Tag Archives: expert tips

video speeches for ui ux designers

Must-See Expert Speeches for UI/UX and Product Designers. Set 2.

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. (William Pollard)

 

Our previous collection of video speeches from top experts in product design and user experience, which we published several months ago, got shared and actively viewed. There is no reason why we wouldn’t continue this sort of sharing, collecting great speeches from designers and product creators recognized internationally. That’s the precious part of being a professional in the era of the internet: you are able to get tips, recommendations, experience and knowledge from the best masters. So, catch the new set of expert talks we have collected for you and get inspired!

 

Julie Zhuo: How a Facebook Designer Thinks

 

 

Katie Dill: Balancing Order And Chaos In UX

 

 

David Vogel: Zen and the Art of UX Design

 

 

Cindy Chastain: Building the bridge from UX to CX

 

 

Joe Natoli: 5 Rules for Successful UX Disruption

 

 

Michael Bierut: How to use graphic design

 

 

Stephen P. Anderson: Hooked on a Feeling

 

 

Jakob Nielsen: Web UX 2016 vs 2004

 

 

Robert Brunner: What All Great Design Companies Know

 

 

Design+ Social Panel — Designers from the top social networks

 

 

Welcome to watch the first set of must-see speeches for UI/UX designers

Welcome to check 20 TED-talks for designers

content strategy expert quotes

30 Expert Quotes on Content Strategy for Digital Products

Content is an inseparable part of any digital product. It helps to make websites and applications valuable for users and assists to increase user engagement of the product. However, the content created without certain purpose may seem confusing for users and have a bad influence on the credibility of the product. That’s why there always must be the well-thought strategy standing behind the powerful content. To dive deeper into the peculiarities of content strategy, we decided to refer to the professionals of this field. Today’s Tubik Quotes Collection presents the set of wise thoughts and tips from gurus of the content marketing and strategy including Kristina Halvorson, Lee Odden, and Joe Pulizzi.

content strategy expert quotes

«Content isn’t King, it’s the Kingdom.» (Lee Odden)

 

«A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the buying cycle.» (David Beebe)

 

«In my experience, the content strategist is a rare breed who’s often willing and able to embrace whatever role is necessary to deliver on the promise of useful, usable content.» (Kristina Halvorson)

 

«Focus on providing better answers for your audience: know that Google wants to have ‘answers’ for its audience, not just a lot of information.» (Cyrus Shepard)

 

«Treat your content like a product.» (Drew Davis)

 

«Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.» (Demian Farnworth)

 

content strategy expert quotes 2

 

«Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it» (Joe Chernov)

 

«Content that understands its audience will be good content. Content that doesn’t can’t be.» (Doug Kessler)

 

«People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.» (Matthew Gratt)

 

«It comes down to access. Giving the consumer something they can’t get anywhere else.»  (Jeffrey Moran)

 

«Create content that satisfies your uber goals and desires.» (Tom Webster)

 

«The key ingredient to better content is separating the single from the stream.» (David Hahn)

 

content strategy expert quotes 7

 

«Content that builds trust is human, personal, and relevant. It isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust.» (Seth Godin)

 

«There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.» (Rebecca Lieb)

 

«Content is anything that adds value to the reader’s life.» (Avinash Kaushik)

 

«Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.» (Pawan Deshpande)

 

«Content should ask people to do something and reward them for it.» (Lee Odden)

 

«We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time.» (Joe Pulizzi)

 

«Content precedes design. Design in the absence of content is not design, it’s decoration.» (Jeffrey Zeldman)

content strategy expert quotes 3

 

«The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.» (Mark Schaefer)

 

«Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people — actual human beings — to create or curate it.» (Kristina Halvorson)

 

«The more content I put out, the more luck I have.» (Gary Vaynerchuk)

 

«Create content that reaches your audience’s audience.» (Ann Handley)

 

«Stop thinking about flat websites and get your content out of the domain.» (Robert Simon)

 

«Content builds relationships. Relationships are built on trust. Trust drives revenue.» (Andrew Davis)

content strategy expert quotes 4

 

«Just as your content needs to target customers at every step of their journey with you, it also needs to appeal to their rational and emotional sides. Every customer needs to have their interest piqued, engagement provoked and confidence built.» (Mark Wilson)

 

«In the future I see a democratization of content creation through content relationships with famous influencers (brandividuals) and niche influencers alike. There’s upside to content co-creation for both brands and contributors. The influencers get exposure to the brand community and the brand gets exposure to better quality content shared with an entirely new audience.» (Lee Odden)

 

«Pushing out content you want to publish is very different to executing a successful content marketing program- one that connects with customers by delivering meaningful experiences that are contextually relevant.» (Ardath Albee)

 

«People use content to express identity.» (Ze Frank)

 

«Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.» (Jay Acunzo)

content strategy expert quotes


Welcome to check issues of Tubik Quotes Collection on branding, usability and user-centered design

tubik studio icons design

Basic Grammar for Designers: Must and Mustn’t in Design

There are a lot of tips what designers can do and what they should avoid doing to become successful. Most of them are reasoned and really helpful, especially for beginners in the sphere. And today we have decided to enlarge this great global collection with our set of thoughts, which are separated along basic modal verbs of English — “must” and “mustn’t”. All the points mentioned below are taken from our studio experience and we have had a really great lesson of basic English grammar, discussing all those positions together.

So, let’s get started!

 

Designers must:

 

  • Learn constantly

 

There is no point on the way where being a designer you can stop learning. Sure, if you work on several projects at the same time, it’s hard to find the time for reading professional books or blogs. However, finding this time is vital for your success, otherwise, you risk losing the essence and fundamentals.

monday post

 

  • Follow the trends

 

There are loads of ways how to keep yourself up to date with the latest and freshest trends. Following blogs and social accounts of well-known and prospective design studios, exploring established design platforms like Dribbble and Behance, watching speeches by famous designers and presentations of new products in the field, communicating with other designers at various events — all of these steps can be extremely helpful in keeping your professional horizons as broad as possible.

tubik studio designers 1

 

  • Try new tools

 

It doesn’t mean that all the professional tools, soft and applications you are going to try will be useful and helpful. Moreover, it doesn’t mean that they are going to be better than the earlier ones. However, in most cases, they will provide something new enabling you to obtain new solutions, to save your time, to create new features. The more tools you try, the higher is the chance to find those which are perfect for you and your project needs.

tubik studio work

 

  • Communicate with colleagues

 

Communication with colleagues can be both real and virtual. In both cases, it matters for your professional recognition. Don’t forget that design, as well as business, is always done by people. Socializing with colleagues can end up being involved in interesting projects, recommended to potential customers or invited to speak in front of other designers. The basic aim of communication is the exchange of information and this information can be strategic for your professional growth.

brainstorm session Tubik studio

 

  • Present and share

 

As we have already mentioned in our tips for beginning designers, sharing and presentation is the way to get not only recognition but also feedback which opens new vision of your own work. It is a well-known fact that being objective and fair about your own project is quite hard, so presentation and discussion of your work with others can be very helpful. Moreover, sharing your designs at design platforms like Dribbble and Behance, your thoughts in blogs and your professional life and routine in social accounts attract your potential customers and brings home the bacon.

tubik studio case study

 

  • Use technologies they design for

 

Designer should know what is the path of a user when he uses this or that technology. When you design the application not knowing how to use a smartphone and how it differs from using a tablet, the chances to create a viable product are really low. Updating the soft and operation system of your devices plays the same important role. Creating something for users, you should be a user yourself.

tubik studio designer 1

 

  • Use social networks

 

This point combines several aims mentioned above. Using social networks not just for private, but in professional aspect gives you three important benefits: you understand how it works from user’s view and can apply this knowledge in your job; you can get a lot of information on how other designers work and communicate with them in fast and unobtrusive way; and you can present yourself and your professional abilities on the established and promoted platform with great number of users.

 

  • Keep themselves fit and healthy

 

This actually doesn’t look like a professional tip. However, your health and fitness is the basis of your success. Putting it aside, to ‘better times’, you risk losing your ability to work and that is the thing to be remembered, always. Give your eyes the break, walk around, stretch your back muscles, eat clean and find your own enjoyable way to exercise, let it be swimming, running or anything else. It may sound «out-of-business», but your business totally depends on it.

 

  • Listen to their customers

 

If you want to make design business giving you money, you should study how to satisfy customer’s needs and sell your service. So, always listen to your customer, and ask loads of questions if needed. Get into details, feel their pain, understand their targets — and they will later give you not only money, but also promotion, which is even more important.

tubik studio design1

 

  • Test as much as possible

 

Experts in usability say that it’s impossible to be fully objective about the project you work on, especially if it’s long-term. Moreover, you are not a magician turning into anyone who will use your product to understand the best way of doing anything. Therefore, creating the idea is hot enough. You should test it to grab the real practical data and improve your product.

tubik studio designer

 

  • Present themselves as personalities

 

Presenting your professional achievements in global design community is significant on the way to recognition. But if you want to make the process even more efficient, give your work the personality. Let people know, who you are, show them how you work, share your opinions, instagram some routine. Support your skills with your personality to make them both more powerful.

 

  • Organize their day

 

If you want to make design your business rather than your hobby, organization and time-management are vital. Otherwise, you will not be able to provide the customer with the efficient workflow and get lost in tasks. Set the regime, split the tasks into smaller steps with their own due-dates and don’t neglect the to-do lists. It can make you surprised with the amount of job you are able to do when your day is properly organized.

tubik studio design

 

Designers mustn’t

 

  • Look down at their customers

 

Sure, in most cases you know more or the hell much more than your customer. However, it doesn’t make you the enlighten and doesn’t give you rights to be rude and arrogant. Your task is to understand and help rather than to humiliate and self-express.

 

  • Stop learning

 

The day you think that you are the super expert and there is nothing new for you anymore is the halfway to the death of your designer career. Self-education should never stop, especially in such dynamic field as web and app design.

 

  • Ignore users’ needs

 

Designer should always remember that in most cases neither they nor their customers are the deciding voice. The users of the final product are. Therefore, ignoring their needs is going to give a product which may be awesome and highly artistic but absolutely non-viable.

 

  • Say direct “no” to customer

 

Certainly, that doesn’t mean that the customer is always right. If all the customers knew how to create their designs, they would do it themselves and designers would get extinct. But in our world and our days, your customers are people who are asking your help and what is really important they do it not for free. So, when you do not agree with the customer’s solution or you see the better ways of solving the problem, get into the issue, ask about all the details of this wish and then offer your vision in solid but polite way, reasoning every step of your solution to the problem.

 

  • Avoid communication

 

Communication is used here globally. Obviously, when you are deep into the particular project and, let’s say, work out the complex screens, you won’t be happy to get distracted just to feel that feeling of communication. Communication here means to be ready to brainstorm, to delegate the parts of the tasks in wise and open way when it’s needed for the team or project sake. Also, it happens that designers avoid communication with customers preferring just to get the task and accomplish it how they see it right. This way can lead the designer of spending a long time accomplishing the project which is absolutely different from what the customer wants and then cause long and hard hours of frustration while redesigning.

 

  • Start the project without research

 

Starting the project without preliminary research can also cost you wasted time and effort. Without investigation and exploration you will not be aware of the situation on the market, needs, and wishes of your target audience, strong and weak sides of the competition, so the risk to create something not original or not appropriate is much higher.

 

  • Forget about coding and development

 

One more thing to bear in mind is that the product designer creates is going to be coded on the next stage. Sure, most designers want to see their products alive, working, and presenting their bright skills, and if you are one of them give out the result which will be not only visual but also supported with the materials, helping developers to breathe the life into it.

 

  • Ignore competition

 

The ever-time truth of martial art is that to be prepared you should know your enemy by sight. Certainly, design is not the war field, but this law still works. And the most important benefit of exploring the competition is not to reveal or define the enemies, but to understand what is already going on in the market and analyze how to make your product stand out from the crowd of the like.

 

  • Forget about deadlines

 

If design is your hobby or you do it just for pure art, you can ignore any kind of deadlines and time restrictions. But if you want to make design your business, you should be ready to stick to deadlines and study how to manage your time. Otherwise, you risk losing the projects and perspectives just because of breaking deadlines.

 

  • Wait for the muse

 

Creative people often say that they cannot work without necessary inspiration. They are just waiting for the muse which will help them to find the best solution. Like it or hate it, but muse which doesn’t arrive on time is not the reasonable explanation of broken deadlines or inappropriate result. Therefore, if you want to have the serious name and get respected by the clients, if you want to have a constant flow of projects and earn more and more, find the ways to call your muse when you need it, not waiting when it wants to come. By the way, the process of research and sketching for the project is one of the great ways. Appetite comes with eating, muse comes with working.


Welcome to see the designs by Tubik Studio on Dribbble and Behance