Tag Archives: motion design

UI animation mobile interfaces tubik blog

Motion for Mobile. 20 Creative Concepts of UI Animation.

A lot of trends have stepped aside but motion keeps its top positions in the domain of user experience for mobile and web. Animation has become an essential part of the effective user interfaces making them more interactive, fun and user-friendly.

 

Tubik designers know how helpful the well-crafted animation can be for usability of digital products, especially for mobile applications. Adding to diverse design ideas and practical examples shown on our blog before, today a fresh set of concepts with sophisticated UI animations is ready for your attention. Let’s take a look at them.

 

Vegan Recipe App

 

vegan_recipe_app_ui_animation_tubik

 

This is a concept of Vegan Recipe app enabling to choose the dishes based on vegetarian principles and add the necessary ingredients to the shopping list. Here you can see the basic set of interactions including choice of recipes with the horizontal swipe. When users tap on the specific recipe, they can see the detailed information on its ingredients and nutrition. The tab bar includes simple icons helping to navigate in the app.

 

Tasty Burger App

 

burger_app_ui_animation_tubik

 

Another food concept is fresh and juicy Tasty Burger App allowing users to order a traditional burger from the menu or customizing any option for themselves adding or removing the ingredients. The item screen is focused on the high-quality photo of the chosen burger making users want it even more. The ingredients are displayed at the bottom of the screen so users can add or remove them without efforts since it’s one of the easiest tap areas to reach. And finally a yellow CTA button “Add to Cart” helps to complete the purchase.

 

The menu screen includes brand name on the top to increase recognizability. Users can apply filters for the fast search or pick an item from “special offers”. All the UI elements in menu screen are structured due to the sufficient visual hierarchy allowing users to interact with the app.

 

Mobile Game App

 

mobile_game_interactions_tubik

 

This is the animated concept showing interactions for a mobile game Chicken Attack. It allows players to create their own networks via the set of random matches which can be skipped or added. The triadic color scheme makes UI look more playful and funny flat illustrations of chickens bring the positive emotions. The animation shows how an egg breaks and one more chicken, presenting a player, joins a team. This way the basic operation of adding a player becomes lively and gets a strong association with the theme of the game.

 

Business Card App

 

business_card_app_animation_tubik

 

Here’s the UI concept of Business Card App, an application for creating, keeping and sending contact data in a form of virtual business cards. For users working at multiple positions, it may save a set of cards as you can see in the animation. Cards in the user’s set appear by dragging the first one down.

 

Watering Tracker App

 

watering_tracker_app_ui_tubik

 

watering_tracker_app_interactions_tubik

 

Here are two screens presenting some interactions for a watering tracker. It reminds users to water the plants as well as tracking the watering stats for every plant. When users accomplished watering they push a custom button with water drops and it changes into a check sign. In addition, there is the information showing when a plant needs to be watered next time, so when people confirm watering it changes the data immediately.

 

The second screen presents a feature of adding a new plant to the list. Users can take a photo of a plant and the app automatically defines what it is and how it should be watered.

 

Photo App

 

tubik_photo_app

 

Here’s a UI concept for a photo app. It’s a social network which allows photographers to present their portfolios elegantly and connect to the world. The current view shows a profile screen with a photo gallery. Users can see view photos with a swipe and tap to open the full-sized versions.

 

Homey App

 

homey_app_interactions_tubik

 

It is the UI concept for Homey, the app enabling users to apply the functionality of smart home in their dwellings. The featured screens show that users can choose the room and see the basic data about them like temperature, humidity, and energy consumption. Also, people can tune the settings and see the expenses as well as turn saving mode and security of different levels. All the interactions are animated with the use of colors which looks especially deep on the dark background.

 

Loading Motion for iPhone X

 

loading_animation_iphonex_tubik

 

Here’s a concept of a content loading animation shown in the status bar of iPhone X. When users drag it down the rainbow animation appears. This is a bright way to decrease the tense of waiting and entertain users for a moment.

 

Balance App

 

balance_app_interactions_tubik_design

 

This is a concept of the Balance App, a mobile application for tracking finances. It helps users to check the balance of their bank cards easily, check the expenses along particular categories and keep updated how much money left to the limits set by the user. The designer has chosen the green color as the basis as it is often associated with safety, confidence, and growth. The smooth animation demonstrates the transition from one screen to another.

 

Travel Brightly App

 

travel_app_interactions_tubik_animation

 

This is a user interface concept for Travel Brightly App. It’s a mobile application providing information about various destinations around the world. The app collects various offers on accommodation and tickets to them and enables users to share their reviews. The feature making the app really special is bright custom illustrations for every presented place. Graphics are followed with names of cities and both demonstrate the animation when users choose a city.

 

Mobile Menu Interactions

 

menu_interactions_ui_animation_tubik

 

Here’s the concept presenting interactions with the menu of categories for a simple app enabling a user to collect and track all kinds of daily activities.Contrast colors and bold typography also contribute much to making navigation clear and intuitive. Smooth motion supports usability and elegance of interactions.

 

Learn Chinese App

 

learn_chinese_app_interactions_tubik

 

This is a UI concept of Learn Chinese application presenting the cards to learn Chinese characters and pronunciation. One side of a card shows the user a character and the other side allows for seeing its transliteration and translation as well as enables to hear it. Users can save the cards, mark them studied or non-studied and learn various thematic collections. The interesting motion makes learning process brighter and more interactive.

 

Book Swap App

 

book swap app interaction design

 

Here’s a UI concept of a book swapping application. It organizes the books by cards: each book card has a unique design that matches its cover. The animated concept shows the interactions with the feed showing books and their owners, and also the card of two books to be swapped. Moreover, the animation can be seen in the smallest details including CTA button “Swap” with moving arrows.

 

WineYard App

 

UI animation wine app

 

This is WineYard, the application enabling users to learn about different kinds of wine, get tips on serving them and food to combine with. Also, the app gives information where the chosen wine can be bought based on user’s location. When users push “View more”, the full data about an item appears in a smooth motion while other UI elements such as a photo and title fade away.

 

Cinema App

 

cinema app interaction ui animation

 

This is a UI design concept of a mobile application for the cinema chain. The first screen features interactions with the home screen showing the list of films. Films are presented via posters placed closely to each other so that users could see more options at once. Tapping on a poster people go to a screen of the particular film with all the necessary details.

 

The second screen shows the flow of choosing and booking the seat. Picking up a particular showing, users can see the available seats, pick the ones they like and book them, paying right from the app.

 

Music News App

 

music_news_app_animation_tubik

 

This is a creative concept for Music News App helping collects lyrics, news and quizzes about music all in one place. UI is presented via a bright color scheme and custom illustrations which make an app look original. The background of a home page applies geometric shapes which change their place and colors when users swipe through the screen.

 

NGIN App

 

car app interface

 

NGIN is the conceptual application for smart car control. The app automates the process of regular data collection informing users about the technical state of the vehicle and conditions of its exploitation. The presented screen gives the user basic current stats like average speed, distance, fuel consumption and useful notifications. The animation shows the interactions with the graph curve of the speed for the chosen period and the notification which features glitch effect to add a bit of fun and support the general stylistic concept.

 

Home Budget App

 

home budget web interface

 

home budget interface animation

 

Home Budget application allows users to manage their expenses and incomes, creating the extended database for tracking financial flows and changes getting comprehensive stats. The animation makes interactions and navigation more intuitive despite a significant amount of data.

 

The second concept shows interaction with the feed of financial operations for the current day and the hamburger menu.

 

Food App

 

recipe card UI animation

 

This is a mobile application providing users with database of recipes. It helps to find recipes on the basis of the supplies users currently have at home or create a shopping list to buy ingredients that are missing. The concept shows the process of interactions with recipe cards. Users can choose the right card with a side swipe. Unobtrusive and elegant animation during the first interaction can prompt about the additional functionality that is hidden under the card and available on swipe down. For this project, designers offered several variants of the layout and motion — check them in a case study.


As you can see, animation can become an effective solution for various problems in user interface design. Well-crafted motion components can improve the navigation and make the interactive process even more user-friendly.

 

Recommended reading

 

UI Animation: Eye-Pleasing, Problem-Solving.

Creative Motion: 12 Concepts of Interface Animation.

UI in Action. 15 Animated Design Concepts of Mobile UI.

Animated Interactions. Motion on Purpose.

UI Animation. Microinteraction for Macroresult.

Interface Animation. The Force of Motion.

Case Study: Toonie. UI Animation Development.


Welcome to see the designs by Tubik on Dribbble and Behance

ui desing interface food app recipe list

UI Experiments: Options for Recipe Cards in a Food App

Good food is good mood — for most people that has been true for decades and centuries. Taking up the big part of human time and activity, no wonder food became one of the hot topics in tech progress. There is a whole bunch of mobile and web interfaces solving a diversity of problems connected with food: websites and applications for cafes and restaurants, recipe apps and social networks, food ordering and food delivery apps. Whatever is the goal behind UI design for a food app, that’s cool when it’s not only helpful but also delicious and attractive.

 

Earlier we have already shared numerous ideas on interface design for this theme. Today let us present a fresh food app design case study, this time concentrated on several recipe card concepts. In this project, Tubik designers Anton Morozov, Ernest Asanov and Vlad Taran took a chance of UI experiments and analysis for a variety of approaches to content and navigation of recipe cards.

 

information architecture for designers

 

Project

 

UI design of a mobile application on cooking and recipes

 

Introduction

 

In general terms, the designers got the task to design a food app for users who love cooking. It included the recipe database which was constantly updated. Also, the application had a supplies manager. To make UX more extended, it allowed users to find the recipes on the basis of the supplies they currently had at home or create a shopping list to buy ingredients that were missing.

 

According to the brief which presented the client’s preferences, the food app design had to include the following functionality.
 

Required Features
 

1. Search bar
2. Filter button (Information about the number of results and applied filters)
3. Recipe cards (Recipe picture + Title)

 
Optional Ideas
 

• Ratio of ingredients you have to the total number the recipe requires
• Cook time
• Calories
• X button to hide that recipe and show fewer recipes like that
• Add to shopping list button
• Like / save button
• Recipe author and his/her profile picture
• Review score
• Favorite count
• Main ingredients
• Share
• Direct link to view the recipe source
• Consider what type of layout for the recipe feed will work best, grid vs single column.

 

Problem

 

The client provided the team with a lot of information and ideas on the main screen. The designers had to analyze and prioritize all the points, as there was a high risk of overloading the screen. On the basis of research and analysis, the user scenarios were created to determine which information about the meal in the recipe is found the most important.

 

Solutions exploration: benefits and pitfalls

 

The designers worked out several options for recipe cards presentation which would effectively present the core data on the limited space of a mobile screen. Considering that the recipe card presented the key element of interaction in this app, the final decision had to be grounded on the balance of logic and emotion, effective navigation and aesthetic satisfaction. Having tried different directions, the designers defined three various options of content and controls placement in the layout.  Among them, the creative team had to choose the variant corresponding to target audience expectations. Here are the options.

 

а) Recipes shown as a list

 

Benefits: more content can be shown on the screen.

Pitfalls: the photo content looks too small.

 

ui desing interface food app recipe list
 

 

b) Recipes shown as cards (like Pinterest)

 

Benefits: the dynamic height of the cards allows for placing photos of any layout metrics and headlines of any length

 

Pitfalls: the column for notes and additional elements is too narrow. Card manipulations such as adding ingredients into the shopping list, hiding the similar recipes and sharing the recipes to social networks led to applying the long press/force touch which was not the most obvious solutions for users.

 

recipe card UI design food app
 

 

c) Big recipe cards

 

Benefits: photo content attracts maximum attention
 

Pitfalls: the screen features only one recipe, the additional functionality still isn’t obvious for users.

 

recipe card UI animation

 

Final solution

 

The creative team preferred the emotional variant. Coming out to the market, the product has to be ultimately attractive. That will enable to collect the feedback and analytics data which can be used as a basis for the next stage of the creative search for solutions enhancing user experience. Unobtrusive and elegant animation during the first interaction will prompt about the additional functionality that is hidden under the card and available on swipe down.

 

Additional details: filters placement

 

The filter panel allows a user to sort out the list of recipes. The user can apply pre-sets: for example the preset “cook” shows only the recipes based on the ingredients currently available for the user. Also, the filters can be manually customized. The panel is placed in the bottom part of the screen to add more convenience to the operations with the app by one hand.

 

recipe card animation tubik

 

Bottom line

 

In Apple, they say: “…the first thing we ask is what do we want people to feel?” Not everyone considers the issues connected to users’ feelings and emotions before they start creating a new digital product. Today most designers strive for functionality. However, when people’s feelings and emotions become a priority, the product gets the features and details which let the users love it.

 

Recommended reading

 

If you are interested to see more practical case studies with creative flows for UI/UX design, here is the set of them.

 

Watering Tracker. UI for Home Needs.

Home Budget App. UI for Finance.

Night in Berlin. UI for Event App.

Big City Guide. Landing Page Design.

Vinny’s Bakery. UI Design for E-Commerce.

Upper App. UI Design for To-Do List.

Health Care App. UI for Doctors.

Wedding Planner. UI Design Concept.

Toonie Alarm. Mobile App UI Design.

SwiftyBeaver. UX/UI Design for a Mac Application.


Welcome to see designs by Tubik on Dribbble and Behance

design review tubik studio

Tubik 2017. Bright Year in a Big Review.

Full of productive work and a wide variety of creative challenges, the year 2017 is almost over. For Tubik it was dynamic, bright, rich in meetings, shots, interesting projects and non-stop professional growth. The company got bigger, more experienced and diverse. And again, we start the new stage of our workflow remembering the most significant points of what has already been done, so today won’t be an exception. Let’s take a moment to turn back for a while and remember some outstanding things that marked the year 2017 for our team.

 

Keeping our active position on Dribbble, we published over 120 shots. Welcome to look through the set of top positions in the categories of UI/UX design, animation, branding and illustration. Following the links, you will be able to see all their detailed descriptions and full-size attachments.

 

Top Ten UI shots

 

bright vibe calendar UI design tubik

Bright Vibe Calendar

 

financial_service_website_tubik

Financial Service Website

 

dating_app_landing_page_tubik

Dating App Landing Page

 

design agency landing page

Digital Agency Landing Page

 

web ui design city guide

Big City Guide

 

home budget app mobile interface

Home Budget App

 

bikers website blog

StarDust Biker Website

 

underwater world encyclopedia design tubik

Underwater World Encyclopedia

 

music streaming app design

BeatSync Music Streaming App

 

Homey app smart home UI

Homey App

 

Top Twenty Animated shots

 

watering_tracker_app_ui_tubik

Watering Tracker App

 

jewellery ecommerce app

Jewellery E-commerce App

 

loading_animation_iphonex_tubik

Loading Animation for iPhoneX

 

home budget web interface

Home Budget Dashboard Animation

 

burger_app_ui_animation_tubik

Tasty Burger App

 

californication_bus_animation_tubik

Californication Bus Animation

 

dance academy landing page animation

Dance Academy Landing Page

 

cinema app interaction UI

Cinema App

 

upper_app_ui_design_tubik_studio

Upper App

 

Upper App Animation

Upper App Landing Animation

 

business_card_app_animation_tubik

Business Card App

 

gourmet_website_interactions_tubik

The Gourmet Website

 

bookshop website animation

Bookshop Website

 

car app interface

Car Stats Animation

 

mood messenger landing page

Mood Messenger Landing Page

 

Animated stickers mood messenger design tubik

Animated Stickers for Mood Messenger

 

navigation_in_ui_animation_tubik

Navigation in UI

 

mobile_game_interactions_tubik

Mobile Game Interactions

 

tubik_photo_app

Photo App Interactions

 

menu_interactions_ui_animation_tubik

Menu Interactions Concept

 

Top Ten Illustration shots

 

design_party_graphic_design_tubik

Design Party

 

star_wars_stickers_fanart_tubik

Star Wars Fan Art Stickers

 

creative_ux_design_illustration_tubik

Creative UX

 

halloween_pumpkin_animation_tubik

Creative Pumpkin

 

opera video animation case study

Opera Video: Summer Heat Illustration

 

illustration_design_in_progress_tubik

Design in Progress

 

add_color_illustration_tubik

Add the Color

 

building_ui_illustration_tubik

Building UI

 

business_graphic_design_tubik

Business Teamwork

 

golden_ratio_ui_design_illustration_tubik

Golden Ratio in UI Design

 

Top Five Branding Shots

 

binned logo animation design

Binned Logo Animation

 

logo_animation_tubik_design

Whizzly Logo Animation

 

brand identity design case study

Reborn Business Cards

 

lunnscape_branding_case_study_tubik

LunnScape Branding

 

forcecop_logo_design_tubik

ForceCop Logo

 

Top 5 tubik.arts shots

 

tubik_arts_character_animation_hagrid

Character Animation: Rubeus Hagrid

 

tubik_arts_flickids_pirates_character_animation

Character Animation: Flickids Pirates

 

tubik_arts_orks_vs_aliens_nagari_cg_design

Character Design: Sorceress Nagari

 

tubik_arts_orks_vs_aliens_nazmordul_illustration

Character Design: Orc Nazmordul

 

tubik_arts_thorin_character_illustration

Character Design: Thorin Oakenshield

 

Top Ten Articles in Tubik Blog

 

The year melting away has been really fruitful for Tubik Blog: we shared around 100 articles and case studies with our readers and subscribers. Here’s the top ten of them (the extended list of the most popular articles can be found here).

 

Psychology in Design. Principles Helping to Understand Users: the post about general principles of psychology which can help designers know users better and create user-friendly web and mobile interfaces.

 

Best Practices for Website Header Design: the set of insights on the definition, structure, and composition of a website header as a strategic part of the website with a variety of examples and approaches.

 

UI/UX Design Glossary. Navigation Elements: another set of UI/UX Design Glossary, explaining terms in the field of user interface design. Focused on navigation elements: buttons, menus, switches, icons etc.

 

Color Theory: Brief Guide For Designers: the article concentrated on the basics of color theory and color combinations in design. Learn more about the color wheel, RGB, CMYK and models of color harmony.

 

Color in Design: Influence on Users’ Actions: considerations devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.

 

Mobile UI Design: 15 Basic Types of Screens: mobile applications evolve with user’s needs offering new functionality, still, there are screens common for many apps and they are the focus of this article.

 

Gestalt Theory for Efficient UX: Principle of Similarity: the article considering Gestalt theory application in interface design: this time it’s focused on similarity principle of effective content grouping in UI.

 

Gestalt Theory for UX Design: Principle of Proximity: the second post in the series devoted to applying Gestalt principles in design of user-friendly web and mobile interfaces, today about the principle of proximity.

 

How Human Memory Works: Tips for UX Designers: insights into the ways human memory works and the factors of its influence on UX design solutions for websites and mobile apps.

 

Information Architecture. Basics for Designers: the article providing insights into the basics of information architecture for designers and setting the link between IA, UX and UI for websites and applications.

 

most popular design articles in tubik blog

 

Top Six Tubik News

 

Upper App Launch

 

At the beginning of 2017, following the successful launch of Toonie Alarm, Tubik team we rolled out another iOS application for everyday use called Upper App. It is a simple and elegant to-do list designed in minimalistic manned and aimed at easy task tracking. The application got itself the App of the Day on Product Hunt and once again allowed us to go through all the process from the initial idea of the product to branding, design, development and marketing of our own product. No doubt, this kind of experience was highly helpful for our work on outsourcing project.

 

upper app UI design case study

 

tubik.arts launch

 

One more big news was establishing tubik.arts department focused on creating CG, characters and environment for various games, book illustrations and complex motion design.

 

tubik_arts_cg_orc_nazmordul_animation

 

Behance Portfolio Reviews

 

In 2017 Tubik hosted Behance Portfolio Reviews events twice in Dnipro, Ukraine. These creative meetups let the local design community get one more platform for communication on professional issues and allowed novice designers to get useful tips and recommendations from experts.

 

behance portfolio reviews

behance portfolio reviews dnipro

behance portfolio reviews dnipro tubik

 

Full Cycle for Product Creation

 

This year our team has grown to add not only the designers but also web and mobile developers, therefore the range of services which we can offer to our clients has broadened significantly. At the moment we are able to accomplish the creation of any digital product from scratch. Research, branding, graphic design, UI/UX design, motion design and video production, iOS, front-end and back-end development as well as copywriting for slogans and brand names — in 2017 we successfully dealt with all those positions and even more custom ones.

 

Tubik Academy

 

The year has also been marked with the first group of UI/UX designers who have completed the intensive course of UI/UX design in Tubik Academy — and two of them are already going through their internship in the studio.

 

tubik academy ui ux designers

 

Problem-Solving Web Design — Free Ebook

 

In 2017 we shared one more issue of Tubik Magazine: a free ebook Problem-Solving Web Design devoted to design of user-friendly and goal-oriented websites and landing pages.

 

problem solving web design free book

 

Bright moments of work, rest and creative search were traditionally shared with our followers on studio Instagram page. And as usual, we also didn’t miss the chance to share our ideas, news, tips and experience via Medium and Quora at which we got the positions of top writers in the domains devoted to design. Also, we kept everyone updated with studio news via TwitterFacebookTumblr and Flipboard.

 

new year tubik studio team

 

Even this quite concise review makes obvious that 2017 was full of everything for us. And we are ready for new challenges, perspectives and projects which will definitely open many new unforgettable creative pages.

Warm greetings for everyone from the Tubik team, we wish you the amazing and successful year 2018!


Welcome to read the Review of Popular Interface Design Trends in 2017

watering tracker app design tubik

Case Study: Watering Tracker. UI Design for Home Needs.

In all the diversity of applications fulfilling different personal, social and business needs, the special place will always belong to the ones that become our everyday helpers in sometimes basic but necessary operations. Calendars, calculators, to-do lists or fitness timers, apps saving our menus and reminding to take medicine along the schedule — all this simple stuff makes users’ lives much easier. The apps of this kind increase productivity as well as save time and effort for multiple challenges life prepares for us on a daily basis. Designers creating such interfaces become a sort of magicians activating problem-solving potential of modern technology. Today we would like to share a new design case study telling about that kind of UI: welcome to check the creative flow for Watering Tracker App.

 

Project

 

User interface and interaction design for an iOS application tracking plants watering.

 

Process

 

Have you ever forgotten to water plants at home? Being busy with hundreds of tasks, we sometimes miss very basic things and then regret not doing them on time. With pieces of nature, the effect may be even more crucial as they can get sick or even die without proper care. The task for the interface concept of a mobile app was aimed at helping users having plants at homes or offices: first of all, it had to remind users of watering when it’s needed as well as keep the data about watering.

 

As we mentioned in diverse articles devoted to UX design, high-quality user interfaces should harmonically satisfy four basic aspects:

  • usability: the app is convenient, clear, logical and easy to use
  • utility: the app provides useful content and solves users’ problems
  • accessibility: the app is convenient for different categories of users
  • desirability: the app is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat.

 

Based on that, Tubik designer Anton Morozov under art-direction by Ernest Asanov set the goal to make the application not only problem-solving but also informative to broaden its utility. Also, the appearance of the app was an object of thorough attention: as that was definitely the app for daily use, why wouldn’t designers add a pinch of elegance and sophistication to grow desirability and aesthetic satisfaction?

 

After the flow of UX wireframing, the designer planned the following set of basic functionality for the app:

— adding plants to the app

— reminders and notifications about watering

— getting information and recommendations about conditions and care for particular kinds of plants

— tracking stats of watering and plans for next week.

 

Let’s check how the layout was designed and what flows of interactions were planned for the mentioned goals.

 

water_tracking_application_ui_tubik

 

Adding items to the app, a user gets his/her own directory of the plants which need to be watered now and then. The left screen on the picture below shows the collection of items which were added by the user: it is shown as a set of tabs. The title above the tab gives the name of the plant while on the tab users can instantly see the notification when the next watering is expected for this position. The icon of drops in the top right corner of the tab helps to set the visual association with water and informs a user that the plant on this tab will need watering soon. In contrast, the lowest tab on the presented screen shows the icon of a tick which means that this item has been recently watered.

 

This way of data organization lets the user quickly scan the state of things right from this screen if there’s no time or need to move to the screens of every particular plant. The background of each tab features an easily recognizable photo of a natural object. And to add a new item, users need just to take a photo, as it’s seen on the right screen below.

 

watering tracker interaction design

 

The tab bar is highly functional and simple: it includes three most demanded zones of interactions. «My Plants» opens the directory of the ones tracked for watering, «Add New» allows to create a new item and «My Profile» goes to all the history and stats data.

 

Adding a plant takes just short seconds. When a user has taken a photo with a smartphone camera, the application recognizes it and offers the data from the app catalog of plants: it includes the name, the background picture and the data of care conditions like temperature, humidity and light rates comfortable for this type. The user may add it to his/her set of tracked plants and it will get seen on the screen with user’s collection. In case there is no data about a particular plant in the app database, the user can create a new item and add it to the app catalog. This approach has two big benefits: firstly, it will strengthen the app with the ability to add user-generated content; secondly, it will inform app creators and support which types of objects have to enlarge the original app database.

 

watering tracker app interactions

 

Here’s the animation showing the interactions described above.

 

watering_tracker_app_interactions_tubik

 

Now let’s look into some details of watering tracking itself. When the date comes, the user gets a notification that the item needs to be watered. Opening the screen of that plant, users see:

 

— the name and the background picture of the plant in the upper part of the screen,

— the interactive zone with the tabs of other plants ready for watering,

— the contrast light tab in the lower part of the screen including information about the plant which can be pulled up to open.

 

watering tracker UI design

 

The interactive zone with the tabs of other plants ready for watering can also be extended. In this case, it opens the graph showing the progress  — aka watering workload — for the current week.  This zone is presented on the dark background which makes the graph look stylish and deep and also sets the good level of contrast with the information tab below presented on the light background. The information tab is grounded on light and airy solution: in combination with bold sans-serif fonts in the interface, it provides high readability level and contributes much to the effective visual hierarchy of the layout.

 

When the plant is watered, the user just needs to tap on the icon with drops and it will transform into a tick.

 

watering tracker user interface design

 

Slight unobtrusive animation makes the interactions live and enhances the general usability of the user interface.

 

watering_tracker_app_ui_tubik

 

Working on the concept of mobile user interface aimed at solving simple but everlasting problems of everyday life, the designer made the screens informative, efficient and stylish. First of all, the app of this kind could be helpful at home, taking over the responsibility of a reminder and tracker. Moreover, it could effectively help workers of the offices, public and private gardens or parks,  landscape firms and services — all those who are in charge of taking care of plants and supporting the beauty of nature around us.

 

watering tracker app design tubik

 

Recommended reading

 

If you are interested to see more practical case studies with creative flows for UI/UX design, here is the set of them.

 

Home Budget App. UI for Finance.

Night in Berlin. UI for Event App.

Big City Guide. Landing Page Design.

Vinny’s Bakery. UI Design for E-Commerce.

Upper App. UI Design for To-Do List.

Health Care App. UI for Doctors.

Wedding Planner. UI Design Concept.

Toonie Alarm. Mobile App UI Design.

SwiftyBeaver. UX/UI Design for a Mac Application.


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video design animation tubik

Step by Step Guide to Custom Promo Video Design.

We are living in the times when information is absorbed faster and faster via numerous ways and sources. Videos of all kinds are increasing their popularity in many spheres including education and entertainment. Surely, one of the fields where video production is rapidly growing its presence is marketing with the aim of promoting and selling products and services. It’s not surprising as videos are often faster and more expressive than other ways of sending the message to the potential buyers or customers. So, creative teams accept the challenges of making original video content which is not so easy under the conditions of tight competition and tons of already produced commercials and promos.

 

Watching a short promo video on web or TV, most viewers don’t even imagine how much time and effort those short seconds of animation take from their creators. In the vast majority of cases, the visual part of the video is made by the team of illustrators and motion designers. Today we would like to show you the creative flow of the design process we have for this kind of projects as well as answer the questions frequently asked by the clients who need the custom design of a promo video.

 

Types and benefits of promo videos

 

In one of our previous articles devoted to design of promo videos for websites, we have given a classification. Let’s just briefly review the frequently used types:

introduction video usually gives the first insights about the company, product, or brand and shows what benefits the users can get

product presentation videos gives details about product’s features and advantages, informs about special steps of interactions and shows the problem-solving potential of the product

landing page videos strengthening the message driving users to a particular call-to-action offered on the page

video testimonials showing the reasons and signs of trust and loyalty to the company, brand or product

entertaining and educational videos rising emotional appeal and often presenting the material for viral marketing.

 

All the mentioned types can serve efficiently for marketing goals and increase brand awareness. A creative and catchy video is a good way of attracting customers’ attention and the proven method of informing them quickly and brightly. A video activates several channels of perception — audio, visual, sound — simultaneously and usually do it in a way of telling a story. All the mentioned combination of factors tend to make the presentation strong and memorable especially if based on high-quality graphic design and animation. People are daily overloaded with tons of information of all kinds, so most of them aren’t ready to devote much time learning about products or services, especially the new ones. In these conditions, video can become the way of communication which is dynamic, informative and attractive.

 

No doubt, technically design any sort of video is the complex multi-level process in terms of design. Promotional video adds its own specific aspects being focused on the particular business goals.

 

opera video graphic design case study tubik

 

Creative stages of video production

 

Generally, the process of video production includes the following steps:

research stage: target audience and market research

pre-production stage: script writing and storyboarding

production stage: creating the graphic assets and animation

post-production stage: video editing, adding sounds, music and voice-over etc.

 

Pre-production

 

Being a full-stack design team, Tubik is usually involved in the process at pre-production stage which means that the creative flow starts from discussing a video script we get from the client. Obviously, the most effective scripts are the ones based on the preliminary market research learning what kind of promos are used by the competitors on the market. Another important factor of making the idea behind the video appealing is the definition of the target audience. To make the final promo attractive and interesting, designers need to know who are its potential viewers, their age, preferences, and goals. So, if this information is not provided by default in the project brief, designers have to be ready to ask for all the missing data while the clients would better consider all these aspects beforehand.

 

Script and voice-over

 

The scripts for the future videos come to us in different forms: some of them are really basic, containing preferred timing of the video, general description of the scenes and their sequence while the others present the documentation with the full scenario of the scenes and even the audio with its voice-over. Is that essential to present the audio before the graphics for the video start to be done? Well, it really helps. Having the ready-made voice over, motion designer can achieve the best synchronization of the footage with the sound right from the start of the production process. 

 

As a tip for clients who are considering custom video design for their business projects, we would recommend ordering voice-over from professional voice-actors aka specialist voice talents. Be careful choosing the voice as it should correspond to the offer and mood of the video, all the words should be legible and the tone would better correspond to the preferences of the target audience. The same could be said about the music if the promo doesn’t apply speech: sound and imagery should harmonically support and strengthen each other instead of living their own lives. That is why if needed our team is always ready to take part in the process of choice and recommend possible types of voices or background music which could work well for the created type and style of the video. 

 

Is it possible to start working on the promo video before the voice-over or soundtrack is ready? Certainly, yes. However, the client should be ready that the additional time will be needed for alterations and editing combining the sound with the already created footage which wasn’t based on the given sound initially. This is really the matter of seconds when all movements and sounds have to feel like clockwork.

 

tubik studio teamwork designers managers

 

Storyboard

 

The other part of pre-production stage is fully done on the design team side: it’s a creation of a storyboard for a future short video. Storyboard is the set of organized graphic assets: these are the illustrations arranged in the sequence of their flow for the video. This technique is not a new thing: its early version is said to be invented by the Walt Disney Animation Studio in the 1930s and has been adopted by many animation studios around the world. Storyboard visualizes storytelling and gives the better idea on the flow of the video. It allows design team and the client to discuss the details about the visual part and the sequence of scenes before motion designer starts the actual animation. Depending on the requirements and urgency of the project, images applied for the storyboard can feature various level of fidelity, from simple sketches to sophisticated and detailed illustrations.

 

At this stage it’s vital to set a constructive dialogue between the design team and the client: every single image in the storyboard should be discussed and approved in terms of general idea and goals set for the video. This type of design has many specific features and motion designers have to be ready to explain them: it can happen that clients express ideas and wishes which technically can overload the footage or look bad in the limited timing. Getting deeper into the goals and results which the client expects, designers look for the optimal solutions which will make the video both good-looking and effective.

 

storyboard video design tubik

 

Sometimes the clients come with only the basic understanding of what they want to get not having strong visual preferences. In this case, moodboards compiled by motion designers can give the client a variety of possible styles and flows to feel better what they want to see. 

 

Production

 

When the storyboard is all agreed upon and every illustration in the footage is accomplished hi-res according to the approved style, graphic designers polish all the details and prepare all the necessary assets for the motion design stage. At the moment, the software used for these types of work here in Tubik is Adobe After Effects, so motion designer can work on some elements by himself on the basis of the existing functionality of the tool and without additional effort from the graphic designer side. However, most of the assets are prepared by illustrators and altered in the process if necessary: when it comes to motion, sometimes even slight changes measured in millimeters can have a big impact on the result. That is another advantage of our having graphic and motion designers in one team as they work together on all the details and assets and can consult with each other any moment it’s needed. It makes the workflow dynamic and productive enabling the client to get the video without wasting time on trying to bring several teams together.

 

After the animation of all the shots is done, it’s thoroughly checked along the required timing and harmonic combination with the voice-over. The final version of the video is then delivered to the client to be transferred to the professional sound designer — this service isn’t provided by our team. 

 

animation video production tubik

 

Case Studies

 

Here is the set of short promo videos designed by Tubik team: to check more about the project, follow the links.

 

Promo video for PassFold project

 

Year-in-review video for Opera

 

Promo video animated for Binned

The described creative flow is used here in the studio for not only promotional videos but also for educational videos and cartoons for various purposes. Productive work and effective result are always based on thorough research and tight collaboration with the client to satisfy the viewers and support the business goals at the same time.


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ui design for music apps

Feel the Beat. UI Design for Music Streaming Services.

People like listening to music. It’s an axiom and never a question. As Friedrich Nietzsche said: “Without music, life would be a mistake.” And who would argue? All of us listen to music daily. Some may prefer rock, others — classical compositions still no one misses a chance to enjoy their favorite tracks. Considering this fact, the need of having a twenty-four-hour access to music seems as a today’s must-have.

 

It’s hard to say how many music service products exist today but the industry constantly grows so designers have lots of work to do. We devote a new article to the peculiarities of UI design for music streaming services. Let’s see what screens are typical for this type of digital products and what elements their UI requires.

 

What do users expect from music streaming products?

 

Music streaming products aim at providing users with an access to the various musical tracks from all over the world. There are both free and paid services trending on the digital market and they are available for different devices including PCs and smartphones. Of course, all music streaming apps strive at uniqueness still they have a common base of tasks to accomplish. Let’s see what this kind of products usually offers to their users.

 

Online and offline music streaming. The majority of music players usually provide online streaming so that users could enjoy various tracks without downloading them on their devices. However, people can’t always have an access to the Internet so the feature enabling to download certain compositions and play them seems to be essential.

 

Playlists. Music streaming products contribute thousands of different tracks but even the biggest music lovers won’t listen to all of them. Playlists are a core part of music players. They allow users to choose and combine their favorite compositions for different mood and situations.

 

Music flow. Sometimes, people get bored of their playlists and want just some random tracks to play. Music flow is a list of tracks based on the users’ preferences which never repeats itself.

 

Radio channel. They say all new is well overlooked old. Even having a quick access to the favorite music, there are still many radio lovers. In-app radio channels are a nice alternative to the flow as well as an element of entertainment.

 

Music storage. Not all the tracks can be free to listen, which is why music players often give the possibility to buy paid tracks and add them to their playlists.

 

Equalizer. People perceive music differently so the need of sound settings is obvious. Equalizer helps to make music sound in the best way for a user by regulating music tones.

 

music streaming app design

BeatSync App

 

Screens for music service products

 

Based on the users’ needs designers have formed a standard set of screens (pages) which are typical for this kind of product. Let’s see what they are and which UI elements they usually include.

 

Home screen

 

Any digital product has a page or a screen where users start their journey within a product each time they launch it. A home screen is also known as the main page of a digital product. It received its name as it provides a starting point with many further directions for a user.

 

A home page of music streaming products often contains direct links to the most important areas of interaction with an application such as a personal profile, playlists, search field, and music store. Also, a home page provides an insight on music updates as well as the recommended music for a user.

 

Traditionally, UI of a home screen for a music app is made in minimalistic style. Recommendations and music novelties are presented via pictures of album covers or artists’ photos followed by captions saying the name. This way the search process becomes more intuitive and pleasant.

 

Profile screen

 

Profiles are a tool making interaction within a product more personalized. They allow operating with the information effectively and make user experience individual for everyone. As for music products, personal profiles assist developers to gather information about users’ tastes and preferences in music genres and artists. Based on the data, an app will provide listeners with recommended music as well as interesting fresh tracks.

 

In addition, a personal account is a good way to add features of a social app to a music streaming product. This way users can unite in a virtual community of a certain product and share the personal info with the others.

 

The principle of a profile page design remains similar for all types of products. First of all, a profile page should be clear in use. The amount of the information has to be limited otherwise a profile screen may look too complex. What’s more, it’s vital to make sure the navigation system is intuitive so that it wouldn’t have to take much effort to puzzle out the app.

 

UI Navigation menu and Profile screens v2 for Echo case study

Echo app

 

Search screen

 

Hunting for new songs is a daily routine for true music lovers. Designers need to make sure it goes easily and leaves only pleasant impressions. UX for search screen should be well-thought and intuitive so that users could quickly find what they need. An essential part of a search screen are filters helping to sort the received results. There are some typical filters for a music app which include genre, artists, songs albums and a year of release.

 

Playlist screen

 

Music lovers like creating their own playlist for every occasion. Obviously, every music app is obligated to provide their users with such a feature. Playlist screen looks similar on different apps: it’s a list of tracks showing the name of the song, singer or band, and the length of the soundtrack. Also, designers can add a small image of the album this track belongs to. In case a song has no image there still should be an icon, for example, with a music note.

 

Player screen

 

The page which people visit most of the time using a music app is a player. People can control what they listen and how they listen to it via the player. The feature allows switching, stopping and starting a track with standard buttons which are easily recognized. This set is usually placed centrally on the bottom of the screen. The major part of the screen is typically taken by the image attached. Also, sometimes instead of a picture, many designers apply music visualizer as a central part of the screen. Visualizer is a good opportunity to reveal the imagination and creativity which is always inspiring for designers.

 

tubik studio music_app

Music App

 

Music feed screen

 

If a music streaming service provides a possibility to add friends and follow other users, a music feed should also be considered. Feed is usually known as a constantly changing list of news and other data users choose to follow. Music feed includes the updates on the friends’ pages as well as news from the pages of particular artists they follow.

 

Designers make a simple clear UI for music feed which isn’t overloaded with visual details. It allows people to scan quickly through the feed not getting overwhelmed with tons of information.

 

ui design for music app feed screen

Echo app

 

Settings (equalizer screen)

 

Each app needs to have settings screen but a music app requires one specialized option. Besides other standard settings, they provide a possibility to tune the sound of the music. Depending on the music genre experienced listeners adjust the loudness of specific frequencies via an equalizer. Equalizers often look similar to vertical graphics responsible for certain frequencies which users can regulate with sliders. The designers often do experiments with equalizer UI to be certain it’s not boring to use.

 

Music store

 

As we said above, not all the music can be free so a music store comes in handy. UI design for music store usually borrows some principles of e-commerce design. First of all, paid music is presented in a catalog with relevant filters for the search. Clear visual elements support the product not overshadowing it.

 

app UI design Tubik Studio

Singify App

 

Music has always been a source of inspiration for people around the world. Trends may constantly change but music will never step aside as well as products providing us with our favorite tracks. So, possibly, sooner or later each designer will create their own new music product.

 

Recommended reading

 

Mobile UI Design: 15 Basic Types of Screens

 

Case Study: Echo. Designing User Experience and User Interface


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dance academy landing page design

Hit the Spot: Design Strategies for Profitable Landing Pages.

Every traveler knows it’s hard to find more annoying and upsetting experience than landing in the wrong place. It wastes the precious time and effort on looking for the needed spot right when you are full of nice expectations and ready for the best. No wonder, this story isn’t different when users go to the virtual journey around the Internet, especially having particular goals and destinations in mind. So, today let’s discuss how to make their landing soft and effective.

 

Definition of a landing page

 

In general terms, the phrase «landing page» was created by analogy with a landing spot in the physical world: in the web, it initially marked any page on which the user «landed» while surfing the Net and started their journey around the website. The phrase is still used in this meaning in terms of web analytics. However, more specific understanding of this term has become increasingly popular and widely used by not only designers but also marketing specialists. Today the term is used for a web page designed with a focus on specific relatively narrow goal and a quick way of accomplishing a particular action.

 

As for the goals, they can be different, still, the biggest diversity of landings is found in e-commerce sphere. This is the field in which they play the great role both for users and stakeholders, presenting the specific commercial offers without distraction in a helpful and attractive way. Creating special pages for every case means giving users directions, which is especially useful for big e-commerce platforms with hundreds or even thousands of items. Directing all the traffic to the home page in the case of such websites can open the big gate to poor user experience, especially when users come from particular marketing campaigns in outer resources. The risk is high that they will get lost immediately in the overwhelming amount of content and links on the home page or their attention will be driven away so the purchase won’t be finalized.

 

Furthermore, there are also many other cases beyond e-commerce when landing pages present a good point to consider: they can present the mobile applications or educational resources, promote events and meetings, make the announcements, introduce the communities or just share information. Anyway, the design process for any landing page starts from setting the clear and concise aim which should be achieved with its help.

 

tubikstudio ui design dark background

 

Conversion as a key metric

 

One of the core characteristics measuring the efficiency of a landing page is conversion. In basic terms, it is the outcome, the achieved goal which is set for the landing page. Conversion is the transformation of passive users into active, from reading, considering, watching and comparing to actual buying, downloading, trying, subscribing etc. Measuring conversions and improving landing pages to get this rate higher is the way to problem-solving design helping users and supporting business strategies.

 

As e-commerce presents the highest diversity of landing pages now, the most frequent way of conversion is the actual purchase while the most popular call to action is «Buy». However, the presence of the Internet in human life is growing constantly an plays a significant part in daily operations on professional and personal levels. On that ground, the variety of conversions also reflects diverse goals — except buying something, users can be called to:

 

— download the mobile application

— read more about the presented issue

— subscribe to updates

— download a free ebook, templates, graphics or other deliverables

— start the free or discounted trial of the product

— leave the comment or share the opinion

— share the information with friends and followers in social networks

— browse the educational or informational resource

— fill in the form or survey etc.

 

Obviously, conversion as the finalized action the user is navigated to is not the only function of a landing page: it is also effective as a general supporter of brand awareness and recognizability, due to the original design or special features it can even be a part of viral marketing campaign. Still, the most important outcome of all the effort invested into its creation and maintenance is ultimately measured via conversion rate, with the number of users who actually did the action they were called to.

 

UX design process tubik

 

Design strategies

 

No doubt, all the design projects are highly individual and require solutions based on the specific case. Nevertheless, on the basis of our diverse creative practice, we have collected the set of general ideas useful for work on efficient landing pages.

 

Clear goal and structure

 

The core difference between the home page of a website and the landing page with the specific offer is in their strategic use. The home page sets the global point of departure enabling the user to take a variety of routes around the website, while the landing page is focused on one particular aim which should be effectively presented and easily achievable. Therefore, the first step in designing converting page is setting this particular goal and building the page architecture which will navigate the users to the ways of achieving it.

 

Targeting

 

In the article about business-oriented design, we defined targeting as the strategy and techniques of researching the particular target audience to find the best and the shortest ways to attract their attention to the specific product or offer.  A landing page is the effective marketing tool when it’s based on the needs, preferences, and expectations of the target audience. Even more, these web pages allow companies to set multiple landing spots for various target users on the basis of:

— geographic targeting

— gender targeting

— psychographic targeting

— demographic targeting

— behavioral targeting.

 

There are many practical cases when companies changed some parts of the products, their names or even set the new brands to sell successfully in different countries with the diverse cultural background. The same can be done with landing pages:  for example, the page offering the same smartphone can look and talk differently to the users from different countries, taking into account their perception of colors, copy, priorities in product features and trends on the local markets.

 

gym landing page concept by Tubik

Gym Landing Page

 

Functional minimalism

Getting back to the metaphor with the physical landing of an aircraft, it’s hard to imagine how it could safely land on the place which is heavily stuffed. For soft landing, a clear spacious spot is a vital condition. For landing page, it works the same way: attempts to overload it with everything bring to a negative result. In most cases, minimalist design based on core functionality and visual elements easily navigating the user to the CTA proves itself a good approach.

 

Maximum attention ratio

Attention ratio is the level of concentration on a particular task or goal. No need to explain that for a landing page is should be as high as possible. Too many elements of interaction will provoke distraction lowering the chances of conversion: the more options users have simultaneously, the harder it is to make the choice.

 

Instantly visible call-to-action elements

CTA or call-to-action element presents the most valuable interaction element of a landing page as it is actually the spot where conversion happens. It should be instantly visible, which can be done via color or shape contrast, and informative, which is usually achieved with proper copy or icon, or both.

Tubik studio UI animation

Museu landing page 

 

Harmonic color palette

Colors and shades chosen for a landing page are not objects of designer’s creative self-expression: they are as much influencing the conversion rate as any other design element and sometimes even more than others. It’s not just aesthetic satisfaction which users can feel seeing the presentation but also the hidden message which can be transferred via traditional associations in color perception. So, colors should present the combination pleasant for user’s eye, emotionally appealing to the target audience and establishing the effective visual hierarchy of the layout.

 

Corresponding typography and good readability

As well as colors, fonts also tell much not only with the copy hidden behind them but also with associations and emotions they bring out. Typographic hierarchy and well-balanced font combinations have a big impact on the readability of the page which can directly influence the conversion rate. Landing page is not the spot on which users are ready to spend much time so poor readability can drive them away before they make a decision or understand if the offer corresponds to their needs. Being an integral part of the general stylistic concept, appropriate fonts can also contribute much to effective visual performance catching users’ attention.

 

Strong and consistent branding

Landing pages are widely used as the part of web marketing strategy so they should support the general scheme of brand promotion. Coming from outer resources, social networks, advertisements, users need to feel and see the consistency of brand image to be ready to trust it. So, identity elements like logo, slogan, mascots, corporate fonts and colors should be taken into account.

website design for photographers

Photography Workshops landing page

 

Prominent theme image

No secret, most users are visually driven and they scan the web page in a couple of seconds perceiving images much faster than copy. An appropriate theme image, be it a hero banner, original illustration, high-quality photo presenting a product or service, is a good way to attract users and get them interested as well as inform about the nature of the promoted offer. Images of this kind save users’ time, send them a quick and appealing message and add much into aesthetic side of the presentation.

 

Engaging and attractive scroll animation

Although there is a big army of those who find animation an unnecessary feature overloading user interface and making it more complicated, most users expect motion as an integral part of interaction experience. Scroll animation applied wisely can add life and style to the landing page and become another attractive feature stimulating positive emotions. Also, motion creates the feeling of one integral smooth interaction with a whole page rather than several separate parts. 

 

dance academy landing page animation

Dance Academy landing page

 

Visual hierarchy of copy content

Copy content is another aspect which has to be well-thought. A designer’s task here is to think about edible copy presentation framed into a clear visual hierarchy: sizes and placement of copy blocks, instantly scanned headlines and short concise call-to-action elements directly influence the level of conversions. The length of copy on landing pages is a debatable issue: focused goals behind the landing page doesn’t always mean that each time it should contain a minimal number of words. If it presents a famous company product or service or informs about special offers, short and strong copy can be enough to encourage users. However, if a new unknown product or service is presented, it is often useful to provide users with more information persuading them to follow the call to action. Anyway, the presentation of the copy has to be designed for good readability and scannability of the page.

 

No information overloading

Based on the previous points, creative team working on a landing page — designers, copywriters, marketing specialists etc. — should agree upon the priorities and define the core benefits users must see. Trying to overload the page with all the possible data about the offer, you risk overwhelming them so much that they can start hesitating or even get annoyed. Core information fields included on the landing page usually cover:

— the general introduction of the presented offer

— concise and informative description of the benefits solving user’s problems

— testimonials and signs of trust

— clear call to action.

 

If the offer is quite complex and it’s hard to describe all its benefits shortly, the good solution can be found by dividing the page into several theme blocks with separate interactive elements ( buttons, fields, links etc) enabling users to get further information or help quickly but on the other page.

landing page animation Tubik studio

magic.co landing page

 

Promotional video

In one of our recent posts, we have given insights on the benefits of short promotional videos for the presentation of products and services. The big advantage of this technique is the high speed of perception, emotional feedback and big informative potential of the video in comparison with copy. On the other hand, creating the video can be more time-consuming and require the bigger budget, so the efficiency of this element should be analyzed in business perspective to see if it’s really profitable for every particular case. 

 

High loading speed

None of the mentioned strategies will work properly if technical side of the interaction is neglected. Whatever stylish, sophisticated and informative is the landing page, it won’t make users put up with waiting while it’s loading. The matter here is really in short seconds, without any exaggeration. So, optimization of the images, thoughtful technical realization of motion effects, quickly loading video and fast transitions if they are applied — all of these and similar factors can have a crucial effect on conversion rates. Respect the users’ time otherwise they won’t be quick to trust you.

 

free design books landing page

Tubik Magazine landing page

 

Obviously, the presented list doesn’t mean that all the mentioned strategies should be applied together on every page. Each project demands individual approach based on rigorous analysis of the target user expectations, needs, and preferences combined with business goals. When the page is live, A/B testing and analysis of real interactions open the new perspectives and prove if designer’s initial decisions were appropriate for the established aim.

 

Landing page vs Home page

 

Should all the traffic from outer sources be directed to a home page or landing pages? We have already shared our ideas with the set of strategies for home page design. The answer considerably depends on the nature and complexity of the website. The issue to consider is the user attention and its concentration on definite areas of the websites in terms of solving a particular problem or satisfying particular needs.

 

For simple one-page websites this question is not actual: indeed, they represent only a home page which satisfies one or multiple functions and there is no other place where the traffic could be directed from the outer sources. The same happens if the website is not complex, homepage is not overloaded with diverse links and navigation elements, so conversion can be reached right from the home page while other pages play secondary roles. In this case directing all the traffic to the most informative part of the site, which also enables a user to accomplish necessary action and get what they need, is a good idea.

 

However, for complex websites and platforms, especially if they satisfy multiple needs of broad target audience, this approach can be the step killing profitability and reducing conversion rates. The user can get scared, distracted or even annoyed with the tons of information they have to get through to find what they need, especially if the needs or wishes are focused on a particular narrow goal. Using landing pages in the case when you need to concentrate user’s attention on something important, to make it noticeable and easily available can be the efficient way of solving this problem. A landing page is a tool to emphasize one item, to make it quickly found and reduce delays in cases when target user seeks for specific operations, services or items. This is the issue of especially high importance in the case of e-commerce websites when unwise design solutions bring to poor user experience and financial losses. The choice of a profitable approach in every case should be based on user research and then thorough user testing.

 

big city guide web ui design

Big City Guide landing page

 

Recommended materials

 

Diverse issues of applying landing pages have been an object of professionals’ attention. In terms of design issues, here’s the bunch of articles for those who would like to continue the topic exploration:

 

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

 

Landing Page Conversion Course (9 parts)

 

Classic landing page mistakes you’re probably still making

 

Landing Page. Direct Flight to High Conversion.

 

The ultimate guide to designing landing pages that convert

 

What Happens When You Analyze 100 Landing Page Examples?

 

10 Key Landing Page Features That Draw in Prospects

 

7 Landing Page Call-to-Action Formulas for Higher Conversions

 

Want Conversions? Start with User-Friendly, Useful Landing Pages


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Welcome to read or download free e-books about Design for Business and Problem-Solving Web Design

UI icons in interface design tubik blog

Small Elements, Big Impact: Types and Functions of UI Icons.

Icons in user interfaces are the elements that cannot be overestimated. Small and meaningful, they solve numerous problems. They become little keys to usability and intuitive navigation. And only designers know how much time and effort is needed to make them simple, helpful and expressive.

 

Guru of user experience design Steve  Jobs said: «Details matter, it’s worth waiting to get it right.» Obviously, icons are on the top of details making interface usable and navigable. So, today let’s discuss what are their types and how they can be used in interfaces.

 

Definition

 

In general terms, an icon can be defined as an image which has a high symbolic value and is used for the purpose of communication. Icons present signs which are informative and support data exchange between the informer and addressee alongside with words and sentences: while copy is served with letters or characters, icons communicate via the images showing pictorial resemblance with an object of the physical world. In computing and digital design, icons are pictograms or ideograms used in the web or mobile interface to support its usability and provide the successful flow of human-computer interaction.

 

Diving into the benefits of icons, one of the most important among them is the ability to replace the text. In one of our earlier articles, we gave details about the relations of copy and icons and their influence on usability. The process of the research showed that usage of recognizable and clear icons had a great potential in strengthening navigation as most people perceive images faster than words. However, even the slightest misperception can become the reason of poor UX so the solutions on the type of icons should be carefully tested to reach the good balance of icons and copy for a particular target audience.

 

weather app design UI

 

History

 

Obviously, icons weren’t invented by interface designers. As an object of communication, they have a long and diverse history rooting in ancient times. They are found in maps, signs, schemes, manuals and many other sources of information. However, with the advent of new technologies and graphical user interfaces, icons experienced the new twist of progress. Historically, Xerox is mentioned in credits for creating the first icons for a graphical UI in the early 1970s: the icons were implemented in a machine called Xerox Alto which was very expensive and didn’t really go to the wide masses. Still, that was a beginning of a long story: in 1981, Xerox Star was released and it’s referred to as the first consumer computer which used icons as a part of its interface. In particular, it applied the icons of folders and trash bins which have been used so far.

 

icons xerox star

Source

 

Another milestone easily remembered on this way is presented with the color icons Apple revealed first in 1991 and then later with their further updates for Macintosh. They featured another approach to the style when icons combined functionality and informative capacity with attractive and harmonic appearance.

 

icons apple machintosh

Source

 

These days icons are presented in digital design with numerous packs and sets in all the themes and styles possible. Although there are many ready-made packs, the database of icons is growing all the time in search of new solutions appealing to users.

 

Talking about the classification of icons, we can mark out several aspects of grouping them on types.

 

Types based on functions

 

Clarifying icons

These are the icons aimed at explanation. They are visual markers explaining particular features or marking out categories of content. In some cases, they are not the layout elements of direct interaction; also, you can often find them in combination with copy supporting their meaning. This trick activates multiple elements of perception in one interaction providing better recognizability for call-to-action elements. People, who instantly understand the symbol transferred with the icon, won’t pay big attention to the copy. The same will happen to those who have problems with fast copy recognition. However, using the copy together with the icon decreases the risk of misunderstanding or wrong interactions for people who can possibly misinterpret the meaning of the image.

 

Homey app smart home UI

Homey App

 

saily app UI design

Category icons for Saily app

 

Interactive icons

The icons of this type are directly involved into interaction process and are the core supporters of navigation. They are clickable or tappable and respond to the users request doing the action symbolized by them. Their main goal is to inform users about the functions or features behind the buttons, controls and any other elements of interaction.

 

tubik studio tapbar ui

Tab Bar interactions

 

ui concept animation tubik studio

Menu interaction concept

 

Decorative and entertaining icons

 

The icons of this type give more about aesthetic appeal than functionality. However, this aspect is also significant and needs to be considered as the style and appearance corresponding to the target audience preferences and expectations set the solid ground for high desirability. Applied wisely, it is one of the features that can not only attract but also retain users and add much to the positive user experience. Decorative icons are often used to present seasonal features and special offers.

easter icons tubik studio

Easter and spring themed icons 

 

App icons

 

App icons are the interactive brand signs that present the application on different platforms supporting the original identity of the digital product. In most cases, it features the logo of the app designed according to the requirements set for this kind of icons. However, it also can apply something else, for example, a mascot or an abstract combination of corporate colors. The effective solution is usually based on thorough market and competition research with the aim of creating an original icon which won’t get lost on the screen full of other app icons.

 

logo design by Tubik studio

Elephun App Icon

 

Favicon

 

Favicon, also known as URL icon or bookmark icon, is a special type of symbol which represents the product or brand in the URL-line of the browser as well as in the bookmark tab. It allows users to get a quick visual connection with it while they are browsing. This interface element proved itself effective for productive website promotion and good recognizability of its visual identity.

 

Types based on visual performance

 

Glyph icons

 
The term “glyph”[glif] has come to design from the field of typography. The word takes its roots from the Greek word which means “carving”. Originally, the term presents an elements symbols or pictogram which is included in the set of symbols agreed upon many users (readers, writers etc.): it presents a readable character enabling people to write it.

 

In the sphere of typography, it is a certain graphic representation of an element of written language within a particular system of writing or particular typeface: it can be a grapheme, or part of a grapheme, or sometimes several graphemes in combination (a composed glyph). Here’s the set of ancient Celtic glyphs, for example.

 

pictish_rune_meanings

Source

 
In modern digital design, the word “glyph” reinvented its meaning but not into a sort of revolution. It is used to define a graphic symbol that provides the appearance or form for a character: it can be an alphabetic or numeric font as well as a symbol picturing an encoded character. Talking about icons, glyph icons are first of all described as a typographic symbol that represents something else, not letter or number. Among popular examples, you will also find the «@» symbol representing the preposition «at». For example, here is the set of icons for material design from Google.

 

material icons

Material icons

 

Glyph icons use simplified and universal shapes and images to be recognizable and flexible in terms of responsive design. They play the big role in the issues of navigation for a digital product.

 

weather_icons tubik studio

Weather icons

 

Flat and semi-flat icons

 

Flat icons are usually a bit more complex than glyph: they can apply color combinations, filling of the elements and present a bit more complicated images. Nevertheless, they are also focused on simple and recognizable visual metaphors quickly transferring the required meaning. The most prominent feature which actually has inspired the name of this direction is applying flat 2-dimensional visual details as the opposite to highly realistic and detailed skeuomorphic images. Flat style allows designers to be more flexible in applying the expressive power of colors and shapes not losing in legibility of the presented items.

 

tubik studio blog app

Blog App

 

Skeuomorphic icons

 

Skeuomorphism is the design direction somehow opposite to flat. It is based on the idea of reflecting images in 3D look very close to the original natural look of the physical objects. It was popular for GUI of different types and functionality several years ago. But then it was gradually replaced with flat design in UI which is simpler and therefore more flexible and practical for the needs of digital interfaces. Nevertheless, the skeuomorphic icons are still widely used in game design and app icons in game sector.

 

SVG icons

 

SVG icons, decoded as Scalable Vector Graphics, are responsive icons built on XML-based 2D vector images. They are designed and integrated according to an open standard developed by the World Wide Web Consortium (W3C) since 1999, and supported by all major browsers. SVG icons are growing their popularity as today websites are used on the diversity of platforms and devices and need to be responsive to provide positive UX.

 

Types based on applied image metaphor

 

This direction of icons typology is based on the research provided by the famous expert in usability Jackob Nielsen and revealed in his article for Nielsen Norman Group. In this perspective, icons can be divided into three core types according to the type of the metaphor they reflect.

 

Resemblance icons are the symbols directly depicting a physical object the icon represents. These are, for example, the magnifier for search, the shopping cart, the envelope for mail etc.

 

Reference icons are the symbols depicting an object on the basis of analogy. For instance, a picture of a clamp representing a file-compression utility (because it squeezes) goes to this group.

 

Arbitrary icons are the symbols which currently do not set direct connections with the objects and their recognizability is based on convention and power of habit. This is when we should remember about floppy disc representing «Save» function: although initially it was a reference icon, for many users now it doesn’t work like that — they just know the meaning solidly connected to this image for many years.

 

multimedia icons tubik studio

Multimedia Icon Set

 

Key features of effective icons

 

In one of our previous articles devoted to the role of icons in user interfaces, we have already described all the essential features making the icons efficient, so today let’s just quickly recall them.

  • clear — the meaning of the icon is understandable and accessible to the target audience
  • meaningful — the icon transfers the informative value
  • recognizable — the visual symbol applied in the icon is presented in the form which can be recognized and decoded correctly by users
  • simple — the icon isn’t overloaded with non-essential graphic elements which allows it to be quickly perceived and understood without too much effort
  • original and noticeable — the icon stands out among other similar elements of the interface which is especially actual for the app icons
  • scalable and flexible — the icon saves its unity, integrity, and legibility in different sizes and resolutions
  • attractive — the icon satisfies aesthetic expectations and sets harmonic visual appeal
  • non-offensive — the icon doesn’t have hidden meanings or misperceptions which could feel offensive or rude for any part of the target audience
  • consistent — the icon corresponds to the general stylistic concept of the layout it is applied for.

 

Icons in UI tubikstudio

 

Recommended reading

 

Here is a bunch of articles for further exploration of the topic:

 

Icon Classification: Resemblance, Reference, and Arbitrary Icons

A Brief History of the Origin of the Computer Icon

Iconic Simplicity. The Vital Role of Icons.

Visual Perception: Icons VS Copy in UI.

How to Combine Icons from Different Sets in Your UI


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