Tag Archives: design management

mood boards in UI design tubik article

Design Mood. 7 Motives to Create Mood Boards.

Just imagine you worked hard, spent plenty of time creating a detailed prototype, and then a client rejected it saying that it isn’t even close to what he wanted. Sounds familiar, doesn’t it? Every designer at least once has been through such an unpleasant situation. Probably right now everyone expects some relevant advice how to avoid this kind of situations but truly saying there is no a perfect decision.

 

However, there are several methods helping to reduce risks of clients’ rejects as well as save designers’ time and nerves. Today’s article is devoted to the technique called moodboarding. Let’s see what mood boards are and how they can help in the designer’s workflow.

 

What’s a mood board?

 

The technique of moodboarding is popular not only in design field but among many creative professionals. Mood boards are literally boards (digital or material) which people fill with different kinds of things from photos to various textures so that they could visualize ideas and concepts.

 

Unlike wireframes and prototypes, mood boards don’t show the detailed picture of a future project. They are meant to transfer the right mood and bring the emotions expected from a product.

 

Mood boards are a useful tool helping designers effectively collaborate with clients and team members. Boards can be easily created within a tight time frame and turn an abstract idea into a real one. This way designers can effectively share their ideas with the others because visual material always works better than fluent phrases.

 

mood board UI design

Mood board compiled by Tubik designer Ernest Asanov

 

How to create mood board?

 

Mood boards are a good way to experiment with a color palette, fonts, and style as well as plan visual hierarchy of a project. Everyone decides for themselves what components to include in a mood board. UI/UX designers usually use the various samples so that they could characterize interface elements. There are several common types of mood boards. Let’s see what they are.

 

Free collage

 

Designers often collect free high-resolution photos so that they could use the material in the future projects or elsewhere. These collections may come in handy for the mood board creation. A free collage consisting of beautiful photos is an effective way to transfer a mood of the design concept. Also, collages can be filled with illustrations, fonts, and color examples.

 

This type of mood boards is the fastest and the easiest among the others. However, if a client is detail-oriented, they may not be excited with a free collage as an example of a future project.

 

mood board graphic UI design

Mood board compiled by Tubik designer Ludmila Shevchenko

 

Reference collection

 

Another source of inspiration and a method for idea visualization is quality references. There are plenty resources such as Behance and Dribbble where designers can find inspiring concepts and real projects with a free access. Collection of design works united by a common style or any other feature can easily illustrate an idea for a new project. Moreover, such mood boards help clients effectively comprehend a concept because they can see similar references and imagine what their product will look like.

 

Template board

 

These mood boards are more like prototypes and wireframes. Their aim is to show the structure and visual hierarchy of a product. The difference is that UI elements on a template board are not detailed as in prototypes or schematic as in wireframes. Components are shown via random illustrations and photos presenting a layout of a digital product. In addition, images can be selected that way so it would be easy to recognize corresponding color palette. This method is faster than prototyping because it doesn’t require details.

 

ui moodboard design

 

Mood board compiled by Tubik designer Ludmila Shevchenko

 

Why should UI/UX designers create mood boards?

 

Many of us may notice that wireframing and prototyping are always described as essential stages in design workflow while moodboards are rarely mentioned. Some may consider them as the waste of time or just entertainment. Nevertheless, there are many people who include moodboarding as a part of every creative process. But why do they choose the technique? Here we’ve gathered the list of reasons for designers.

 

1. To save time and effort.

 

The first and a big advantage of moodboarding is that it doesn’t require much time to be done. It means that in a few hours, or maybe less, designers can create a visual guide for clients presenting a concept. A mood board can be easily edited so it saves both time and effort.

 

Such a guideline is a good foundation which allows quickly jumping to the next stage of prototyping. Moreover, designers save their nerves if a client is not satisfied with the outcome and demands a new concept because they don’t spend a whole day to create a detailed presentation.

 

2. To get inspired.

 

Of course, designers can’t always rely on inspiration because they have work to do, still, things are done more effectively if the creator is inspired. Moodboarding is a good way to find ideas and enthusiasm. Beautiful photos and illustrations help to find the right mood and style. In addition, if you can, try to create a material mood board via things surrounding you. It is said that handwork has a powerful impact on creative thinking. So, why don’t take a try?

 

3. To find a right color palette.

 

A collage can include photos, illustrations and color samples forming a compelling composition. By mixing images in different colors on a board designers can experiment with a color palette even if UI elements are not ready yet.

 

4. To enhance communication with customers.

 

When a product is at the stage of an abstract idea, it is sometimes difficult for a designer and a customer to understand each other while discussions. For example, both sides can see the certain style a bit differently so it can cause an argument. That’s why it is always a good idea to have some visual references such as a mood board.

 

5. To talk less and show more.

 

Continuing the point above, it should be said that any long report can’t explain your plans and ideas better than a visual presentation. Words can fail in shaping a picture in a client’s head but the visual material is a reliable guide helping customers to dive deeper into details and understand your ideas correctly.

 

Illustrate your ideas at the early stages so that clients could see what you plan and how their product is shaped up.

 

6. To find a style for a design.

 

If a creative team hasn’t received directives from clients about the style of the design, the task lays on a designer’s shoulders. To see how one or another style works, there is no need to build a detailed prototype for each of them. Add to a mood board different textures, experiment with types of illustration, test fonts, and change colors. It’s faster and more convenient to try options with a mood board than spend time changing prototypes one by one.

 

7. To involve clients in a process.

 

One of the ways of gaining clients’ trust is to let them feel they are deeply involved in a project. So, at this stage, if they wish, they can actively participate in the selection of styles and samples. Moodboarding is an easy technique which can be accomplished if you’re a non-designer.

 

Clients can be suggested to make a collage of photos and pictures, or maybe even references if they are not new at this. This way designers can easily learn clients’ tastes and preferences and see what they expect from the project.

 

Examples of mood boards for digital design projects

 

For more practical presentation of the issue, we would like to show you the set of extended mood board, compiled by Tubik designer Dima Panchenko for his projects on user interface design. He also practices adding the general notes presenting the mood board to the client which has a positive effect on the process of communication and choosing the concept for the project.

 

1. The mood board for setting the client’s preferences about the general stylistic concept of the screen.

 

moodboard for UI project

 

2. The mood board presenting the vision of the style corresponding to the project requirements.

 

moodboard for UI design project

 

3. The moodboard with a variety of concepts for a sport app with football theme.

 

moodboard sport app UI design

 

Moodboarding can become a useful habit for every creative person. Designers can create mood boards to find the inspiration or use them as an additional tool in their workflow. Stay tuned!

 

Recommended reading

 

24 pro tips for creating inspirational mood boards

Creating Better Moodboards for UX Projects

 


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UX design process tubik

7 Key Motives to Invest Time and Effort in UX for Digital Product

Even if you are far from the design field, you must have heard of user experience (UX), since it has been a buzzword for the past few years. In a nutshell, it is the general attitude and emotional feedback that user has after interacting with the product. UX is based on several key factors such as usability, utility, desirability, attractiveness, the speed of work etc. Nowadays, user experience is thought to be as important as the visual identity. However, some companies still doubt if the UX design is a must-have or it’s just a trend which is a waste of time and money. Today we offer you to find out if UX design really matters and how it can help your business succeed.

 

Why does UX design matter?

 

Nowadays many companies say about the importance of effective UX spending money and time on its development. But what makes them think so? It is already proved that the success of the business heavily depends on how much users enjoy the product. UX design aims at enhancing user satisfaction by making products more useful and easy to use.

 

Some people may think that UX is based on the visual elements of the design but it’s much more than that. UX design is a complex process which consists of many stages including user research, wireframing, prototyping, visual and graphic design, animation and testing. It requires time and knowledge to create effective UX, the reason why it may involve additional innvestments not always expected by companies. However, UX design is beneficial for both startups and already existing products since it assists in many aspects which form the successful product including user engagement, usability, utility, and conversion rates.

 

If you have a complex website such as retail, it is crucial to have the effective UX design. It helps to organize content on the pages in the best way for the users’ perception and make navigation clear. Without appropriate UX design, there is a risk of losing users because they may find your product too complicated and useless.

 

The statistics collected in recent years show that 95% of mobile apps are quit within a month. That’s why to keep new users utilizing your app or website, the product should have pleasant experience which will make them stick around. Despite the given stats, according to User Experience Survey Report, only half of the companies invest time and effort in UX for the digital products.

 

Conducting the research for this article, we’ve distinguished seven key aspects of the successful product which can be managed via effective UX design.

 

UI design product management

 

Effective usability

 

Today the word “simple” isn’t associated with something boring. It is now the crucial aspect of the successful product. Don Norman in his book “The Design of Everyday Things” says that two of the most important characteristics of good design are discoverability and understanding. Users expect products to be simple and clear in use so that they could feel confident of what are they doing and don’t take much effort. This aspect heavily depends on UX design of the product.

 

UX designer’s objective is to create consistent experience for the digital products to keep users mind at ease. An effective UX design guides visitors through the websites and apps showing them what you can offer. UX designers can conduct deep user research and analysis and do some testing on few representatives in order to eliminate unnecessary, difficult and inexplicit options and make the digital product useful. What’s more, UX experts can create effective onboarding of the product which introduces people to the features of the app making users feel welcomed and not afraid.

 

 Tubik-Studio ux design

 

Driven user engagement

 

User engagement is a measurement of meaningful actions taken by the users and it’s one of the core aspects of the profitable products. Every company aims at creating the product with the high level of user engagement but not many of them know that good UX is a solution to this issue. Well-thought UX always includes various techniques that make users take the expected actions.

 

One of the trending methods in UX is gamification which is the technique of exerting game elements into the non-game environment, such as websites and mobile applications. Gamification brings the element of fun to the websites and applications. Moreover, game mechanics are the powerful motivators for the users. As the example, you can set the tasks for the users and give the awards to those who accomplish them. Curiosity and excitement drive people to continue performing various tasks and spend more time on the app or the website. UX experts are able to influence users’ behavior and motivate them as “players” to do the expected actions via game elements such as a challenge and rewards.

 

Unique product

 

It’s hard to say how many apps exist and how many of them have failed at the very beginning of their journey. There are loads of similar and even identical products on the market so businesses are looking for the answers of how to make users choose their products. UX experts can predict users’ reaction to your product by analyzing target audience needs and requirements. If you bring people the product with pleasant experience which is enjoyable and satisfying users’ needs, you may be sure they will distinguish your app from the others and give the preferences to it.

 

Tubik Studio UI UX designer

 

Saving money

 

UX design isn’t a free or cheap service still, it’s much cheaper than fixing usability problems when the product is on the market. Based on user research, UX designers accurately choose the set of features and plan the user interaction processes to exclude possible usability problems. In addition, UX experts carry out testing on some representatives of the target audience to analyze their reaction and improve the issues. UX design on the stage of product creation costs significantly less than making changes in your product after it’s been built.

 

Customer loyalty

 

Nowadays customers are extremely demanding and the unpleasant experience can make them annoyed in a second and they won’t return to the product again. Unhappy users will never be loyal to your product, so you have to make sure the people enjoy your product. UX design is a right way to your clients’ hearts. If your product is associated with the enjoyable experience, users will doubtfully change it to something else. What’s more, happy customers are more likely to recommend your brand to the others.

 

UI research web and app design tubik

 

High conversion rates

 

According to Nielsen Norman Group, the conversion rate is the percentage of users who take the desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. UX designers master many techniques of the target audience analysis that allows them to influence on improving conversion rates. Deep user research and analysis help them defining the problems of usability and reasons making customers leave the product. Knowing the pain points of the product, you can solve them to increase conversion rates.

 

Positive brand experience

 

Brand recognition depends on not only the visual image but also the provided experience. Many users remember your product and form their opinion about it during the first time they’ve used the product. The first experience is vital and if it’s bad, your brand risks losing the customers. Good UX design can guarantee your brand positive experience. Providing product which users enjoy to use, you improve your brand recognition, because users don’t forget the things they have enjoyed.

 

UI design product management

 

Powerful UX design is obviously beneficial for businesses. It can be hard to see all its value but the fact remains: UX is an essential part of the successful product. It’s a tool which helps solve the problems of such aspects as usability, utility and user engagement. And finally, compelling UX design can save money and efforts which otherwise you would have invested in fixing and improvement of the low-quality product. What’s more, on this way you risk losing users who will not give your product the second chance after facing first bad interaction. Considering all the points said above, we may state that the companies get much more from UX design than they spend on it.

 

Recommended reading

 

Here are some articles providing further interesting explorations of the topic:

 

UI/UX Glossary. Steps to Usability.

 

The Business of User Experience

 

User Experience is Brand Experience

 

Good UX Is Good Business: How To Reap Its Benefits

 

The business value of User Experience (UX) Design

 

Conversion Rates


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UI design product management

Managing Success. The Role of Product Manager.

In our user-centered world, people’s requirements are extremely high and companies have no other option than trying to give only the best products to them. But how can the companies define if their product responds to the requirements of its target audience and make sure it’ll be successful? Who’s responsible for this key part of the workflow? The answer is a product manager.

 

Even though product management is a core part of the workflow in many companies, meaning behind this position can get people confused. First of all, it may be difficult to understand the essence of the “product” part. We are used to seeing “products” as something that is sold to people, so product managers may be confused with merchandiser, sales manager or other person responsible for purchases. Moreover, it may be mistaken for a job of project manager because sometimes they do have similar responsibilities. Today, in our article, we’ll clear up the essence of a product manager and their role in the workflow of web and mobile development and design companies.

 

wordpress theme design tubik

 

Who’s a product manager?

 

Typically, it is a person who is in charge of the general success of the product. A product manager makes sure that all aspects including business model, positioning, branding, and marketing of the product come together and, what’s more importantly, they ensure it meets users’ needs. Their primary concern is the target audience of the product, the business needs and measurement of the future success.

 

However, the role of product management varies depending on a size and a type of a company. For the web and mobile companies, a product manager is the one who builds the extensive network of relationships between customers and all the parts of the team including development, design and marketing departments to identify the goals, roadmaps and the requirements for the product. Their responsibilities include setting the strategy, the communication with customers, and defining the set of basic features. The main objective of a product manager is to create a product that users will love.

 

Product manager vs Project manager

 

It is sometimes thought that these two jobs are identical: they can be mistaken because people don’t see the differences between a product and a project. Let’s figure it out. A product is what a company provides to the users and it doesn’t matter if it’s a tangible thing or a service that they provide such as design. And, speaking of a project we usually mean a plan that includes work stages, expected outcome, responsible parties, fixed terms and budget. The project is accomplished when the outcome is provided, while the product keeps existing (hopefully) far long after the project is complete. In many cases, product is the result obtained from a particular project.

 

tubik studio manager designer

 

According to this, we can say that the prior objective of a project manager is managing the team of specialists to complete all the stages of the project on time and under budget, while a product manager aims at managing and creating the competitive product that will work after the project is complete.

 

You can find more detailed information about a job of project manager in our article Project Management. Design Process Backstage.

 

Why do IT companies need a product manager?

 

Today the importance of product management is higher than it’s been ever before because of the focus on creating user-centered products. Nevertheless, many companies doubt whether they need to hire a product manager or it would be enough to have a project manager who will lead the team. For better understanding of the key role of a product manager in a workflow, we suggest looking closer at the tasks and responsibilities that a product manager usually takes on.

 

User/market research and analysis

 

In one of our previous articles, we’ve already discussed the role of user and market research in the process of mobile application development. User research means getting deeper into details of core target audience to understand their preferences and psychological peculiarities, the influence of different factors like colors and creative performance ways which could engage users and make them active. Marketing research means exploring the market segment, primarily in the perspective of creative solutions used by competitors. The success of final result depends on how these stages were worked out, so it may be useful and beneficial if they are accomplished by the professional product manager.

 

tubik studio design business

 

Product strategy

 

Product strategy is a plan that organizations follow to achieve desired outcomes.It helps to structure the goals and the ways to achieving them. The product strategy usually consists of a set of chosen activities and milestones to be complete which are typically illustrated as a phased timeline that starts with the current stage and goes to the specific point in the future. The aim of a product manager is to create a solid product strategy that will help organize activities, establish the connection between the product and the company strategy, and clearly identify the steps that should be taken to achieve the business goals.

 

Features for MVP

 

Just to remember, MVP is a product with the set of minimal functions and features which are logically completed and sustainable providing the most important and basic functions for the core target audience. This means that the basic version of the product, able to fulfill key operations solving target audience’s problems, is created as live and starts real functioning as soon as possible.

 

Product manager’s responsibilities include setting priorities in all the processes of creating a product. Based on the research results, they need to choose only necessary features that respond to the actual needs of core target audience at the moment.

 

design navigation UI UX tubik studio

 

Communication with clients

 

At the early stages, product managers build communication with the clients in order to identify their goals for the future business. When the product is being created, product managers usually write short reports daily which may be filled with graphs, charts, or updated suggestions. In this way, you can build trustworthy relationships with your clients and create the competitive product. Certainly, in some companies, these are the responsibilities of project managers. Nevertheless, a product manager knows more about the specific features of the product, that’s why it may be more effective if the reports on the product development (not a project’s progress) are made by product managers.

 

Presentation

 

Research and analysis process aren’t over after a product has been developed. Product managers keep searching for new ideas and the updates on the target market. That’s why regular meetings and presentations about the findings may be quite useful for the successful outcome.

 

Design Studio Tubik

 

We should note that in many digital agencies, UI/UX designers carry out user and market research by themselves to get deeper understanding what they need to do. Nevertheless, global product strategy planning can be hardly related to the field of designers’ specializations. Marketing, business strategies, economics and communications are forte of a product manager who may know little about design but be able to maintain the product presentation and promotion effectively.

 

As you can see, product management can make the connection of the product to the clients and users tight and efficient from the earliest stages of its creation. However, in any case the decision on involving a product manager into the process is highly individual. It depends on numerous factors, including the budget, complexity of the product and the goals behind it.

 

Recommended reading

 

Here are some more articles we could recommend for those who would like to get deeper into the topic:
 

Behind Every Great Product. The Role of the Product Manager
 

Who Needs Product Management?
 

Why Companies Need Full-Time Product Managers (And What They Do All Day)
 

Transitioning from User Experience to Product Management
 

The User Experience Guide Book For Product Managers


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web development job insights

Close Insight into Web Developer’s Craft

Being a web developer is not just writing code. It is literally breathing life into a website. It is making help, beauty, information and communication available for thousands and millions of people around the world. It is allowing stunning, stylish and user-friendly designs get live and do their best job. It is spending hours in the complicated and mysterious world of characters and signs enriching personal and professional progress. That is making wonders right off your desk and your computer.

 

Who are web developers and what do they do? One of our previous articles here in Tubik Blog has already unveiled a bit of basics on their job, let’s go further today. A lot of people conceivably count that web developers just provide technical side of building websites, but the job goes far beyond this simple definition. Professionals of this sphere are also required to analyze user’s needs to ensure that proper content, graphics, and underlying structure are created and maintained to meet the goals of both users and website owners.

 

web developer tubik studio

 

What are web developer’s responsibilities?

 

Generally, all web developers can be divided into three groups. The first group focuses solely on the underlying software and databases (back-end development), while the second one works on the interface and visual design (front-end development). There’s also the third group whose representatives combine both directions (full-stack development).

 

Daily responsibilities include:

 

  • coding in one or more programming or scripting languages, such as PHP, Java, Ruby or JavaScript;
  • debugging, refactoring and optimizing existing code;
  • fixing bugs in existing projects;
  • testing new features thoroughly to ensure they perform the correct task in all cases;
  • testing performance of created web application or website;
  • building and testing Application Program Interfaces (APIs) for applications to exchange data;
  • converting written, graphic, audio and video components to compatible web formats;
  • participation in creating UX (logic and transitions) and UI (visual design performance) design in tight collaboration with designers at pre-development stages;
  • building and maintaining databases;
  • deciding on the best tools, technologies, languages and frameworks for the project;
  • planning and prototyping new applications or websites;
  • staying up to date with new trends and advancements in web development;
  • informing designers, developers and project staff for progress updates;
  • gathering requirements and wishes from clients and users.

 

The list can be continued longer and longer and amaze users and customers by its diversity.

 

programming languages fron-end

 

What should a web developer know?

 

A web developer (particularly, front-end developer) should know how to activate web content via code in a user-friendly way. This task provides a challenging aspect to website development and maintenance. The website should not be too simple for advanced users, nor should it be so intricate that the beginner is easily lost in the surfing process. This is the point on which UX/UI designers and developers are advised to support each other uniting their effort and professional knowledge and skills. Effective collaboration of these sides usually results in user-friendly efficient web product in which design finds sophisticated ways to support usability and harmony of logical and visual presentation while development sets the elegant methods to activate and maintain those solutions in live websites.

 

Hyper-Text Markup Language (HTML), JavaScript (JS) and Cascading Style Sheets (CSS) are the foundation of front-end development. HTML is the main language used to build and display a website or web application. JS provides user interfaces and enhances the interactivity of a website. CSS is used for the look and design of the website in spreadsheets written in HTML. These languages are essential of building website front-end.

 

Here are some examples of client-side programming languages:

 

-HTML
-XHTML
-CSS
-JavaScript
-Flash
-Microsoft Silverlight

 

A back-end developer builds and maintains the technology that connects user-facing side of the website to its server side. The back end of a website consists of a server, an application, and a database. In an effort to make the server, application, and database communicate with each other, back-end developers use server-side languages like PHP, Java, Ruby, .NET and others to build an application, and tools like MySQL, Oracle, and SQL Server to find, save, remove or change data and send it back to the user in client-side code.

 

Back-end developers use these languages and tools to create or contribute to web applications with clean, portable, readable code. However, before writing the code, they need to collaborate with clients to understand their particular needs and wishes, then translate those into technical requirements and come up with the most efficient solution for architecting the technology.

 

Here are some examples of server-side programming languages:

-PHP
-C++
-C
-C#
-Java
-Python
-Ruby
-Erlang

 

And these are some examples of widely used tools:

-MySQL
-PostgreSQL
-MongoDB
-Microsoft SQL Server
-Oracle
-Sybase
-SAP HANA
-IBM DB2

 

web development

 

What skills are advantageous for web developers?

 

On the basis of everyday routine here in Tubik Studio, it’s easy to state that web developers have to display comprehensive diversity of technical knowledge in the spheres such as client-side languages and development, server-side languages and development, web application frameworks and relational database management systems (RDBMS), as well as experience of dealing with version control systems and understanding of the architecture of web applications, web security and encryption.

 

Let’s look closer at skills and qualities that could be beneficial for people choosing web development as their professional sphere.

 

Good communication skills

Developers should be ready to various types of communication, depending on every particular case and deciding on the most effective one:

  • Face-to-face;
  • Phone;
  • Email;
  • Online chat;
  • Social networks;
  • A variety of instant messaging apps.

 

As a web developer, even one who works remotely, they need to be able to communicate confidently and effectively with clients, users, superiors, colleagues and perhaps other developers from outsource companies.

 

Flexibility and Adaptability

Websites and back-end requirements may change over time. Clients can be inconsistent for various reasons, alter considerations or critical details, perhaps as their businesses change. It is important to be flexible and adaptable, while also setting boundaries so that the scope of the project doesn’t creep too far. It means:

 

— Having to learn new languages, frameworks, skills, etc.

— Being ready to take on extra responsibilities

— Dealing with the situations when a project you are working on is cancelled

— Adapting to the changes in your working hours

— Ability to work independently and in mixed teams

— Staying up-to-date with new tools, methods of coding, etc.

 

Priorities setting

It is an important part of any web developer’s job. Developers may not be responsible for the overall web project, but will still find themselves having to prioritize tasks and deal with other participants of the process who also have their own deadlines and parameters to keep.

 

Logical approach to problem solving

One of the hardest parts about being a web developer is addressing challenges. Before making decisions, research and thorough analysis are needed for finding out what is the problem and its roots.

 

Attention to detail

It will become a key to the kingdom for those who want to program because in a huge number of cases the code is long and complicated. Lack of attention and healthy pedantry has direct influence on the level of productivity as well as speed and quality of web product performance.

 

front end develoment tubik studio

 

What is a career perspective?

 

Web developers in companies or tech organizations usually start their careers as junior or entry-level developers before becoming senior or mid-level developers after around couple years or even faster, depending on abilities to learn and speed of skills practicing. Comparing to freelance projects, a job in organizations often means getting involved in creating complex and serious digital products, meeting more clients, leading client meetings and working on large and longer-term projects. Senior developers might also manage junior developers.

 

After reaching an advanced professional level, the next position is lead developer, technical lead or head of development. Generally, these promotions involve managing a team of web developers and contributing to the organization’s technical strategy and goals. It also means the amount of actual coding work will decrease. The next step can be a senior or even board-level position, for example, Chief Technical Officer (CTO) or Technology Vice President.

 

The Bottom Line

 

When you open a web-browser, chose the website and load it, the site, designed and developed properly and thoughtfully, will load instantly opening the variety of operations to your disposal. It sometimes knocks you down with its awesome layout, well-constructed pages, useful information and impressive visuals. Who is responsible for this positive experience? Sure, it is the team of designers, creating idea, logic and visual performance, content creators, planning and writing appropriate filling for the webpages, and web developers who seem to be a sort of magicians able to enliven all the stuff and bring it to the user quickly and efficiently. Web development has many ways for professional growth and self-fulfillment, and all of these directions are complicated but professionally rewarding.


Welcome to read the article about basic terms of web development and issues of front-end development

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ToonUP design by Tubik Studio

Tubik Products: Feel the Way of Outsource Clients.

Design is always the story of creative process for a particular purpose. However, the story itself can be written in a hundred of different ways and styles. It can be done individually or become the result of effective teamwork. It can be simple or complex. It can be narrow and specific or multipurpose. It can be outsourced or fully accomplished in-house. There are tons of shades for this story and all of them influence the final result that goes to users.

 

Here in Tubik Studio we have had the lucky opportunity to create a considerable number of design stories, all so different but all so definitely bright. It gave us the opportunity to feel all the benefits and pitfalls of design provided in terms of outsource partnership. To go further and get even closer to final users, to feel all the pains of our clients and all the variety of steps needed for creating an efficient product out of thin air, we have decided to make the next step and launch our own digital products. Extended design practice we have got through the years encouraged us to dive into all the path of product creation, testing, promotion and analysis to obtain that precious knowledge that will enable us to be even more helpful for our clients all over the world.

 

design studio TUBIK

 

No doubt, full-scope product design is not the way to start light-headedly. First of all, we had to analyze how design provided in outsorce differs from product design provided in-house. Let’s look over some insights together.

 

Outsource design

 

Being a team with a broad portfolio of outsource projects and having studied experience of our clients as well as plenty of successful product companies, we have marked out the following points needing consideration.

 

In outsource design process you are given a particular design task. That means you are able to concentrate on design tasks only as the strategic decisions are mostly made on the customer’s side. In practice, however, this disclaimer works a bit differently: creating design solutions solving users’ problems and bringing profit to the customers, designers can and often should influence the strategy of the product progress on the market. Anyway, all the final decisions and small or big changes of the product strategy are made by the customers team as they bear the final responsibilities and all the alterations or suggestions should be made in tight collaboration with the side launching the product.

 

In outsource design you work on the task you are assigned for, you are not a chooser of the strategy and not a decision-maker if this product is needed and if the idea behind it is good or bad. You have to study how to like and love any idea you have to work with because it is the only way to create good result and by the way to earn money. That is not in your scope of work to get into deep layers and tell the client that this idea will not work — your task is to make it work. That is what you are paid for.

 

In outsource design you need to have good skills of getting dip into the business goals and correspondent wishes of your client. In fact, if you are lucky you get a clear task supported with outlined target audience of the final product, perhaps marketing plan and ideas on client’s stylistic preferences. In other cases, you will get just a general line containing highly blurred task like «I want you to design a social network for drivers» and that is the part of the job to get all the details of how the clients sees it. It can be done by designers, sales and project managers, but whoever the doer of this vital job is, it is the only way to make the process of collaboration on the stage of design smooth and resultative.

 

—  In outsource design you aren’t always provided with the opportunity to communicate with stakeholders and influence their decisions. You are hired to accomplish a particular scope of works. It has to be mentioned that for many designers it is a benefit as they start work with a particular task in mind and do not need to get involved deeply at predesign or post-design stages. However, there also can be projects at which after launch of the product designers are later given additional tasks on maintenance and alterations of the existing product.

 

Design Studio Tubik

 

Product design

 

— In product design accomplished in-house all the scope of stages from ideization up to sophisticated testing and maintenance is done by one team. This means that designers get more chances of being involved into all the phases of strategical decision-making upon the product which is even more creative and analytical job but at the same time requiring more diverse skills and much higher responsibility.

 

— Full-scope in-house product design goes much further than actual design tasks. It includes all the creative cycle, with complex of tactic and strategic plans, ideas on commercialization and promotion, budgeting and content marketing, product philosophy and full-scope branding and so on and so forth. It means that the team will need diverse specialists that will establish solid foundation of specific skills strengthening design and bringing effective product into life.

 

— In product design the creators are the stakeholders. This certainly means deeper involvement of all the participants into creative process and at the same time more responsibilities.

 

Product design is the domain of higher financial and creative risks. In outsource design, especially when the process is already tuned and clear, the earnings can be more predictable and flexible in budget planning of the company.

 

— Product design suggests deep concentration on one project and one aim for a long time while outsource projects can be different and support the feeling of refreshment. Should be said,  none of the ways is better or worse, they are just different and sometimes what is one designers’ meat is other designer’s poison according to the individual peculiarities of nature and creative approach.

 

To sum up, in outsource design you are a vital part of the product creation and support while in product design you are actually in the heart of all the processes being not a part but the whole story. In outsource design you are a sort of hired executive while in product design you are a stakeholder with all the responsibilities of this not-so-easy job.

 

Broadening the horizons: Tubik upcoming products

 

Considering all those issues, we have decided to know it first hand: the work was organized in several direction so that our team could obtain as broad experience of full product cycle as possible and it could bring us even closer  to the pains, problems and pitfalls which our clients tackle on their way. We have set the purpose to create products helpful for their target audience and adding some social value as well as giving us comprehensive experience of full path of goal-centered design.

 

So, the directions in which we are working over the digital products are:

— content

— entertainment

— business

— education.

 

The first two of the mentioned points are actually represented with the products by Tubik team we are happy to announce. «Content» direction is presented with recently launched website Design4Users and «Entertainment» direction is presented with an application ToonUp which is really close to its release.

 

Design4Users

 

Design4Users Tubik Studio

 

Design4Users is a blog devoted to diverse design issues solving users’ problems. It is organized via the basic categories such as «Branding» «Product» «Print» and «UI/UX» and plenty of more detailed tags in the mentioned domains. This resource was started with the aim to provide designers, customers and all those who are interested in this sphere of human activity with a wide variety of useful and interesting content supported with attractive and functional design. The blog is designed, developed and curated fully by Tubik studio team.

 

Tubik Studio design team

 

ToonUp

 

ToonUp is a brand new alarm application for iPhones designed and developed by Tubik team. At the moment it is being prepared to release and its live version is coming up very soon. In this case, we have set the purpose to combine functionality with entertainment and support the product of everyday use with stylish graphics, which have been recognized our house specialty by great deal of clients, and gamification elements. If you would like to get updates about its release and sweet bonuses from our team, welcome to sign up here or keep up with the news on its Facebook page.

 

toonup application tubik studio

 

In our next articles and case studies we will tell you more about the creative process for these products and unveil some considerations on product design features, issues and requirements. Follow the news!


Welcome to see designs by Tubik Studio on Dribbble and Behance

Welcome to Design4Users

tubik studio freelance teamwork

Design Workstyle. Freelance vs Teamwork.

Modern time and development of technology brought people much more ways and choices of their work style and routine. The broad availability of the Internet and its endless opportunities gave lots of workers, especially in creative spheres, the chance of being more flexible and resourceful about organization of work process which is productive and convenient for all the sides. However, all the styles of work have not only their benefits but also drawbacks, and it’s really important for a professional to consider them before making the choice in favor of the particular working routine.

 

Most of the designers working in Tubik Studio have tried in practice both workstyles which are typical for today’s designers in the sphere of web, app and branding design: most started their path as freelancers before getting into team. So, using the advantage of real life experience we would like to discuss high and low sides of freelance and work in the studio or agency. Obviously, a lot of things have already been discussed in numerous articles over this topic, but, perhaps, our thoughts can also become useful for those who are considering the theme.

tubik designers

 

Freelance

 

No doubt, due to the new technological horizons couple of decades ago freelance became the new and broad perspective of organizing work routine. It opened wide opportunities for those talented people who could not leave their homes, such as for example disabled or parents of babies and toddlers. This kind of workstyle brought easy solutions for a lot of problems and let the people realize their abilities against all the odds, so very soon it was taken over and improved by huge number of professionals in different spheres. The accents moved a bit: a lot of people made the choice of freelancing not because they didn’t need to go to an office but first of all because they could work for themselves and be the only people responsible for their own decisions, choosing the partners or customers and depending on themselves. Freelance workstyle gave them the feeling of freedom.

 

Benefits

— You are free to choose the projects and customers you want or do not want to work for;

— You make your own choice of place and time of work;

— You do not depend on other people and are able to estimate your own productivity;

— You decide what kind of tools to use for any stage of the project you work on;

— You don’t spend money on transport and other costs obvious for those who work in the office;

— You control your workload and decide on the flow and priorities of projects;

— You are totally responsible for your creative decisions and are free to stop work on the project whenever you want.

 

Drawbacks

— Less (or absent) guarantees of successful payment;

— Less (or absent) guarantees of steady workload;

— No support in creative blocks and problematic issues;

— Great amount of time spent on communication with customers, which can be not only time consuming but also highly stressful);

— Work under pressure of responsibility 100% of time;

— Absence or lower amount of live communication with colleagues on regular basis;

— No financial support in cases of sickness or holidays.

 

tubikstudio designer

Studio designer Violetta as well as most other designers in the studio tried the best and the worst of freelancing

 

Responsibilities

— You are the person responsible for communication at all levels;

— You are the person of the business controlling the financial flows, income and expenses;

— You set the deadlines and have to control them by yourself;

— You work from home or any other place and should control the influence of the conditions on your productivity;

— The scope of work you can supply is limited by your personal abilities and talent;

— You have to be strong-willed and highly organized to efficiently separate your work time and personal time.

 

Bottom line

This way of work demands high level of total and absolute responsibility in case the person wants to become really successful rather than just make a living. In the sphere of design you have to become a “Jack of all trades” being able to organize efficient workplace, fast and easy communication, keeping deadlines, controlling finance and improving as a professional all at the same time.

 

Teamwork

 

Talking about design sphere, teamwork usually means that you become a part of design studio or agency. Certainly, this style of work is different from the one described above not only in terms of workflow itself but also in terms of process organization.

 

tubikstudio teamwork

 

Benefits

— In most cases a team consists of diverse professionals in design and this gives a broad space of creativity and high chances of getting involved in complex design projects;

— Work in a team has higher level of stability in workload, planning time and finances;

— In many cases it gives the faster way of successful presenting yourself as for international design community as a result of accumulated efforts of all the team members;

— Teams include not only designers but also managers who are real and important support in terms of communication with customers, including the cases of solving conflicts and misunderstandings that are unavoidable in full-time creative work; moreover, it saves your time which you are able to devote to pure creativity instead of organizational and communication issues;

— Team has a great advantage of brainstorming and collective mind that can become very supportive especially in case of creative block or complex task;

 

project management discussion

 

— Team can take big and complex design projects splitting the parts of it to the designers who are the most capable of producing final result good for all the team productivity;

— Team provides regular communication both with designers and managers which is good for self-improvement and building social relationship;

— You have clear separation of your working space and personal space which is a vital condition of personal comfort for many people;

 

tubik studio

 

— You have a feeling of somebody to back you up that can give you more confidence;

— Team has more variants of promotion and presenting its members. In case of design sphere, it is sometimes less time-consuming and faster way to get involved into the community and take the support and popularity being a part of the team;

 

tubikstudio designers

 

— The flow of information exchange and circulation is much faster and more efficient that increases the level of general team productivity and problem-solving potential;

— Team can bring good friends into your life as well as inspiration and live energy absorbed from the other people around. 

 

tubik studio designers

 

Drawbacks

— You have to organize your routine according to the schedule of work with a team whichever flexible could be the variants offered to you;

— You have to get ready to be a part of a group. That’s vital to know that even presenting yourself as a designer you are working in the team and for the team;

— You are working in a set of restrictions and in many cases you are assigned for the projects, not choosing the tasks but getting them for your consideration and accomplishment.

 

Responsibilities

— You have to be aware that you are the part of team but as well the team is the integral part of your image;

 -You are always involved in more or less active communication flow which is natural for any kind of work. That means that you should take into account interests, habits, characters and thoughts of other people around you;

 -You have to consider not only your personal interests and prospects but also the interests and prospects of the team.

 

tubik studio brainstorm

 

Bottom line

Teamwork has its own responsibilities, seems more than for frellance, although in most cases it is an illusion. Teamwork provides the chance of taking the best from delegating responsibilities between the people who are the best for the role, so a designer has more time for pure design and creative work as well as professional self-improvement not bothering so much about management and organizational issues.

 

tubik studio ceo

 

Conclusion

 

Definitely, none of the benefits or drawbacks are absolute: as all the people are different the methods of workstyle for their best productivity should also be various. No secrets or tricks, just one man’s loss is the other man’s gain. Some of us are amazing team players while the others prefer full responsibility and decision-making only on their own shoulders. None is bad or good, all those things are extremely individual.

tubik studio brainstorm

 

Inside the studio we have gathered people who are consciously keen and able to take all the advantages of teamwork. It never ever means that any of them has lost their freedom, as all people in the studio have enough of their own private space and the chances of work not being disturbed. However, this kind of freedom is always supported with all the team who are invisibly behind you and ready to back up any moment it’s needed. So, we think that teamwork organized wisely and thoughtfully doesn’t take away designers’ individual space or freedom — vise versa, it adds to it the power of solid support and prospective ways for bigger and more complex, therefore more interesting and challenging projects and tasks.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik studio icons design

Basic Grammar for Designers: Must and Mustn’t in Design

There are a lot of tips what designers can do and what they should avoid doing to become successful. Most of them are reasoned and really helpful, especially for beginners in the sphere. And today we have decided to enlarge this great global collection with our set of thoughts, which are separated along basic modal verbs of English — “must” and “mustn’t”. All the points mentioned below are taken from our studio experience and we have had a really great lesson of basic English grammar, discussing all those positions together.

So, let’s get started!

 

Designers must:

 

  • Learn constantly

 

There is no point on the way where being a designer you can stop learning. Sure, if you work on several projects at the same time, it’s hard to find the time for reading professional books or blogs. However, finding this time is vital for your success, otherwise, you risk losing the essence and fundamentals.

monday post

 

  • Follow the trends

 

There are loads of ways how to keep yourself up to date with the latest and freshest trends. Following blogs and social accounts of well-known and prospective design studios, exploring established design platforms like Dribbble and Behance, watching speeches by famous designers and presentations of new products in the field, communicating with other designers at various events — all of these steps can be extremely helpful in keeping your professional horizons as broad as possible.

tubik studio designers 1

 

  • Try new tools

 

It doesn’t mean that all the professional tools, soft and applications you are going to try will be useful and helpful. Moreover, it doesn’t mean that they are going to be better than the earlier ones. However, in most cases, they will provide something new enabling you to obtain new solutions, to save your time, to create new features. The more tools you try, the higher is the chance to find those which are perfect for you and your project needs.

tubik studio work

 

  • Communicate with colleagues

 

Communication with colleagues can be both real and virtual. In both cases, it matters for your professional recognition. Don’t forget that design, as well as business, is always done by people. Socializing with colleagues can end up being involved in interesting projects, recommended to potential customers or invited to speak in front of other designers. The basic aim of communication is the exchange of information and this information can be strategic for your professional growth.

brainstorm session Tubik studio

 

  • Present and share

 

As we have already mentioned in our tips for beginning designers, sharing and presentation is the way to get not only recognition but also feedback which opens new vision of your own work. It is a well-known fact that being objective and fair about your own project is quite hard, so presentation and discussion of your work with others can be very helpful. Moreover, sharing your designs at design platforms like Dribbble and Behance, your thoughts in blogs and your professional life and routine in social accounts attract your potential customers and brings home the bacon.

tubik studio case study

 

  • Use technologies they design for

 

Designer should know what is the path of a user when he uses this or that technology. When you design the application not knowing how to use a smartphone and how it differs from using a tablet, the chances to create a viable product are really low. Updating the soft and operation system of your devices plays the same important role. Creating something for users, you should be a user yourself.

tubik studio designer 1

 

  • Use social networks

 

This point combines several aims mentioned above. Using social networks not just for private, but in professional aspect gives you three important benefits: you understand how it works from user’s view and can apply this knowledge in your job; you can get a lot of information on how other designers work and communicate with them in fast and unobtrusive way; and you can present yourself and your professional abilities on the established and promoted platform with great number of users.

 

  • Keep themselves fit and healthy

 

This actually doesn’t look like a professional tip. However, your health and fitness is the basis of your success. Putting it aside, to ‘better times’, you risk losing your ability to work and that is the thing to be remembered, always. Give your eyes the break, walk around, stretch your back muscles, eat clean and find your own enjoyable way to exercise, let it be swimming, running or anything else. It may sound «out-of-business», but your business totally depends on it.

 

  • Listen to their customers

 

If you want to make design business giving you money, you should study how to satisfy customer’s needs and sell your service. So, always listen to your customer, and ask loads of questions if needed. Get into details, feel their pain, understand their targets — and they will later give you not only money, but also promotion, which is even more important.

tubik studio design1

 

  • Test as much as possible

 

Experts in usability say that it’s impossible to be fully objective about the project you work on, especially if it’s long-term. Moreover, you are not a magician turning into anyone who will use your product to understand the best way of doing anything. Therefore, creating the idea is hot enough. You should test it to grab the real practical data and improve your product.

tubik studio designer

 

  • Present themselves as personalities

 

Presenting your professional achievements in global design community is significant on the way to recognition. But if you want to make the process even more efficient, give your work the personality. Let people know, who you are, show them how you work, share your opinions, instagram some routine. Support your skills with your personality to make them both more powerful.

 

  • Organize their day

 

If you want to make design your business rather than your hobby, organization and time-management are vital. Otherwise, you will not be able to provide the customer with the efficient workflow and get lost in tasks. Set the regime, split the tasks into smaller steps with their own due-dates and don’t neglect the to-do lists. It can make you surprised with the amount of job you are able to do when your day is properly organized.

tubik studio design

 

Designers mustn’t

 

  • Look down at their customers

 

Sure, in most cases you know more or the hell much more than your customer. However, it doesn’t make you the enlighten and doesn’t give you rights to be rude and arrogant. Your task is to understand and help rather than to humiliate and self-express.

 

  • Stop learning

 

The day you think that you are the super expert and there is nothing new for you anymore is the halfway to the death of your designer career. Self-education should never stop, especially in such dynamic field as web and app design.

 

  • Ignore users’ needs

 

Designer should always remember that in most cases neither they nor their customers are the deciding voice. The users of the final product are. Therefore, ignoring their needs is going to give a product which may be awesome and highly artistic but absolutely non-viable.

 

  • Say direct “no” to customer

 

Certainly, that doesn’t mean that the customer is always right. If all the customers knew how to create their designs, they would do it themselves and designers would get extinct. But in our world and our days, your customers are people who are asking your help and what is really important they do it not for free. So, when you do not agree with the customer’s solution or you see the better ways of solving the problem, get into the issue, ask about all the details of this wish and then offer your vision in solid but polite way, reasoning every step of your solution to the problem.

 

  • Avoid communication

 

Communication is used here globally. Obviously, when you are deep into the particular project and, let’s say, work out the complex screens, you won’t be happy to get distracted just to feel that feeling of communication. Communication here means to be ready to brainstorm, to delegate the parts of the tasks in wise and open way when it’s needed for the team or project sake. Also, it happens that designers avoid communication with customers preferring just to get the task and accomplish it how they see it right. This way can lead the designer of spending a long time accomplishing the project which is absolutely different from what the customer wants and then cause long and hard hours of frustration while redesigning.

 

  • Start the project without research

 

Starting the project without preliminary research can also cost you wasted time and effort. Without investigation and exploration you will not be aware of the situation on the market, needs, and wishes of your target audience, strong and weak sides of the competition, so the risk to create something not original or not appropriate is much higher.

 

  • Forget about coding and development

 

One more thing to bear in mind is that the product designer creates is going to be coded on the next stage. Sure, most designers want to see their products alive, working, and presenting their bright skills, and if you are one of them give out the result which will be not only visual but also supported with the materials, helping developers to breathe the life into it.

 

  • Ignore competition

 

The ever-time truth of martial art is that to be prepared you should know your enemy by sight. Certainly, design is not the war field, but this law still works. And the most important benefit of exploring the competition is not to reveal or define the enemies, but to understand what is already going on in the market and analyze how to make your product stand out from the crowd of the like.

 

  • Forget about deadlines

 

If design is your hobby or you do it just for pure art, you can ignore any kind of deadlines and time restrictions. But if you want to make design your business, you should be ready to stick to deadlines and study how to manage your time. Otherwise, you risk losing the projects and perspectives just because of breaking deadlines.

 

  • Wait for the muse

 

Creative people often say that they cannot work without necessary inspiration. They are just waiting for the muse which will help them to find the best solution. Like it or hate it, but muse which doesn’t arrive on time is not the reasonable explanation of broken deadlines or inappropriate result. Therefore, if you want to have the serious name and get respected by the clients, if you want to have a constant flow of projects and earn more and more, find the ways to call your muse when you need it, not waiting when it wants to come. By the way, the process of research and sketching for the project is one of the great ways. Appetite comes with eating, muse comes with working.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

5_Stereotypes_on_Design

5 Stereotypes about Design: Myths and Reality.

It’s never a secret that all the occupations are more or less surrounded with some stereotypes and common thoughts on both a job and a professional. None of the jobs in the sphere of web and app design can avoid this stuff, so let’s look into some stereotypes about designers and try to justify or disprove them with our own experience.

 

Stereotype 1. Designers are usually messy and untidy (as well as other creative guys).

 

There are decades or even centuries of thoughts that real creators are people never bothering about housework or other chores. They are believed to be out-of-earth, flying in their dreams and projects far from wasting time on putting things in their places. And for some people of the trade it can be true, but, being honest, most of them are rather far from success and fame.

 

Successful designers are always busy. Having their hands full, they have to be productive. That means they can never allow themselves to be untidy and messy because that is the death knell of their productivity. Design needs not only creativity but also deep concentration and thorough focus. Getting distracted from the process to find something as decent as a pencil not returned at its place will slow down the designer noticeably. When it happens several times a day or (no way!) an hour, you can forget about speed. Speed and efficiency mean more work, more customers and that is more money. Time is money, no joke. So why lose it in mess?

 

tubik designer work place

Tubik Studio CEO  Sergey Valiukh working on the project: nothing distracting, pure concentration.

 

The same should be said about the mess in a computer brain. Working with any project, a designer has to accomplish tons of updates. And if you are good at your craft, you are going to have several projects at the same time. That means that you HAVE to be organized and teach yourself to keep everything in order. Otherwise, one day you’ll get stuck in loads of files, subfiles and “the-newest-very-final” files on your desktop. In this case, deadlines are literally going to become dead.

 

Experienced designers often say that even your desk should be as tidy as possible because nothing should distract you breaking your concentration. Cluttered desk means cluttered head for many people. Think about it organizing your working space.

tubik-studio-design for business

 

Tip: Want to be productive? Keep mess as far from your desk, computer, and brain as possible.

 

Stereotype 2. Customer is always right

 

This thought is typical not only for the sphere of web and app design but for any field where you create or sell products for customers. Although, in the area of web and app design (maybe more often than in others) this rule doesn’t work in every case and context. This happens because the customers mostly see the product from their own perspective, with the target of profit or conversions as the priority. It is natural that customers will think about their own benefits. But, keep in mind, the customer is mostly not the final user of the product. And the aim of a designer is to view the task from the perspective of future users, otherwise, the customer’s priority will be failed.

 

So, it is very important to work in tight collaboration and always remember: your customer doesn’t have to know all the nuances and peculiarities of the design process. That is why THEY are customers and YOU are a designer. Be attentive and sensitive to everything that your customers want, but don’t let it go beyond the limits of reasonability and sensibility.

 

Don’t be too soft but at the same time don’t be too hard. If you are too gentle or just indifferent, if you only follow your customer’s wishes not analyzing whether they are potentially efficient, you risk not creating a good working product which will make your name and bring you more customers. If you are too hard, your customer will feel you are too intrusive and bossy, so not respectful enough to your client — and you risk not only losing this particular project but also getting notorious through word-of-mouth references from customers. Therefore, it is vital to find the happy medium.

 

tubikstudio designers

Regular brainstorming session at the studio

 

Moreover, the thing, which has been practically checked by studio designers, is the idea that communicating with your customer you should get not only his wishes but also try to get the ideas and reasons of these wishes. If you understand why your customer wants to see particular colors, shapes or transitions, it will be easier for you (if necessary) to justify other methods of realization of these ideas which would give the result desired by the customer.

 

As a piece of a practical example, we have written about the process of collaboration with designers in the case study for Ribbet logo.

 

Tip: Be attentive to your customer. Be honest with your customer. Be helpful to your customer.

Never say: I am a designer, I know how to do it better — that is not the explanation of anything even if it’s one thousand percent true.

Never say: I am just a designer, I will do anything you want (and that is not my problem if your ideas and wishes do not work).

Justify, explain and keep your head high.

Your customers MAY be not right, but they HAVE to be satisfied and that is YOUR job.

 

Stereotype 3. Designer needs to work alone for the highest productivity

 

Again, the first note to make should be “It is highly individual”. There are the people in any creative job who are absolutely unable to work in a team and give the best result when they are not disturbed by other people. However, on the basis of practice, teamwork is a great way for productivity in the sphere of design.

 

Sure, it is much simpler just to get several designers sitting together in the same room, staring at their own computer screens and not talking to each other for ages. They will be effective workers, but their effectiveness will be limited to the edges of their own desk, so the success of the company will be created by the number of individual separate energies. Well, why not?

 

Nevertheless, if you get them together as a united collective mind, it will be far more efficient. Believe us, we’ve checked. Working in the team doesn’t mean losing individual creativity or fame — vice versa, it up-sizes designers’ individual abilities and makes them working faster and more productively. Working in the team, you can gather your colleagues for a brainstorm session, you are always able to ask for advice or share the newest information and practical skills valuable for the whole team.

 

tubik studio

Tubik Studio design team: individual work always combined with tight collaboration and support

 

tubikstudio design office teamwork

tubik-studio-UI-designers

Sharing and discussion is the part of working routine

 

tubik studio brainstorm

Feeling the power of collective mind

 

Tip: You can work alone if you want, and it will never make you weak or inefficient. But work in the team of soul mates will make you even stronger and faster in your job.

 

Read more about benefits and responsibilities of teamwork and freelancing in design here 

 

Stereotype 4. The idea is a key

 

Talking about the nature of design process, there is a common thought among both designers and non-designers that the most essential and focal thing in any project is to invent (find, discover, work out) the idea. If you have a brilliant idea — you are halfway (or even closer) to success.

 

Practice shows that reality is very different. Your idea may seem absolutely brilliant for first five seconds, hours or days, and you can give yourself some time to be proud of your own geniality. However, then there will come the moment when you will have to consider your idea. And, for example, the simple research can reveal that there are several more geniuses around having come up with the same idea. That doesn’t make your one worse — it just shows that it is not unique and to make it original you will have to apply some more efforts. Moreover, your customer may not share your vision. There can appear awful difficulties in the practical realization of a new concept. So, the invention of the idea doesn’t automatically mean that it will bring the successful result.

 

Considering the specific features of web/app design job, there also can be the problem that amazing design of the interface, great animation or bright branding elements in practice can become a total failure from user’s perspective. If you don’t want it to happen, you should be ready to research, design, analyze, iterate and maybe even redesign. We have told about it in detail in our case study on designing UX/UI for Echo project.

Navigation Menu and Profile screens for Echo case study

UI Navigation menu and Profile screens v2 for Echo case study

Design and redesign of user interface for Echo project

 

tubikstudio designer illustration

weather app design UI

Hours of thoughtful work and iterations lie between the idea and the final presentation of the app

 

Therefore, the idea is a key, but you have to rotate it a hundred or even a thousand times with hard work so that you could open the door to success.

 

Tip: Don’t relax after creating the idea. It’s not the time to open a bottle of champagne and celebrate anything. Be ready that most effort is ahead.

Only hard work and its results will show if your idea was the right key to the right door.

 

Stereotype 5. Creating the concept is faster and easier than working it out

 

There are tons of legends about master artisans who need short seconds for creating immortal concepts for any idea or task. In practice, it is impossible to predict how much time a designer will need to create the concept — seconds, minutes, hours or even days.

 

Tubik Studio design

 

Tubik Studio icons set

Design of the concept and working out the details is not really a piece of cake: working on a set of romantic icons

 

Given to unbelievably high speed of design development, creating efficient, practical, original and unique concept for a project in the sphere of web/app design often demands long process of thorough research of competitors, attempts and working out loads of variants before there will be found the one which will satisfy all the sides of the process: the designer, the customer and the user. And when the concept has already been worked out and agreed upon, the process becomes more technical, logical and predictable, so it is easier to calculate timing.

 

Therefore, sometimes creating the concept is easy and fast, but in other cases, it is much harder and demanding assignment to come up with the solution of the concept than technically realize it.

 

Tubik Studio designer

The designer and CFO of Tubik Studio Valentyn Khenkin working out a logo

 

Sketches for a landing page by Tubik Studio

First sketches for a landing page by Ludmila Shevchenko

 

Tip: Creating the concept, consider all the moments and details which will enable you to simplify and speed up the process of its efficient realization.

 

Read more tips from the studio team for the novice designers

 


Welcome to see designs by Tubik Studio on Dribbble and Behance

Tips for App Web Designers

Seven Simple Tips for a Beginner in Web and App Design

Well, let’s be honest guys: nobody starts as a smart and excellent professional ready to solve and fix at a blink. There’s always a starting point. At this very point somebody is hesitating about the workplace, someone is not sure about the salary, and there is always the one who is pondering hardly about the job itself. We know what we’re talking about: every of us has been there. That’s why we got together some thoughts in order to share with those who are starting right now.

 

design process tubik

Designers for Tubik Studio at work

 

Tip 1. Strong determination and clear ambitions

 

The first and really crucial thing may sound rather primitive: you should make sure that you really want to make it your job. There are lots of people who, being great artists, deeply creative and inspired, get broken by the necessity to work systematically with strict deadlines and loads of requirements and wishes (sometimes illogical or not-too-professional) from the customers. Clear up the nature of your job: designer is not a pure artist free of obligations and fully devoted to creativity. Nope. In different stages of your project, you’re also going to be a researcher, an analyst, a time-manager and so on and so forth. Bear in mind all those things from the very start of the way.

 

tubik art director design process

CEO of Tubik Studio Sergey Valiukh, whose working day is always full of everything

 

Tip 2. Get experience from the best artisans

 

That is a sort of eternal advice working in the sphere of web design as great as in any other field of creativity. First you study from the best stars in your trade and, if you are industrious and hard-working enough, one day you will be able to create something purely original, something of your very own. However, this day comes when you ARE ready and well-armed. So, don’t forget to study from the best. Look through the shots by the most popular teams and designers on Dribbble, Behance and any other resources for designers.

 

creative lettering session

The short lettering training session at Tubik Studio

 

One more way to absorb their experience and get some great advice from specialists is to take any chance of live meeting. All the platforms aimed to present portfolios by designers and supply different aids and useful stuff, regularly hold meetings with speakers well-known in the world of modern design, so in any country, you are able to listen to experienced professionals, ask them questions, sometimes present your works and get them evaluated. Therefore, make visiting various meetups and workshops more or less frequent part of your routine and, be sure, it will pay back very soon.

 

Tubik Studio Behance

Sergey Valiukh as a speaker

 

You may like recognized designers more or less, but remember: they ARE already well-known and successful. That means there always exists something you can learn from them. Analyze, get inspired, try to copy the best features so that you could get the technique. It was effective hundred years ago in traditional art schools and it still works now. Believe us, we’ve checked.

 

Tip 3. Share, share, share

 

There are a lot of designers who don’t hurry to share their works. Some of them are not confident enough and think they have to be much more experienced and skilled to present their creation anywhere to other designers or potential customers. The others are afraid that their ideas are going to be stolen by other designers as soon as they turn up in the Net. Actually, those thoughts and fears may be rather fair and grounded, BUT … You should realize that they are really high-quality brakes for the process of making your name in the sphere of web and app design. While you are boiling in you hesitations, other people are moving on sharing their works and getting feedback from designers and users and thus improving their creations and practicing their skills. If you want to move on in this sphere, it is essential to share. That is why Dribbble, Behance or any other way of presentation your work on the Web will make you somehow stronger and more competent in your job. Moreover, it would be fair to not only analyze and study someone’s efforts but also make it possible for others to do it with your work.

 

artgallery ui tubik studio

 

Tubik Studio Dribbble shot

Animated Dribbble shot by Tubik Studio

 

Tubik Studio animated shot

The set of shots by Tubik Studio

 

Tip 4. Keep theory and practice in the same basket

 

Well, we all know the saying that it’s not a good idea to keep all the eggs in the same basket. However, design has nothing in common with eggs. Here you really need to keep all the things together and theory should be always strengthened with practice. Don’t just analyze someone’s works — try to figure out main practical features, test using different tools yourself. Then you not only get valuable knowledge of software and sites helpful for your work but also study how to plan your time using those tools and have an opportunity to choose those resources and software, which are the most convenient and efficient for you personally.

tubik designer UI wireframing process

tubik design UI wireframing

 Test, use, keep positive!

 

Tip 5. Good old self-education

 

Ezequiel Bruni, a web/UX designer and blogger living in Mexico in his article The ultimate guide to getting started in web design says “The moment designers stop learning new things about web design is the moment they cease to be relevant. The Internet is all about relevance. Seriously, if your website looks too dated, chances are that many visitors won’t stick around to see what you have to say. Perception is everything”.

 

Well, it’s vital to say he is absolutely right. You have no choice: in the sphere as changeable and dynamic as app and web design you MUST study all the time. The good thing is that studying this craft now is much easier as tons of books, manuals and guides have already been brought out and this process never stops. There are also loads of webinars, workshops, and e-books allowing you to get more aware of major issues in the field you have chosen for your career.

 

design books education

 Studying never stops at Tubik Studio

 

Tip 6. Keep your head above the design ocean

 

If you want to create something that is going to be both useful and popular, you should always keep yourself alert. It’s really important to feel the ray of the day, to be aware of the most important and required features and demands to stay trendy and relevant. Again, looking through blogs and sites devoted to design is helpful to keep you up-to-date. Again all kinds of meetups, seminars and workshops should be mentioned, as they give you the chance both study but and — that is sometimes even more important — make new friends, get acquainted with colleagues from other cities and countries, communicate with other designers in both formal and informal atmosphere. That is always really positive, inspiring and useful experience.

 

design events dribbble

 

design event dribbble

Communication is a part of the job: Tubik Studio meeting with colleagues at different events

 

design event behance

design event behance tubik

Behance Portfolio Review in Dnipropetrovsk, Ukraine hosted by Tubik Studio

 

Tip 7. Live the job, don’t just do it

 

As it has been already mentioned above, one of the fundamentals of creating the efficient products is keeping theory and practice together. However, don’t think that it’s only about YOUR particular product. It is also about the products by others. You should live your job all the time, you should practically know and use the most trendy stuff of your trade, otherwise, you risk to lose the feeling of reality and link to your user. To understand your user, you should BE a user. Actively use social networks and applications, don’t forget to update your soft, try the newest features of mailing, instagram your life and work. Feel every step of using various products so that your own success and failures could tell you how to avoid bugs and drawbacks in your designs.

 

designers tubik team

designer tubik

Always keen to use, have fun and share

 

Hope, these tips will help you somehow and sincerely wish you good luck in every step you’re going to make on your design path.


Welcome to see other works by Tubik Studio on Dribbble and Behance