Tag Archives: mobile app

Articles about UI, UX, graphic design for mobile applications, interfaces, user psychology and HCI, design tools, tips and resources.

design for business tubik blog

UX Design for B2B: Businesslike Strategies and Tips.

User experience design for business is getting more and more expressions today. A great diversity of companies make an important decision to come into play and fight for online presence. Various services are now available and executed online. In these conditions, designers working on the projects in this perspective, have to keep in mind the variety of business relations to offer the solutions corresponding the specific client’s goals. Continuing the theme of creating web and mobile products, today we suggest discussing the issues of design for the sphere of B2B services.

 

What is B2B?

 

B2B is the term used in business, marketing and economy to mark the relations of the sides in the business process like «business-to-business». B2B means that one company provides products or services aimed at the other companies’ business activities. The target audience of the offer is not individual customers but businesses. The nature of relations has a direct impact on business process, strategy, promotion and therefore any design stages involved in this scope. Not going far, if we are talking about outsourced design and development services, they are a direct example of B2B.

 

To get this example deeper, let’s imagine the company which sells physical goods to end consumers, let’s say, casual clothes. They need a website which will provide quite broad functionality for a big amount of users. The stakeholders monitor the market for web services and find out that hiring an outsource company for design and development is cheaper and more convenient for them than creating an in-company department for this purpose. This is the start of B2B relations as a digital agency provides their services for another business — a clothes shop — so that it could start e-commerce activity.

 

People involved in the design process for products and services have to consider the types of relations chosen for the particular project. Actually, the type of business scheme initially defines the target audience and nature of interactions which are key factors for efficient and user-friendly design solutions. Designing for business should supposedly involve methods of visual and content presentation which are different from the one presented directly to end users. It’s easy to see by examples of numerous landing pages: the ones aimed at companies use content, language, visual and graphic elements, placement of data blocks different from those which are targeted at individual buyers or users.

 

Neglecting the aspect of business relations increases the risk of creating the design which will not provide high conversion rate even being sophisticated, stylish and attractive visually. The psychological background behind design solutions has to support a particular business schemes or strategy. Here in Tubik, we have had broad experience of design for all the mentioned schemes so below you will find some ideas we would like to share on the basis of that practice.

 

design for business

 

Aspects to consider in design for B2B

 

Designing for B2B, it’s important to remember that:

— design solutions should consistently strengthen branding and company policy. The quality of design says much to the potential clients which the interface has to attract. A good dress is a card of invitation, a good mind is a letter of recommendation — it worked years ago and it still works now. Quality of design created for a website of B2B service is actually an integral part of their image and therefore profits. Remember, that B2B differs from B2C: the stakes, as well as the expenses, are higher, the number of leads can be limited with the specific nature of services, the decisions about the deal may take weeks and even month before they are agreed upon. The website or app design must present the company or service as highly-professional from the first seconds of the interaction and visual perception.  It should build a reliable bridge between the sides looking for collaboration. That’s why businessmen in this sphere are recommended to involve professional designers into the process while designers have to do their best to understand the business goals and research target audience.

 

— people become more and more open and sociable, not only in personal but also in professional aspects, and social networks present the great ground for that aim. Implementation of design elements in social network marketing of B2B company, using the same style, voice, corporate colors and graphics, specially designed branded items and the like is one more way to strengthen brand awareness by means of design. Design has to be consistent whenever the B2B company is presented: headers and banners, logos, style of photos in social network account and on the website need to feature the same stylistic approach. In this way, design makes branding more recognizable, comprehensive and solid.

 

— consistent and a thought-out content strategy combining visual and textual material with the careful selection of visuals and copy is able to fulfill all the stages of sales funnel and bring better conversion of the website, landing page or application of B2B company;

 

— concise and minimalistic solutions in design and copywriting work efficiently in most cases because they save time and effort of busy stakeholders and entrepreneurs. The effective variant of scenario can take place when they are given concise core information at the first stage of interaction but always have the chance to read more if they are interested (as well as avoid reading huge copy blocks if they don’t want). Certainly, this solution should be based on thorough user research, but it has a high potential to make user experience positive;

 

— business is done differently in different countries. It should be always considered together with the nature of business relations as the factor making a considerable impact on the level of trust and wish to collaborate. Selection of graphic content and layout of the elements on the screen or page should go under analysis in this perspective as some graphic elements, photos, gestures, word combinations, color choices which are efficient and clear for one region or culture can be totally unacceptable or even offensive for the others. Creation of several landing pages targeted locally can be an effective solution;

 

— the aim of a website or other piece of design presenting B2B company is not to grow a huge flow of traffic but to engage and direct leads which belong to the target audience and are potentially open to take part in business collaboration or partnership good for both sides. It’s important to keep in mind that retaining customers, in this case, plays not less role than involving them in the game.

ux_design_practices_article

 

Design strategies for B2B

 

The strategies mentioned below may work not only for B2B but for any kind of interfaces aimed at business. Still, in B2B their role in getting profit may be more significant.

 

Get CTA elements seen instantly. Call-to-action buttons should be perfectly visible. Doesn’t it work that way for any kind of website, not only B2B? Yes, you are right. But in B2B the price of a click is much higher while visitors are often horribly busy and don’t tend to spend much time looking for a button on the page. Apply color, shape or orientation contrast, test the most effective placement and think over the copy on it — all that stuff may have a crucial effect on conversion rates.

 

Make value proposition noticeable. Getting to the website, the visitors should immediately understand why it is beneficial to them. Don’t make them search for the reason to cooperate with this B2B service — they won’t do it. Use the catchy slogan or tagline which will express the value proposition briefly and clearly, and take care of its visual performance. Typographic hierarchy will help user’s eye to catch it first, appropriate fonts will add the mood and style to the message.

 

Don’t overwhelm users with information: prioritize content. There is a big temptation for a business to show all its strong sides at maximum. However, it may lead to the website with a huge amount of data which might get the visitor confused, annoyed or frightened. It is especially hard in the cases when visual hierarchy isn’t thought-out and tested properly: the pages risk transforming into a mess which cannot be scanned quickly. So, prioritization is both designer’s and user’s friend here: apply design techniques and layout which will strengthen the visual performance of the core information.

 

Make copy blocks digestible. The debates around the theme of copy blocks are still hot and actual: which copy is better, long or short? Actually, both may be effective. As we mentioned in the article devoted to landing pages, a decision on the amount of copy has to be based on thorough research and testing as it directly and highly influences conversions.  For example, if it presents a famous company product or service or informs about special offers, sometimes short and concise copy is enough to encourage users to buy or know more. However, if a new unknown product or service is presented, it may be important to provide users with more information persuading them to follow the call to action. Whatever is the decision, the copy content should be given in scannable blocks which aren’t too big so that the user didn’t think reading will take too much time. Scanning the blocks allows for faster understanding if the copy brings useful information.

 

Keep core data available from the pre-scroll area. Users usually decide on staying on the website or leaving it very quickly. It is really a matter of minutes or even seconds. That is why all the key information would better be seen in the pre-scroll area, including the value proposition and ability to contact the duty holders. 

 

Activate the power of color psychology. Colors present the great support in sending the right message. Being attentive to target audience’s preferences, designers can select the colors not only on the basis of their nice looks but also color psychology which explains associations people have with colors.

 

Apply catchy visuals sending a message. A picture is worth a thousand words — and that’s not just because it’s more appealing or beautiful but also because in the vast majority of cases, it is perceived faster than words. Moreover, the attractive visual content, be it a photo, illustration or poster may become another source of informing the user about the value proposition provided by the company.

 

Consider promo video content. Promo videos present the popular trend in business schemes now as they enable to inform users about the value propositions and benefits in the fast and original way. However, it may influence the loading speed of the page so this decision needs to be well-weighed.

 

Apply landing pages for special offers. Landing pages allow for focusing user’s attention on the specific information instead of making them search for it around the website. It is especially important is the sales funnel starts out of the website.

 

Don’t forget about the testimonials and signs of trust. Word-of-mouth is the best advertising, especially in the B2B sphere. Making a decision on collaboration, people tend to consider references, testimonials and other signs of trust from the previous clients as positive factors. So, make sure they are available and easily found.

 

Let users contact duty holders from any point of their journey. Contacts can be presented in various formats. They can reveal the data such as phone number and location, emails, links to messengers, contact forms and instant chat window. Making the phone numbers clickable is supportive as many users now browse from their smartphones and may want to call right from there. The address can be also clickable opening the screenshot or map showing how to find the location. The solutions have to be based on thoughtful user research setting target audience’s expectations, level of tech literacy and the most convenient ways of contact for them. 

 

usability_interfaces_ux_design_tubik

 

Hopefully, the mentioned strategies will help not only designers but also entrepreneurs who want to know more about design issues influencing profitability. Soon, we will share more posts devoted to other numerous aspects of design for business.

 

Recommended reading

 

UX Design for E-Commerce: Principles and Strategies.

The Role of Branding in UI Design

Business-Oriented Design. Know Your Target.

Short but Vital. Key Abbreviations in Design for Business.

Business Terms in Design for E-Commerce. Sales Basics.

Two Types of User Motivation: Design to Satisfy.

Sell Like Hotcakes: UI Designs for E-Commerce.

Feel Homey. Handy Tips for Home Page Design.

Landing Page. Direct Flight to High Conversion.

11 Profitable Strategies for E-commerce UI Design


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Welcome to read or download free e-books about Design for Business and Problem-Solving Web Design

CTA_buttons_design_tips_tubik_blog

Call for Attention. Powerful CTA Button Design.

An effective interaction system of a digital product consists of small elements which have their tasks and functions. To make the sufficient system, it’s vital to pay attention to all the details.

 

Buttons are core interactive components of user interfaces which play a significant role in the quality UX as well as conversion rates of websites and applications. UI buttons vary according to their features and can be divided into different types. A new article is devoted to the type called call-to-action (CTA) buttons covering their essence, role in the intuitive navigation and the importance of business goals. Let’s see what makes CTA buttons stand out from the crowd learning from the best practices.

 

mobile interaction design tubik blog

 

What’s a CTA button and why is it important?

 

A call-to-action (CTA) button is an interactive element of any user interface both web and mobile: its major aim is to induce people to take certain actions that present a conversion for a particular page or screen, for example purchase, contact, subscribe etc.

 

Traditionally, CTA buttons are easy to notice, even more, designers intentionally create them that way so that people couldn’t resist to clicking it. That’s why they are usually bold buttons containing microcopy with a particular call-to-action (e.g. “Learn more” or “Buy it now”) which encourages us to push it.

 

Lead generation and purchase rise are the basic business goals which calls-to-action can be created for. When a button design is compelling enough to immediately attract the attention of potential clients, it can entice them to click and go to the next stage such as filling a short contact form or making a preorder of a product.

 

ux_design_practices_article

 

This way website visitors and app users can be led through a sales funnel from one stage to another helping them to learn the details about the product or service. Even professionally worked out content may not guarantee the high level of user engagement. Without CTA buttons people are more likely to scan content quickly and just leave it untouched.

 

Some may think that a sufficient call-to-action button design applies only a big size and bright color to accomplish all its objectives. Still, there are much more aspects ensuring the effectiveness of CTAs. Let’s see what they are along with the practical examples of their appropriate usage.

 

choice of color in UI design

 

What makes a powerful CTA button?

 

Size

 

Size is one of the most common tools helping to divide UI components according to their importance. The bigger an element is, the more noticeable it becomes. Since CTAs’ prior goal is to draw users’ attention, designers usually try to make them stand out among the other buttons on the screen, especially via noticeable size.

 

Large buttons have high chances to be noticed and clicked still you have to keep some limits. A compelling call-to-action button is usually big enough to be quickly found but not too big so that the visual composition and hierarchy of the layout wouldn’t be spoiled. Market leaders often provide recommendations on the effective sizes of buttons in their guidelines. For example, Apple says that CTAs in mobile UI should be at least 44Х44 pixels, while Microsoft recommends 34Х26 pixels.

 

burger_app_ui_animation_tubik

 

Color and shape

 

Visually attractive size is only one aspect of a powerful CTA. To make the buttons even more noticeable it’s vital to choose sufficient color and shape. The thing is that human mood and behavior highly relates to the visual surroundings. Our mind reacts to colors and shapes while we usually do not notice it. The moment our eyes perceive a color, they connect with the brain which gives signals to the endocrine system releasing hormones responsible for the shifts in mood and emotions. Psychology science has specific branches devoted the influence of different colors and shapes on our consciousness. In our previous articles, we described the role of this impact on the design solution. Here are brief guides on the common meaning which colors and shapes have.

 
Color meanings:
 

  • Red. Confidence, youth, and power.
  • Orange. Friendly, warm, and energetic.
  • Yellow. Happiness, optimism, and warmth.
  • Green. Peace, growth, and health.
  • Blue. Trust, security, and stability.
  • Purple. Luxurious, creative, and wise.
  • Black. Reliable, sophisticated, and experienced.
  • White. Simple, calm, and clean.

 
Shape meanings:
 

  • Squares and rectangles meanings: discipline, strength, courage, security, reliability.
  • Triangles meanings: excitement, risk, danger, balance, stability.
  • Circles, ovals, and ellipses meanings: eternity, female, universe, magic, mystery.
  • Abstract shapes meanings: the duality of meaning, uniqueness, elaborate.

 

Traditionally, CTA buttons look like horizontal rectangles since people got used to perceiving this shape as clickable buttons. In addition, it is recommended to design CTAs with rounded corners because they are thought as they point inside of the button drawing attention to the copy.

 

Color choice depends on various aspects which make the process more complicated. Designers need to consider such factors as the basic color of the composition as well as potential preferences and psychological peculiarities of the target audience. There is one condition which is vital to keep in mind while choosing colors for CTA: buttons and background colors should be contrasting enough so that CTAs would stand out from the other UI components.

 

dating_app_landing_page_tubik

 

 

Placement

 

The placement of CTA buttons is crucial for their capability. If they are located in the areas where users’ eyes can’t catch them, other visual aspects such as color and size might not work efficiently. But how to understand what placement is more prosperous?

 

Lots of studies have shown that before reading a web page people scan it to get a sense of whether they are interested. Considering this fact, designers may learn the most prominent scannable areas and place call-to-actions within the user’s path.

 

According to different studies, including the publications by Nielsen Norman Group, UXPin team, and others, there are several popular scanning patterns for web pages, among which “F” and “Z” patterns.

 

F-pattern is the most common for web pages with big amount of content such as blogs, news platforms. A user first scans a horizontal line on the top of the screen, then moves down the page a bit and reads across the horizontal line which usually covers a shorter area. And the last one is a vertical line down on the left side of the copy where they look for keywords in the paragraphs’ initial sentences.

 

Z-pattern is a typical model of scanning for landing pages or websites not loaded with copy and not requiring scrolling down the page, which means that all the core data is visible in the pre-scroll area. A user first scans across the top of the page starting from the top left corner, looking for important information, and then goes down to the opposite corner at a diagonal, finishing with the horizontal line at the bottom of the page, again from left to right.

 

These patterns allow designers to place CTAs in the spots of highest attention, such as top corners and put the other points requiring attention along the top and bottom lines. Also, it is a good idea to place CTA buttons at the center of the layout, especially when it isn’t overloaded with other UI elements.

 

gourmet_herbs_website_design_tubik

 

Microcopy

 

Microcopy plays a significant role for the efficiency of call-to-action. It is defined as the small components of text which serve as hints for users. To be more specific, microcopy includes buttons and menu copy, error messages, security notes, terms and conditions, as well as any kind of instructions on product usage.

 

CTA microcopy is actually a call which tells users what action they will take if they click the button. The powerful CTA microcopy is usually short but consistent so that it could quickly catch users’ attention.

 

bright_vibe_calendar_app_ui_tubik

 

Call-to-action buttons are one of the most powerful sales tools in e-commerce and an influential factor of good conversion of a page or screen. Designers need to understand the importance of CTAs and pay deep attention to all the details having an impact on their performance. Follow Tubik Blog to get more tips on CTA design.


Welcome to see designs by Tubik on Dribbble and Behance

watering tracker app design tubik

Case Study: Watering Tracker. UI Design for Home Needs.

In all the diversity of applications fulfilling different personal, social and business needs, the special place will always belong to the ones that become our everyday helpers in sometimes basic but necessary operations. Calendars, calculators, to-do lists or fitness timers, apps saving our menus and reminding to take medicine along the schedule — all this simple stuff makes users’ lives much easier. The apps of this kind increase productivity as well as save time and effort for multiple challenges life prepares for us on a daily basis. Designers creating such interfaces become a sort of magicians activating problem-solving potential of modern technology. Today we would like to share a new design case study telling about that kind of UI: welcome to check the creative flow for Watering Tracker App.

 

Project

 

User interface and interaction design for an iOS application tracking plants watering.

 

Process

 

Have you ever forgotten to water plants at home? Being busy with hundreds of tasks, we sometimes miss very basic things and then regret not doing them on time. With pieces of nature, the effect may be even more crucial as they can get sick or even die without proper care. The task for the interface concept of a mobile app was aimed at helping users having plants at homes or offices: first of all, it had to remind users of watering when it’s needed as well as keep the data about watering.

 

As we mentioned in diverse articles devoted to UX design, high-quality user interfaces should harmonically satisfy four basic aspects:

  • usability: the app is convenient, clear, logical and easy to use
  • utility: the app provides useful content and solves users’ problems
  • accessibility: the app is convenient for different categories of users
  • desirability: the app is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat.

 

Based on that, Tubik designer Anton Morozov under art-direction by Ernest Asanov set the goal to make the application not only problem-solving but also informative to broaden its utility. Also, the appearance of the app was an object of thorough attention: as that was definitely the app for daily use, why wouldn’t designers add a pinch of elegance and sophistication to grow desirability and aesthetic satisfaction?

 

After the flow of UX wireframing, the designer planned the following set of basic functionality for the app:

— adding plants to the app

— reminders and notifications about watering

— getting information and recommendations about conditions and care for particular kinds of plants

— tracking stats of watering and plans for next week.

 

Let’s check how the layout was designed and what flows of interactions were planned for the mentioned goals.

 

water_tracking_application_ui_tubik

 

Adding items to the app, a user gets his/her own directory of the plants which need to be watered now and then. The left screen on the picture below shows the collection of items which were added by the user: it is shown as a set of tabs. The title above the tab gives the name of the plant while on the tab users can instantly see the notification when the next watering is expected for this position. The icon of drops in the top right corner of the tab helps to set the visual association with water and informs a user that the plant on this tab will need watering soon. In contrast, the lowest tab on the presented screen shows the icon of a tick which means that this item has been recently watered.

 

This way of data organization lets the user quickly scan the state of things right from this screen if there’s no time or need to move to the screens of every particular plant. The background of each tab features an easily recognizable photo of a natural object. And to add a new item, users need just to take a photo, as it’s seen on the right screen below.

 

watering tracker interaction design

 

The tab bar is highly functional and simple: it includes three most demanded zones of interactions. «My Plants» opens the directory of the ones tracked for watering, «Add New» allows to create a new item and «My Profile» goes to all the history and stats data.

 

Adding a plant takes just short seconds. When a user has taken a photo with a smartphone camera, the application recognizes it and offers the data from the app catalog of plants: it includes the name, the background picture and the data of care conditions like temperature, humidity and light rates comfortable for this type. The user may add it to his/her set of tracked plants and it will get seen on the screen with user’s collection. In case there is no data about a particular plant in the app database, the user can create a new item and add it to the app catalog. This approach has two big benefits: firstly, it will strengthen the app with the ability to add user-generated content; secondly, it will inform app creators and support which types of objects have to enlarge the original app database.

 

watering tracker app interactions

 

Here’s the animation showing the interactions described above.

 

watering_tracker_app_interactions_tubik

 

Now let’s look into some details of watering tracking itself. When the date comes, the user gets a notification that the item needs to be watered. Opening the screen of that plant, users see:

 

— the name and the background picture of the plant in the upper part of the screen,

— the interactive zone with the tabs of other plants ready for watering,

— the contrast light tab in the lower part of the screen including information about the plant which can be pulled up to open.

 

watering tracker UI design

 

The interactive zone with the tabs of other plants ready for watering can also be extended. In this case, it opens the graph showing the progress  — aka watering workload — for the current week.  This zone is presented on the dark background which makes the graph look stylish and deep and also sets the good level of contrast with the information tab below presented on the light background. The information tab is grounded on light and airy solution: in combination with bold sans-serif fonts in the interface, it provides high readability level and contributes much to the effective visual hierarchy of the layout.

 

When the plant is watered, the user just needs to tap on the icon with drops and it will transform into a tick.

 

watering tracker user interface design

 

Slight unobtrusive animation makes the interactions live and enhances the general usability of the user interface.

 

watering_tracker_app_ui_tubik

 

Working on the concept of mobile user interface aimed at solving simple but everlasting problems of everyday life, the designer made the screens informative, efficient and stylish. First of all, the app of this kind could be helpful at home, taking over the responsibility of a reminder and tracker. Moreover, it could effectively help workers of the offices, public and private gardens or parks,  landscape firms and services — all those who are in charge of taking care of plants and supporting the beauty of nature around us.

 

watering tracker app design tubik

 

Recommended reading

 

If you are interested to see more practical case studies with creative flows for UI/UX design, here is the set of them.

 

Home Budget App. UI for Finance.

Night in Berlin. UI for Event App.

Big City Guide. Landing Page Design.

Vinny’s Bakery. UI Design for E-Commerce.

Upper App. UI Design for To-Do List.

Health Care App. UI for Doctors.

Wedding Planner. UI Design Concept.

Toonie Alarm. Mobile App UI Design.

SwiftyBeaver. UX/UI Design for a Mac Application.


Welcome to see designs by Tubik on Dribbble and Behance

strategies for ecommerce ui design

11 Profitable Strategies for E-Commerce UI Design

Ratings of e-commerce are booming and rocketing. People are getting more and more confident in buying things online. The report by BigCommerce on customers buying habits in 2016-2017 shows really interesting stats about online shopping:

 

  • 51% of Americans prefer to shop online
  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone
  • E-commerce is growing 23% year-over-year, yet 46% of American small businesses do not have a website
  • Online orders increase 8.9% in Q3 2016, but average order value (AOV) increased only 0.2% — indicating that transactional growth is outpacing total revenue.

 

The numbers above still haven’t stopped their increasing. That wouldn’t be reasonable for any business to ignore such global trends having a great impact on profits and reaching customers. For the last couple of years here in Tubik we see the obvious and logical growth of interest from big and small businesses in establishing their presence online via websites and/or mobile applications. Based on our experience and the research of the sphere, today we offer you the article telling a bit more about strategies and best practices in UI design for e-commerce.

 

So, let’s start with the 11 points which are important to consider when you are designing e-commerce user interfaces.

 

ux design for ecommerce tubik blog

 

1. Make the branding instantly visible

 

From the business perspective, branding is a crucial thing: it enables to provide a product, company or service with a recognizable face and personality.  In general terms, branding means a sort of image created via a set of distinguishing features and promoting awareness and recognizability of the product or service on the market.

 

Branding tends to be essential in an e-commerce user interface design, especially if stakeholders want to use the digital product as the additional flow of customer attraction. Moreover, identity integrated thoughtfully into the interface is the effective way to increase brand awareness. The time taken for proper market and user research, target audience definition, competition analysis and development of brand identity on the basis of all that data by a professional designer is a worthy investment. If that’s done before launching the process of UI design, the product gets higher chances of becoming recognizable faster and easier.

 

In this case, UI designer working on the interface, its color palette, shapes, types and fonts, illustrations and icons, will consider design solutions appropriate and corresponding to the general branding concept of the product that will make them mutually supporting each other. It provides more natural and harmonic feeling of the brand in general and the particular interface as an integral part of this brand.

 

There are numerous ways to add branding to the interface, still some layout zones and elements which have the highest potential in this issue:

 

Headers. In the article about website header design, we showed in detail that headers present the area of high visibility. So putting strategically important elements of branding in it is a good way to strengthen its memorability.

 

Splash screens. In mobile applications, splash screen or welcome screen is the first screen seen by a user while the application is loading and starting. It’s a good idea to use a logo, mascot or any other thing setting the instant visual connection with a brand. Moreover, adding a bit of wow-effect with slight stylish animation, it’s easy to make the sign even more attractive and memorable.

 

Preloaders and pull-to-refresh indicators. These are the elements which show the flow of the current loading process on the app or website. Branding applied elegantly in them can add much into the consistency of both UI and identity design.

 

MascotsMascots are images, usually personified, which often represent the brand, product or service identity and can be its symbolic convention in all the application or website. Mascots push the limits of personification and give the chance to create the unexpected combinations of elements or make fantastic and non-existing characters alive. A mascot becomes the element of identity and inter-connector between the user and the product. In many cases, it is the basic element of communication and interaction delivering the necessary message to the user.

 

jewellery ecommerce app UI

 

2. Set clear and easy navigation as the core task

 

In the article on UX design for ecommerce, we stated: whatever an amazing website or app is, whatever the stylish and trendy design and breathtaking images it features, its success will be measured not by the number of «wows». The efficiency is analyzed simply — by the number of complete purchases. If users don’t buy, design means nothing while stakeholders lose their money. Clear intuitive navigation plays the premier violin here. At every step of interaction, users need to understand clearly plenty of simple things, like:

  • what company or brand they are dealing with
  • what page they are at
  • where the menu is
  • how they can get back to home page or catalog
  • where the search and filters are
  • how long the page-loading process is going to take
  • how they can see the detailed information about the item
  • how they can choose between the option for the same item (color, size etc.)
  • how they can pay for the item
  • how they can save the items they would like to get back to later
  • how they can contact the seller
  • how they can see the rating and reviews of previous buyers etc.

 

gourmet_website_interactions_tubik

 

3. Check the scannability of the page or screen

 

As it was already mentioned, users don’t usually read and observe all the content on the page or screen from the starting point: instead, they start from quick scanning to understand if it contains something they need or want. Knowing the eye-tracking models, Gestalt principles and laws of visual hierarchy, designers and information architects can put the core data and interaction elements to the zones of high and natural visibility.

 

Calls to action (CTA), in particular, should be instantly seen in the first seconds on the page or screen. In the interfaces for e-commerce, CTA elements are the core factor of effective interaction with the product playing the crucial role in usability and navigability and therefore in getting profits. When all the path of interaction and transitions is built clearly for users but CTA element is not thought-out, placed or designed well, users can get confused and will need to take additional effort trying to achieve their goals. That increases the risk of poor conversion rate and general user experience.

 

4. Minimize user’s efforts whenever its possible

 

The respect to the customer lies not in pouring out your thanks. The real respect is in saving users’ time and effort day in and day out. Here are some design practices which can make the interface effort-saving:

 

Show related products. Seen on the item page as recommendations close to the features of this particular product can make the process of search and browsing much faster for users. However, it’s vital to check together with developers that this section really works according to the algorithm which shows suitable items, not random ones.

 

Strive for a minimal number of clicks. If going from page to page or jumping from screen to screen is not a part of the journey into the sales funnel, save every users’ click possible. Too many operations are tiring and annoying which is a kind of negative emotion. And emotions have a huge influence on user experience and make retaining users much harder.  Minimize the number of clicks on the way of choosing and buying whenever it’s possible — this way you respect user’s time better than politest words of thanks.

 

Simplify the sign-in process. Imagine the situation when you got to the amazing website selling the goods of your dream, and they are presented in such a stylish way that you want to buy them at once. But when you click the button «Buy», you are taken to the huge long from which you have to fill in to register on that website. That will cool down your hot wish to buy everything right here, right now, isn’t it? You change from the state «Take my money, give me that» to «Really? 20 points to fill in before I can buy?» in split seconds. Not all the users will survive that transformation and the website or app will lose a part of buyers. So, it’s necessary to make the sign-in/log-in process as simple as possible.

 

User shape and color marking to group the items or types of content. Color and shape codes enable designers to apply Gestalt principle of similarity not only on one screen or page but on the whole app or website. Color or shape markers simplify navigation and keep the consistency of design enabling users to remember the prompts and find the content they want easily. For e-commerce platforms which are usually full of numerous items, it can make the interface much more user-friendly.

 

Check that perception of the layout is natural and harmonic for the human eye. There are numerous things that have an impact on decision-making, and harmony is one of them. Eye-tensing color combinations, unreadable or not combining fonts, aggressive background, intrusive pop-ups or animations, annoying sounds or pages loading for ages — any point of that stuff can spoil the experience quickly and move users away.

 

Bakery website design case study tubik

 

5. Don’t go too far experimenting

 

There are many articles and videos calling creative people to hear their heart, trust their guts and think out-of-the-box. However, design is not just pure creativity striving to show all the power of original solutions. First of all, it the way to solve the problem and make users happier. So, it’s vital to look at the interface from user’s perspective and find the way to make interactions that will provide the smooth and easy way to conversion. In the article on home page design strategies we mentioned: the website is made not for creative contests or gallery of fame but for real users. The positive impact of habit in terms of user experience can be stronger than the wish of revolution. Surely, the dose of uniqueness is needed, but not so much to knock down the user. In e-commerce UI design, often aimed at quite a diverse target audience, too much of revolution might confuse and scare: do I really need to buy this thing, a user may think, if it’s so hard to get it? Study the interaction patterns and typical products for that particular target audience to make their habits their power. And don’t forget to check that all the icons on the screen don’t have a double meaning. Strive for the balance between innovation and traditions.

 

6. Use landing pages for specific purposes

 

For business aims and profits rate, this tip may bring crucial changes. E-commerce UI design principles are usually based on dealing complex websites or apps which are filled in with a variety of information. So, the approach of directing all the traffic from outer sources to the home page can be a step killing profitability and reducing conversion rates. Users might get overwhelmed, distracted or even annoyed with the amount of data they have to process finding what they need, especially if they are focused on a particular narrow goal presented in the source they come from. Using landing pages when you need to concentrate user’s attention on something specific can solve this problem efficiently. Landing page is focused on one item, to make it quickly found and reduce delays when target user seeks for specific operations, services or items. This is the issue of especially high importance in the case of e-commerce websites when unwise design solutions bring to poor user experience and financial losses.

 

web design UI tubik studio

 

7. Make the homepage informative

 

Home page can satisfy multiple functions: it’s a card of invitation, a starting point of the journey around the website, a storage of the vital links and data, and a strategic asset for marketing goals. In the majority of cases, it is the first visual and emotional touch to the website. Certainly, design is one of the core ways to make this touch gentle, smart and helpful. With all the progress the World Wide Web has witnessed, this position doesn’t change: home page often defines if a user goes further around the website, not only by beauty and style but first of all by information which is looked for. Making it accessible, noticeable and clear, designers grow the chances of positive user experience.

 

In general, home page can include the following data:

  • the nature of the website
  • brand or company identity elements
  • internal search
  • links to the core interaction zones
  • contact data and links to social networks
  • signs of trust (testimonials, reviews, big numbers of presence in social networks etc)
  • for e-commerce websites, it can be visual presentation of bestselling and/or exclusive items, for example, specific books, toys, clothing, equipment etc.

 

The solution which of the mentioned points are going to be included and how they are going to be spread on the layout should depend on the goals set for the website and the research of target audience.

 

bookshop website animation

 

8. Apply high-quality images giving the message

 

Images take a big part in usability: as the vast majority of users are visually driven, images become the hook points of getting basic data about the website or app. They present the part of the content which is both informative and emotionally appealing. The level of detail and functionality allow classifying the images in user interfaces into types, among which:

 

— photos: theme photos creating the appropriate mood and setting the message, demonstration photos, photos of the items, title photos for blog articles and pages of special offers etc.

— illustrations: custom illustrations in graphic interface design can look both informative and original allowing the design to stand out of the competition.

— hero banners: applied mostly in web design, they are big images which are usually the first visual element catching user’s attention in the initial seconds of interaction; they usually give the attractive visual presentation of the main content of the resource.

— icons: these are small but meaningful pictograms which are informative and support data exchange between the informer and addressee. Icons play the key role in providing clear and intuitive navigation, but they should be checked on proper clarity and the absence of double meanings.

— mascots: images, usually personified, representing the brand, product or service identity.

— visual identity elements: various visual signs of branding like logos, custom lettering for brand name and/or slogan etc.

florist shop website design

 

 

9. Think about promotional videos of different kinds

 

There are several common types of promotional videos:

 

  • introduction video (the first insights on the company, product, or brand showing its benefits for users)
  • product presentation videos (details about product’s features and advantages, special steps of interactions and the problem-solving potential of the product)
  • landing page videos (strengthening the message driving users to a particular call-to-action offered on the page)
  • video testimonials (the reasons and signs of trust and loyalty to the company, brand or product)
  • entertaining and educational videos (rising emotional appeal and often presenting the material for viral marketing).

 

All the mentioned types can serve efficiently for marketing goals and increase brand awareness. A creative and catchy video is a good way of attracting customers’ attention and the proven method of informing them quickly and brightly. A video activates several channels of perception — audio, visual, sound — simultaneously and usually do it in a way of telling a story. People are daily overloaded with tons of information of all kinds, so most of them aren’t ready to devote much time learning about products or services, especially the new ones. In these conditions, video can become the way of communication which is dynamic, informative and attractive. However, the technical side should be double-checked so that the video was integrated correctly and didn’t overload the page.

 

10. Let the user contact the duty holders from any point of interaction

 

The most popular placement for contact information is footer, the bottom part of the page. However, if any kind of contact data is core for conversion, it’s logical to put in the pre-scroll area or even a header. For example, on an e-commerce website, presents the online shop, users may want to call more frequently and this ability will have a direct impact on conversion rate. Anyway, the contact data should be available at any point users may need it. Among others, it is one of the factors influencing the level of trust to the website.

 

Contacts can be presented in various formats. They can reveal the data such as a phone number and location, emails, links to messengers, contact forms and instant chat window. Making the phone numbers clickable is supportive as many users now browse from their smartphones and may want to call right from there. The address can be also clickable opening the screenshot or map showing how to find the location. The solutions have to be based on thoughtful user research setting target audience’s expectations, level of tech literacy and ways of contact which are the most convenient for them. For instance, if your target audience is teenagers, just giving the phone number may be not effective as they really stick to messengers and social networks. At the same time, if your users are elderly people, social networks may not work in comparison to a phone number.

 

11. Add gamification

 

Gamification integrated into digital products is a great way to stimulate users’ extrinsic motivation, which is mostly a seek of reward, which can be tangible (money, prizes, diplomas, certificates, trophies, medals etc.) and intangible (praise, support, recognition etc.). So, challenges, leaderboards, rewards for loyalty and big orders, discounts, badges, coupons, stickers and all the other stuff of that kind can become great stimuli for users to not only start interaction with a website or app but also stay there and buy regularly.

 

badges illustration tubik studio

 

The offered e-commerce UI design examples and strategies, for sure, do not cover the whole scope of issues to consider in this fields. However, they can serve as a useful checklist or a source of UI design inspiration for those who aim at creating user-friendly platforms supporting business goals. No doubt, best UI design for e-commerce website is the one which leaves a buyer happy and brings profits to the stakeholders. 

 

Recommended reading

 

UX Design for E-Commerce: Principles and Strategies.

The Role of Branding in UI Design

Business-Oriented Design. Know Your Target.

Short but Vital. Key Abbreviations in Design for Business.

Business Terms in Design for E-Commerce. Sales Basics.

Two Types of User Motivation: Design to Satisfy.

Sell Like Hotcakes: UI Designs for E-Commerce.

Feel Homey. Handy Tips for Home Page Design.

Landing Page. Direct Flight to High Conversion.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Welcome to read or download free e-books about Design for Business and Problem-Solving Web Design

mobile interaction design tubik blog

7 Tips to Enhance Mobile Interactions

The quality of mobile design can be measured simply. When the process of usage is so smooth and effortless that people don’t even think about it, it is the sign of the professional design work. On the other hand, if there are some problems in the interaction system, users will definitely notice them and won’t be pleased about it.

 

Mobile apps are expected to be clear and easy to operate so that they could be effectively used anytime and anyplace. Designers’ task is to create an intuitive interface which will guide users within the app helping them operate its functionality without problems. In this article, we describe the essential aspects of the effective mobile interaction system along with the tips helping designers to create intuitive design.

UI navigation elements

 

Increase learnability

 

Every designer strives at creating a unique product with original interactions and navigation systems. Such an approach allows standing out a crowd and being noticeable on the market. However, creating absolutely new environment designers have to think how users will adjust to it.

 

If the interaction system of a mobile application has no logic and sequence or it doesn’t respond to needs of the target audience, it may be frustrating and annoying. That condition is critical for UX, so people will simply give up on trying to decipher an app and quit it.

 

To avoid this kind of outcome, designers need to care about learnability of the interactive elements. Learnability stands for how easy tasks can be attained during the first usage and how quickly users learn from the previous experience. To increase learnability, designers need to keep it simple and clear helping quickly adjust to it. Also, the system should be consistent and logical so that users could identify the repeating patterns and use a mobile app intuitively.

 

Consider multiple holds

 

We all are different in many ways, even how we hold smartphones. The way of holding smartphones depends on various factors including the situation and conditions in which the app is used as well as the task we need to accomplish.

 

There are three common types of holding a mobile. The first is when we take it with one hand and navigate it with a thumb. Another way is to hold a smartphone in one hand and interact with it with the forefinger of the other hand. Also, the type which is common for chatting people is holding a phone in two hands using both thumbs for actions. Of course, there are other types of holds but these three are thought to be the most common.

 

interaction_models_mobile_interfaces

Source

 

thumb-zone-mapping_UI_design

Source

 

Considering this fact, designers have to figure out if the layout elements placed effectively for different holds. One-handed hold requires special attention since it has the most limited space of reach. To make the interaction process within a mobile app effortless it may be a good idea to put the key components at the bottom of the screen so that users would be able to reach tap areas easily. In addition, the interactive elements should be big enough so there would be no chance for a mistap.

 

user motivation design

 

Apply recognition patterns

 

When a new app can be used intuitively it means that the designer did a good job. To provide intuitive interactions, UI design has to contain recognition patterns. They are the elements which users are already familiar with and those which give slight hints on how an app works. The thing is that using an application we are expecting to see certain things associated with the definite kind of product. For example, working with e-commerce apps we are used to seeing cart icons along with CTA buttons “Buy”. Familiar elements in a new app make people feel more confident in their actions.

 

Users become accustomed to things quickly and their absence makes them feel uncomfortable. That’s why, if you plan to use custom interactive elements, don’t forget to add some standard components. This way a new application won’t overwhelm with an absolutely unfamiliar environment and will help to learn quickly.

 

ux design for ecommerce tubik blog

 

Make a clean UI

 

A big pitfall of mobile UI design is small screens of the devices. Designers have to figure out how to include all content in a short space without turning user interface into clutter. Clean UI design helps effectively interact with a product since all the core elements can be easily reached.

 

To create neat mobile UI it is recommended to use icons as interactive components. Copy elements often can be too big for the small screen, so icons are a sufficient alternative. They can explain a function visualizing it with simple shapes and it helps to save the space on the screen. However, during usability testing, it should be thoroughly checked if the icons are perceived appropriately and transfer the right message.

 

Decrease the number of actions

 

Probably, many of us have the experience of using an annoying mobile app which made us take a long way before we could finally accomplish the task. It may often be caused by ineffective interaction system which employs too many actions and the unnecessary functionality.

 

Mobile apps usually serve as problem-solving assistants, so it’s vital for them to be designed ergonomically. It means that designers have to apply only core functional elements which will get the users right to the point they needed. Minimum of actions won’t make your product look primitive. It will help a mobile app be effective and pleasing in usage. Remember that people mostly rate the quality of an application not by extraordinary features but how helpful it is.

 

tubik_photo_app

 

Add game mechanics

 

Based on the facts described above, we can say that an effective mobile interaction system should be simple and clear to use so that it could be operated without problems.

 

However, simplifying the interface it’s vital not make it boring. Apps which seem ordinary have fewer chances to gain users’ attention. That’s why it’s important to bring some emotional aspects into applications that look standard at the first glance.

 

To make the process interesting and catchy, it may be a good idea to use gamification. It is the technique of exerting game mechanics into the non-game environment like mobile applications. Various challenges and leaderboards along with the awards and stickers motivate users to interact with a product more and come back to it constantly.

 

What’s more, implementing a game mechanic called a user journey is an effective way to create clear layout and transitions. A journey is user’s progression stages at the time of usage. Designers create UX that way so that people could go step-by-step through the various features which gradually change depending on needs of the target audience. An approach helps to avoid problems with incomprehensible interactions and functions.

 

Last but not least, gamification adds the element of fun. Users enjoy entertainment, challenges, and competitive spirit similar to video games, so they are encouraged to go back. People always need some kind of recreational activity so that they could escape from everyday routine for a bit. By adding the fun element into a casual application, you help to reduce some stress and relax for a moment.

 

toonie alarm UI design

 

Don’t forget about testing

 

Mobile interaction design aims at creating a user-friendly product which will be pleasant to use under different circumstances. But how can a designer define if an app is usable enough and distinguish possible problems in UX? This is when usability testing comes into play.

 

Usability testing is an essential stage in creating mobile apps helping to evaluate it by testing on the potential audience. It is usually conducted at the UX building stage before a project goes to the development team so that inefficient solutions could be changed easier and faster.

 

Various usability testing methods allow identifying problems and bugs and quickly eliminate them. This way designers can improve all the aspects of UX ensuring user satisfaction.

 

So, before you deliver a project to the development team remember to handle testing. Test it by yourself, on your colleagues, on the potential users and then you’ll get the desired outcome.

 

choice of color in UI design

 

A simple mobile interaction system is not that easy to create. It requires hard work, concentration and lots of practice before you receive sufficient results. Stay tuned!

 

Recommended reading

 

Take It Easy: Tips for Effort-Saving User Interfaces.

Gamification in UX. Increasing User Engagement.

Color Matters. 6 Tips on Choosing UI Colors.

Mobile Typography: 8 Steps Toward Powerful UI.

Small Elements, Big Impact: Types and Functions of UI Icons.

Tests Go First. Usability Testing in Design.

Gamification Mechanics in UX: Smart User Journey.

Mobile UI Design: 15 Basic Types of Screens.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

fitness_app_ui_design_article

Keep Fit. UI Design for Fitness Apps.

A professional athlete Billie Jean King once said: “Sports teaches you character, it teaches you to play by the rules, it teaches you to know what it feels like to win and lose — it teaches you about life.” Sports has become a part of our routine a long time ago. Even more, today a healthy lifestyle is a top trend which constantly grows its popularity across the world.

 

Fitness apps are the key helpers for people who strive to get fit. Their functionality gives a lot of opportunities and makes keeping fit easier. Understanding the significant impact of these applications on users’ everyday life, designers do their best to activate the problem-solving potential of fitness apps. Today’s article describes common screens and essential UI elements for fitness apps.

 

sport app motion ui tubik studio

Sports App Interactions

 

Sign-in and profile screen

 

Fitness app is something like a pocket instructor telling you what to do and gives a feedback on your achievements. To make it more comfortable and personalized, designers need to create an effective profile UI.

 

Before users obtain their profiles they usually go through the sign-in process. Fitness apps, as well as the other ones, can allow logging in via social networks still there are some aspects which users have to fill in to create a personalized profile. The applications usually require the personal data including age, gender, weight, and height which helps to define users’ physical condition. Profile creation is often similar to filling in an application form. This way users can easily provide the needed information to make a profile more personalized.

 

The major objective of a fitness app is to help users in their self-improvement, the reason why profiles should contain not only the personal data but also the user’s achievements such as the number of burnt calories or personal records in sports. It’s important to not to overload the profile screen with the unnecessary information otherwise user interface may look chaotic.

 

Home screen

 

It’s a core element for any type of apps. Home screens serve as the main point where users start the journey within a product. Creating UI for home screen designers need to think of it as a center of navigation and make sure users will be able to operate it easily. 

 

First of all, home screen should provide access to the other parts of the app. Designers can choose various ways of the presentation from a sidebar with minimalistic icons to the clickable subheaders leading to the different sections of app content. The choice often depends on the number of features provided by the product as well as the platform which it is meant for.

 

Activity screen

 

People who aim at getting fit always have to do various physical activities. Fitness apps provide users with the feature which helps to track how active they are during a day. To make a sufficient UI for activity screen, designers include different kinds of activities and sports. Traditionally, fitness apps provide tracking time spent on sports as well as measuring the distance which users cover during a day. The distance can be calculated in two ways: walking is measured by the number of steps and running is usually measured in miles (kilometers).

 

The information about users’ activity is often presented via diagrams of various forms. Such presentation contributes the effective visual perception of the data which includes many numerals. Also, designers often apply custom icons representing each kind of activity. This way the screen looks clean and neat even if users have a really active life.

 

fitness_app_ui_landscape_tubik

Fitness App

 

Heart rate screen

 

The heart is an engine which lets our body live and function, so it’s important to follow its condition daily. Many fitness apps can be connected to the various devices such as fitness wearables which allow measuring pulse. The applications usually transfer the data gathered with devices on a heart rate screen.

 

User interface representing the feature should be simple with the minimum of elements so that it could be easily operated. Since the process of pulse measuring takes some time it may be a good idea to supply the UI with sufficient animation which will show the loading process. For example, motion designers can animate an illustration of the heart showing it beats. Custom illustrations along with motion design can make UI look more proficient and make the process of the pulse measuring more interactive.

 

Sleep tracking screen

 

Nice sleep is a guarantee of the human health. Sportspeople know it better than anyone else and always try to control the time and quality of their sleep. Fitness apps show the gathered information during a night which includes the time and stages of sleep. There are four stages of sleep: the first and the second are called light sleep, the third is deep sleep and the fourth is rem sleep. The applications track these stages and in the morning users can see the statistics. The data on sleep is often shown as graphs.

 

Calories screen

 

They say that fitness people are obsessed with calories. Well, there is truth in the words because if you want to get fit it’s vital to control what and how much you eat. As we said above, fitness applications show the information on the number of burnt calories based on the activity results. The calories data can be displayed on the activity screen as well as on the personal profile. However, it may be an effective solution to create a separate screen to provide users with the expanded information on the lost calories.

 

Sport app UI design

Sports App

 

Progress screen

 

To stay motivated and continue self-improvement, it’s important to know that the hard work gives results. The progress screen shows the statistics about users achievements along with failures. Here the graphs will be the best choice. If people have the progress, they see that their results are getting better and the scales on the graphs go higher.

 

Schedule screen

 

There can be many sports activities in different time and different places so the schedule seems to be essential in this situation. The screen of schedule is standardized, but to make it unique and original, designers can add some interesting icons representing various sports directions.

 

Goals screen

 

Goals move us to achieve more and more, especially if we talk about fitness. People start doing sport because they have some goals like losing weight or shaping up. In fitness applications, users set maybe a bit less radical goals but easier to achieve on a regular basis. They often include walking a certain number of steps per day or week along with burning the fixed amount of calories.

 

The screen of goals can be presented as a sheet divided into categories: to do, doing, done. This way users will see how much they have managed to achieve and what they need to strive for. In addition, designers can settle the system of awards which will help users be even more motivated. We’ve already described awards as effective gamification tools which contribute increasing user engagement. You can find detailed info in our previous articles.

 

tubik_studio_bebright_app

BeBright App

 

The sport requires persistence and fortitude and so does the creation of sufficient UI design. Learn the basics, add some inspiration and you can surprise yourself. Stay tuned!

 

Recommended reading

 

If you want to learn more about common screens for various mobile apps, here is the list of helpful articles revealing tips on mobile UI design and its components.

Mobile UI Design: 15 Basic Types of Screens.

Feel the Beat. UI Design for Music Streaming Services.

Spectacular Design. Elements of Cinema App UI.

 

fitness_app_ui_design_article


Welcome to see the designs by Tubik Studio on Dribbble and Behance

psychology of shapes in design tubik article

Knock Design into Shape. Psychology of Shapes.

The success of any visual composition highly relates to how people perceive it. There are many factors influencing human perception and the significant part goes to psychology. In one of our articles, we’ve already discussed the role of psychological principles in design and described how useful they can be on the way to understanding users.

 

The aspect which we want to cover in today’s article is called the psychology of shapes. Let’s see what this direction studies and how it can help designers in the creative process.

 

Psychology of shapes

 

All the visual objects can be analyzed in terms of shape. For example, an average house may be perceived as a rectangle with a triangle on the top and the sun is often presented like a circle with lines around it. People may not always notice what figures and shapes surround them still they have a great impact on our consciousness and behavior. The science studying the influence of shapes on people is known as the psychology of shapes.

 

The study claims that each shape has its own meaning and influences our mind and reactions differently. There are many psychological tests which are used to define the personality or mental condition via shapes. For example, a favorite figure can tell about person’s character traits, a quickly chosen shape can show what’s on the mind.

 

Many years of research and tests have helped professionals to define what meaning each shape typically brings and how it can influence human perception. Let’s take a closer look.

 

animated tutorial

Social network tutorial animation

 

Geometric shapes meaning

 

Hearing the word shape most people think about geometric figures first. There are plenty of geometric shapes which people see daily including squares, circles, rectangles and others. But what do they mean? Let’s see.

 

Squares and Rectangles

 

These two shapes are thought to be the most commonly used. We see them many and many times per a day. The walls and furniture, books or monitors, cell phones and cameras as well as many other everyday things have square or rectangular shape. Straight lines and right angles of these two shapes give a sense of reliability and security. People strongly associate squares and rectangles with buildings the reason why they bring the feeling of trust and authority.

 

Common meanings:

  • discipline
  • strength
  • courage
  • security
  • reliability

 

tubik_photo_app

Photo App

 

Triangles

Triangle is an energetic and dynamic shape which is always associated with motion and direction. The lines are placed that way so our eyes automatically move to the top of a triangle or in the direction it is placed. Triangles can have different meanings. An upright triangle brings the feelings of stability and balance but the reversed one looks risky and ready to fall giving people a sense of tense.

 

Common meanings:

  • excitement
  • risk
  • danger
  • balance
  • stability

 

Circles, ovals, and ellipses

 

The first and foremost meaning of this shape is the eternity since they have no beginning or end. The circle has a long association with the sun and Earth as well as other cosmic objects while ellipse is similar to the whole universe. That’s why round shapes may give the feeling of magic and mystery. In addition, unlike the previous shapes circles don’t have angles so it makes them softer and milder.

 

Common meanings:

  • eternity
  • female
  • universe
  • magic
  • mystery

 

tubik_art_courses_app

Art Courses App

 

Spirals

 

These shapes can be often seen in nature, for example, shells and some flowers, the reason why it’s often associated with the circle of life and growth. Also, in some cultures, spirals may represent the knowledge or information. In modern society, they are seen as a sign of creativity and a fresh mind.

 

Common meanings:

  • growth
  • creativity
  • calmness
  • intelligence

 

Big City Guide Madrid tubik

Big City Guide

 

Natural shapes meaning

 

All the things created by mother nature have their unique shape. Leaves, flowers, trees, animals, and many other representatives of flora and fauna become the source of inspiration for artists and designers. Natural shapes have clear meanings of the plants and animals which they symbolize. They often bring the feeling of refreshment and unity with the natural environment. In addition, animals and plants can also have their own characteristics and symbols. For example, a rose is a flower of love and passion, while a lion is a symbol of pride and bravery but this is another topic to discuss.

 

Common meanings:

  • originality
  • organic
  • balance
  • refreshment

 

andre landscape tubik studio logo design

Andre landscape logo option

 

Abstract shapes meaning

 

They are usually visual symbols of abstract ideas or simplified versions of natural shapes. Some abstract shapes can be too difficult to recognize because they are stylized and only small details give a hint to what it is. One abstract shape often has both direct and figurative meanings.It is often used in graphic design, especially for logos and icons. Abstract shapes are an effective way to transfer a message quickly without text.

 

Common meanings:

  • the duality of meaning
  • uniqueness
  • elaborate.

 

wedding_theme_website_ui_design_tubik

Wedding theme

 

How designers use psychology of shapes

 

Shapes are essential elements in all design directions. They can serve as components of a visual composition as well as a content organizing tool which divides or connects design elements into groups. To make the sophisticated design, experts need to consider the meaning of shapes and the impact which they have on users’ mind.

 

Graphic designers often deal with small but meaningful elements such as logo and icons. A powerful logo needs to convey the right message which would serve as the brand voice. If the shapes are chosen appropriately for a logo, they will assist to convey the right mood without additional words. For example, in case of a logo for a financial company, one of the approaches can be applying to apply the shapes which convey the feeling of trust and balance such as square or triangle.

 

Various shapes are often found in user interfaces of digital products. They can be used as buttons or icons as well as applied to organize the content on the layout. For instance, text blocks are often gathered in a rectangular or square shape which allows users to quickly scan copy. Using different shapes designers can create effective information architecture for a product. The elements of the layout may be structured in certain shapes so that make users’ eyes easily find core information. For example, if we place the content in a triangular shape placing the vital component on its top, people’ eyes will automatically go to the peak.

web design UI concept tubik studio

The Big Landscape

 

Psychology of shapes plays a big role in typography. There is a great number of typefaces and all of them have their individual impact on visual perception. Some kinds apply round shapes as a dominant and they seem more feminine and mild unlike those with straight lines and sharp angles which are more formal and sometimes aggressive. That’s why it’s important to pay attention what shapes are dominant in a chosen font to avoid a conflict between the context and visual presentation.

 

The human mind is full of secrets and it’s often hard to predict possible reactions. However, the science of psychology helps designers be prepared and comprehend how our brain works, at least at some basic level. Knowing psychology of shapes designers are able to create proficient logos along with problem-solving user interfaces for web and mobile products.

 

Recommended reading

 

Color in Design: Influence on Users’ Actions.

Psychology in Design. Principles Helping to Understand Users.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

ux writing tubik article

UX Writing. Let User Interface Speak.

During the last two years digital design community has been discussing a brand new trend called UX writing. The term appeared suddenly confusing many people, even some design professionals. Some think it’s a new name for UX design, others see it as copywriting related to the UX topic. In this article, we’ll figure out the meaning of UX writing and why tech world talks so much about it. Also, we’ll provide some practical tips on effective UX writing.

 

What’s UX writing?

 

The term may be new but the process has existed for a long time. UX writing is the practice of crafting copy which is directly used in user interfaces to guide users within a product and help them interact with it. The major aim of UX writing is to settle communication between users and a digital product.

 

Copy created by UX writers is also known as microcopy. The name tells for itself and stands for the small components of text which serve as hints for users. To be more specific, microcopy includes buttons and menu copy, error messages, security notes, terms and conditions, as well as any kind of instructions on product usage.

 

tubik studio page 404

Page 404

 

Why is UX writing needed?

 

Microcopy has always been a part of digital products, so why have people started to call the process of its creation UX writing? Let’s get it straight.

 

One of the first reasons leading to UX writing appearance is growing attention to the role of copy in UI. Marketing and design specialists have agreed that copy content is a significant element influencing both UI and UX. Bad-written copy can ruin even a really good-looking user interface. As for the microcopy, various user tests have shown that it affects user experience as well as the information architecture and navigation system do.

 

If we look at a product from users’ perspective, we’ll see how useful small copy hints are for them. When people start their journey in new software, short text tips make the process of adaptation fast and easy. Moreover, if menu copy is written professionally, the navigation system is much more clear to use.

 

Considering the positive impact of microcopy on user experience, the new direction appeared in copywriting. At this point, we can expand the essence of UX writing and say that it’s a process of building microcopy elements which aim at improving user experience of a website or app.

 

tutorial_design_tubik_studio

Shauts App Tutorial

 

Who has to do UX writing?

 

We defined the essence of UX writing still one question remains open. Whose duty is it?

 

The direction couldn’t be formed by itself, so, obviously, there are specialists standing behind it. A job of UX writer grows its potential and today we can see more and more offers from companies. They are writers specializing in creating microcopy which aims at boosting pleasant user experience and improving navigation system.

 

UX writing is still a green direction, the reason why the task of microcopy creation often lays upon marketers and copywriters. These professionals have been writing microcopy long before a term of UX writing appeared and they continue doing it as one of the parts of their work.

 

However, it’s not only writers who can create copy for UX. Designers also often try themselves in UX writing. They may not be the specialists in copy creation still they know everything about the information architecture and navigation system of a product. Moreover, UI/UX designers research the target audience peculiarities, so they know how to present visual information for user perception.

 

Copywriters and designers can do UX writing separately but to improve outcome it’s always a good idea to collaborate and share the experience. Together IA professionals, designers and copywriters can successfully create UX copy content and this is how it is often done by many companies today. However, if a company handles many projects which involve much of UX writing, it is reasonable to consider hiring a UX writer to gain maximum productivity for all the team.

 

gourmet_website_interactions_tubik

The Gourmet Website

 

What makes efficient UX writing

 

Some may think that UX writing takes a few minutes to be done since it includes only small pieces of text. However, creation of a powerful phrase for a CTA button sometimes can take much more time and effort than writing of a whole body copy.

 

Microcopy usually can vary from one word to short sentences which should perform numerous functions. So, if we say that in UX writing every word counts, it won’t be an hyperbola. A single word should both help users to get oriented as well as encourage them to stick around. Moreover, there is often a business goal standing behind CTA buttons, so this factor should also be considered during UX writing.

 

The sufficient UX copy needs to be clear and consistent. Users don’t have to figure out what you mean. Copy should be simple so that people could interact with product intuitively. If users don’t notice they’ve been guided, UX writing has been done well. In addition, UX writing, as any other copy content, should be based on the context and the target audience.

 

In addition, we need to say that copy is a design element the reason why its effectiveness highly depends on the visual presentation. UX writers need to make sure it looks good and fits the design composition. Such a condition creates constraints for a writer about the amount of copy and its appearance.

 

web_ui_design_tubik

Digital Agency Landing Page

 

Practical tips on UX writing

 

The experts are still working on developing the direction to set the best techniques and methods of the effective UX writing. However, there are some sufficient tips helping to make sure UX copy will work well.

 

Step into users’ shoes. If you want to create useful copy, you need to understand where users need help. User research assists to learn the target audience and knowing their specialties you can assume what hints people need.

 

Don’t use complicated vocabulary. As we said above, one of the major characteristics of effective UX writing is clarity and simplicity. Copy should be easy to perceive that’s why difficult words may not work well.

 

Write short and then cut it into half. Microcopy received its name not by coincidence. It has to be short but meaningful so that it wouldn’t draw too much attention, only slightly guiding people from one point to another.

 

Test the copy on various users. You can be a guru of writing and UX design still user testing never hurts. If you don’t have anyone who would match the target audience, at least test copy on your co-workers or friends and ask them what they feel about it.

 

Be creative. Microcopy typically includes only short informative messages but it doesn’t mean you have to make it boring. Try to be creative and bring some positive emotions. For example, writing an error message you can use some polite jokes. It breaks tension which may appear if users do something wrong and encourage them to stick around. Just remember to make sure your creativity doesn’t go too far and the target audience will react appropriately.

 

Add images. In case of error messages or onboarding instructions, it can be a good idea to supplement them with funny and pretty images. You can use photos as well as custom illustrations which will strengthen the right message of a copy.

 

Reflect brand voice. Don’t forget that instructions which a product gives to users are always perceived as a voice of a brand. So, before you write copy you need to learn about brand nature so that microcopy would sound accordingly to the brand image.

 

web design tubik studio

Page 404

 

UX writing is a new direction which is full of potential. UX professionals need to consider it as an another essential tool on the way to the improved user interaction and boosted satisfaction from a product.

 

Recommended reading

 

10 UX copywriting tips for designers

5 Ideas for Better UX Writing

UX Writing: How to do it like Google with this powerful checklist

Copywriting in UI. Words that Make Design Go Round.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

choice of color in UI design

Color Matters. 6 Tips on Choosing UI Colors.

User experience design involves many processes which need to be done thoughtfully so that an interface would meet the needs of the target audience. Each step requires deep attention to details, even if it doesn’t seem too complicated.

 

One of the time-consuming still vital stages in UI creation is color choice. Designers sometimes can spend hours to pick up the right color palette. In this article, we’ll describe six useful tips helping designers choose powerful colors for UI and make this process easier and more productive.

 

Tip 1. Learn 60–30–10 rule

 

This rule, or technique, came from the interior design, so it is often applied for house decorating. The idea is simple. To bring the balance into the composition, the colors should be combined in the proportion of 60%–30%–10%. The biggest part should go to the dominant hue, the third of the composition takes secondary color and 10% percent goes to the color which helps to make the accents.

 

Such a proportion is thought to be pleasant for human eyes since it allows perceiving all the visual elements gradually. Knowing the appropriate proportion designers can successfully combine the colors without risks of turning UI into a colorful mess.

 

web_ui_design_tubik

Digital Agency Landing Page

 

Tip 2. Contrast is a friend

 

Color contrast is a key part of any visual composition. It brings the individuality for each UI element and makes all of them noticeable. User interfaces containing only shades from the same color family have fewer chances to draw users’ attention. Moreover, copy content in this UI will look illegible which make the interactions with a product almost impossible.

 

Designers control the level of contrast depending on the goals it is supposed to accomplish. For example, if you need users to pay special attention to the specific UI elements, it’s a good idea to apply two highly contrasting colors such as blue and red. High contrast is often used for CTA buttons design.

 

However, speaking of UI as a whole composition, high level of color contrast may not always work well. If copy content and the background colors contrast each other too much, it will be difficult to read or scan the text. That’s why designers are recommended to create a mild level of contrast and apply high contrasting colors only for highlighting elements. User-testing on various devices can help designers to make sure of the effectiveness of their solutions.

 

choice of color in UI design

Urban Sketcher App

 

Tip 3. Consider psychology of colors

 

As we’ve mentioned in our previous articles, psychology is one of the basic studies helping in design workflow. There is a branch of psychology showing the influence of colors on human mood and behavior called color psychology. It states that our mind reacts to colors while we usually do not notice it. When human eyes perceive a color, our brain gives signals to the endocrine system releasing hormones responsible for the mood and emotions.

 

Each color has its own influence on our mind and the knowledge of the possible reactions can help designers to transfer the right message and call users to make the expected action. Here is a short list of color meanings.

 

Red. It symbolizes both good and bad feelings including love, confidence, passion, and anger.
Orange. An energetic and warm color bringing the feelings of excitement.
Yellow. This is the color of happiness, the sunlight, joy, and warmth.
Green. The color of nature which brings calming and renewing feelings.
Blue. It often represents some corporate images. May be associated with distance and sadness.
Purple. Long associated with royalty and wealth. It’s also a color of a mystery and magic.
Black. It associates with a tragedy and death and signifies a mystery. At the same time, it can be traditional and modern.
White. The color means purity and innocence, as well as wholeness and clarity.

 

In addition, designers need to remember that visual perception is quite individual for everyone. Such factors as age and gender have a great impact on color preferences, so it’s vital to know the target audience peculiarities. You can find the detailed description of color meanings and preferences in our previous article.

dance academy landing page

Dance Academy Website

 

Tip 4. Don’t forget cultural differences

 

Each culture has its own traditions and beliefs, so before you choose the colors, you need to make sure that they will be interpreted the way you mean. The thing is that sometimes one color may have absolutely opposite meanings in different countries. For example, in European countries white color signifies purity and it is often used at the weddings while in many Asian countries this color means death and sorrow. Incorrect usage may lead to misunderstandings which could be fatal for a product. By acknowledging the specialties of culture’s color perception designers decrease risks of being misconceived.

 

Tip 5. Strive to color harmony

Harmony is what UI design strives to. To make users feel pleased and comfortable, designers try to bring the balance into user interface design. The color harmony is about the arrangement of the colors in design in the most attractive and effective way for users’ perception. Harmonic colors contribute to a nice first impression from the website or application.

 

After years of searching, designers distinguished the basic color schemes that work effectively. Let’s see what they are.

Monochromatic. Color harmony is based on one color with various tones and shades of it.

Analogous. The scheme applies colors located right next to each other on the color wheel.

Complementary. It is the mix of colors placed in front of each other on the color wheel and it aims to produce high contrast.

Split-Complementary. This scheme works similar to the previous one but it employs more colors. For instance, if you choose the blue color you need to take two others which are adjacent to its opposite color meaning yellow and red.

Triadic. It is based on three separate colors which are equidistant on the color wheel. Professionals recommend to use one color as a dominant, the others as accents.

Tetradic/Double-Complementary. The tetradic color scheme employs four colors from the wheel which are complementary pairs. If you connect the points on the chosen colors they form the rectangle.

 

color theory design tubik

Source

 

Detailed information and examples of color harmony can be found in our article Color Theory: Brief Guide for Designers.

 

Tip 6. Steal ideas from nature

 

Mother nature is the best artist and designer in the world. Color combinations which we can see in the natural environment are always close to perfect. People enjoy watching sunsets and dawns, autumn forests and winter mountains since they are full of natural color combinations.

 

So, why don’t you try to borrow a few ideas? Go for a walk or search for beautiful nature photos and you will definitely find the inspiration.

 

web ui design city guide

Big City Guide

 

The success of a digital product depends largely upon the colors chosen for its UI. The right colors help users feel comfortable with a product. Designers can put people in the frame of mind that compels them to take action just by applying the appropriate color palette. Make your choices wisely.

 

Recommended reading

 

Color Theory: Brief Guide For Designers.

Color in Design: Influence on Users’ Actions.

Color in UI Design. Look on the Bright Side.

Dark Side of UI. Benefits of Dark Background.

3C of Interface Design: Color, Contrast, Content.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

usability_interfaces_ux_design_tubik

Take It Easy: Tips for Effort-Saving User Interfaces.

«Simplicity is the ultimate sophistication,» said genius Leonardo da Vinci, and this eternal truth is as fair now as it was several centuries ago. Such an approach in design for web and mobile interfaces results in human-centered products which are pleasant and easy in use. Make no mistake, simple doesn’t mean empty, primitive or monofunctional. Instead, it means clear, intuitive and helpful. Really simple products not only solve user’s problems but also do it in an optimal way in the aspects of times and effort.

 

We aren’t often thinking in terms of love and respect when it comes to digital products. We can describe them in tons of other words featuring appearance (like beautiful, elegant, interesting etc.) or functionality (like intuitive, easy-to-use, confusing etc.) or content (like informative, consistent etc.) but you rarely can hear that someone names a website or app respectful. However, respect for user’s time and energy is one of the vital goals which designers should strive to achieve in the product they work on. This approach is a great factor of usability and desirability. Today we would like to share some advice and techniques which could become supportive of this aim. These tips aren’t reinventing the wheel but present a helpful checklist for design outcome. So, let’s check what designers can do to save time and effort for users.

visual hierarchy in UI design

 

1. Put the core data into header

 

Talking about websites, it is an extremely helpful idea for quick and easy navigation. The only problem is to decide on what core data is, especially for websites with a huge amount of various data, like big e-commerce websites, news platforms or multi-theme blogs. Header is a strategic part as people see it before scrolling the page in the first seconds of introduction to the website. Being a sign of invitation, header should provide the key information about the digital product so that users could scan it in split seconds.

 

In our article telling about web headers design in detail, we provided the typical kinds of content which can be included into headers:

 

  • basic elements of brand identity: logo, brand name lettering, slogan or company statement, corporate mascot, photo presenting the company or its leader, corporate colors etc.
  • copy block setting the theme of the product or service presented
  • links to basic categories of website content
  • links to the most important social networks
  • basic contact information (telephone number, e-mail etc.)
  • switcher of the languages in case of multi-lingual interface
  • search field
  • subscription field
  • links to interaction with the product such as trial version, downloading from the AppStore etc.

 

It doesn’t mean that all the mentioned elements should be included in one web page header: in this case, the risk is high that the header section would be overloaded with information. The more objects attract user’s attention, the harder it is to concentrate on the vital ones. Here designers, preferably together with marketing specialists and stakeholders, need to decide on the strategically important options and pick them up from the list or add the others.

Why is header so essential? Eye-tracking investigations show that whichever scanning model a particular user follows, the scanning process will start in the top horizontal area of the webpage. Using it for showing the core information and branding is a strategy supporting both sides: readers scan the key data quickly while website gets the chance to retain them if it’s presented properly. That is the basic reason why header design is an essential issue for UI/UX designers as well as content and promotion specialists.

gourmet_website_interactions_tubik

 

2. Make branding highly visual

 

In terms of the discussed topic, brand means a sort of image created via a set of distinguishing features and promoting awareness and recognizability of the product or service on the market. This image can be created in tons of diverse ways — visual, verbal, touchable etc. In web and mobile design, branding supposedly means a set of visual elements defining the brand style, which can be applied in the interfaces such as logo, typography, brand colors and the like. All of them together are a powerful tool for creating visual recognizability of the product as well as its style. Being based on the analysis of target audience and marketing/ customer research, branding in this sense plays the vital role in product promotion as visual perception is very fast and easy for most people, much easier than reading the text and much more memorable than listening to speech. Moreover, if the brand is already well-established, its signs observed in the first seconds of seeing a website or app increase the level of trust.

Bakery website design case study tubik

 

3. Use numbers, not words

 

One of the investigations of user behavior provided by Nielsen Norman Blog shared an interesting finding: based on eye-tracking studies while users scan web pages, numerals often stop the wandering eye and attract fixations, even when they’re embedded within a mass of words that users otherwise ignore. People subconsciously associate numbers with facts, stats, sizes and distance — something potentially useful for them. So they are hooked with the numbers included in copy while words representing numerals can be missed in the bulk of text. Even more, whatever numbers represent, they are more compact than their textual variant, which enables to make the content more concise and time-saving for skimming the data.

 

4. Make the call-to-action (CTA) instantly noticeable

 

A call to action (CTA) is actually a word of phrase stimulating users to interact with a product in a way and for the aim it is designed for. CTA elements are the interactive controls which enable users to do the action they are called to. Common types of such interactive elements in the layout are buttons, tabs, or links. In the interfaces of all kinds, CTA elements are the core factor of effective interaction with the product, which plays the crucial role in usability and navigability. When all the path of interaction and transitions is built clearly for users but CTA element is not thought-out, placed or designed well, users can get confused and will need to take additional effort trying to achieve their goals. That sets the high risk for poor conversion rate and general user experience. That’s why this navigation element should draw particularly deep designers attention. In any interface, it should be one of the most prominent and quickly noticeable parts to inform users how the product can be helpful or useful for them.

bookshop website animation

 

5. Care about general page scannability

 

As it was already mentioned, users don’t usually read and observe all the content on the page or screen from the starting point: instead, they start from quick scanning to understand if it contains something they need or want. This significant domain of user research is massively supported by Nielsen Norman Group and provides designers and usability specialists with the better understanding of user behavior and interactions. Different experiments collecting data on user eye-tracking have shown that there are several typical models along which visitors usually scan the website. In the article about 3 design layouts, the author Steven Bradley mentions the following common models: Gutenberg Diagram, Z-Pattern, And F-Pattern.

reading pattern

Gutenberg Diagram

 

reading pattern zig-zag

Z-Pattern

 

f_reading_pattern_eyetracking

F-Pattern

 

Knowing these models, designers and information architects can build navigation and important data in the points where they have the highest chances to be seen and get the user interested. The well-thought-out visual hierarchy will make the page easily skimmed saving users’ time and energy.

design for users copy in UI

 

6. Check the icons perception

 

Icons are pictograms or ideograms used in the web or mobile interface to support its usability and provide the successful flow of human-computer interaction. It’s hard to overestimate their role in UI navigation: they make it much quicker as most users perceive images faster than words. Usage of recognizable and clear icons has a great potential for boosting usability. However, even the slightest misperception can become the reason of poor UX so the solutions on the type of icons should be carefully tested and if needed supported with the appropriate copy content.

 

7. Strengthen the message with theme images and hero banners

 

No secret, in many cases an image is worth a thousand words. In web and mobile UI it often works that way: images become highly supportive and effective in setting the mood or transferring the message. In addition, images present the part of the content which is both informative and emotionally appealing. Original illustration, prominent hero banners, engaging photos can satisfy multiple goals: 

  • catch users’ attention
  • transfer the message visually
  • support the general stylistic concept
  • set the needed theme, mood or atmosphere
  • demonstrate the core benefits or items effectively.

dance academy landing page animation

 

8. Talk to users in their language

 

Copy content plays the crucial role for communication with the user. Not only is its effective visual presentation significant for high page performance: the style, structure, and vocabulary should also correspond to user’s expectation from a page. Usage of too formal or business-like style in an entertainment app for teenagers, or vice versa too informal style on the luxury website selling elite real estate — there can be hundreds of cases when copy doesn’t follow business goals as well as habits and needs of a target audience. That kind of content inconsistency can be confusing and move the users away from the website or app. User research will be effective for this issue to see what way users want to communicate while a professional copywriter will help to strengthen design with the power of words.

web_ui_design_tubik

 

9. Use the power of Gestalt principles

 

Gestalt is the term meaning «shape, form». It is used primarily in cognitive psychology for the field exploring the laws of meaningful perception of the data which people constantly get from the world that seems primarily chaotic. It works on different levels of perception, but the visual part seems to be the most interesting for designers creating interfaces. It helps understand the psychology of the app or website users better. When designers know the factors influencing visual perception, it makes the process of UX design much more proficient giving higher rates of successful interactions and lowering the level of misunderstandings users could get on this way.

gestalt-theory-grouping_principles

Source
 

For example, applying the principles of similarity and proximity, designers can group the layout elements according to human cognitive abilities, so that users could perceive them in the most natural and convenient way.

bright_vibe_calendar_app_ui_tubik

 

10. Optimize visual content

 

Whatever interesting, attractive and informative is the interface, there is the invisible factor which can erase all the benefits — the loading speed. If the visual content — images, animations, video — applied to an interface is too heavy or doesn’t perform well on different devices, the risks are high to lose users before they will understand the strong points of the product. In terms of high competition, with loads of websites and application, be sure: users aren’t going to wait, they will head for the more convenient and quick alternative even if it loses in a number of points. Optimization and persistent testing of visual content is the real sign of respect to the user boosting less time-consuming flow of interaction.

website design UI

 

Hopefully, this list will be helpful for those who are aimed at creating positive user experience. Don’t miss the updates — new practical tips and inspiration are coming very soon.

 

Useful articles

 

This set of articles can be useful to dive deeper into the points mentioned above

 

Best Practices for Website Header Design

The Role of Branding in UI Design

Visual Hierarchy: Effective UI Content Organization.

Gestalt Theory for Efficient UX: Principle of Similarity.

Gestalt Theory for UX Design: Principle of Proximity.

Copywriting in UI. Words that Make Design Go Round.

Small Elements, Big Impact: Types and Functions of UI Icons.

Tips on Applying Copy Content in User Interfaces.


Welcome to see designs by Tubik Studio on Dribbble and Behance