Tag Archives: web marketing

gourmet_herbs_website_design_tubik

Sell Like Hotcakes: UI Designs for E-Commerce.

In many cases when we are buying something, it’s not just about getting new things. It’s often about feeling and memories, dreams and achievements, changing ourselves inside and outside, sharing and giving, improving and learning… The advent of new technologies opened new perspectives for both shoppers and sellers, and the process of upgrading this type of relations is in active progress. A decade or two ago, buying something on the Internet was not included in a typical daily routine while now getting things and services in a couple of clicks cannot surprise anyone.

 

This state of things sets new challenges for the sellers, with efficient and appealing digital products for e-commerce ahead. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful,” said Jeff Bezos, the founder of Amazon, the biggest global online retailer. Today’s generation of shoppers is different in its vast majority: they are ready to buy almost everything online, they want to see the simple way to do it, they demand secure payment and fast delivery — and good design to present that all. That’s why websites and applications for e-commerce are so various: they have to attract their customers without getting lost in the ocean of the online competition. Well-designed user experience, based on research of the market and target audience as well as nice and effective visual performance, grows the chances of getting profits: in e-commerce sphere, the connection between design and profits is tighter than anywhere else.

 

Today we would like to offer you the set of interface concepts created by Tubik designers with the issue of e-commerce in mind. Here you’ll find the websites, mobile applications and landing pages aimed at selling products and services.

 

Website for a florist shop

 

web design florist store ecommerce

 

Flowers present the popular way to express various feelings and celebrate special occasions. Here’s the design concept for the online florist store: the general stylistic concept is light, minimalist and airy while prominent theme photos set the mood and inform users about the nature of the e-commerce offer. The home page sets the theme, establishes branding with the logo and slogan and shares some information about the service. The header gives the instant access to the extended menu of items hidden behind the hamburger button as well as provides the links to search, wishlist and shopping cart presented with minimalistic stroke icons. The footer includes the links to important service pages and accounts in social networks.

 

florist shop website design

 

Another page shows the catalog of items organized in cards: each presents the high-quality photo which is vital for this kind of business, price, and ability to add it to the cart or save to the wishlist right from the catalog page. There’s also the cloud of tags marking popular categories for better navigation.

 

florist shop website design

 

If the user wants to learn more about the particular offer, it can go to its product page, like the one shown above, and check the details.

 

Application for the e-commerce jewelry store

 

jewellery ecommerce app UI

 

Here’s a set of interactions for the app design concept of the online jewelry shop. The presented screens show the starting point of interaction with the app from the splash screen to the catalog showing categories of goods and special offers. The app provides theme photos setting the instant visual associations with the offered items while icons are stroke and minimalistic not to distract buyers’ attention. The color palette features pastel shades which look sophisticated on general layout full of light and air, and that feeling is supported with smooth and unobtrusive animation of the interface elements.

 

jewellery ecommerce app

 

The presented screens show the animated interactions with items: you can see how users can choose a product from the catalog, check its details and rating. They can also share the product cards to their social network accounts and open check out. Visually, the center of the visual composition is focused on the images presenting the items, while icons are stroke and minimalistic not to distract buyers’ attention.

 

Application for a cinema

 

cinema_app_ui_design_tubik

 

Despite the Internet, movie portals and super TV-sets we have in our homes, going to the cinema is still one of the most enjoyable and popular ways to spend free time either alone or together with friends and family. We follow the premiers, check the schedules, discuss acting and special effects afterward. And obviously, it is another perspective for e-commerce challenge. Here’s a sort of creative experiment — a mobile application for a cinema chain called Cinema App. The home screen shows the list of films presented with instantly recognizable posters. Tapping on the one among them, users see a screen of the particular film with all the necessary details: genre, trailer, description, rating, as well as the showings for the particular city for a particular date.

 

cinema app interaction ui animation

 

And this is the flow of choosing and booking the seat. Selecting a particular showing, users can see the available seats, choose the ones they like and book them, paying right from the app.

 

Landing page for dance academy

 

dance_academy_website_interactions_tubik

 

Here is the animated set of interactions for the landing page of the dance academy called HeartBeat. The elegant and minimalistic layout shows prominent theme images, gives short descriptions of the activities and links to core areas of information as well as provides the contact form to get in touch. The top section includes the horizontal slider which informs users about the upcoming workshops. Scrolling down, users can read brief descriptions about the academy and the types of classes it offers with buttons enabling to learn more, and they can use the simple contact form to get in touch. The designer was inspired by the photos of dancers by NYC Dance Project, Paul B. Goode, Andrew Eccles, Paul Kolnik, and rich animation of the dancers added a special experience to scrolling. This approach creates a sort of wow-effect to support aesthetic satisfaction which corresponds to the preferences of the target audience. This is the effective example of selling the original type of services with sophisticated design solutions and a good balance of beauty and simplicity.

 

Website for herbs and spices store

 

web design UI tubik studio

 

This is the design concept of The Gourmet, the online market for herbs, spices, seasonings and all that kind of stuff. Here you can see a product page presenting a particular item with the prominent theme image, description, price, and ability to add the item to the cart. The minimalist header provides the links to the core areas of the website while hamburger menu hides the extended catalog. Moreover, here designer tried a creative experiment: this concept applies design techniques traditional in e-commerce for fashion but the type of goods is very different – they are for eating and cooking.

 

Bookshop Website

 

online_bookshop_website_design_tubik

 

The famous author Stephen King once said: “Books are a uniquely portable magic” and numerous generations of readers prove it all the time. More and more people now use the Internet as the source to both learn about books and buy them. To support this direction of e-commerce, here’s the design concept for an online bookshop Book Pitch. The interface uses light and airy background and includes several theme blogs showing news, bestsellers, categories of items and reviews from readers. The visual presentation is strengthened with slight scroll animation.

 

bookshop website animation

 

Landing page for selling exhibition tickets

 

museum website

 

Although the sphere of art doesn’t look directly linked to e-commerce, the connection really exists: more and more users are buying and booking tickets online. Here’s the interface for this service — a landing page promoting an art exhibition. The idea behind it was to make this sort of informative promotion aesthetic and unobtrusive for the user as well as highly informative. It applies the horizontal scroll with the smooth animation of cards presenting key exhibits, shows the locations and dates and prominent call-to-action for buying a ticket.

 

Landing page for an online travel gear store

 

Travel Gear Landing page by TUBIK

 

Here is the layout of a landing page: the company presented by it sells gear for extreme sports and active traveling so images were selected to set immediate understanding of the main theme. The page includes the general description of the shop, presents the ability of transition to the catalog via the description of hot offers and also has testimonials part to provide users’ opinion about the service.

 

Website for a bakery

 

Bakery website design case study tubik

 

Another example the concept of a bakery website for which we presented the full design case study here before. Here is the animated version featuring interactions with the website: home page, catalog the f offers and the page presenting a particular position. The designer followed the philosophy of minimalism which is user-friendly, attractive and informative. Dark background supports the brand image with the idea of the elite and exclusive offer as well as set the ground for sophisticated presentation of the sold items.

 

Randomizer for the online furniture store

 

tubik studio design UI

 

Here’s the concept of a randomizer that allows users to choose between many options of designer chairs in this case. However, the idea can be applied to any e-commerce digital product. This is a helpful thing as usually we don’t know what we want until we see it. Minimal and bold color palette and prominent item images make the interface helpful and intuitive for users.

 

Landing page for online farm grocery

 

Landing Page Animation Tubik Studio

 

As a famous writer George Bernard Shaw once said, there is no sincerer love than the love of food. This one is a landing page whose aim is to promote the shop of organic food. It is composed of several blocks presenting the products, highlighting some important aspects of service, call to actions and testimonials.

 

Website for the fashionable clothes shop

 

fashion clothes ecommerce website

 

Another example of design for e-commerce presents the layout of a catalog page for the website of a company selling fashionable clothes for women. The header includes the links to the global categories of the clothes and the page features the fresh arrivals with photos on models, pricing, and brief item description.

 

Useful articles

 

If you want to go deeper into the theme of design for e-commerce and learn more about strategies, principles, terms and practical cases, this set of articles can be helpful

Hit the Spot: Design Strategies for Profitable Landing Pages.

UX Design for E-Commerce: Principles and Strategies.

Business-Oriented Design. Know Your Target.

Case Study: Vinny’s Bakery. UI Design for E-Commerce.

Short but Vital. Key Abbreviations in Design for Business.

Business Terms in Design for E-Commerce. Sales Basics

Landing Page. Direct Flight to High Conversion.

Case Study: Saily App. Designing C2C E-Commerce App.


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Welcome to read or download free e-books about Design for Business and Problem-Solving Web Design

tubik free podcast design business terms

Tubik Podcast #5. Design for Business: Know Your Target.

Having set the potential users of the website or app and researching this group of users, designers are able to create the solutions which will get close to the users and will be more precise in solving their problems. Today we have prepared a new episode for the listeners of Tubik Podcast, the series of free audio talks devoted to various aspects of design. In this episode, we’ll consider the phenomenon of the target audience and diverse types of targeting in the design perspective. Welcome to listen and follow the updates!

 

If you want to get the set of episodes devoted to the theme of business terms and processes in design aspect, subscribe here and get them right into your inbox.

 

 

You can check more details in the article devoted to targeting applied in design projects. Also, to learn more and see practical case studies, welcome to read or download our free ebooks. Stay tuned!

opera video graphic design case study tubik

Design for Web: Promotional Video. Benefits and Pitfalls.

A video is an effective marketing tool which never gets old. People got used to watching video adverts on TV since the beginning of the past century. Now is an era of the Internet and a big part of the marketing and advertising is concentrated on the web. Internet users are in love with videos and joyfully spend hours watching them. Marketing community couldn’t ignore such an opportunity and many companies already use a promotional video as a creative and effective way of product marketing. In this article, we’ll dive deeper into details of custom promotional videos covering their essence and profitability.

 

What’s a promotional video?

 

Don’t want to sound obvious still there is no better explanation than to define a promo video as the one created to promote a company or its product. This type of videos is made that way so it could encourage people to buy a certain product or use the services of a company. They are usually small catchy videos showing all facets of a promoted object in the best way to prove people it’s worth of their time and money. Since promotional videos are popular and widely-used, everyone tries to find ways to make their videos original and creative. That’s why designers offer businesses promo videos created in different styles which stand out among thousands of the others because they are unique and catchy.

 

Animation case study by Tubik Studio

 

Types of promo video

 

Promo videos can serve many business purposes so there are different types each created to achieve certain objectives. For example, one of the most commonly used types of promotional videos is an introduction video. Their aim is to tell people about a business, its offers and reasons why someone should care about it. An intro promo video works best for startups willing to present themselves and interest their potential clients. This type of video needs to be informative still short and entertaining so that it could catch viewer’s attention.

 

Next type having popularity among companies is a product presentation video. Many businesses are looking for creative ways to tell about their products and a custom promo video is a trending tool now. The video can shortly present product features and tell about its value for users. Another type combines features of the two previous. These are landing page videos which aim at driving users to take expected actions such as purchasing or signing up. They usually are meant to present some unique offers which people can get by taking certain action like leaving contacts or else.

 

To gain people’s trust, companies often share the testimonials from the satisfied clients on their websites. Video testimonials are an effective way to show that a company is trustworthy and can bring values. One more approach to product promoting is short entertaining videos. This type usually doesn’t seem like promo videos because it isn’t centered on a product or a company. The videos are meant to catch people on the emotional level by showing funny, heart-moving, or thoughtful video pieces having a short plot and a promoted product can appear as a secondary element. Quite often, if done and introduced originally, the videos of this sort get viral and present additional support to the brand.

 

All the types of promo videos can serve as efficient marketing tools. However, a company needs to choose the type accurately according to business tasks which the video is meant to accomplish.

 

Product presentation video for Toonie Alarm

 

Is a custom promo video profitable for businesses?

 

Custom promotional video creation requires time, money, and effort to spend, so obviously many companies are concerned with the question “What benefits will we receive from it?”. Here is the answer.

 

People perceive video faster than copy. Psychological research shows that human brain processes video material much faster than text. It means that people need take more effort to read a copy about company’s offers rather than watch a video. That’s why, by placing a presentation promo video on a website, a company increases chances that more people will know about their product. Also, a quality video can accurately transfer the message which a company wants to tell to its possible customers.

 

Video increases conversion rates. Since people perceive video better than text, they are more likely to be influenced by it. It easier to gain users’ trust when they are able to see how the product works in a real time. If people trust a company and are interested in their offers, they more willingly take an action such as signing up or trying a demo. What’s more, a powerful promo video is an effective way to retain users longer rather than a great amount of copy.

 

Good search engine results. A major part of the Internet content consists of text data. Video content has less competition so the users searching keywords are more likely to find a video on the first page. To achieve even better results, a promo video needs to have well-thought SEO with the appropriate keywords in the headline, tags, description, etc.

 

Better social sharing. People are crazy about nice videos and the thing they like even more is sharing these videos with their friends. Videos are mobile and easy to share, the reason why it can be easily spread across social networks. Businesses should keep in mind that buyers are the best marketers they have, so it’s vital to encourage users to share the links.

 

Video receives real-time feedback. Internet users like commenting videos and discussing it with the others. It allows a company to see what people say about them and their product. Analyzing the feedbacks, a company can make significant improvements.

 

Better branding recognition. If a company creates an interesting and original video, people are more likely to remember them. The thing is that video has the influence on the visual memory as well as the echoic one so the chances that users will recognize a brand increase twice compared to elements that are perceived only visually.

 

Creative video helps to stand out from the competition. Video marketing isn’t a new approach, even more, it’s been a top tool for decades. However, technology is evolving and so do approaches to video creation. Original and quality video can help a company stand out against competitors.

 

Promo video for PassFold project designed and animated by Tubik team

 

Promo video pitfalls to consider

 

Certainly, there is no ideal approach to product marketing: considering video as a promo tool, you need to keep in mind possible pitfalls it may bring. First of all, the creation of a powerful promotional video requires spending money and time. To make an effective video, professionals need to handle many processes: from scripting and video recording to video and sound editing. Original video will need unique graphic material and high-quality animation, so if a company wants a quality video, it must be ready to invest in it.

 

In case a company decided to make a promo video, they need to make sure it’s done right. Bad quality video can affect brand reputation almost as hard as a bad quality product. Also, promotional videos have to be useful and interesting otherwise the users may consider it as disrespect to their time which is also not the best thing for company or brand image.

 

One more thing you need to think about once you’ve applied a promo video is that not all people would like to spend their time watching it. It means that there must be another way for buyers how to learn about a product. It can be a short piece of copy which users could quickly scan and decide whether they’re interested or not.

 

And, finally, we shouldn’t forget about the technical side. High-quality videos can overload server of the website so it works slowly. When you include a video as a content element, it should be thoroughly tested on different devices and conditions. It helps to make sure there will be no technical problems that may make users frustrated.

 

Case Study: Opera custom promo video

 

In the end of 2016, Opera, a web browser developed by Opera Software, presented their promo video devoted to their achievements over the past year. It was a short animated video called «Opera 2016: Year in Review» with illustrations showing their acquirements. To make this project done, Opera Software collaborated with Tubik design team.

 

The main idea of this project was to create a positive and cheerful video presenting the fresh innovative features the company added in the web browser during the past year. It was agreed that the video must consist of illustrations accomplished in the 3D flat style and lush colors. Each illustration would present lifestyle object composition devoted to a specific month when a feature was delivered. The accent was made on the typography since Opera wanted to emphasize useful opportunities their users have now. That’s why designers come up with the decision that animation of the elements should be minimalistic so that it couldn’t distract users. Here is the result.

 

 

Welcome to read a detailed case study on Opera video creation.

 

All in all, videos have taken a big part in our life, the reason why we should take all the benefits from it. Stay tuned!

 

Recommended reading

 

Beginner’s Guide to Online Video Marketing: Making a Video (Part 1)

 

How Ecommerce Businesses Can Generate Organic Traffic with Video Marketing

 

The Top 16 Video Marketing Statistics for 2016

 

27 Video Stats For 2017


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tubik studio web design

6 Big Reasons to Start a Website

For centuries, people have found hundreds of ways to communicate and collaborate for both professional and personal aims. Still, since the time when the Internet came into play, these directions of human activity have witnessed really prominent progress. It got especially significant and impressive for the last decade, with broader availability of the Internet and development of new technology. Decent ten or twenty years ago having a website was seen a sort of luxury while today it is often a widely-used and important factor of personal, professional and business growth.

 

There is a great number of big and small goals standing behind the incredible variety of websites whose number seems to grow every single minute. According to Internet Live Stats, there are over 1 billion websites in the World Wide Web today. This milestone was first reached in September of 2014, as confirmed by NetCraft in its October 2014 Web Server Survey, and first estimated and announced by Internet Live Stats. The number had subsequently declined, reverting back to a level below 1 billion due to the monthly fluctuations in the count of inactive websites before reaching again and stabilizing above the 1 billion mark starting in March of 2016. In general, this is the sort story of the amazing path from 1 website in 1991 to 1 billion websites in 2014. 

 

No wonder, more and more people are thinking over the idea of setting their websites and they come to this decision along the different ways reaching various life destinations. Let’s review the most popular reasons that make people work over their websites either by themselves or hiring professionals for that job, and in some cases applying both of the mentioned options. The ideas will be supported with web design concepts accomplished by Tubik designers and corresponding to particular objectives.

 

E-commerce

 

Nowadays this reason would definitely take its place in the top. With better technical abilities of presenting goods and services as well as fast and secure payments enabled via the Internet, more and more people take opportunities of buying and selling online, right from their desktop. It can deal even with the case of personal websites, if people both communicate and sell the goods or services they produce via this website. So, getting real financial profit can be named among the prominent reasons of creating a website. Moreover, modern content-management systems support this aim with tools and features strengthening the website rates in search browsers. 

 

tubikstudio ui webdesign

Design concept of online comic bookshop

 

tubik studio UI design

Design concept of online auction

 

tubik studio design UI

Design concept of the randomizer for e-commerce platform

 

tubik_studio_website_ui_bakery

Design concept of the bakery enabling online orders

 

Business presentation

 

Another reason connected with professional activity and encouraging more and more people to start their websites is presentation of their business, whatever is its nature and volume. It can be anything, from simple one-page website giving basic description of the professional and contact data to complex web platforms providing the variety of business directions or extensive portfolio. The core distinguishing feature comparing to the previous position is that this website doesn’t provide full cycle of direct sales from order to payment and delivery, its aim is to present the services or goods as well as the ways of getting them. This can be the reason for not only fully packed websites of broad functionality but also landing pages fulfilling the same need.

 

tubikstudio homepage design

Web design concept for a company organizing open air events

 

website design tubik studio

Web design concept for a company organizing hot-air-balloon rides

 

website design UI

Web design concept for an architectural bureau 

 

tubikstudio ui animation website design

Design concept for the interior design studio

 

Sharing information

 

This is the reason why people set up diverse blogs and websites aimed at sharing information: these can be online magazines and newspapers, thematic collections and bloggers’ reviews etc. It is usually not aimed at direct communication, only providing users with fresh and actual information.

 

online magazine design tubik studio

Design concept of online newspaper

 

web design UI concept tubik studio

Design concept of the online magazine devoted to travelling

 

tubik web design

Web design for the blog devoted to design news and trends

 

Education

 

One more reason to start the website is the ability and wish to provide some materials and/or communication with educative objectives. These can be different stuff, from personal teacher’s blogs to interactive encyclopedias or platforms for online courses.

 

tubik studio web ui design

Web design for online encyclopedia

 

Communication

 

The Internet presents great and easily available opportunities for communications, so communication can be one more good reason for creating a website, like blogs with direct discussions, forums, social networks for general or special themes etc.

 

sport social network design tubik

Design concept of a social network for sport fans

 

Self-expression and practice

 

Sometimes, people create the website with the aim of getting a platform for expressing their creativity and trying particular skills, like, for example, creative writing. Again, complexity and quality of these websites can be very different, still the basic reason behind them is self-expression and growth.

 

tubik studio design

Design concept of a personal blog devoted to architecture

 

Surely, this list is not totally full, it mentions only some of the globally popular reasons for creating websites. Stay tuned and don’t miss the new articles analyzing all the mentioned directions in closer detail.


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Welcome to read UI/UX glossary on web design