Abuk

Abuk

Ukrainian audiobooks platform
Abuk

Abuk is Ukraine’s leading platform for audiobooks, ebooks, and podcasts, offering a carefully curated library of titles, including exclusive releases recorded in professional studios to meet the highest international standards. These exclusives are voiced by talented actors, radio, and TV narrators, creating a listening experience that is both immersive and authentic.

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Services
Product Design
Branding
Illustrations
Industries
Entertainment & Media Education & Science Lifestyle
Challenge
Transforming the client’s ambitious vision into a polished, user-centered design: establishing a cohesive brand identity, engaging UI/UX for iOS and Android, while maintaining high-quality design and consistent support across multiple years of collaboration with the Abuk team.
What we did
  • Developed and refined the UI/UX for iOS, Android, and web
  • Created a cohesive visual language and brand identity, including product naming
  • Designed original audiobook covers, balancing expressive visuals with clear readability on mobile screens
  • Produced social media and marketing assets to support brand communication
  • Provided continuous design and product support for the client
Recognition

Abuk is Ukraine’s leading platform for audiobooks, ebooks, and podcasts, offering a carefully curated library of titles, including exclusive releases recorded in professional studios to meet the highest international standards. These exclusives are voiced by talented actors, radio, and TV narrators, creating a listening experience that is both immersive and authentic.

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read full case study
read full case study
Services
Product Design
Branding
Illustrations
Industries
SaaS and Digital products
Fintech
Model
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Challenge
iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.
What we did
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Recognition
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Evolution of Abuk mobile app home screen, showing three versions side by side — 2019, 2021, and 2025 — illustrating the progression of UI and visual style.

In a long-term collaboration with the Abuk team, we have been gradually evolving the product and visual language, crafting intuitive and emotionally resonant interfaces.

Tablet view of Abuk mobile app with adapted UI for the home screen, optimized for larger display and improved user experience
Mobile screen of Abuk app showing audiobook excerpt playback interface with cover art, progress bar, and playback controls.
Mobile screen of Abuk app displaying a book detail page with cover image, title, author, and description text
Five mobile screens of Abuk app: open book category page, My Books section with all subsections, text settings screen for e-book reading, audio player screen, and quote sharing screen.
Illustration of a girl holding a phone, with icons above her representing all Abuk app features.
Custom-designed interface icons for the Abuk mobile application.
Apple CarPlay interface displaying the Abuk audiobook player on a car screen.
Multiple screens of Abuk app on mobile and tablet devices showcasing various sections in dark mode

Crew

Art direction and product design Illustrations Project management

Ernest Asanov Yaroslava Yatsuba Kateryna Baikova

Service
Budget in USD
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Let’s make it happen

digital design
and identity

Orakle

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