HotelCard

HotelCard

A provider of the best hotel deals in Switzerland
HotelCard

Membership subscription for smart hotel experiences’ discounts with more than 500 hotels in & around Switzerland

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Services
Graphic Design
Rebranding
Industries
Travel & Hospitality
Challenge
Founded back in 2009, the HotelCard brand has already established its positioning in Switzerland. When they decided to work on the rebranding, it was crucial to keep the current customer base, stay recognisable, and appeal to a new target audience: digital natives.
What we did
  • Analyzed the existing brand materials and how previous identity system was used across different assets
  • Researched the current customers base and newer target audiences, narrowed down key user personas
  • Created a new design identity appealing to different user groups
  • Kept the main brand color to remain recognized, though made it more vivid; added nature-based additional colors
  • Developed a design system that unifies brand items across digital and print brand materials
Recognition
  • The number of new customers doubled in the year following the rebranding

Membership subscription for smart hotel experiences’ discounts with more than 500 hotels in & around Switzerland

visit website
visit website
read full case study
read full case study
Services
Graphic Design
Rebranding
Industries
SaaS and Digital products
Fintech
Model
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Challenge
iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.
What we did
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Recognition
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Crew

Art Direction UX/UI Design Graphic Design Motion Design Illustrations Project Management Brand Strategy Research

Vladyslav Taran, Vlad Radionov Anastasiia Zhyltsova Vlad Radionov, Arthur Avakyan, Yaroslav Manzheliy, Mykyta Litinskyi Andriy Drobovych Maryna Solomennykova Olga Syrotkina Olya Zakharyan Natalka Mamchur

Service
Budget in USD
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Let’s make it happen

digital design
and identity

iBilly

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