them quickly and brightly. A video activates several channels of perception — audio, visual, sound — simultaneously and usually do it in a way of telling a story. All the mentioned combination of factors tend to make the presentation strong and memorable especially if based on high-quality graphic design and animation. People are daily overloaded with tons of information of all kinds, so most of them aren’t ready to devote much time learning about products or services, especially the new ones. In these conditions, video can become the way of communication which is dynamic, informative and attractive.

 

No doubt, technically design any sort of video is the complex multi-level process in terms of design. Promotional video adds its own specific aspects being focused on the particular business goals.

 

opera video graphic design case study tubik

 

Creative stages of video production

 

Generally, the process of video production includes the following steps:

research stage: target audience and market research

pre-production stage: script writing and storyboarding

production stage: creating the graphic assets and animation

post-production stage: video editing, adding sounds, music and voice-over etc.

 

Pre-production

 

Being a full-stack design team, Tubik is usually involved in the process at pre-production stage which means that the creative flow starts from discussing a video script we get from the client. Obviously, the most effective scripts are the ones based on the preliminary market research learning what kind of promos are used by the competitors on the market. Another important factor of making the idea behind the video appealing is the definition of the target audience. To make the final promo attractive and interesting, designers need to know who are its potential viewers, their age, preferences, and goals. So, if this information is not provided by default in the project brief, designers have to be ready to ask for all the missing data while the clients would better consider all these aspects beforehand.

 

Script and voice-over

 

The scripts for the future videos come to us in different forms: some of them are really basic, containing preferred timing of the video, general description of the scenes and their sequence while the others present the documentation with the full scenario of the scenes and even the audio with its voice-over. Is that essential to present the audio before the graphics for the video start to be done? Well, it really helps. Having the ready-made voice over, motion designer can achieve the best synchronization of the footage with the sound right from the start of the production process. 

 

As a tip for clients who are considering custom video design for their business projects, we would recommend ordering voice-over from professional voice-actors aka specialist voice talents. Be careful choosing the voice as it should correspond to the offer and mood of the video, all the words should be legible and the tone would better correspond to the preferences of the target audience. The same could be said about the music if the promo doesn’t apply speech: sound and imagery should harmonically support and strengthen each other instead of living their own lives. That is why if needed our team is always ready to take part in the process of choice and recommend possible types of voices or background music which could work well for the created type and style of the video. 

 

Is it possible to start working on the promo video before the voice-over or soundtrack is ready? Certainly, yes. However, the client should be ready that the additional time will be needed for alterations and editing combining the sound with the already created footage which wasn’t based on the given sound initially. This is really the matter of seconds when all movements and sounds have to feel like clockwork.

 

tubik studio teamwork designers managers

 

Storyboard

 

The other part of pre-production stage is fully done on the design team side: it’s a creation of a storyboard for a future short video. Storyboard is the set of organized graphic assets: these are the illustrations arranged in the sequence of their flow for the video. This technique is not a new thing: its early version is said to be invented by the Walt Disney Animation Studio in the 1930s and has been adopted by many animation studios around the world. Storyboard visualizes storytelling and gives the better idea on the flow of the video. It allows design team and the client to discuss the details about the visual part and the sequence of scenes before motion designer starts the actual animation. Depending on the requirements and urgency of the project, images applied for the storyboard can feature various level of fidelity, from simple sketches to sophisticated and detailed illustrations.

 

At this stage it’s vital to set a constructive dialogue between the design team and the client: every single image in the storyboard should be discussed and approved in terms of general idea and goals set for the video. This type of design has many specific features and motion designers have to be ready to explain them: it can happen that clients express ideas and wishes which technically can overload the footage or look bad in the limited timing. Getting deeper into the goals and results which the client expects, designers look for the optimal solutions which will make the video both good-looking and effective.

 

storyboard video design tubik

 

Sometimes the clients come with only the basic understanding of what they want to get not having strong visual preferences. In this case, moodboards compiled by motion designers can give the client a variety of possible styles and flows to feel better what they want to see. 

 

Production

 

When the storyboard is all agreed upon and every illustration in the footage is accomplished hi-res according to the approved style, graphic designers polish all the details and prepare all the necessary assets for the motion design stage. At the moment, the software used for these types of work here in Tubik is Adobe After Effects, so motion designer can work on some elements by himself on the basis of the existing functionality of the tool and without additional effort from the graphic designer side. However, most of the assets are prepared by illustrators and altered in the process if necessary: when it comes to motion, sometimes even slight changes measured in millimeters can have a big impact on the result. That is another advantage of our having graphic and motion designers in one team as they work together on all the details and assets and can consult with each other any moment it’s needed. It makes the workflow dynamic and productive enabling the client to get the video without wasting time on trying to bring several teams together.

 

After the animation of all the shots is done, it’s thoroughly checked along the required timing and harmonic combination with the voice-over. The final version of the video is then delivered to the client to be transferred to the professional sound designer — this service isn’t provided by our team. 

 

animation video production tubik

 

Case Studies

 

Here is the set of short promo videos designed by Tubik team: to check more about the project, follow the links.

 

Promo video for PassFold project

 

Year-in-review video for Opera

 

Promo video animated for Binned

The described creative flow is used here in the studio for not only promotional videos but also for educational videos and cartoons for various purposes. Productive work and effective result are always based on thorough research and tight collaboration with the client to satisfy the viewers and support the business goals at the same time.


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opera video graphic design case study tubik

Design for Web: Promotional Video. Benefits and Pitfalls.

A video is an effective marketing tool which never gets old. People got used to watching video adverts on TV since the beginning of the past century. Now is an era of the Internet and a big part of the marketing and advertising is concentrated on the web. Internet users are in love with videos and joyfully spend hours watching them. Marketing community couldn’t ignore such an opportunity and many companies already use a promotional video as a creative and effective way of product marketing. In this article, we’ll dive deeper into details of custom promotional videos covering their essence and profitability.

 

What’s a promotional video?

 

Don’t want to sound obvious still there is no better explanation than to define a promo video as the one created to promote a company or its product. This type of videos is made that way so it could encourage people to buy a certain product or use the services of a company. They are usually small catchy videos showing all facets of a promoted object in the best way to prove people it’s worth of their time and money. Since promotional videos are popular and widely-used, everyone tries to find ways to make their videos original and creative. That’s why designers offer businesses promo videos created in different styles which stand out among thousands of the others because they are unique and catchy.

 

Animation case study by Tubik Studio

 

Types of promo video

 

Promo videos can serve many business purposes so there are different types each created to achieve certain objectives. For example, one of the most commonly used types of promotional videos is an introduction video. Their aim is to tell people about a business, its offers and reasons why someone should care about it. An intro promo video works best for startups willing to present themselves and interest their potential clients. This type of video needs to be informative still short and entertaining so that it could catch viewer’s attention.

 

Next type having popularity among companies is a product presentation video. Many businesses are looking for creative ways to tell about their products and a custom promo video is a trending tool now. The video can shortly present product features and tell about its value for users. Another type combines features of the two previous. These are landing page videos which aim at driving users to take expected actions such as purchasing or signing up. They usually are meant to present some unique offers which people can get by taking certain action like leaving contacts or else.

 

To gain people’s trust, companies often share the testimonials from the satisfied clients on their websites. Video testimonials are an effective way to show that a company is trustworthy and can bring values. One more approach to product promoting is short entertaining videos. This type usually doesn’t seem like promo videos because it isn’t centered on a product or a company. The videos are meant to catch people on the emotional level by showing funny, heart-moving, or thoughtful video pieces having a short plot and a promoted product can appear as a secondary element. Quite often, if done and introduced originally, the videos of this sort get viral and present additional support to the brand.

 

All the types of promo videos can serve as efficient marketing tools. However, a company needs to choose the type accurately according to business tasks which the video is meant to accomplish.

 

Product presentation video for Toonie Alarm

 

Is a custom promo video profitable for businesses?

 

Custom promotional video creation requires time, money, and effort to spend, so obviously many companies are concerned with the question “What benefits will we receive from it?”. Here is the answer.

 

People perceive video faster than copy. Psychological research shows that human brain processes video material much faster than text. It means that people need take more effort to read a copy about company’s offers rather than watch a video. That’s why, by placing a presentation promo video on a website, a company increases chances that more people will know about their product. Also, a quality video can accurately transfer the message which a company wants to tell to its possible customers.

 

Video increases conversion rates. Since people perceive video better than text, they are more likely to be influenced by it. It easier to gain users’ trust when they are able to see how the product works in a real time. If people trust a company and are interested in their offers, they more willingly take an action such as signing up or trying a demo. What’s more, a powerful promo video is an effective way to retain users longer rather than a great amount of copy.

 

Good search engine results. A major part of the Internet content consists of text data. Video content has less competition so the users searching keywords are more likely to find a video on the first page. To achieve even better results, a promo video needs to have well-thought SEO with the appropriate keywords in the headline, tags, description, etc.

 

Better social sharing. People are crazy about nice videos and the thing they like even more is sharing these videos with their friends. Videos are mobile and easy to share, the reason why it can be easily spread across social networks. Businesses should keep in mind that buyers are the best marketers they have, so it’s vital to encourage users to share the links.

 

Video receives real-time feedback. Internet users like commenting videos and discussing it with the others. It allows a company to see what people say about them and their product. Analyzing the feedbacks, a company can make significant improvements.

 

Better branding recognition. If a company creates an interesting and original video, people are more likely to remember them. The thing is that video has the influence on the visual memory as well as the echoic one so the chances that users will recognize a brand increase twice compared to elements that are perceived only visually.

 

Creative video helps to stand out from the competition. Video marketing isn’t a new approach, even more, it’s been a top tool for decades. However, technology is evolving and so do approaches to video creation. Original and quality video can help a company stand out against competitors.

 

Promo video for PassFold project designed and animated by Tubik team

 

Promo video pitfalls to consider

 

Certainly, there is no ideal approach to product marketing: considering video as a promo tool, you need to keep in mind possible pitfalls it may bring. First of all, the creation of a powerful promotional video requires spending money and time. To make an effective video, professionals need to handle many processes: from scripting and video recording to video and sound editing. Original video will need unique graphic material and high-quality animation, so if a company wants a quality video, it must be ready to invest in it.

 

In case a company decided to make a promo video, they need to make sure it’s done right. Bad quality video can affect brand reputation almost as hard as a bad quality product. Also, promotional videos have to be useful and interesting otherwise the users may consider it as disrespect to their time which is also not the best thing for company or brand image.

 

One more thing you need to think about once you’ve applied a promo video is that not all people would like to spend their time watching it. It means that there must be another way for buyers how to learn about a product. It can be a short piece of copy which users could quickly scan and decide whether they’re interested or not.

 

And, finally, we shouldn’t forget about the technical side. High-quality videos can overload server of the website so it works slowly. When you include a video as a content element, it should be thoroughly tested on different devices and conditions. It helps to make sure there will be no technical problems that may make users frustrated.

 

Case Study: Opera custom promo video

 

In the end of 2016, Opera, a web browser developed by Opera Software, presented their promo video devoted to their achievements over the past year. It was a short animated video called «Opera 2016: Year in Review» with illustrations showing their acquirements. To make this project done, Opera Software collaborated with Tubik design team.

 

The main idea of this project was to create a positive and cheerful video presenting the fresh innovative features the company added in the web browser during the past year. It was agreed that the video must consist of illustrations accomplished in the 3D flat style and lush colors. Each illustration would present lifestyle object composition devoted to a specific month when a feature was delivered. The accent was made on the typography since Opera wanted to emphasize useful opportunities their users have now. That’s why designers come up with the decision that animation of the elements should be minimalistic so that it couldn’t distract users. Here is the result.

 

 

Welcome to read a detailed case study on Opera video creation.

 

All in all, videos have taken a big part in our life, the reason why we should take all the benefits from it. Stay tuned!

 

Recommended reading

 

Beginner’s Guide to Online Video Marketing: Making a Video (Part 1)

 

How Ecommerce Businesses Can Generate Organic Traffic with Video Marketing

 

The Top 16 Video Marketing Statistics for 2016

 

27 Video Stats For 2017


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home budget app case study

Case Study: Home Budget App. UI for Finance.

Benjamin Franklin once said: “Beware of little expenses; a small leak will sink a great ship.” Management of finance and accounts has been an actual issue for a long time; still, for the recent decades, it has got a new perspective with the advent of modern technologies and the internet which is becoming more and more accessible. It presents a new challenge for designers and developers in terms of digital products which will help people to track and manage their money flows both professionally or just for themselves. 

 

This theme built up the foundations for a new UI design concept created in terms of Tubik UI Fridays: one of the creative sessions was devoted to Home Budget, the application for finance management. The creative team of UI/UX designers Ernest Asanov and Dima Panchenko and motion designers Kirill Erokhin and Andrey Pixy worked under art direction by Sergey Valiukh. Let’s review what design solutions were presented for the task.

 

Task

 

UI/UX design for the web and mobile versions of a personal budget manager

 

Process

 

Describing the functionality of the app in general terms, Home Budget allows users to manage their expenses and incomes, creating the extended database for tracking financial flows or changes and getting comprehensive stats. The app was planned to have two variants: the web version presented with an informative dashboard and the mobile version giving simpler information and enabling to add new data quickly and easily. 

 

For both variants of interfaces, the designers agreed about the dark background of the layout and the fonts which would have the high level of legibility for both letters and numbers. 

 

Dashboard

 

The web dashboard was aimed at presenting extended stats for the particular period. The choice of generally dark interface enabled the designer to create the attractive layout with prominently visible colored details drawing users’ attention to the interactive zones of key importance.

 

Dashboard_home_budget UI

 

With the dashboard, the users can get the data about their expenses and incomes processed and shown as a variety of statistics for a particular period. As we can see, different blocks of data are organized around cards. The presented page features the overview of the core blocks for the period of the recent week. The horizontal menu in the top part presents the navigation zone enabling the user to set the default periods of overview such as last week or last month as well as choose the custom period they are interested in. 

 

The cards present such information blocks of data:

— the menu with quick access to popular categories of expenses

— information on total expenses and frequency of transactions

— the list of popular transactions

— the cloud of expenses and weekly average rate in comparison to the previous period

— the line graphs of expenses and income for the chosen period graded by day on the horizontal axis and sums on the vertical axis

— the map with the pins marking the most frequent locations of spending money

— the block of recommendations based on financial operations of the period.

 

Another visual detail that could be mentioned is that for the graphs and markers presenting actual financial changes, the designer applied green and red colors which are widely recognized as signs of positive and negative financial balance. Also, the list of popular categories supports the presentation of each particular category with both name and icon to enhance navigation and make interactions intuitive. 

 

Home_budget_app_dashboard_animation_tubik

 

Here’s a piece of animated interactions with the dashboard. Slight unobtrusive motion of the layout elements supports natural microinteractions. When the graphs expand, the other blocks shrink naturally leaving the names of theme blocks visible and readable so that users could continue transitions easily.

 

Mobile UI

 

The other direction of the creative process was focused on the UI for a mobile app. While the dashboard is aimed at not only adding information but also presenting the results of its analysis, the mobile interface has the other core focus of functionality: first of all it is concentrated on having the user informed about the operation of the current day and enables to add new data in different environments and on the go.

 

home budget app mobile screen

 

Here is the feed of the latest financial operations, marked by categories shown via icons. The top part of the screen shows the tab of the users’ basic data and marks the credit card used currently. Also, you can see the graph reflecting the flow of finances during the day showed with vertical bars. To interact with it, users can apply horizontal scrolling. When the tab is active, the bottom shadow gives a prompt on that imitating interaction with physical objects.

 

home budget app mobile notifications

 

To get the access to the core zones of interaction, the users can press the hamburger button located in the bottom left corner which supports usability for those, who use devices with big screens. The application also shows the important notifications or recommendations to the user: they are shown in the top part of the screen, under the profile tab and over the bar chart zone. The notifications are presented in different colors that mark the nature of the message, for instance, applying orange for warnings and blue for reminders. 

 

Also, the user can interact with each particular position in the list. Left swipe opens the menu of options marked with icons: the entry can be quickly edited, shared or deleted.

 

Home Budget app interactions motion tubik

 

The mobile interface was also supported with animations. The one above shows the interaction with the hamburger menu divided into three sections.

 

home budget app interaction animation tubik

 

Another piece of animation shows interaction with the feed of financial operations for the current day. The warning notification adds more dynamic experience, attracting user’s attention with pulsing movement, and can be removed with a left swipe.

 

home budget app case study

 

This project has started the deeper immersion into the world of digital products for finance management for Tubik team and that was definitely the inspiring experience to be continued in further creative sessions. Follow the updates for new concepts and welcome to check the previous cases from Tubik UI Friday: landing page for Big City Guide and mobile interface for Night in Berlin app.


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Night in Berlin app design case study

Case Study: Night in Berlin. UI for Event App.

Have you ever felt the urge to leave the planned and predictable routine and do something impulsive? Maybe go to the random concert of an unknown band, or visit the exhibition you are walking by? Certainly, you know that feeling. Nowadays, people move in the circle of the everyday drills and the desire to drop everything naturally appears from time to time. But when the moment comes, we often don’t know the places to go or where to find interesting events. Here is how we have come up with the idea for a new mobile app concept called Night in Berlin.

 

Night in Berlin is one of the design projects accomplished in terms of Tubik UI Fridays. In one of previous case studies, we told about our new tradition presenting the set of creative sessions when the designers have a day to work on the design concepts out of current projects. The concepts are created within a particular general idea of a digital product but with all the passion and freedom for the designers’ artistic souls. Today’s case study describes the creative process of the unusual mobile application design.

 

Task

 

UI\UX and motion design for a mobile event app.

 

UI Design

 

During UI Fridays the designers sometimes receive objectives far from ordinary. In this way, the team has an opportunity to create something absolutely unique. This time, the task given to the designers was to design a mobile application of the future. To specify the task, the art director gave them the background story. The designers had to imagine themselves in Berlin of 2019 where every night is extremely eventful. Their objective was to create the design concept for the mobile application that would come in handy to people who love hanging out at night. When the task was set, Tubik designers Ludmila Shevchenko, Eugene Cameel and Olga Popova started their work with art direction by Sergey Valiukh.

 

After active brainstorming, the designers’ team determined the concept of the app. It should be a simple application which enables people, who love socializing and visiting the latest events, to see the list of all the events, parties, exhibitions and the like taking place in Berlin. In order to add the effect of bright impulsive decisions, the list is shown at a particular time and only for the current day. The core thing the designers were supposed to keep in mind that the application is meant for the users of the future, so the design needs to be absolutely original and extraordinary. Let’s see what the team managed to create.

 

night_in_berlin_onboarding_tubik_ui

 

The first screen featured the onboarding with the countdown to the time when the list becomes available. The chosen gradient colors accurately convey the atmosphere of the night since they are associated with lights in night clubs. The illustration of the Fernsehturm, the famous television tower in central Berlin, is made in the corresponding colors, so the design of the screen looks solid. The app’s name is situated at the left bottom part of the screen. All the functionality is hidden behind the hamburger menu button placed in the top left corner allowing to make the focus on the countdown.

 

night_in_berlin_event_list_tubik

 

The screen above presents the list itself, informing the user about the variety of events. The data is organized along the cards for every event, which users can review scrolling vertically. Each card shows the key details about the event: its type, title and the time when it starts as well as the thematic image in the background. Being interested, the user can tap on the card and see more details about the offer.

 

Night in Berlin Event Details

 

When the users tap on the event card, they see the event screen. This concept features the exhibition in the art gallery, which is marked in the top right corner. The name of the artist and the exhibition are situated in the center of the page. The background image presents an actual artwork by the artists so the users are able to quickly catch the style and artistic manner, read the description and see the time when the event starts. All that combination provides the information to the user quickly, in clear and stylish manner.

 

night_in_berlin_app_event_screen_tubik

 

Motion Design

 

When the static variants of the screens were ready, motion designer Kirill Erokhin started working on the animations.

 

night_in_berlin_animation_tubik

 

Here is the animated version of the onboarding screen. The major element is the countdown numbers which are smoothly animated. The background is moving similar to haze changing the colors.

 

ui animation design tubik

 

This animation presents the screen with the list of events showing the user interactions. The data is organized along the cards for every event, which users can review scrolling vertically. The user can tap on the card and see more details about the event. The arrow button on the top of the screen brings the user back to the list.

 

Work over the design concepts of this kinds gives designers the prominent chances to think out of the box. It stimulates their creativity which beams brighter when given regular practice. Follow our blog and check out our Dribbble page not to miss the updates on the Tubik UI Fridays. More concepts and case studies are coming very soon. Meanwhile, you can be interested in reviewing another case study for the creative design concept called Big City Guide. Stay tuned!


Welcome to see the designs by Tubik Studio on Dribbble and Behance

design for business

Business-Oriented Design. Know Your Target.

Successful business in never a simple game: it is the complex mechanism and to make it work, we have to know the factors of influence and methods of their effective combination. Design is definitely one of those secrets which can have a great impact on profits and promotion. Moreover, this is the coin of two sides, because real design is not only about the nice skin and stylish look but also about functionality and utility. So, today we continue the series of posts devoted to design for business goals. 

 

Earlier we have already published the glossary posts with key notions for the topics of business terms and abbreviations useful for designers as well as highlighted some aspects in more details in the free ebook «Design for Business». This time let’s add some deeper insights into the essence of setting and exploring the target of the product and the mutual influence of design and marketing have on each other.

 

design process

 

Marketing

 

«Marketing is a contest for people’s attention». Seth Godin

 

Definition. In general terms, marketing is the set of studies and methods devoted to the management of exchange relations. Basically, it is the multi-layered process whose aim is to connect the products with the customers. It can involve the variety of advertising and promotional activities, market and customer research, organization of sales, direct and indirect communication with the target audience. In terms of tough and diverse competition on most markets nowadays, marketing is the strategy and the trophy to achieve is users’ and customers’ attention.

 

Design aspect. Design and marketing have been supporting each other for many decades, so there are two basic directions of their connection.

 

The direction from marketing to design means involving techniques of marketing into the design process from the early stages of product creation or updates. The cases when marketing strategy is thought out from the stage of ideation on the future product makes design even more meaningful: not only do designers create the product solving users’ problems or satisfying needs, but also set the channels and ways how product can be noticed by the customer, how it can get interesting for target user and what are the ways to show its benefits effectively. Knowing all that stuff, the designers can find the appropriate UX — the logic of the product and UI — visual presentation of its features. Each tiny element or aspect like the color or shape of a button to the global approach to color palette, the choice of fonts and the space between elements on the page or screen, every transition and microinteraction designed properly and applied wisely can have a huge impact on the success of the product and its ability to fulfill the business goals.

 

web design tubik

Web design for e-commerce: Vinny’s Bakery

 

Moreover, it must be said: the high-quality user-friendly product is the best marketing strategy. That is why design plays the crucial role as it creates the features and the wrapping able to attract users’ and engage them, spark the wish to use it again and make it helpful so that users could have the solid reason to love it.

 

The reverse direction from design to marketing means that design itself becomes a powerful way to present the product or even the person on the market. Design solutions applied for creating commercial, corporate or personal identity through branding become the foundation for the marketing strategy, in most cases starting from the moment when the product gets its sign of distinction such as logo or icon. Designers create visual support of the promotional campaigns from posters, leaflets, and brochures to complex sets of branded items and corporate interior style of point-of-sales. As long as people are the creatures of not only physical but also social and aesthetic nature, design is going to take a big part of any business success.

 

business cards design

Corporate branding: design of business cards

 

Anyway, marketing is the point where people who create the product and those who build the bridge between the product and the customer should have the same goals: to provide users/customers with something that will be helpful and satisfying their needs. To do that, first of all, it’s important to set the group for which it is created and analyze what its preferences are.

 

Target audience

 

«In sales there are going to be times when you can’t make everyone happy. Don’t expect to and you won’t be disappointed. Just do your best for each client in each situation as it arises. Then, learn from each situation how to do it better the next time.» Tom Hopkins

 

Definition. The term «target audience» comes from the spheres of publishing, in which it means the readers intended for the particular book or edition, and marketing, in which it sets behind the group of customers potentially interested in the particular product or service. The quickly developing sphere of digital products such as websites or applications absorbed this term immediately meaning the audience which presents the potential users of the specific app or website. 

 

Certainly, for many creators, it can be hard initially to find out what their target audience is: they would like this product to be used and loved by everyone. Still, in real life, it’s a sort of utopia which can become a death knell for the product. Selecting the core target audience and then, if needed and possible, broaden the abilities of the product to make it attractive and useful for the broader circle of users in many cases proves itself as much more successful and effective strategy. Setting the priorities, it’s easier to concentrate on key functionality and make it faster than trying to satisfy everyone at once.

 

wedding planner app UI design

App design for wedding planner

 

Design aspect. As we mentioned in the ultimate guide to creating a mobile application, user research and market research are highly advisable to be done at the start of the creative process to provide the designer or the creative team with understanding what their target audience is:

— what their interests and wishes are

— what kind of communication and lifestyle is convenient and common for them

— what problems they have and which of them the designed product solves

— what are the typical environments when they use this kind of products

— where they could get the information about the product

— what could stimulate them to try the product

— what could engage them to get back to it again after the first experience

— what could involve them into using the product on the regular basis

— what could make this product different from the others on the market for the target users.

 

Joel Anderson said, “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” Design is one of the powerful methods to do it, especially in cases when it’s strengthened with appropriate copy and general content selection. Creating custom graphics, supporting microinteractions with motion, writing clear, concise and informative copy, choosing readable fonts and nice color combinations, setting landing pages for specific purposes instead of sending the user to the tons of information on the home page of the website, you can directly attract and create traffic that will give profits and support the thriving business.

 

toonie alarm UI design

Funny and bright design for Toonie Alarm

 

upper app UI design case study

Minimalistic and elegant design for Upper App

 

Targeting

 

«You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.» (Paul Graham)

 

Definition. Briefly, targeting is another term from marketing widely applied in the sphere of digital design. It is usually associated with the strategy and techniques of the particular target audience to find the best and the shortest ways to attract their attention to the particular product.  

 

Design aspect. The scheme is very simple: when you shoot without seeing your target, the chance that you will score exists but its miserably slim. If you shoot seeing the target, the chances grow. The closer you come to your target, the higher becomes the possibility of hitting the mark. 

 

This metaphor successfully works in both marketing and design. Having set who the potential user of the designed website or app is and researching the basic and extended data about this group of users, designers are able to create the solutions which will get close to the user along one or several factors. Let’s briefly review what aspects and factors can influence this process setting the directions of targeting.

 

Geographic targeting. Location of the person is important to set the cultural background as well as the natural environment of using the product. It means that even one product can be different in some visual features or operational performance to satisfy users from the particular country or region, up to having different names to sound more catchy or informative on the local market.

 

Gender targeting. If you know that your target audience is mostly man or mostly women, this kind of data can have a great impact on design solutions based on the psychological and perceptional difference. Even such a basic aspect as color choice can be highly influenced by the gender of core target audience. 

 

Psychographic targeting is grounded on knowledge of motives which move the user to try this type of product. It is based on deep knowledge of the typical lifestyle, interests etc.

 

Demographic targeting happens when creators and marketers are focused on catching attention and involving a particular demographic group, for example, based on age, ethnicity, income, qualification, marital status, having kids etc.

 

Behavioral targeting is based on defining the target audience along the particular models of behavior, for example, young adults regularly visiting night clubs or people buying coffee and drinking it on the go. 

 

ui animation design tubik

Night in Berlin App

 

Understanding the process and methods of targeting and getting this sort of knowledge enables designers to choose the shortcuts to users’ needs and wishes. That is why in cases of outsourcing design it’s highly advisable to take all the chances of getting maximum possible information about the potential users and business goals from the customer. One of the good methods is creating user personas, user stories and user cases, on which we will give more details in our next posts.

 

Recommended reading

 

Hopefully, these insights will somehow help designers to get closer to the market creating goal-centered products for various businesses. Before soon, we will definitely provide you with new posts and thoughts on this theme, meanwhile here is the list of recommended articles which could be helpful.

 

Personas Make Users Memorable for Product Team Members

5 ways design and marketing can work together better

One Persona to Rule Them All

Designing for your target audience

Matching site design to your target demographic

Short but Vital. Key Abbreviations in Design for Business.

The Importance of Design in All Marketing Campaigns


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Welcome to read or download the free ebook «Design for Business»