Tag Archives: design career

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Get Professional. Useful Habits for UX Designers.

To become a UX expert, designers need to work hard on the daily basis. Constant self-improvement and love to what you do are two key factors helping to become a master of your craft. Of course, all UX experts have their personal secrets of the success still they have something in common. There are certain characteristics which differ amateurs from the real professionals. The new article describes habits which expert UX designers possess.

 

They listen to users

 

The success of a product is defined by several points including the level of satisfaction which it brings to the users. To make a website or an application meet users needs, you have to know what exactly users require. So, before creating UX for a digital product, the professionals always go user researching.

 

The process of user research applies collecting and analyzing the information received from the potential users. The obtained outcome helps designers go deeper into details of the target audience as well as comprehend their preferences and psychological peculiarities. Applying user research UX experts actually can step into the users’ shoes and find the effective solutions for a user-friendly product. UX design built on empathy has the great chances to meet users needs and draw attention to a product.

 

usability testing

 

They conduct usability testing

 

Usability is one of the key factors influencing the quality of a digital product. So, to see if a website or an app is usable and to distinguish possible problems in UX, designers need to apply the technique of usability testing.

 

The level of usability is defined by five aspects: learnability, satisfaction, efficiency, memorability, and errors. Learnability stands for how easy users can attain tasks during the first usage and satisfaction is if the usage process feels pleasant. Efficiency is determined by users’ ability to accomplish a task quickly while memorability depends on time which people need to re-establish their proficiency after a period of not using a product. And finally, designers track the number of errors users make and how easily they can learn from these mistakes.

 

Usability testing is usually conducted at the UX building stage before a project goes to the development team. It allows changing inefficient solutions easier than in a complete product. Moreover, usability testing allows watching the users’ reactions while a product is used and estimate how much they like it or don’t. This technique is helpful for gathering the essential information for the effective user-centered design.

 

interface testing UI design tubik

 

They pay attention to the information architecture

 

In one of our previous articles, we defined the information architecture as a science which strives at organizing and structuring content so that users would easily adjust to the functionality of the product and could find everything they need without big effort.

 

Many UX experts learn the IA principles since they believe the information architecture is a foundation of the effective design. If the content is badly organized, users may have difficulties with navigation, so they can get lost and feel annoyed. That’s why even compelling content elements and powerful UI design can fail without appropriate IA.

 

Some may think that it’s impractical to devote much time to IA building but the effective information architecture is crucial for powerful user experience design. It helps users quickly navigate through content and find everything they need without striking a blow.

 

information architecture for designers

 

They strive for clarity

 

A quality digital product has to give a quick access to the features which users come for. The main objective for designers is to help people easily reach the desired functionality and make the process of usage pleasant and clear.

 

While planning problem-solving UX, professionals should work out which of design elements will be helpful and which of them will distract users. Unneeded functionality makes a product complicated and has the bad influence on the user experience. What’s more, it’s important to keep mental models which include common UI patterns for specific types of products. The thing is that design is often built on the elements which are already familiar to users. Such an approach makes navigation much more intuitive and simple.

 

tubik_photo_app

 

They consider real-life context

 

Being an idealist is not always a good thing, especially for UX masters. It may happen that some designers just forget to consider all the life factors which have the significant impact on UX.

 

A product is often built and tested in comfortable conditions, but people do not always have a chance to use apps in such pleasant environment. The modern world is too rush and people often have lots of tasks to do per minute. However, despite all the circumstances websites and mobile applications need to be enjoyable. Designers have to consider possible disturbances and create UX that way so people could manage everything even without being 100% engaged with a product, especially a mobile application.

 

home budget app case study

 

They are open to new tools

 

Being a profound user of Photoshop or Sketch is a great advantage for a professional still it’s always a good idea to try new tools. It may seem as time waste for some designers so they don’t see a point in it. However, you may be surprised how advanced the new technology can be and what functionality it provides. Learning new tools you’re are not obliged to apply them as the major instruments but you can use them as additional helpers which will be useful in certain situations.

 

They never stop learning

 

UX design is a field which never stays still. Each day brings new ideas and opportunities which designers willingly share around the world. Today there are so many techniques and methods which UX experts apply for creating quality products and it may be hard to keep up with all of them. Nevertheless, for a UX professional, it’s vital to learn as much as they can because this kind of knowledge only improves the professional skills.

 

In addition, designers shouldn’t concentrate only on the design aspects. Learning the wide spectrum of sciences which somehow relate to the design can be extremely helpful in the creative workflow. For example, it is recommended to learn psychology which helps to understand users and their needs as well as learn some basics of programming so that you could have the better vision of product development.

 

tubik-studio-free-ebook-on-design

 

They stay up to date

 

Digital technologies evolve pretty fast and UX experts have to follow the updates. It would be difficult to create the proper design without knowing the peculiarities of the devices it’s meant for. Moreover, the trends in design field are also changing quickly so UX designers need to know what’s on the top now and which solutions step aside.

 

They don’t forget to get inspired

 

Some people may think that UX design is a complex science with the strict rules which doesn’t have a room for creativity. However, it’s a false thought since UX masters never forget to let the imagination out of control. Many original and unique solutions are born due to designers’ open-mindedness and inspiration. That’s why designers always have to charge their creative power with the help of their favorite activities.

 

Book tubik design inspiration

 

To sum up, let’s remember Sean Covey’s words: “We become what we repeatedly do.” Work hard, improve yourself and you will be able to become a master in your field. Stay tuned!

 

Recommended reading

 

FAQ: Do UX Designers Need to Know Programming and Computer Science?

How Human Memory Works: Tips for UX Designers.

FAQ: Diversity of Design Job

6 Tips How to Apply Information Architecture in UX Design

7 Key Motives to Invest Time and Effort in UX for Digital Product

Gamification in UX. Increasing User Engagement.

User Research. Empathy Is the Best UX Policy.


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ux designers tubik

10 Ways How User Experience Designers Bring Value to the World

What makes us feel happy at work? Choosing the career path or switch, we ask and answer tons of questions and try to analyze the variety of factors. No wonder: that choice determines our lifestyle, relations, personal and professional growth for the big part of everyday life. Recently, we’ve run into this sort of question at Quora which sounded like «How do User Experience designers (Mobile and Web) provide value to humanity?» and became the ground for today’s article.

 

The question is definitely great and the answer, in particular, can be important for the young specialists who are considering this career. Not only in terms of the humanity, but also in terms of yourself adding something to the global progress. Whatever people tell about money as the key point, in creative spheres there is a variety of research showing that designers need the feeling of creative growth and participation in global progress not less than a good salary. One of the articles in Harvard Business Blog mentions three big reasons that are common in making people happy at work: a meaningful vision of the future, a sense of purpose and great relationships. Specifying the sense of purpose, they state: «People want to feel as if their work matters, and that their contributions help to achieve something really important. And except for those at the tippy top, shareholder value isn’t a meaningful goal that excites and engages them. They want to know that they — and their organizations — are doing something big that matters to other people.» Being aware of the destinations and seeing themselves the part of globally important processes, people tend to make the choice of a particular career as good for them.

 

ux designers brainstorm tubik

 

Without getting dip into the sphere, you can see UX designers like people working out endless flows of screens. At the first sight for many people who don’t deal with all the aspects, this job looks neither interesting nor creative. And the aspect of its value for humanity also seems to be not so obvious. Here in Tubik, we’ve been lucky to see the sphere of UX design high and deep, in all its diversity, creating digital products for the companies worldwide. And what we’ve seen and taken part in, makes us certain to answer: UX designers do provide a considerable value for humanity.

 

Before starting the list of aspects for this value, let’s check the terminology. In one of the issues of UI/UX Design Glossary, we described UX in the following way: it is the general attitude and emotional feedback that user has at different stages of using the product. In terms of digital products, such as websites or applications, UX is a comprehensive term involving all the possible stages of user engagement. UX is based on several key factors such as usability, utility, desirability, attractiveness, the speed of work etc. If all the logic and possible issues of product implementation into real life are analyzed and designed properly, it forms positive user experience which means that users are able to satisfy their needs in a fast, easy and pleasant way. Positive user experience remains one of the strongest factors of retaining users.

 

Tubik-Studio ux design

 

Working on the UX for a digital product such as a website or mobile app, UX designers have to concentrate on such aspects as:

usability (the product is convenient, clear, logical and easy to use)
utility (the product provides useful content and solves users’ problems)
accessibility (the product is convenient for different categories of users)
desirability (the product is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat).

 

All of the mentioned positions present the value for people in terms of particular operations done day in and day out as well as global processes in different spheres like commerce and business, education, management, housekeeping, communications and so on, and so forth. On the ground of everything above mentioned, we could assume several points of the value which UX designers provide to humanity creating a wide variety of digital products.

 

What are the values brought by UX designers?

 

1. They support fast, easy and productive communication worldwide via products like various messengers, social networks etc. Communication is one of the key reasons why people turn to websites and apps, and its flow has a great impact on user’s life, from personal chats with family and friends to professional online conferences and business negotiations. Creating user experience for this purpose, designers have to study the needs of the audience and offer the appropriate solutions which will make the product helpful for getting in touch with other people.

 

bikers website blog

StarDust Bikers Website

 

2. They support international collaboration working over successful experience for apps enabling productive work within a team scattered around. Today the world has a number of applications and tools enabling professionals to work effectively from different places. That creates new business contacts and supports a great variety of international projects. And by the way, sets the ground for creating new workplaces, raising profits and developing welfare which, no doubt, sound like credible value. The platforms, apps, tools and software enabling specialists from different cities, countries, and continents to operate in a big number of professional activities, all have user experience designers behind them.

 

3. They support everyday life of millions of people with digital products that solve actual problems (like to-do lists or apps for taking notes), inform (like news websites or different blogs), and entertain (like apps for listening to music and watching films as well as tons of games). Every day, using quite basic and simple things like alarms, news platforms, video apps or music players, most users don’t even imagine that simplicity of those interfaces and navigation which makes all the flow intuitive are the result of thorough work which takes many hours. User experience designers are the ones who have to build these products helpful and pleasant-to-use on the balance of applied content, target audience and business goals.

 

upper app UI design case study

Upper App

 

4. They support and improve core spheres of human life like health care, education, commerce, and self-expression. In this aspect, UX designers are the contributors into different fields of human growth and development. They create the flows of interactions and layouts for educational websites, applications used in medical treatment and health care, data analysis, technical support and other directions. Add to it the variety of specialized platforms where people share their creative outcome like artworks, music or pieces of writing — all of them need experience and interactions appropriate for these needs.

 

health care app interactions tubik studio

Health Care App

 

5. They make technology more accessible which means closer to people of different ages and nationalities, levels of education and tech literacy, physical and mental abilities or disabilities. User research is one of the core parts of UX design, and one of the objectives is finding the solutions for problems, which could make using the product hard and tricky for some categories of users. Diligent UX designers aim at creating products which will be inclusive and accessible for users of different abilities.

 

6. They support the concept of non-stop learning through life via educational and information resources. Motion is life, and motion through the ocean of information around is not an easy part of it. People are born with natural curiosity, the wish of getting knowledge and being informed. UX designers contribute in this eternal human movement creating flows at which users, readers, learners will not get lost under the tons of data. They apply the techniques and methods of information architecture to make the interfaces organized and problem-solving for their readers.

 

tubik studio web ui design

Birds of Paradise Encyclopedia

 

7. They respond to the human need of harmony and aesthetic satisfaction finding the ways to make digital products both useful and beautiful. There are many people who support the idea that digital products of today should be minimalist and purely functional. However, life is not just like that: practice shows that people want to both solve the problems and feel aesthetic satisfaction using apps and websites. The balance of these things is included in responsibilities of UX designers.

 

calendar-app animation tubik

Calendar App 

 

8. They support the products which simplify and automate decent mechanic processes saving time for activities applying creative human energy. More and more products nowadays, including chatbots, are able to automate simple things, for example, scheduling, computing, checking grammar in writing, analyzing and organizing received data etc. Those things allow people to accomplish some tasks faster and easier and free their time for more creative tasks which machines cannot do. This is one more side of positive user experience.

ngin_app_car_statistics_animation_tubik

NGIN App

 

9. They keep the balance between the rational and irrational parts of human life and activity. UX designers work on the crossroads of rational and emotional sides of human life: creating apps and websites, they have to consider both logical thinking and typical interaction models as well as emotional background which can greatly influence user behavior.

 

cinema app interaction UI

Cinema App

 

10. They make beauty working and logical as well as they make simple operations beautified and pleasant to the human eye. No special comments are needed. UX designers know how to get the efficient combination of beauty and functionality, doing it in the way which the particular product and audience require.

 

home budget web interface

Home Budget app

 

Surely, this list is not full as well as the issue is not so purely positive. There are many aspects of the job of UX designers, some of which are inspiring while the others are challenging or confusing. Still, we suppose the given positions are a good ground to believe that the job of UX designer is the one creating real value which has plenty of shades and tones. On the other hand, this variety of values added by the representatives of the given professional field brings out the number of responsibilities for the job, which should be also considered and kept in mind.

 

ux designers tubik

 

Life of UX designers is not the life of a magician flying in silver clouds and saving the world with every move of a hand. No, it’s a flow of rigorous research and analysis, creative effort and review of the slightest details — and many other things to mention, as well as in any other job. However, that is definitely the job that brings something precious for the humanity of today and tomorrow.


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UI design Upper App

Time-Management Tips for Creative People

People often say that 24 hours are not enough to do everything they need. However, we can’t add a few more hours no matter how everyone wants. What we really can do is to use time properly. The process of organizing and planning your time is called time management. Today the appropriate use of time is more significant than ever before because we live in the world of strict deadlines and great demands. Time management helps us to be more productive and work smarter.

 

When you work in a creative industry, time management seems to be something far and impossible to do. Loads of work, lack of inspiration never allow you to feel free in controlling your time. Nevertheless, our bosses and clients expect us to be highly productive, so we cannot afford delays and mistakes and have to use our time in the most effective way. Today our article presents some practical tips on time management for creative workers.

 

faq set by Tubik Studio

 

Plan your day

 

Many of us coming at work may spend the whole morning surfing the social networks up till the lunchtime and then wonder where the morning hours have gone. The problem is that we rarely plan the day ahead so we don’t know which task, among hundreds needed to be done, to start with. The daily plan helps to organize the tasks and gives the review on how your day will come to pass. With the plan on hands, all you need to do for having a productive day is stick to the plan as close as you can.

 

It is useful to form your daily strategy in the evening before you sleep or in the morning before the workday begins. There are many ways to creating an effective daily plan. For example, you can write a to-do list in your datebook or take some notes on your smartphone. Moreover, today many apps make this process even easier. Here in Tubik, we know the value of time and how crucial the daily plan is for the efficient day. Recently, we launched our to-do list app Upper motivating users and boosting productivity. And it’s absolutely free for everyone.

 

upper app UI design case study

 

Prioritize the tasks

 

Creating your personal to-do list may become a problem when you have loads of tasks to accomplish. Of course, all the assignments given to us by our clients or bosses are urgent and all of them are usually marked as “to do as soon as possible” but we’re humans and it’s impossible for us to do lots of tasks at once. That’s why you need to think out the details and prioritize the important assignments. To set the priorities effectively, it can be good to answer to yourself objectively which project needs to be finished today and which can wait a bit more.

 

However, if you have a creative job, it’s not always possible to stick to your plan and accomplish the tasks in the right order. The artistic job heavily depends on inspiration and its absence can stop the whole process. In this case, creative people are recommended to have a fallback meaning the next project in the priorities. Switching to another kind of work can have the positive effect to your mind and creativity.

 

Eliminate distractions

 

If you’re a designer, a writer or an illustrator, your job includes using the Internet, full-time or partly. Of course, the net is the major source of useful information, but on the other hand, it is also the spring of distractions such as social networks and entertaining websites. Interfering the creative process, you can’t concentrate completely on the task meaning you are not able to do the job properly. Certainly, it is hard to eliminate all the web distractions since we need to check our emails or contact the clients, still, we don’t need to be online for 24 hours. In most cases, you can choose the certain time for this part of daily routine like 10 a.m and 6 p.m. and that is enough to keep up with the things going on and stay in touch with the customers.

 

copywriting for digital products

 

Track the time

 

It is said that happiness takes no account of time. Nevertheless, any project has its deadline and we have to fit it, so the count of time does matter here. To be more productive, it’s advisable to establish your own mini-deadlines for the tasks. For example, the task number one should be ready at 11.20 a.m, the next should be done at 13.00 p.m. Try to estimate the time needed for the specific assignment more objectively, do not overestimate yourself. Having a detailed schedule, you organize your time in the most efficient way and prevent your work from dragging on. Also, this helps your mind stay focused on what should be done right here and now.

 

Stop procrastinating

 

The majority of us constantly postpone our duties for a particular reason. However, sometimes it may turn into the chronic procrastinating when we do anything but work. This can’t bring any good to either you or your clients, so something has to be done about it. Here are several pieces of advice on how to reduce the procrastination in the workflow.

 

Don’t push yourself. Negative emotions never help. While you’re biting yourself for the moments of procrastination, you are not able to start work. So, the first step to take is to calm down and understand that everyone is keen to procrastinate. There’s nothing wrong with you.

 

Find out the reason. Every time we postpone tasks there is a reason standing behind it. So, when you feel like procrastinating you need to ask yourself why you are doing it. Is the task too boring, or complicated, or unclear for you? Finding a reason, you’ll be able to find the solution.

 

Split big projects into small steps. Consistently, when we have a big project ahead, it may seem a heavy burden which cannot be accomplished anytime soon. That’s why, it is always a good idea to split the project into small, clear, and simple tasks. You can also talk this through with the client and set the mini-deadlines which will definitely improve your workflow.

 

Stay focused. Multi-tasking has become a part of the routine for many of us a long time ago, but only a few people learned how to deal with it effectively. We often switch from one task to another, and as a result, nothing is done properly. Try to stay focused on one task at the time, so you could perform it as good as you can. Shifting to the other activity is effective only in case you are totally stuck and have no idea where to move next.

 

tubik studio design business

 

Be good, not perfect

 

Someone may say that perfectionism never hurts but it’s not completely true. When you constantly work under deadlines, the desire to make everything perfect may play a joke with you. Trying to avoid the smallest mistakes at the certain stage of your work, you lose the time reserved for the next steps. And when the deadline comes, you realize that you have 80% of a perfect design, while the client expected the fully accomplished work. To avoid such a situation, try not to get obsessed with the smallest details that are not vital for the task. Remember that you can always polish everything later if you need.

 

Don’t forget to enjoy your life

 

Creative job demands the creative energy, but the endless projects, meetings, brainstorming, and other work routines can make us tired no matter how much we love our job. It’s necessary to include time for relaxing into your schedule. An evening with your friends or in the gym can charge you with the positive energy and inspire you to do something new and wonderful. So, don’t forget to find the opportunity of having a good time.

 

tubik studio sketch photo

 

Using at least some of these tips, you can improve not only your workflow but everyday lifestyle too. Value your time and the others will do the same.
 

Recommended reading

 

Why Being A Perfectionist May Not Be So Perfect

 

19 Productivity and Time Management Apps for 2016

 

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

 

First Things First by Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill

 

30 Time Management Tips For Work-Life Balance


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UI design product management

Managing Success. The Role of Product Manager.

In our user-centered world, people’s requirements are extremely high and companies have no other option than trying to give only the best products to them. But how can the companies define if their product responds to the requirements of its target audience and make sure it’ll be successful? Who’s responsible for this key part of the workflow? The answer is a product manager.

 

Even though product management is a core part of the workflow in many companies, meaning behind this position can get people confused. First of all, it may be difficult to understand the essence of the “product” part. We are used to seeing “products” as something that is sold to people, so product managers may be confused with merchandiser, sales manager or other person responsible for purchases. Moreover, it may be mistaken for a job of project manager because sometimes they do have similar responsibilities. Today, in our article, we’ll clear up the essence of a product manager and their role in the workflow of web and mobile development and design companies.

 

wordpress theme design tubik

 

Who’s a product manager?

 

Typically, it is a person who is in charge of the general success of the product. A product manager makes sure that all aspects including business model, positioning, branding, and marketing of the product come together and, what’s more importantly, they ensure it meets users’ needs. Their primary concern is the target audience of the product, the business needs and measurement of the future success.

 

However, the role of product management varies depending on a size and a type of a company. For the web and mobile companies, a product manager is the one who builds the extensive network of relationships between customers and all the parts of the team including development, design and marketing departments to identify the goals, roadmaps and the requirements for the product. Their responsibilities include setting the strategy, the communication with customers, and defining the set of basic features. The main objective of a product manager is to create a product that users will love.

 

Product manager vs Project manager

 

It is sometimes thought that these two jobs are identical: they can be mistaken because people don’t see the differences between a product and a project. Let’s figure it out. A product is what a company provides to the users and it doesn’t matter if it’s a tangible thing or a service that they provide such as design. And, speaking of a project we usually mean a plan that includes work stages, expected outcome, responsible parties, fixed terms and budget. The project is accomplished when the outcome is provided, while the product keeps existing (hopefully) far long after the project is complete. In many cases, product is the result obtained from a particular project.

 

tubik studio manager designer

 

According to this, we can say that the prior objective of a project manager is managing the team of specialists to complete all the stages of the project on time and under budget, while a product manager aims at managing and creating the competitive product that will work after the project is complete.

 

You can find more detailed information about a job of project manager in our article Project Management. Design Process Backstage.

 

Why do IT companies need a product manager?

 

Today the importance of product management is higher than it’s been ever before because of the focus on creating user-centered products. Nevertheless, many companies doubt whether they need to hire a product manager or it would be enough to have a project manager who will lead the team. For better understanding of the key role of a product manager in a workflow, we suggest looking closer at the tasks and responsibilities that a product manager usually takes on.

 

User/market research and analysis

 

In one of our previous articles, we’ve already discussed the role of user and market research in the process of mobile application development. User research means getting deeper into details of core target audience to understand their preferences and psychological peculiarities, the influence of different factors like colors and creative performance ways which could engage users and make them active. Marketing research means exploring the market segment, primarily in the perspective of creative solutions used by competitors. The success of final result depends on how these stages were worked out, so it may be useful and beneficial if they are accomplished by the professional product manager.

 

tubik studio design business

 

Product strategy

 

Product strategy is a plan that organizations follow to achieve desired outcomes.It helps to structure the goals and the ways to achieving them. The product strategy usually consists of a set of chosen activities and milestones to be complete which are typically illustrated as a phased timeline that starts with the current stage and goes to the specific point in the future. The aim of a product manager is to create a solid product strategy that will help organize activities, establish the connection between the product and the company strategy, and clearly identify the steps that should be taken to achieve the business goals.

 

Features for MVP

 

Just to remember, MVP is a product with the set of minimal functions and features which are logically completed and sustainable providing the most important and basic functions for the core target audience. This means that the basic version of the product, able to fulfill key operations solving target audience’s problems, is created as live and starts real functioning as soon as possible.

 

Product manager’s responsibilities include setting priorities in all the processes of creating a product. Based on the research results, they need to choose only necessary features that respond to the actual needs of core target audience at the moment.

 

design navigation UI UX tubik studio

 

Communication with clients

 

At the early stages, product managers build communication with the clients in order to identify their goals for the future business. When the product is being created, product managers usually write short reports daily which may be filled with graphs, charts, or updated suggestions. In this way, you can build trustworthy relationships with your clients and create the competitive product. Certainly, in some companies, these are the responsibilities of project managers. Nevertheless, a product manager knows more about the specific features of the product, that’s why it may be more effective if the reports on the product development (not a project’s progress) are made by product managers.

 

Presentation

 

Research and analysis process aren’t over after a product has been developed. Product managers keep searching for new ideas and the updates on the target market. That’s why regular meetings and presentations about the findings may be quite useful for the successful outcome.

 

Design Studio Tubik

 

We should note that in many digital agencies, UI/UX designers carry out user and market research by themselves to get deeper understanding what they need to do. Nevertheless, global product strategy planning can be hardly related to the field of designers’ specializations. Marketing, business strategies, economics and communications are forte of a product manager who may know little about design but be able to maintain the product presentation and promotion effectively.

 

As you can see, product management can make the connection of the product to the clients and users tight and efficient from the earliest stages of its creation. However, in any case the decision on involving a product manager into the process is highly individual. It depends on numerous factors, including the budget, complexity of the product and the goals behind it.

 

Recommended reading

 

Here are some more articles we could recommend for those who would like to get deeper into the topic:
 

Behind Every Great Product. The Role of the Product Manager
 

Who Needs Product Management?
 

Why Companies Need Full-Time Product Managers (And What They Do All Day)
 

Transitioning from User Experience to Product Management
 

The User Experience Guide Book For Product Managers


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tubik studio free ebook design for business

Design for Business. Free E-Book by Tubik Team.

Designers are often people involved directly into business processes via their job. Knowing basics of this field makes a designer stronger and more productive in terms of the objectives set for particular projects. This sort of knowledge gets a designer closer to both client and final user of the digital product. With our experience, we would like to share ideas and thoughts on the theme, for the sake of global design community creating more and more products both user-friendly and solving business tasks. In this first issue of Tubik Magazine, the collection of free e-books on design issues, readers are offered the set of basic business terms defined and analyzed in the aspect of design.

 

Hopefully, it will be useful to build successful and productive strategies both for designers working for business and e-commerce and business people wishing to get more about design techniques and their impact on business processes. Enjoy reading and feel free to share the book with those whom it may concern.

 

 

To download the book in PDF, welcome here


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Book tubik design inspiration

20 TED-talks for Designers. Inspiration Full of Thoughts.

In creative jobs, design in particular, inspiration is one of the keys to productivity. Perhaps, one of the most productive kinds of inspiration is the one taken from experts, successful people who have experienced what they share. Today we’re going to recommend you a set of interesting and informative TED-talks that we think could be interesting, useful and helpful for designers as well as other creative people! Should be said, TED is a great resource of wise and informative things to learn in diverse directions and spheres, so we never miss the chance to share our findings there.

 

Here we offer you 20 TED-talks all with the descriptions given on the TED website. Most of them are already classic, sometimes even could be called legendary, and that makes them even more precious as they have been successfully checked with the time and practice. The ability to analyze take the best from the past usually broadens the creative horizons and becomes a solid foundation from innovative thinking. We also added some prominent thoughts full of wisdom and practical experience. So, let’s move on!

 

Don Norman: 3 ways good design makes you happy

 

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

 

 

Some thoughts to remember:

 

The middle level of processing is the behavioral level and that’s actually where most of our stuff gets done. Visceral is subconscious, you’re unaware of it. Behavioral is subconscious, you’re unaware of it.Almost everything we do is subconscious. I’m walking around the stage — I’m not attending to the control of my legs. I’m doing a lot; most of my talk is subconscious; it has been rehearsed and thought about a lot. Most of what we do is subconscious. Automatic behavior — skilled behavior — is subconscious, controlled by the behavioral side. And behavioral design is all about feeling in control,which includes usability, understanding — but also the feel and heft.

 

Emotion is all about acting; emotion is really about acting. It’s being safe in the world. Cognition is about understanding the world, emotion is about interpreting it — saying good, bad, safe, dangerous, and getting us ready to act, which is why the muscles tense or relax. And that’s why we can tell the emotion of somebody else — because their muscles are acting, subconsciously, except that we’ve evolved to make the facial muscles really rich with emotion.

 

 

James Patten: The best computer interface? Maybe … your hands

 

“The computer is an incredibly powerful means of creative expression,” says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.

 

 

Some thoughts to remember:

 

And when you think about it, this makes a lot of sense, that using specialized physical objects would help people use an interface more easily. I mean, our hands and our minds are optimized to think about and interact with tangible objects.

 

Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

 

Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale — one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.

 

 

Some thoughts to remember:

 

Now, the first thing that you need to know about designing at scale is that the little things really matter.

 

The next thing that you need to understand as a principle is that when you introduce change, you need to do it extraordinarily carefully. Now I often have joked that I spend almost as much time designing the introduction of change as I do the change itself, and I’m sure that we can all relate to that when something that we use a lot changes and then we have to adjust. The fact is, people can become very efficient at using bad design, and so even if the change is good for them in the long run, it’s still incredibly frustrating when it happens, and this is particularly true with user-generated content platforms,because people can rightfully claim a sense of ownership. It is, after all, their content.

 

Matthew Carter: My life in typefaces

 

Pick up a book, magazine or screen, and more than likely you’ll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books — remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

 

 

Some thoughts to remember:

 

You know, at times of technical innovation, designers want to be influenced by what’s in the air. We want to respond. We want to be pushed into exploring something new.

 

Aris Venetikidis: Making sense of maps

 

Map designer Aris Venetikidis is fascinated by the maps we draw in our minds as we move around a city — less like street maps, more like schematics or wiring diagrams, abstract images of relationships between places. How can we learn from these mental maps to make better real ones? As a test case, he remakes the notorious Dublin bus map. (Filmed at TEDxDublin)

 

 

Some thoughts to remember:

 

So for a successful public transport map, we should not stick to accurate representation, but design them in the way our brains work.

 

Stefan Sagmeister: Happiness by Design

 

Graphic designer Stefan Sagmeister takes the audience on a whimsical journey through moments of his life that made him happy — and notes how many of these moments have to do with good design.

 

 

Some thoughts to remember:

You know, one is: just working without pressure. Then: working concentrated, without being frazzled. Or, as Nancy said before, like really immerse oneself into it. Try not to get stuck doing the same thing — or try not get stuck behind the computer all day. This is, you know, related to it: getting out of the studio. Then, of course, trying to, you know, work on things where the content is actually important for me. And being able to enjoy the end results.

 

Tony Fadell: The first secret of design is… noticing

 

As human beings, we get used to «the way things are» really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

 

 

Some thoughts to remember:

 

Why do we get used to everyday things? Well as human beings, we have limited brain power. And so our brains encode the everyday things we do into habits so we can free up space to learn new things. It’s a process called habituation and it’s one of the most basic ways, as humans, we learn.

 

My first tip is to look broader. You see, when you’re tackling a problem, sometimes, there are a lot of steps that lead up to that problem. And sometimes, a lot of steps after it. If you can take a step back and look broader, maybe you can change some of those boxes before the problem. Maybe you can combine them. Maybe you can remove them altogether to make that better.

 

Our challenge is to wake up each day and say, «How can I experience the world better?»

 

Chris Urmson: How a driverless car sees the road

 

Statistically, the least reliable part of the car is … the driver. Chris Urmson heads up Google’s driverless car program, one of several efforts to remove humans from the driver’s seat. He talks about where his program is right now, and shares fascinating footage that shows how the car sees the road and makes autonomous decisions about what to do next.

 

 

Some thoughts to remember:

 

The better the technology gets, the less reliable the driver is going to get.So by just making the cars incrementally smarter, we’re probably not going to see the wins we really need.

 

…it’s not to say that the driver assistance systems aren’t going to be incredibly valuable. They can save a lot of lives in the interim, but to see the transformative opportunity to help someone like Steve get around, to really get to the end case in safety, to have the opportunity to change our cities and move parking out and get rid of these urban craters we call parking lots, it’s the only way to go.

 

David Carson: Design and discovery

 

Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.

 

 

Some thoughts to remember:

 

I’m a big believer in the emotion of design, and the message that’s sent before somebody begins to read,before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting — whatever it is.

 

Why not experiment? Why not have some fun? Why not put some of yourself into the work? And when I was teaching, I used to always ask the students, What’s the definition of a good job? And as teachers, after you get all the answers, you like to give them the correct answer. And the best one I’ve heard — I’m sure some of you have heard this —the definition of a good job is: If you could afford to — if money wasn’t an issue — would you be doing that same work? And if you would, you’ve got a great job. And if you wouldn’t, what the heck are you doing? You’re going to be dead a really long time.

 

Philippe Starck: Design and destiny

 

Designer Philippe Starck — with no pretty slides to show — spends 18 minutes reaching for the very roots of the question «Why design?» Listen carefully for one perfect mantra for all of us, genius or not.

 

 

Some thoughts to remember:

 

And here is something: nobody is obliged to be a genius, but everybody is obliged to participate.

 

With billions of people who have been born, worked, lived and died before us, these people who have worked so much, we have now bring beautiful things, beautiful gifts, we know so many things. We can say to our children, OK, done, that was our story. That passed.Now you have a duty: invent a new story. Invent a new poetry. The only rule is, we have not to have any idea about the next story. We give you white pages. Invent. We give you the best tools, the best tools, and now, do it.

 

David Kelley: Human-centered design

 

IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

 

 

Some thoughts to remember:

 

…it’s really exciting that we’re taking a more human-centered approach to design, that we’re including behaviors and personalities in the things we do, and I think this is great. Designers are more trusted and more integrated into the business strategy of companies

 

Linda Hill: How to manage for collective creativity

 

What’s the secret to unlocking the creativity hidden inside your daily work, and giving every great idea a chance? Harvard professor Linda Hill, co-author of «Collective Genius,» has studied some of the world’s most creative companies to come up with a set of tools and tactics to keep great ideas flowing — from everyone in the company, not just the designated «creatives.»

 

 

Some thoughts to remember:

 

Leading innovation is not about creating a vision, and inspiring others to execute it. But what do we mean by innovation? An innovation is anything that is both new and useful. It can be a product or service. It can be a process or a way of organizing. It can be incremental, or it can be breakthrough. We have a pretty inclusive definition.

 

Innovation is not about solo genius, it’s about collective genius.

 

What we know is, at the heart of innovation is a paradox. You have to unleash the talents and passions of many people and you have to harness them into a work that is actually useful. Innovation is a journey. It’s a type of collaborative problem solving, usually among people who have different expertise and different points of view.

 

Ken Robinson: Do schools kill creativity?

 

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

 

 

Some thoughts to remember:

 

I don’t mean to say that being wrong is the same thing as being creative. What we do know is, if you’re not prepared to be wrong, you’ll never come up with anything original — if you’re not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong. And we run our companies like this. We stigmatize mistakes. And we’re now running national education systems where mistakes are the worst thing you can make. And the result is that we are educating people out of their creative capacities.

 

We know three things about intelligence. One, it’s diverse. We think about the world in all the ways that we experience it. We think visually, we think in sound, we think kinesthetically. We think in abstract terms, we think in movement. Secondly, intelligence is dynamic. If you look at the interactions of a human brain,as we heard yesterday from a number of presentations, intelligence is wonderfully interactive. The brain isn’t divided into compartments. In fact, creativity — which I define as the process of having original ideas that have value — more often than not comes about through the interaction of different disciplinary ways of seeing things.

 

Young-ha Kim: Be an artist, right now!

 

Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world’s greatest artists to urge you to unleash your inner child — the artist who wanted to play forever. (Filmed at TEDxSeoul.)

 

 

Some thoughts to remember:

 

We don’t know why we should be artists, but we have many reasons why we can’t be. Why do people instantly resist the idea of associating themselves with art? Perhaps you think art is for the greatly gifted or for the thoroughly and professionally trained. And some of you may think you’ve strayed too far from art. Well you might have, but I don’t think so. This is the theme of my talk today. We are all born artists.

 

David McCandless: The beauty of data visualization

 

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

 

 

Some thoughts to remember:

 

The eye is exquisitely sensitive to patterns in variations in color, shape and pattern. It loves them, and it calls them beautiful. It’s the language of the eye. If you combine the language of the eye with the language of the mind, which is about words and numbers and concepts, you start speaking two languages simultaneously, each enhancing the other. So, you have the eye, and then you drop in the concepts. And that whole thing — it’s two languages both working at the same time.

 

Aaron Koblin: Visualizing ourselves … with crowd-sourced data

 

Artist Aaron Koblin takes vast amounts of data — and at times vast numbers of people — and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the «Wilderness Downtown» video that customizes for the user, his works brilliantly explore how modern technology can make us more human.

 

 

Some thoughts to remember:

 

Our lives are being driven by data, and the presentation of that data is an opportunity for us to make some amazing interfaces that tell great stories.

 

…an interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain the humanity and tell some amazing stories as we explore and collaborate together.

 

Golan Levin: Art that looks back at you

 

Golan Levin, an artist and engineer, uses modern tools — robotics, new software, cognitive research — to make artworks that surprise and delight. Watch as sounds become shapes, bodies create paintings, and a curious eye looks back at the curious viewer.

 

 

Some thoughts to remember:

 

I’m an artist, and I’m really interested in expanding the vocabulary of human action, and basically empowering people through interactivity. I want people to discover themselves as actors, as creative actors, by having interactive experiences.

 

Milton Glaser: Using design to make ideas new

 

From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

 

 

Some thoughts to remember:

 

Sometimes, in the middle of a resistant problem, I write down things that I know about it. But you can see the beginning of an idea there, because you can see the word «new» emerging from the «old.» That’s what happens. There’s a relationship between the old and the new; the new emerges from the context of the old.

 

Tim Brown: Designers — think big!

 

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory «design thinking» — starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

 

 

Some thoughts to remember:

 

Systems thinkers who were reinventing the world, to a priesthood of folks in black turtlenecks and designer glasses working on small things. As our industrial society matured, so design became a profession and it focused on an ever smaller canvas until it came to stand for aesthetics, image and fashion.

 

So if human need is the place to start, then design thinking rapidly moves on to learning by making. Instead of thinking about what to build, building in order to think. Now, prototypes speed up the process of innovation, because it is only when we put our ideas out into the world that we really start to understand their strengths and weaknesses. And the faster we do that, the faster our ideas evolve.

 

Richard Seymour: How beauty feels

 

A story, a work of art, a face, a designed object — how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.

 

 

Some thoughts to remember:

 

Form is function. It informs, it tells us, it supplies us answers before we’ve even thought about it. And so I’ve stopped using words like «form,» and I’ve stopped using words like «function» as a designer. What I try to pursue now is the emotional functionality of things. Because if I can get that right, I can make them wonderful, and I can make them repeatedly wonderful.


 

As we can see, the set of speeches is quite diverse: some of them are giving the examples of designs, some unveil the life and routine case of famous experts, some bring general ideas on creativity and design process aspects. Anyway, they enrich us with the ideas which bring us closer to the user, to creating efficient design and taking everything possible from our natural creativity.

tubik studio freelance teamwork

Design Workstyle. Freelance vs Teamwork.

Modern time and development of technology brought people much more ways and choices of their work style and routine. The broad availability of the Internet and its endless opportunities gave lots of workers, especially in creative spheres, the chance of being more flexible and resourceful about organization of work process which is productive and convenient for all the sides. However, all the styles of work have not only their benefits but also drawbacks, and it’s really important for a professional to consider them before making the choice in favor of the particular working routine.

 

Most of the designers working in Tubik Studio have tried in practice both workstyles which are typical for today’s designers in the sphere of web, app and branding design: most started their path as freelancers before getting into team. So, using the advantage of real life experience we would like to discuss high and low sides of freelance and work in the studio or agency. Obviously, a lot of things have already been discussed in numerous articles over this topic, but, perhaps, our thoughts can also become useful for those who are considering the theme.

tubik designers

 

Freelance

 

No doubt, due to the new technological horizons couple of decades ago freelance became the new and broad perspective of organizing work routine. It opened wide opportunities for those talented people who could not leave their homes, such as for example disabled or parents of babies and toddlers. This kind of workstyle brought easy solutions for a lot of problems and let the people realize their abilities against all the odds, so very soon it was taken over and improved by huge number of professionals in different spheres. The accents moved a bit: a lot of people made the choice of freelancing not because they didn’t need to go to an office but first of all because they could work for themselves and be the only people responsible for their own decisions, choosing the partners or customers and depending on themselves. Freelance workstyle gave them the feeling of freedom.

 

Benefits

— You are free to choose the projects and customers you want or do not want to work for;

— You make your own choice of place and time of work;

— You do not depend on other people and are able to estimate your own productivity;

— You decide what kind of tools to use for any stage of the project you work on;

— You don’t spend money on transport and other costs obvious for those who work in the office;

— You control your workload and decide on the flow and priorities of projects;

— You are totally responsible for your creative decisions and are free to stop work on the project whenever you want.

 

Drawbacks

— Less (or absent) guarantees of successful payment;

— Less (or absent) guarantees of steady workload;

— No support in creative blocks and problematic issues;

— Great amount of time spent on communication with customers, which can be not only time consuming but also highly stressful);

— Work under pressure of responsibility 100% of time;

— Absence or lower amount of live communication with colleagues on regular basis;

— No financial support in cases of sickness or holidays.

 

tubikstudio designer

Studio designer Violetta as well as most other designers in the studio tried the best and the worst of freelancing

 

Responsibilities

— You are the person responsible for communication at all levels;

— You are the person of the business controlling the financial flows, income and expenses;

— You set the deadlines and have to control them by yourself;

— You work from home or any other place and should control the influence of the conditions on your productivity;

— The scope of work you can supply is limited by your personal abilities and talent;

— You have to be strong-willed and highly organized to efficiently separate your work time and personal time.

 

Bottom line

This way of work demands high level of total and absolute responsibility in case the person wants to become really successful rather than just make a living. In the sphere of design you have to become a “Jack of all trades” being able to organize efficient workplace, fast and easy communication, keeping deadlines, controlling finance and improving as a professional all at the same time.

 

Teamwork

 

Talking about design sphere, teamwork usually means that you become a part of design studio or agency. Certainly, this style of work is different from the one described above not only in terms of workflow itself but also in terms of process organization.

 

tubikstudio teamwork

 

Benefits

— In most cases a team consists of diverse professionals in design and this gives a broad space of creativity and high chances of getting involved in complex design projects;

— Work in a team has higher level of stability in workload, planning time and finances;

— In many cases it gives the faster way of successful presenting yourself as for international design community as a result of accumulated efforts of all the team members;

— Teams include not only designers but also managers who are real and important support in terms of communication with customers, including the cases of solving conflicts and misunderstandings that are unavoidable in full-time creative work; moreover, it saves your time which you are able to devote to pure creativity instead of organizational and communication issues;

— Team has a great advantage of brainstorming and collective mind that can become very supportive especially in case of creative block or complex task;

 

project management discussion

 

— Team can take big and complex design projects splitting the parts of it to the designers who are the most capable of producing final result good for all the team productivity;

— Team provides regular communication both with designers and managers which is good for self-improvement and building social relationship;

— You have clear separation of your working space and personal space which is a vital condition of personal comfort for many people;

 

tubik studio

 

— You have a feeling of somebody to back you up that can give you more confidence;

— Team has more variants of promotion and presenting its members. In case of design sphere, it is sometimes less time-consuming and faster way to get involved into the community and take the support and popularity being a part of the team;

 

tubikstudio designers

 

— The flow of information exchange and circulation is much faster and more efficient that increases the level of general team productivity and problem-solving potential;

— Team can bring good friends into your life as well as inspiration and live energy absorbed from the other people around. 

 

tubik studio designers

 

Drawbacks

— You have to organize your routine according to the schedule of work with a team whichever flexible could be the variants offered to you;

— You have to get ready to be a part of a group. That’s vital to know that even presenting yourself as a designer you are working in the team and for the team;

— You are working in a set of restrictions and in many cases you are assigned for the projects, not choosing the tasks but getting them for your consideration and accomplishment.

 

Responsibilities

— You have to be aware that you are the part of team but as well the team is the integral part of your image;

 -You are always involved in more or less active communication flow which is natural for any kind of work. That means that you should take into account interests, habits, characters and thoughts of other people around you;

 -You have to consider not only your personal interests and prospects but also the interests and prospects of the team.

 

tubik studio brainstorm

 

Bottom line

Teamwork has its own responsibilities, seems more than for frellance, although in most cases it is an illusion. Teamwork provides the chance of taking the best from delegating responsibilities between the people who are the best for the role, so a designer has more time for pure design and creative work as well as professional self-improvement not bothering so much about management and organizational issues.

 

tubik studio ceo

 

Conclusion

 

Definitely, none of the benefits or drawbacks are absolute: as all the people are different the methods of workstyle for their best productivity should also be various. No secrets or tricks, just one man’s loss is the other man’s gain. Some of us are amazing team players while the others prefer full responsibility and decision-making only on their own shoulders. None is bad or good, all those things are extremely individual.

tubik studio brainstorm

 

Inside the studio we have gathered people who are consciously keen and able to take all the advantages of teamwork. It never ever means that any of them has lost their freedom, as all people in the studio have enough of their own private space and the chances of work not being disturbed. However, this kind of freedom is always supported with all the team who are invisibly behind you and ready to back up any moment it’s needed. So, we think that teamwork organized wisely and thoughtfully doesn’t take away designers’ individual space or freedom — vise versa, it adds to it the power of solid support and prospective ways for bigger and more complex, therefore more interesting and challenging projects and tasks.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

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Tubik Studio in Personalities: Sergey Valiukh.

People ask the difference between a leader and a boss. The leader leads, and the boss drives. (Theodore Roosevelt)

 

Our studio nowadays is a full-fledged team of diverse designers, always full of inspiration and ready to solve the problem of any depth and height. And, you know, we have met and got together due to the person who one day took a risk to start this venture.

 

Valiukh

 

Sergey Valiukh — a founder, CEO and art director of Tubik Studio — is a professional artist, designer and architect, who has devoted his talent and inspiration to web/UI/UX design these days. Being a restless creator, he hasn’t chosen the way of individual path, but made possible for other talented guys to get together and create a friendly and collaborative team. And he is actually the center of this little world with high ambitions.

 

Tubik Studio designer

Working out a new project

 

Tubik Studio designers

Small brainstorm session at Tubik Studio

 

Being asked why among all the directions of art he has chosen the sphere of UX/UI and Responsive web design, he says this is the field which gives limitless opportunities to both creators and customers. To tell more, it’s vital for him to feel that he works for people and thinking about people.

 

tubik Studio Sergey Valiukh

Sergey Valiukh as a speaker at the conference «Anatomy of Design»: among the colleagues

 

Sergey Valiukh Tubik

Hosting Behance Portfolio Review Dnipropetrovsk: Sergey Valiukh with other speakers of the event

 

Sergey Valiukh Tubik

Sergey Valiukh as a speaker at Behance Portfolio Review Dnipropetrovsk

 

In Ukraine, where Tubik Studio is based, there are no many places where you can study to become a UI/UX designer. Although, starting from nowhere about two years ago, nowadays Sergey is certain that the only thing you need to become a professional in this field is desire and ability to work hard. On the one hand, he says, it’s much easier now than a decade or even five years ago considering that today there’s a huge number of resources such as e-books and sites, guides and manuals, social networks and professional platforms giving a designer the successful start. On the other hand, it’s complicated and hard as well as any other job, which is creative, full of responsibilities, interactive and developing in a highly competitive sphere. You should have no illusions; you should just work, study and improve yourself all the time.

 

Sergey Valiukh Tubik

Always keen to get updated

 

He doesn’t remember himself not drawing, sketching, painting — creating images of all kinds and sizes. Today as well, he starts the work on any project with a pencil in his hand. Although technologies are totally fantastic today, providing a designer with plenty of tools and software, creating a concept, he prefers to work out the idea by hand and soul and only then make it powerful with technologies. Moreover, being asked to give the advice for beginners in the field of Web/UI/UX design, he says that the old school shouldn’t be neglected: if you improve your skills of drawing and painting by hand, no doubt, that is going to help you in digital art.

 

Sketches by Sergey Valiukh

The set of sketches by Sergey Valiukh

 

He started as a freelance designer with no definite experience and clear vision of the job. He studied works and techniques of web-designers from all over the world, was open to improve, practise every single day and not to be afraid to perform the results of that practice on Dribbble and Behance to get feedback from other designers.

 

Gif station Valiukh

Animated screen for the Boat station app

 

gif_resto_app_dribbble_800x600

Animated screen for the Restaurant app

 

Animation Sergey Valiukh

Animated screen for mobile application

 

Now he has resounded in UI/UX design, and also has become the head of Tubik Studio uniting creative and stylish designers. Everybody knowing Sergey realizes that nothing of this was awarded or granted to him. It is just a result of hard work and positive thinking.

 

weather_app_800x600

Weather application screen concept

 

Dribbble shot

The concept of landscape and portrait view switching for iPad

 

The studio led by him is a fascinating place to work. We are very serious and thorough when it comes to work. Everybody here is always ready to help, we criticize each other’s work positively and constructively, share experience, so together we create a single mechanism for producing great final product. However, at the same time we are always ready to have fun together, to support each other and spend great time out of the studio. Being friends gives us a great chance to feel work like home. The experience of successful companies persuades: the more comfortable you feel at work, the more productively you go through all the stages of your job. And, you know, we feel it every day being inspired by the heart and soul of our team.

 

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Tubik Studio hosting Behance Portfolio Review Dnipropetrovsk

 


Welcome to see the works by Tubik Studio on Dribbble and Behance

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5 Stereotypes about Design: Myths and Reality.

It’s never a secret that all the occupations are more or less surrounded with some stereotypes and common thoughts on both a job and a professional. None of the jobs in the sphere of web and app design can avoid this stuff, so let’s look into some stereotypes about designers and try to justify or disprove them with our own experience.

 

Stereotype 1. Designers are usually messy and untidy (as well as other creative guys).

 

There are decades or even centuries of thoughts that real creators are people never bothering about housework or other chores. They are believed to be out-of-earth, flying in their dreams and projects far from wasting time on putting things in their places. And for some people of the trade it can be true, but, being honest, most of them are rather far from success and fame.

 

Successful designers are always busy. Having their hands full, they have to be productive. That means they can never allow themselves to be untidy and messy because that is the death knell of their productivity. Design needs not only creativity but also deep concentration and thorough focus. Getting distracted from the process to find something as decent as a pencil not returned at its place will slow down the designer noticeably. When it happens several times a day or (no way!) an hour, you can forget about speed. Speed and efficiency mean more work, more customers and that is more money. Time is money, no joke. So why lose it in mess?

 

tubik designer work place

Tubik Studio CEO  Sergey Valiukh working on the project: nothing distracting, pure concentration.

 

The same should be said about the mess in a computer brain. Working with any project, a designer has to accomplish tons of updates. And if you are good at your craft, you are going to have several projects at the same time. That means that you HAVE to be organized and teach yourself to keep everything in order. Otherwise, one day you’ll get stuck in loads of files, subfiles and “the-newest-very-final” files on your desktop. In this case, deadlines are literally going to become dead.

 

Experienced designers often say that even your desk should be as tidy as possible because nothing should distract you breaking your concentration. Cluttered desk means cluttered head for many people. Think about it organizing your working space.

tubik-studio-design for business

 

Tip: Want to be productive? Keep mess as far from your desk, computer, and brain as possible.

 

Stereotype 2. Customer is always right

 

This thought is typical not only for the sphere of web and app design but for any field where you create or sell products for customers. Although, in the area of web and app design (maybe more often than in others) this rule doesn’t work in every case and context. This happens because the customers mostly see the product from their own perspective, with the target of profit or conversions as the priority. It is natural that customers will think about their own benefits. But, keep in mind, the customer is mostly not the final user of the product. And the aim of a designer is to view the task from the perspective of future users, otherwise, the customer’s priority will be failed.

 

So, it is very important to work in tight collaboration and always remember: your customer doesn’t have to know all the nuances and peculiarities of the design process. That is why THEY are customers and YOU are a designer. Be attentive and sensitive to everything that your customers want, but don’t let it go beyond the limits of reasonability and sensibility.

 

Don’t be too soft but at the same time don’t be too hard. If you are too gentle or just indifferent, if you only follow your customer’s wishes not analyzing whether they are potentially efficient, you risk not creating a good working product which will make your name and bring you more customers. If you are too hard, your customer will feel you are too intrusive and bossy, so not respectful enough to your client — and you risk not only losing this particular project but also getting notorious through word-of-mouth references from customers. Therefore, it is vital to find the happy medium.

 

tubikstudio designers

Regular brainstorming session at the studio

 

Moreover, the thing, which has been practically checked by studio designers, is the idea that communicating with your customer you should get not only his wishes but also try to get the ideas and reasons of these wishes. If you understand why your customer wants to see particular colors, shapes or transitions, it will be easier for you (if necessary) to justify other methods of realization of these ideas which would give the result desired by the customer.

 

As a piece of a practical example, we have written about the process of collaboration with designers in the case study for Ribbet logo.

 

Tip: Be attentive to your customer. Be honest with your customer. Be helpful to your customer.

Never say: I am a designer, I know how to do it better — that is not the explanation of anything even if it’s one thousand percent true.

Never say: I am just a designer, I will do anything you want (and that is not my problem if your ideas and wishes do not work).

Justify, explain and keep your head high.

Your customers MAY be not right, but they HAVE to be satisfied and that is YOUR job.

 

Stereotype 3. Designer needs to work alone for the highest productivity

 

Again, the first note to make should be “It is highly individual”. There are the people in any creative job who are absolutely unable to work in a team and give the best result when they are not disturbed by other people. However, on the basis of practice, teamwork is a great way for productivity in the sphere of design.

 

Sure, it is much simpler just to get several designers sitting together in the same room, staring at their own computer screens and not talking to each other for ages. They will be effective workers, but their effectiveness will be limited to the edges of their own desk, so the success of the company will be created by the number of individual separate energies. Well, why not?

 

Nevertheless, if you get them together as a united collective mind, it will be far more efficient. Believe us, we’ve checked. Working in the team doesn’t mean losing individual creativity or fame — vice versa, it up-sizes designers’ individual abilities and makes them working faster and more productively. Working in the team, you can gather your colleagues for a brainstorm session, you are always able to ask for advice or share the newest information and practical skills valuable for the whole team.

 

tubik studio

Tubik Studio design team: individual work always combined with tight collaboration and support

 

tubikstudio design office teamwork

tubik-studio-UI-designers

Sharing and discussion is the part of working routine

 

tubik studio brainstorm

Feeling the power of collective mind

 

Tip: You can work alone if you want, and it will never make you weak or inefficient. But work in the team of soul mates will make you even stronger and faster in your job.

 

Read more about benefits and responsibilities of teamwork and freelancing in design here 

 

Stereotype 4. The idea is a key

 

Talking about the nature of design process, there is a common thought among both designers and non-designers that the most essential and focal thing in any project is to invent (find, discover, work out) the idea. If you have a brilliant idea — you are halfway (or even closer) to success.

 

Practice shows that reality is very different. Your idea may seem absolutely brilliant for first five seconds, hours or days, and you can give yourself some time to be proud of your own geniality. However, then there will come the moment when you will have to consider your idea. And, for example, the simple research can reveal that there are several more geniuses around having come up with the same idea. That doesn’t make your one worse — it just shows that it is not unique and to make it original you will have to apply some more efforts. Moreover, your customer may not share your vision. There can appear awful difficulties in the practical realization of a new concept. So, the invention of the idea doesn’t automatically mean that it will bring the successful result.

 

Considering the specific features of web/app design job, there also can be the problem that amazing design of the interface, great animation or bright branding elements in practice can become a total failure from user’s perspective. If you don’t want it to happen, you should be ready to research, design, analyze, iterate and maybe even redesign. We have told about it in detail in our case study on designing UX/UI for Echo project.

Navigation Menu and Profile screens for Echo case study

UI Navigation menu and Profile screens v2 for Echo case study

Design and redesign of user interface for Echo project

 

tubikstudio designer illustration

weather app design UI

Hours of thoughtful work and iterations lie between the idea and the final presentation of the app

 

Therefore, the idea is a key, but you have to rotate it a hundred or even a thousand times with hard work so that you could open the door to success.

 

Tip: Don’t relax after creating the idea. It’s not the time to open a bottle of champagne and celebrate anything. Be ready that most effort is ahead.

Only hard work and its results will show if your idea was the right key to the right door.

 

Stereotype 5. Creating the concept is faster and easier than working it out

 

There are tons of legends about master artisans who need short seconds for creating immortal concepts for any idea or task. In practice, it is impossible to predict how much time a designer will need to create the concept — seconds, minutes, hours or even days.

 

Tubik Studio design

 

Tubik Studio icons set

Design of the concept and working out the details is not really a piece of cake: working on a set of romantic icons

 

Given to unbelievably high speed of design development, creating efficient, practical, original and unique concept for a project in the sphere of web/app design often demands long process of thorough research of competitors, attempts and working out loads of variants before there will be found the one which will satisfy all the sides of the process: the designer, the customer and the user. And when the concept has already been worked out and agreed upon, the process becomes more technical, logical and predictable, so it is easier to calculate timing.

 

Therefore, sometimes creating the concept is easy and fast, but in other cases, it is much harder and demanding assignment to come up with the solution of the concept than technically realize it.

 

Tubik Studio designer

The designer and CFO of Tubik Studio Valentyn Khenkin working out a logo

 

Sketches for a landing page by Tubik Studio

First sketches for a landing page by Ludmila Shevchenko

 

Tip: Creating the concept, consider all the moments and details which will enable you to simplify and speed up the process of its efficient realization.

 

Read more tips from the studio team for the novice designers

 


Welcome to see designs by Tubik Studio on Dribbble and Behance

Tips for App Web Designers

Seven Simple Tips for a Beginner in Web and App Design

Well, let’s be honest guys: nobody starts as a smart and excellent professional ready to solve and fix at a blink. There’s always a starting point. At this very point somebody is hesitating about the workplace, someone is not sure about the salary, and there is always the one who is pondering hardly about the job itself. We know what we’re talking about: every of us has been there. That’s why we got together some thoughts in order to share with those who are starting right now.

 

design process tubik

Designers for Tubik Studio at work

 

Tip 1. Strong determination and clear ambitions

 

The first and really crucial thing may sound rather primitive: you should make sure that you really want to make it your job. There are lots of people who, being great artists, deeply creative and inspired, get broken by the necessity to work systematically with strict deadlines and loads of requirements and wishes (sometimes illogical or not-too-professional) from the customers. Clear up the nature of your job: designer is not a pure artist free of obligations and fully devoted to creativity. Nope. In different stages of your project, you’re also going to be a researcher, an analyst, a time-manager and so on and so forth. Bear in mind all those things from the very start of the way.

 

tubik art director design process

CEO of Tubik Studio Sergey Valiukh, whose working day is always full of everything

 

Tip 2. Get experience from the best artisans

 

That is a sort of eternal advice working in the sphere of web design as great as in any other field of creativity. First you study from the best stars in your trade and, if you are industrious and hard-working enough, one day you will be able to create something purely original, something of your very own. However, this day comes when you ARE ready and well-armed. So, don’t forget to study from the best. Look through the shots by the most popular teams and designers on Dribbble, Behance and any other resources for designers.

 

creative lettering session

The short lettering training session at Tubik Studio

 

One more way to absorb their experience and get some great advice from specialists is to take any chance of live meeting. All the platforms aimed to present portfolios by designers and supply different aids and useful stuff, regularly hold meetings with speakers well-known in the world of modern design, so in any country, you are able to listen to experienced professionals, ask them questions, sometimes present your works and get them evaluated. Therefore, make visiting various meetups and workshops more or less frequent part of your routine and, be sure, it will pay back very soon.

 

Tubik Studio Behance

Sergey Valiukh as a speaker

 

You may like recognized designers more or less, but remember: they ARE already well-known and successful. That means there always exists something you can learn from them. Analyze, get inspired, try to copy the best features so that you could get the technique. It was effective hundred years ago in traditional art schools and it still works now. Believe us, we’ve checked.

 

Tip 3. Share, share, share

 

There are a lot of designers who don’t hurry to share their works. Some of them are not confident enough and think they have to be much more experienced and skilled to present their creation anywhere to other designers or potential customers. The others are afraid that their ideas are going to be stolen by other designers as soon as they turn up in the Net. Actually, those thoughts and fears may be rather fair and grounded, BUT … You should realize that they are really high-quality brakes for the process of making your name in the sphere of web and app design. While you are boiling in you hesitations, other people are moving on sharing their works and getting feedback from designers and users and thus improving their creations and practicing their skills. If you want to move on in this sphere, it is essential to share. That is why Dribbble, Behance or any other way of presentation your work on the Web will make you somehow stronger and more competent in your job. Moreover, it would be fair to not only analyze and study someone’s efforts but also make it possible for others to do it with your work.

 

artgallery ui tubik studio

 

Tubik Studio Dribbble shot

Animated Dribbble shot by Tubik Studio

 

Tubik Studio animated shot

The set of shots by Tubik Studio

 

Tip 4. Keep theory and practice in the same basket

 

Well, we all know the saying that it’s not a good idea to keep all the eggs in the same basket. However, design has nothing in common with eggs. Here you really need to keep all the things together and theory should be always strengthened with practice. Don’t just analyze someone’s works — try to figure out main practical features, test using different tools yourself. Then you not only get valuable knowledge of software and sites helpful for your work but also study how to plan your time using those tools and have an opportunity to choose those resources and software, which are the most convenient and efficient for you personally.

tubik designer UI wireframing process

tubik design UI wireframing

 Test, use, keep positive!

 

Tip 5. Good old self-education

 

Ezequiel Bruni, a web/UX designer and blogger living in Mexico in his article The ultimate guide to getting started in web design says “The moment designers stop learning new things about web design is the moment they cease to be relevant. The Internet is all about relevance. Seriously, if your website looks too dated, chances are that many visitors won’t stick around to see what you have to say. Perception is everything”.

 

Well, it’s vital to say he is absolutely right. You have no choice: in the sphere as changeable and dynamic as app and web design you MUST study all the time. The good thing is that studying this craft now is much easier as tons of books, manuals and guides have already been brought out and this process never stops. There are also loads of webinars, workshops, and e-books allowing you to get more aware of major issues in the field you have chosen for your career.

 

design books education

 Studying never stops at Tubik Studio

 

Tip 6. Keep your head above the design ocean

 

If you want to create something that is going to be both useful and popular, you should always keep yourself alert. It’s really important to feel the ray of the day, to be aware of the most important and required features and demands to stay trendy and relevant. Again, looking through blogs and sites devoted to design is helpful to keep you up-to-date. Again all kinds of meetups, seminars and workshops should be mentioned, as they give you the chance both study but and — that is sometimes even more important — make new friends, get acquainted with colleagues from other cities and countries, communicate with other designers in both formal and informal atmosphere. That is always really positive, inspiring and useful experience.

 

design events dribbble

 

design event dribbble

Communication is a part of the job: Tubik Studio meeting with colleagues at different events

 

design event behance

design event behance tubik

Behance Portfolio Review in Dnipropetrovsk, Ukraine hosted by Tubik Studio

 

Tip 7. Live the job, don’t just do it

 

As it has been already mentioned above, one of the fundamentals of creating the efficient products is keeping theory and practice together. However, don’t think that it’s only about YOUR particular product. It is also about the products by others. You should live your job all the time, you should practically know and use the most trendy stuff of your trade, otherwise, you risk to lose the feeling of reality and link to your user. To understand your user, you should BE a user. Actively use social networks and applications, don’t forget to update your soft, try the newest features of mailing, instagram your life and work. Feel every step of using various products so that your own success and failures could tell you how to avoid bugs and drawbacks in your designs.

 

designers tubik team

designer tubik

Always keen to use, have fun and share

 

Hope, these tips will help you somehow and sincerely wish you good luck in every step you’re going to make on your design path.


Welcome to see other works by Tubik Studio on Dribbble and Behance