Tag Archives: collaboration

tubik teamwork design digital agency

Effective Teamwork in Digital Agency: How to Avoid Pitfalls.

There’s an old saying “Two heads are better than one”. But when there are ten heads it’s called a team and this is when the real workflow begins. Today, the majority of digital agencies include three main departments: designers, developers, and managers. People working in a company know how difficult it may be to collaborate, especially if they are from different departments.

 

Nevertheless, effective teamwork is a foundation of a successful company and teammates need to get along with each other to work productively and efficiently. Step by step, Tubik Studio was transformed from a small design agency to the full-service digital company so we’ve experienced the pitfalls appearing on the way of creating a cohesive team. Today’s article highlights the problems occurring in the teamwork and presents useful tips on organization of the effective teamwork in a digital agency.

 

Why is teamwork important for a company?

 

No matter how many talented workers a company has, it will be hard to build a profitable business if employees don’t work as a team. Teamwork is not only about operating together for one company, it means to collaborate so that you could achieve the company’s goals on its way to success. But what benefits can teamwork bring? Let’s see.

 

First of all, team members increase the efficiency of their work as well as general productivity of the company. The amount of work is shared among employees so the tasks are done faster while nobody is while nobody is overloaded with a ton of work. Moreover, it’s much easier to solve problems if there are colleagues willing to help rather than dealing with them by yourself.

 

ux designers brainstorm tubik

 

Another benefit of the teamwork is that together team members are able to generate more ideas. Brainstorming and task discussions are one of the biggest sources of fresh and unique ideas. The diversity of opinions and creative thoughts make the pleasant environment for idea generation. Furthermore, each team member can share their experience and knowledge so employees constantly learn and develop their professional skills.

 

In addition, teamwork enhances connections between team members. The efficient interaction within a team contributes to better understanding of the project details and ensures the quality of the product in all aspects. Besides, informal communication between colleagues increases their effectiveness on the work since some fun and laughter help to reduce the stress and fatigue.

 

tubikstudio design office teamwork

 

How can different departments get along?

 

Effective teamwork is impossible when the departments can’t get along. Digital agencies have a difficult task — unite extremely different personalities under one roof and even more make them support each other. To achieve this aim, you need to learn deeper about possible pitfalls on the way the successful teamwork in a company. Let’s discover common problems which can appear when designers, developers, and managers are working together.

 

teamwork tubik studio designers developers

 

Designers vs Developers

 

Designers and developers are often seen like cats and dogs bickering all the time which often has the bad influence on the workflow. However, now when most of the digital companies aim at providing full-cycle services, these two opponents are forced to find the ways how to understand each other. To find out what causes these confrontations, we’ve distinguished the most common issues occurring in designer-developer relationships.

 

Developers ignore design principles. Design harmony, visual hierarchy, the balance of design elements play a significant role in a quality digital product. However, it often happens that developers miss some details or change them for some reasons crushing the harmony within the design. Obviously, designers react negatively and ask to correct errors. But the conflict starts when developers say “What’s the big deal?”. It actually is the big deal and designers need to explain why rather than arguing.

 

Designers don’t understand anything about HTML CSS. Of course, designers are not developers and they don’t have to know how to program but the basic knowledge of the web and how it works is essential. Design created without knowing web principles can be too difficult to actualize in a real life and it’s not about developers skills. To avoid such an unpleasant situation, designers are recommended to learn the basics of CSS, or Cascading Style Sheets, language that defines a layout of HTML.

 

Developers make the design look different than designers expect. Every designer must have been in a situation when the developer shows the coded version of the design and it looks like anything but the one that designer meant. Different colors, unnecessary white spacings, or even different fonts can make designers get angry with the developers but it’s not always their fault. Many designers do not consider the fact that colors may look different on Mac and the whole picture can be changed on the different browsers.

 

Designers estimate their work time wrong. Time estimation is a painful question for everyone who’s paid hourly. When you work in a team, it’s getting worse because the other departments depend on you. Sometimes, designers underestimate the time they need to accomplish their part of work and the development team is forced to push hard so that they could meet the deadlines. Certainly, it can’t be a good thing for the relationships between designers and developers. However, programmers need to take into account the fact that the design process heavily depends on creative aspects and inspiration presence, so it makes time estimation more difficult for designers.

 

Tubik Studio design team

 

Designers and Developers vs Managers

 

One thing that designers and developers undoubtedly have in common is their confrontations with managers. When it comes to the “managing time”, programmers and designers can forget about their issues and create a coalition against the manager. But what are the problems? Here they are.

 

Designers and developers don’t stick to the deadlines. Managers are responsible for delivering the product to the client on time. And when the product team is late and can’t meet deadlines, the blame goes to the managers. Still, in this situation, the fault lays on both sides because managers couldn’t organize the team properly at the start while the team was too irresponsible.

 

Managers are too demanding. Sometimes there come clients with a project that can be done during two weeks and they say “I need it to be done in three days, no longer”. Managers take the risk of agreeing and ask the team for the impossible. This may happen when the managers don’t understand the peculiarities of the design and programming process and underestimate its complexity.

 

Managers can’t establish the connection between the product group and the clients. One of the biggest problems leading to the bad product creation is misunderstandings between clients and the product group. If managers do not make sure this connection is established right, designers and developers can build the product that doesn’t correspond to the client’s expectations, and the blame will be put on the product team.

 

No one takes responsibility for the failure. People can’t live a life without failures, and of course, digital companies also have bad days. There always will be the clients who will abandon their project and pay no money to the agency. This is when the team starts to blame each other and no one takes any responsibilities. However, it’s a common problem which companies face from time to time and that it’s not a reason to fight. The team needs to accept the failure and learn from the mistakes.

 

ux designers tubik

 

Useful tips to improve teamwork between departments

 

Difficulties exist so that we could overcome them. Today there are many great digital agencies showing that effective teamwork is possible. Discovering their secrets, we’ve conducted the research on the efficient tips about teamwork and created a list completed with some advice from Tubik experience.

 

Constant communication. To collaborate and understand each other, team members need to communicate. If the team works on the project, every department should know how the things are going. Designers should involve development team on the very first steps explaining their choices. And the development team need to advise designers on the aspects of realization.

 

Learn the craft of the others. Misunderstandings are often the result of ignorance. Designers don’t know about CSS, developers are not aware of design principles and managers know only about management. It’s the worst scenario for the team. If each department learns the basics of the craft of the other departments, they will understand each other.

 

Managers can help. Both design and development teams need to understand that manager is a major link connecting them to the client. Managers know the product team as well as the customers, the reason why they can organize the work in the best way.

 

Respect. It may sound too obvious still many of us underestimate someone else’s job putting our job as the biggest. We need to keep in mind that all the parts of the work are vital and proper combination of them gives the desired outcome.

 

Use the technology to your advance. Modern technology makes our life easier in many aspects and teamwork is not an exception. To make collaboration and communication more productive, team members can use cloud-based platforms such as Slack to communicate faster. Moreover, using tools like Sketch and Zeplin can significantly improve designer-developer relationships because they make the process of assets exchange much easier and faster.

 

Learn the trends. If you’re designer, it doesn’t mean you need to follow only the design news. Read about the web and programming trends and you will find more topics to discuss with the programmers, or even you’ll together come up with the new idea. The same refers to developers.

 

Informal communication. If you want to know the colleague, you need to communicate not only in the office but also somewhere outside. When you learn the personalities, you may be able to collaborate at work more effectively. Besides, friendly atmosphere reduces stress and improves the productivity of the whole team.

 

tubik studio teamwork designers managers

 

Today the summing will be short: working together people can move mountains. So, the effective teamwork leads straight to the success. Stay tuned!

 

Recommended reading

 

Designers And Developers: No Longer A House Divided

5 Pet Peeves Developers Have With Designers (and How to Avoid Them)

5 Pet Peeves Designers Have With Developers (and How to Avoid Them)

Designers and developers collaborate better with these 5 adjustments


Welcome to see the designs by Tubik Studio on Dribbble and Behance

design events benefits

5 Big Benefits of Attending Local Design Events

Being a designer is not only about pure creative process. Design is also about communication with colleagues, managers, clients and experts. This connection can be done not only in the flow of current projects but also at a variety of design events held all over the world. And, as the famous author and speechwriter James Humes stated, «The art of communication is the language of leadership» which works prominently in creative spheres of human activity. So, today let’s briefly review what are the key benefits which designers can get from attending specialized events like conferences, meetups, workshops and so on.

 

1. You absorb knowledge and inspiration from experienced designers

 

If you have had the chance to read about art education a couple of centuries ago, perhaps, you learned the stories how great masters started their path from apprenticeship for masters of that time. It was the way which in the case of appropriate diligence and patience could open the door to the world of genuine great art. Centuries have passed, generations have changed, but this way still hasn’t got lost in time: we learn the secrets of the job from those who have already got them through practice. That is one of the reasons to attend the design event, especially for those who only start their career in the field. Some of the speakers will give you useful tips on design tools while others will share their experience in methods of time management and collaboration. Some of them will tell you about new trends in design while others will show the flows of real projects. There is even a chance that there will be speakers who will show you the methods and ideas you’d never like to try — and even this result is positive at it saves your time and effort for testing all them by yourself. Don’t waste the opportunity to take what they are ready to share. Surely, to get the chances of positive experience higher, it’s advisable to check the program of conference or meetup beforehand.

 

You may like recognized designers more or less but remember: they ARE already well-known and successful. That means there always exists something you can learn from them. Analyze, get inspired, try to see the best features so that you could get the technique. It was effective hundred years ago in old-school art education and it still works now. 

 

2. You get live communication with experts

 

Reading the thoughts provided in the previous point, it’s easy to argue: why would you need to attend the real event if tons of them can be found via the Internet in videos, photo workshops, podcasts, articles, and books? The reason is simple: all those ways of getting professional knowledge and training are great and helpful, but none of them can fully replace the experience of live communication. The precious moments when you can ask the question right in the process of live talk flow are irreplaceable. Moreover, make no mistake: conferences and meetups are the places where everyone, including speakers and organizers, is ready and open to communicate with you while in ordinary days full of creative search, management and loads of current tasks they do not plan their time to answer the questions from other designers. Cool if they can do it but it happens not so often whereas for the professional events it is a natural state of things: everyone goes there to communicate.

 

One of the upcoming local events of that kind called Shuba Design Conference will be held in Dnipro, Ukraine in the late May. Its philosophy is all built around the idea of providing the space for effective and fruitful communication of creative people both in form of the speeches from the experts and live brainstorming with colleagues. This year the motto of the event is «Design beyond the borders» setting the new perspectives and new flows of creative energy in the sphere. Furthermore, the organizers bring out the opportunities for designers to participate in the contest of posters «BORDER STUDIES» and express their ideas in the artworks which will be accepted until 14 May. If you are interested to know more, check the details here. Let us know — we’ll be happy to get in touch!

 

design conference shuba ukraine

 

3. You can get the qualified feedback on your work

 

While most design meetups set the platform where experts share their knowledge and experience, some events also create the foundation for getting live feedback on design portfolios. One of the founders of this movement worldwide is Behance, the well-known design platform for portfolios in a variety of creative directions. Behance Portfolio Reviews held in different corners of the world let every designer get a professional and objective review from the local design community. This is one more upcoming design event we are looking forward to this May — Behance Portfolio Reviews Dnipro inviting young designers to present and discuss their portfolios.

 

behance portfolio reviews dnipro 

 

4. You set new business contacts in design sphere

 

One more big reason to attend design events is directly connected to business issues: this is usually the fruitful ground for making new contacts useful for your career. It works the same as at any other specialized event: you can get in touch with other designers for collaboration on complex projects as well as you can meet new potential clients or investors. Again, live communication and real impressions make a considerable impact on decisions which can change the prospects of individual designers or even design teams for better. 

 

5. You get refreshed from your routine and check the trends discussed at the moment

 

Last but not least is the reason of refreshment, actual for professionals from any creative sphere. Getting dip into specific tasks and working on several design projects simultaneously, artists really need that breath of fresh air which will reboot their creative energy and give new directions of vision. So, if you see the event with interesting speakers or themes actual for you, don’t hesitate to give yourself a moment of new experience: it will take you away from you current work for some time, but it will let you get back with new ideas and impressions absorbed from the design community.


Welcome to get more details on Shuba Design Conference (Dnipro, Ukraine, 27 May 2017)

Welcome to get more details on Behance Portfolio Reviews (Dnipro, Ukraine, 13 May 2017)

UX design process tubik

7 Key Motives to Invest Time and Effort in UX for Digital Product

Even if you are far from the design field, you must have heard of user experience (UX), since it has been a buzzword for the past few years. In a nutshell, it is the general attitude and emotional feedback that user has after interacting with the product. UX is based on several key factors such as usability, utility, desirability, attractiveness, the speed of work etc. Nowadays, user experience is thought to be as important as the visual identity. However, some companies still doubt if the UX design is a must-have or it’s just a trend which is a waste of time and money. Today we offer you to find out if UX design really matters and how it can help your business succeed.

 

Why does UX design matter?

 

Nowadays many companies say about the importance of effective UX spending money and time on its development. But what makes them think so? It is already proved that the success of the business heavily depends on how much users enjoy the product. UX design aims at enhancing user satisfaction by making products more useful and easy to use.

 

Some people may think that UX is based on the visual elements of the design but it’s much more than that. UX design is a complex process which consists of many stages including user research, wireframing, prototyping, visual and graphic design, animation and testing. It requires time and knowledge to create effective UX, the reason why it may involve additional innvestments not always expected by companies. However, UX design is beneficial for both startups and already existing products since it assists in many aspects which form the successful product including user engagement, usability, utility, and conversion rates.

 

If you have a complex website such as retail, it is crucial to have the effective UX design. It helps to organize content on the pages in the best way for the users’ perception and make navigation clear. Without appropriate UX design, there is a risk of losing users because they may find your product too complicated and useless.

 

The statistics collected in recent years show that 95% of mobile apps are quit within a month. That’s why to keep new users utilizing your app or website, the product should have pleasant experience which will make them stick around. Despite the given stats, according to User Experience Survey Report, only half of the companies invest time and effort in UX for the digital products.

 

Conducting the research for this article, we’ve distinguished seven key aspects of the successful product which can be managed via effective UX design.

 

UI design product management

 

Effective usability

 

Today the word “simple” isn’t associated with something boring. It is now the crucial aspect of the successful product. Don Norman in his book “The Design of Everyday Things” says that two of the most important characteristics of good design are discoverability and understanding. Users expect products to be simple and clear in use so that they could feel confident of what are they doing and don’t take much effort. This aspect heavily depends on UX design of the product.

 

UX designer’s objective is to create consistent experience for the digital products to keep users mind at ease. An effective UX design guides visitors through the websites and apps showing them what you can offer. UX designers can conduct deep user research and analysis and do some testing on few representatives in order to eliminate unnecessary, difficult and inexplicit options and make the digital product useful. What’s more, UX experts can create effective onboarding of the product which introduces people to the features of the app making users feel welcomed and not afraid.

 

 Tubik-Studio ux design

 

Driven user engagement

 

User engagement is a measurement of meaningful actions taken by the users and it’s one of the core aspects of the profitable products. Every company aims at creating the product with the high level of user engagement but not many of them know that good UX is a solution to this issue. Well-thought UX always includes various techniques that make users take the expected actions.

 

One of the trending methods in UX is gamification which is the technique of exerting game elements into the non-game environment, such as websites and mobile applications. Gamification brings the element of fun to the websites and applications. Moreover, game mechanics are the powerful motivators for the users. As the example, you can set the tasks for the users and give the awards to those who accomplish them. Curiosity and excitement drive people to continue performing various tasks and spend more time on the app or the website. UX experts are able to influence users’ behavior and motivate them as “players” to do the expected actions via game elements such as a challenge and rewards.

 

Unique product

 

It’s hard to say how many apps exist and how many of them have failed at the very beginning of their journey. There are loads of similar and even identical products on the market so businesses are looking for the answers of how to make users choose their products. UX experts can predict users’ reaction to your product by analyzing target audience needs and requirements. If you bring people the product with pleasant experience which is enjoyable and satisfying users’ needs, you may be sure they will distinguish your app from the others and give the preferences to it.

 

Tubik Studio UI UX designer

 

Saving money

 

UX design isn’t a free or cheap service still, it’s much cheaper than fixing usability problems when the product is on the market. Based on user research, UX designers accurately choose the set of features and plan the user interaction processes to exclude possible usability problems. In addition, UX experts carry out testing on some representatives of the target audience to analyze their reaction and improve the issues. UX design on the stage of product creation costs significantly less than making changes in your product after it’s been built.

 

Customer loyalty

 

Nowadays customers are extremely demanding and the unpleasant experience can make them annoyed in a second and they won’t return to the product again. Unhappy users will never be loyal to your product, so you have to make sure the people enjoy your product. UX design is a right way to your clients’ hearts. If your product is associated with the enjoyable experience, users will doubtfully change it to something else. What’s more, happy customers are more likely to recommend your brand to the others.

 

UI research web and app design tubik

 

High conversion rates

 

According to Nielsen Norman Group, the conversion rate is the percentage of users who take the desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. UX designers master many techniques of the target audience analysis that allows them to influence on improving conversion rates. Deep user research and analysis help them defining the problems of usability and reasons making customers leave the product. Knowing the pain points of the product, you can solve them to increase conversion rates.

 

Positive brand experience

 

Brand recognition depends on not only the visual image but also the provided experience. Many users remember your product and form their opinion about it during the first time they’ve used the product. The first experience is vital and if it’s bad, your brand risks losing the customers. Good UX design can guarantee your brand positive experience. Providing product which users enjoy to use, you improve your brand recognition, because users don’t forget the things they have enjoyed.

 

UI design product management

 

Powerful UX design is obviously beneficial for businesses. It can be hard to see all its value but the fact remains: UX is an essential part of the successful product. It’s a tool which helps solve the problems of such aspects as usability, utility and user engagement. And finally, compelling UX design can save money and efforts which otherwise you would have invested in fixing and improvement of the low-quality product. What’s more, on this way you risk losing users who will not give your product the second chance after facing first bad interaction. Considering all the points said above, we may state that the companies get much more from UX design than they spend on it.

 

Recommended reading

 

Here are some articles providing further interesting explorations of the topic:

 

UI/UX Glossary. Steps to Usability.

 

The Business of User Experience

 

User Experience is Brand Experience

 

Good UX Is Good Business: How To Reap Its Benefits

 

The business value of User Experience (UX) Design

 

Conversion Rates


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Night in Berlin app design case study

Case Study: Night in Berlin. UI for Event App.

Have you ever felt the urge to leave the planned and predictable routine and do something impulsive? Maybe go to the random concert of an unknown band, or visit the exhibition you are walking by? Certainly, you know that feeling. Nowadays, people move in the circle of the everyday drills and the desire to drop everything naturally appears from time to time. But when the moment comes, we often don’t know the places to go or where to find interesting events. Here is how we have come up with the idea for a new mobile app concept called Night in Berlin.

 

Night in Berlin is one of the design projects accomplished in terms of Tubik UI Fridays. In one of previous case studies, we told about our new tradition presenting the set of creative sessions when the designers have a day to work on the design concepts out of current projects. The concepts are created within a particular general idea of a digital product but with all the passion and freedom for the designers’ artistic souls. Today’s case study describes the creative process of the unusual mobile application design.

 

Task

 

UI\UX and motion design for a mobile event app.

 

UI Design

 

During UI Fridays the designers sometimes receive objectives far from ordinary. In this way, the team has an opportunity to create something absolutely unique. This time, the task given to the designers was to design a mobile application of the future. To specify the task, the art director gave them the background story. The designers had to imagine themselves in Berlin of 2019 where every night is extremely eventful. Their objective was to create the design concept for the mobile application that would come in handy to people who love hanging out at night. When the task was set, Tubik designers Ludmila Shevchenko, Eugene Cameel and Olga Popova started their work with art direction by Sergey Valiukh.

 

After active brainstorming, the designers’ team determined the concept of the app. It should be a simple application which enables people, who love socializing and visiting the latest events, to see the list of all the events, parties, exhibitions and the like taking place in Berlin. In order to add the effect of bright impulsive decisions, the list is shown at a particular time and only for the current day. The core thing the designers were supposed to keep in mind that the application is meant for the users of the future, so the design needs to be absolutely original and extraordinary. Let’s see what the team managed to create.

 

night_in_berlin_onboarding_tubik_ui

 

The first screen featured the onboarding with the countdown to the time when the list becomes available. The chosen gradient colors accurately convey the atmosphere of the night since they are associated with lights in night clubs. The illustration of the Fernsehturm, the famous television tower in central Berlin, is made in the corresponding colors, so the design of the screen looks solid. The app’s name is situated at the left bottom part of the screen. All the functionality is hidden behind the hamburger menu button placed in the top left corner allowing to make the focus on the countdown.

 

night_in_berlin_event_list_tubik

 

The screen above presents the list itself, informing the user about the variety of events. The data is organized along the cards for every event, which users can review scrolling vertically. Each card shows the key details about the event: its type, title and the time when it starts as well as the thematic image in the background. Being interested, the user can tap on the card and see more details about the offer.

 

Night in Berlin Event Details

 

When the users tap on the event card, they see the event screen. This concept features the exhibition in the art gallery, which is marked in the top right corner. The name of the artist and the exhibition are situated in the center of the page. The background image presents an actual artwork by the artists so the users are able to quickly catch the style and artistic manner, read the description and see the time when the event starts. All that combination provides the information to the user quickly, in clear and stylish manner.

 

night_in_berlin_app_event_screen_tubik

 

Motion Design

 

When the static variants of the screens were ready, motion designer Kirill Erokhin started working on the animations.

 

night_in_berlin_animation_tubik

 

Here is the animated version of the onboarding screen. The major element is the countdown numbers which are smoothly animated. The background is moving similar to haze changing the colors.

 

ui animation design tubik

 

This animation presents the screen with the list of events showing the user interactions. The data is organized along the cards for every event, which users can review scrolling vertically. The user can tap on the card and see more details about the event. The arrow button on the top of the screen brings the user back to the list.

 

Work over the design concepts of this kinds gives designers the prominent chances to think out of the box. It stimulates their creativity which beams brighter when given regular practice. Follow our blog and check out our Dribbble page not to miss the updates on the Tubik UI Fridays. More concepts and case studies are coming very soon. Meanwhile, you can be interested in reviewing another case study for the creative design concept called Big City Guide. Stay tuned!


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opera video design case study tubik

Case Study: Opera. Year-in-Review Video Design.

A picture is able to tell a lot instantly. It can inform, call associations,  set the mood and atmosphere, give the insights and wake up curiosity, get people inspired or engage further considerations and do that all in a beautiful and attractive manner. Still, to spark all that amazing potential, the picture needs to be created by a professional, who knows how to do that magic via talent, skills and experience.

 

Having the whole set of such professionals on-board, we finished the last year with an interesting and challenging project. In December Tubik team got the chance of creative collaboration with Opera to work on the bright and catchy year-in-review video. You could already have seen the video and design process presentation in Tubik Portfolio, and today we invite our readers to take a deeper look at this design story in a new case study.

 

opera video graphic design case study tubik

 

Task

 

Design of a short animated video «Opera 2016: Year in Review» within a tight timeline.

 

Process

 

Introducing a customer, Opera is a web browser developed by Opera Software. According to Opera Software, it had more than 350 million users worldwide in the 4th quarter 2014. Total Opera mobile users reached 291 million in June 2015. According to SlashGeek, Opera has originated features later adopted by other web browsers, including Speed Dial, pop-up blocking, browser sessions, private browsing, and tabbed browsing.

 

The initial stage of project discussion with the customer showed that they needed an animated video accomplished in an attractive manner immediately setting the positive and cheerful mood. The video had to present the essential milestones of the year when Opera, one of the actively used web browsers around the world, presented fresh innovative features to its numerous users. Opera team enjoyed bright colors and lifestyle object compositions and the approach they wished to use for the video was to devote each composition to a specific month when a particular feature was delivered. It was agreed that the visual performance should feature the 3D flat style, minimalistic animations and lush colors — everything that Tubik team is strong at.

 

Meanwhile, the early stage of discussions on creative process also established the biggest challenge of the project: the timeline was extremely short. The team of designers had only 5 days for design and animation of 8 complex flat illustrations full of details, transforming the company message, looking bright and fresh and keeping visual consistency to look natural in one video. This was the type of project that proved the great power of teamwork when all the participants of the creative process worked like a clock.

 

Illustrations

 

The first creative stage of the project had to result in a set of flat illustrations presenting the prominent innovations of the year: Ad Blocker, Battery Saver, Video Pop Out, Personal News, VPN, Faster Startup, Currency Converter. All the illustrations had to present the interiors decorated with bright details close and clear for every user, and also set the atmosphere of the particular season and the visual element showing the presented browser feature. In this way, combined in the video and replacing each other, the illustrations would support the feeling of the year flowing. Here is the final set presented to motion designers who had to do further work on breathing life into the pictures.

 

opera video animation case study

 

This is the intro illustration opening the video, setting the cheerful mood and giving the strong link with the brand.

 

opera video animation case study

 

This illustration presents the feature of native Ad-Blocker, which Opera presented in spring, so the color palette corresponds to the shades traditionally associated with this time of the year.

 

opera video animation case study

 

The next illustration presents the feature of Battery Saver, which got active in late spring: the season is supported with general bright and sunny color palette, flowers in the vase and green trees outside the window.

 

opera video animation case study

 

Another illustration was designed to present the feature of Video Pop Out, enabling users to watch videos while browsing. Big window shows the green plants and blue sky and the diagonal light shadows let us guess the shiny sun, the table sets the scene with a couple of books and a glass of lemonade, and even the video on the screen shows the sea shore and people having fun — everything allows viewers to understand easily that this user-friendly innovation was added in summer.

 

opera video animation case study

 

The next artwork is associated with the feature of a personal newsreader. A bit darker sky, a bit longer shadows, some clouds, the cup of tea and red-ripe apples on the tree say: when users got the ability to read the news right from their browser, the summer had almost finished. 

 

opera video animation case study

 

The feature of built-in VPN enhancing the privacy of browsing was set up in autumn, which us immediately clear from the view with yellow trees outside, while the passport seen on the table sets the strong connection with the matter of privacy.

 

opera video animation case study

 

Next illustration featured the faster speed of start-up loading, so the key visual element of the composition is the speedometer shown on the computer screen. It immediately sets association with the issue of speed while the color palette chosen for this artwork enables users to feel the vibes of deep autumn.

 

opera video animation case study

 

The last innovation to present was the built-in currency converter enabling users to shop online faster and easier. Some details in the picture, like the calculator, the decorative recognizable model of a shop placed on the shelf, the delivery truck behind the window as well as the layout on the screen set the atmosphere of shopping, while the outside view and the gifts let us know it’s the busy time of buying Christmas presents. 

 

Having a full set of illustrations approved by the client, motion designers came into play and presented the variants of transitions, while graphic designers worked on the fonts for the short descriptions to be used in the video. The fonts had to look highly readable and correspond to the general stylistic concept.

 

opera video animation case study

The sample of animated transitions between the slides livened up with the natural movements of the details close to motion in real life.

 

opera video animation case study

The sample of the fonts used on the slide in combination with the illustration

 

Final video

 

Five days of hard and coordinated work of the design team resulted in the final video of about 40 seconds showing the full set of key innovations Opera presented in 2016.

 

 

In one of the previous articles, devoted to design processes and work styles, we mentioned: the studio experience lets us believe that teamwork organized wisely and thoughtfully doesn’t take away designers’ individual space or freedom — vice versa, it adds to it the power of solid support and prospective ways for bigger and more complex, therefore more interesting and challenging projects and tasks. The project for Opera became one of the convincing proofs.

 

opera video design case study tubik

 

In their testimonial to Tubik team, Opera Software team mentioned: «The loose storyboard and tight timeline we presented you with were undoubtedly a challenge but everyone is very happy with how well your team delivered on it!» No doubt, this project became not only a great and absorbing challenge but also the case of fruitful collaboration and bright finale for the extremely busy design year.


Welcome to check out the presentation of Opera project in Tubik Portfolio

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik studio wireframing UI UX

UX Wireframing: Bedrock of Interface Usability.

In 4th BC Plato said: “The beginning is the most important part of the work”. Almost 24 centuries since then his words are still up-to-date in our realias. Buildings require a stable foundation to stand and give shelter for long as well as any project needs to be well-planned from the very beginning to avoid problems at the further stages. Wireframing is the early step of UI/UX design process when the structure of the project is being formed. The usability and efficiency of final product often depend on how well the wireframe is created at the very first steps of the design process. However, today designers still haven’t agreed upon the common opinion about wireframing: some of them consider it to be a key part of the design process while the others regard wireframing as the waste of time. But where does the truth lie?

 

We’ve already touched upon the topic of wireframing in our article about creating mobile applications, and since the topic remains actual and debatable, this time we want to devote the full article to the roots, nature, benefits and diverse issues of wireframing process as well as the reasons why it’s advisable for designers to apply it.

 

tubikstudio ui ux design

 

What’s a wireframe?

 

Wireframe is a simplified and schematic visual representation of a layout for website pages or screens of an application interface. Wireframes are similar to architectural blueprints: they are usually black and white illustrations, sometimes with bright marks or spots to outline specific areas or points, that give a clear vision of the project structure and connections between different parts.

 

Wireframing is effective at the beginning of design process when the main objective is to create product’s structure. Designers use wireframes to outline visual and typographic hierarchy on user interfaces, set the interactive zones and elements, plan transitions and interactions, organize the general interface clearly for the target audience. Since a wireframe is focused on the structure, not the visual and emotional perception of the details, designers try to keep it simple. They mostly limit it to monochromatic color schemes, with boxes and lines representing copy, pictures and all the interactive elements on the page.

 

Tubik Studio designer UX screens

 

Earlier we presented the typical creative flow for digital product we have here in Tubik by example of creating mobile apps and mentioned the set of stages in this process:

  • setting the task and initial scope of works
  • estimation
  • user/market research
  • UX wireframing
  • prototyping
  • UI design
  • animation
  • software architecture planning
  • iOS development
  • testing
  • release
  • updates.

 

According to this list, it’s easy to see that UX wireframing is not the first stage of digital product creation, but it’s usually the initial phase of actual design, when the future website or application gets its first visual presentation, the sketch of its face and figure. The chances are high that the actual participants in creating digital products would agree with the idea offered by UXPin team in their book on wireframing: «Whether you’re building the next hot startup or a solid website or mobile application, wireframes are invaluable in keeping everyone on the same page – not just product managers, designers, and engineers. And they can be changed really quickly to accommodate the collaborative and iterative nature of product design and development, especially in agile startups and enterprises.»

 

Why do you need wireframing?

 

Wireframing is a fast and cheap way to plan the structure of the page or screen design. What’s more, it gives numerous advantageous opportunities not only for designers but for the whole development team and for clients too. First of all, a wireframe is the first visual representation of a designer’s abstract idea. This step ensures that the developers and the clients get a clear understanding of the project’s design. Furthermore, in case the client wants to make some changes, a wireframe is much easier to reshape since it doesn’t take much efforts and time to create one.

 

The other benefit a team gets from the wireframes is that developers can clearly see the placement of the elements on the page. Some software for creating wireframes allows seeing all the sizes and spacing by clicking a single button that saves time for both designer and development team. In addition, wireframing is quite inspiring for designers. It is flexible and provides much room for experiments which make the creative process more productive and presents the field for fresh outstanding solutions.

 

tubikstudio teamwork

 

In one of our previous articles we provided a bit of metaphor on the basic reasons why wireframing is always included in creative process here in Tubik. When we think about building the house, for example, we usually mean the process of physical appearance of the construction rather than tons of projects, drawings, and calculations made on paper. And yes, physically it’s possible to build the house without any project as well as it’s possible to create the interface out of thin air. However, in this case, you shouldn’t be surprised if one day the house will crack and collapse without any visible reasons as well as the app looking amazing and stylish won’t bring you any loyal users. If you want to have a reliable house, a durable mechanism, a powerful application or a highly-functional website, the recipe is the same – take your time for thorough planning and projecting. This is not going to waste your time: vice versa, it will save your time and effort you would otherwise have to spend on redesign and attempts to find out why your product doesn’t work properly.

 

All in all, wireframing is an effective tool that can save time and money for both the team and the client. It helps organize development and design processes and reduce chances of problems on the future steps.

 

Types of wireframes

 

There is an opinion that a wireframe is exceptionally a low-fidelity paper sketch of the page structure with boxes and lines illustrating visual elements. Nevertheless, today modern technologies help designers create wireframes of different fidelity level within a short time and without great effort. Typically we can define 3 widely-used types of wireframes.

 

Low-fidelity wireframes. They are black and white illustrations focused on a “big picture” of the page. UI elements are shown as boxes and lines without detailed annotations. The wireframes of this kind are quite abstract, but they give a chance to see the basic structure of the user interface.

 

Tubik Studio UI sketches

 

Medium-fidelity wireframes. This type is created in a monochrome palette, often gray-scale which makes it similar to the previous one. The wireframes can be created both manually or via digital tools so that the UI components are more detailed and realistic. Copy elements such as headlines and headers are distinguished that assists to establish typographic hierarchy. Placeholders are filled with images and the comments describing their destination.

 

SwiftyBeaver UX by Tubik Studio

The UX wireframes for SwiftyBeaver project

 

High-fidelity wireframes. These wireframes are created via digital tools. The core difference from the other types is that high-fidelity wireframes are built in color and present the screens in the view close to the final visual performance. The fonts are styled and visual elements are created with textures and shadows. The designer pays more attention to the sizes and alignment of UI components. It’s actually the static version of the app or website presented page-by-page or screen-by-screen. So, in distinction from the previous stage, they are called UI wireframes.

 

UI design by Tubik Studio

UI Wireframes for Passfold App

 

Wireframing vs Prototyping

 

High-fidelity wireframes tend to be often confused with prototypes because they are created in colors and look realistic, similar to a fully accomplished project. Nevertheless, these concepts present different stages of design process, have different aims and focuses. As we’ve already mentioned, wireframes are focused mostly on the structure of the page. On the other hand, prototypes are created to give the more detailed look at the UI elements, their style and alignment: the biggest difference is that prototypes give the opportunity to test the interactions between the user and the interface similar to the final product. As we mentioned in UI/UX Glossary, the original concept behind the term ‘prototype’ is the sample model of the product that gives the ability to test it and see if the solutions and decisions made about the product are efficient. However, prototypes should not be seen as the analog of the final product as they aren’t those: their main aim is to enable a designer, a customer and a user to check the correctness and appropriateness of the design solutions.

 

Interactions need to be thought out well and similar to the final result and checked thoroughly before the development team starts their work. Making alterations, adding elements and changing transitions is much more time-consuming and expensive at the stage of development, that’s why it’s important to check the usability of the UI elements in advance. Prototyping is much more efficient and useful as the step between UX design and UI design. So, here in Tubik we support the workflow having the sequence «UX – prototype – UI».

 

The prototypes on UI stage can be created for the presentation of application general looks rather than for testing and improving its functional features. And this is the trap in which it is easy to get confused. Prototyping all the details on the final stage of UI in most cases is not so reasonable as it could seem. It can be too time-consuming and in this perspective, it would be better to spend the same time on coding a demo-version. Moreover, usability should be thoroughly checked first of all at the UX stage, otherwise, it would be much harder to change inefficient solution after having accomplished a lot of work on UI. Certainly, it would be amazing to create prototypes both for UX and UI, but by far not all the designers and customers agree to spend so much time on design tasks and want to test and improve the design much faster and cheaper. Anyway, the solution of applying prototyping at different stages of UI process should be approached individually according to the requirements and goals of every particular case.

 

Prototypes are created on the basis of the static wireframes, making them clickable and interactive, so the designer can try out if the interface is clear and usable for a real user. This kind of testing is a key step in the design process because it allows identifying possible problems and difficulties with user interactions. There are various prototyping tools providing functionality on checking usability of the design solutions, and research platforms which make the process even easier.

 

invision prototyping tool tubikstudio review

 

Efficient wireframing tools

 

Today, designers are not limited in choosing tools for wireframing: there are plenty them, free and paid, to set up the productive design flow. The number of tools is growing so fast that it’s easy to get lost among them.

 

Wireframing is an integral part of the design process here at Tubik, so our designers need a flexible and effective tool for creating wireframes which can be effective both for individual and complex team tasks. The long path of probes has led us to Sketch.

 

Sketch is a professional design software that allows creating the variety of art and design projects. The program is vector-based and gives the opportunity to work with layers and shapes which can be easily manipulated via the tools panel. Sketch is an effective tool for UI/UX designers because it can be applied at different stages of the design workflow starting from wireframing. The features which we see as advantages are quite convincing.

 

It’s vector-based. This means designers can use vector shapes and scale them without losing quality. Moreover, the artboard is still pixel aware which is a core thing for creating quality web and app design.

 

Effective guidelines. You can see dimensions of the components and spacing between them only by holding the alt key. This is helpful not only for designers but also for developers. When designer shares the wireframes with the development team, they can define the placement and details of UI components and layout without designer’s explanations.

 

Grids. Unlike many other tools, Sketch provides in-build grid feature that saves designers’ time since they don’t need to create it beforehand.

 

Native font rendering. It often happens that fonts in a browser look absolutely different compared to the PSD and it ruins the whole picture. Nevertheless, Sketch uses native font rendering that makes fonts feel more natural and accurate in browsers.

 

It’s fast. Sketch is a tool oriented on web and app design, so the functionality is more concise compared to other software in the field. This makes it lighter, so it works much faster not overloading the computer which saves time (and nerve!) for designers.

 

tubik studio design process ux

 

Yet, there is one specific feature about Sketch: it works only on Mac and there are no exceptions. Nevertheless, if you don’t have one, you shouldn’t give up. There is still a classic option — Adobe Photoshop. Yes, it may work a bit slower but it is an efficient tool for creating wireframes, and many designers are sincerely linked to it as a multipurpose tool. Moreover, you should remember that not all the customers are ready to accept the assets in Sketch, so Photoshop will save the game in this case. It proved itself as the efficient tool. Among newer options, the star of Adobe Experience Design (XD) is also rising and winning its positions on the market and in design flows.

 

And, for the last point here, if you are keen to creating interactive high-fidelity wireframes, you’ll need additional tools to make them clickable prototypes. For this stage, we could single out InVision and UXPin: these tools help to add the interactivity to wireframes creating efficient samples for gathering feedback from the team and clients.

 

Tips on how to make your wireframing efficient

 

There are no big secrets about creating a quality wireframe still some tips on how to make it more productive can be mentioned for the bottom line:

 

Do thorough research beforehand. Do not start wireframing process before you outline the goals, USP, target audience and the problems which should be solved with the product.

 

Keep them simple. The aim of a wireframe is to create a structure of the page design, details go after.

 

Use a monochromatic palette for UX wireframes. Our experience proves that design process is more productive if the designer leaves detalization for the next step.

 

Write annotation. If the designer plans to present a wireframe to the team, it would be good to include annotations. They help to catch and understand the ideas quicker and deeper.

 

Gather feedback. Try to ask opinions of your team members and perhaps even potential users, if possible, at this stage. It is an effective way to improve your work and save your time for later stages needing more sophisticated design.

 

Use a grid. It helps to place all the components in the efficient way for users’ perception.

 

tubik studio wireframing UI UX

 

Recommended reading

 

Here is the collection of recommended materials for further reading in case you would like to read more on the theme.

The Guide to Wireframing (E-book)

The Wireframe Perfectionist’s Guide

Using Wireframes to Streamline Your Development Process

What is a Wireframe: Designing Your UX Backbone

Jargonbuster: mockups, wireframes, prototypes

What’s the difference between wireframes and prototypes?

10 tips to improve your wireframes in the web design process

9 Free to Use Wireframing Tools


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Welcome to read the articles about UI Navigation Elements

video speeches for ui ux designers

15 Must-See Expert Speeches for UI/UX Designers

The year is counting its last days. As we could see in the article devoted to design trends in 2016, it’s been a bright, dynamic and diverse year for global design community. In addition to new trends and interesting digital products, it strengthened one of the core features of creative and career growth in the field of UI/UX design for digital products: to be highly professional and flexible for new challenges of the modern high technology, designers have to learn and improve themselves in non-stop mode. 

 

The domain of user experience and user interface design is so young, but already well-established: that’s amazing to see how many people, who started their career when the positions of UI and UX designers didn’t even exist in the list of specialities of higher educational institutions, now have grown into experts able to open the stunning area of knowledge and practice. And that’s a real luck for professionals all over the world to be able to share their findings via both real and online conferences with a view to getting the global design community stronger and more flexible for the sake of creating user-friendly problem-solving problems.

 

Today we would like to share and recommend you the collection of videos featuring deep and informative speeches from recognized experts in the sphere of creating digital products. They are devoted to different aspects of design for users and will definitely bring helpful and useful professional tips to UI/UX designers working over websites and mobile applications. So, enjoy watching, absorb knowledge and get inspired!

 

Hooked: How to Build Habit-Forming Products

by Nir Eyal

 

 

Designing Meaningful Animation

by Val Head

 

 

The Top 10 Things You Need to Know about Perception

by Susan Weinschenk

 

 

Designing Emotional Experiences

by Aarron Walter

 

 

Mind tricks & 7 Secrets of Behavioural Economics for UX Designer

by Lanny Geffen

 

 

How product design can change the world

by Christiaan Maats

 

 

How to manage for collective creativity

by Linda Hill

 

 

The complex relationship between data and design in UX

by Rochelle King

 

 

The art of innovation

by Guy Kawasaki

 

 

Why UX is not only the Responsibility of the UX’er

by Janne Jul Jensen

 

 

The Cognitive Abilities of Human Beings — Why Some Things are so Darn Hard!

by Janne Jul Jensen

 

 

Building a Winning UX Strategy Using the Kano Model

by Jared Spool

 

 

User eXperience

by Jesse James Garrett

 

 

Designing Better Conversations

by Justin Davis

 

 

Empathy: your secret weapon in designing for the web

by Nathalie Nahai

 


Originally collected for Design4Users

Welcome to check out 20 TED-talks for Designers

tubik studio design business

Business Terms in Design for E-Commerce. Sales Basics

 

«Contrary to popular belief, designers are not artists. We employ artistic methods to visualize thinking and process, but, unlike artists, we work to solve a client’s problem, not present our own view of the world.» (Erik Spiekermann)

 

 

Modern design has multiple faces, sides and directions. Some of them are more artistic than the others which are deeper concentrated on profits and goals. However, any way it goes, design is the sphere with a different perspective. Design is goal-oriented and problem-solving activity applying art to serve people.

 

«Whether you are helping to launch a new business from scratch, or making incremental changes to an existing product, or something in between, any design task you undertake must serve a goal. It’s your job to find out what those goals are.» (Mike Monteiro)

 

Talking about the sphere of web and app design, one of the most practical and goal-oriented fields of creativity is design for e-commerce. In this domain, there are many factors influencing design decisions and lots of relevant aspects to study and research. Designing a product for e-commerce, be it a website, a web or mobile application, branding design, advertising materials, designers work within various limitations built by particular product or service features, target audience, marketing and promotion strategy, business goals, budget and investment plan etc. Design becomes a tool working when used properly. Therefore, to use it efficiently, the designer needs to know the basics of business and economy as the goal of design process, in this case, is creating an app or a website raising money and built on business techniques and methods. Moreover, quite often designers creating e-commerce platforms and products work in team with marketing specialists, advertisers, researchers, analysts, and psychologists all of whom have a purpose of increasing the level of profit brought by the final product.

 

So, today we decided to start collecting and explaining here basic business terms which are important in the process of digital design for e-commerce. Considering this list can make the designer much closer to marketing specialists and provide great help for better communication. In addition, keeping the aspects mentioned below in mind on the earliest stages of design such as UX research and wireframing is a good way to effective solutions increasing profits on the solid well-thought-out logic of interaction. The set of terms can be also useful for project managers involved in the process and managing collaboration between different sides of the same process.

 

tubikstudio design office teamwork

 

Business Basics

 

Today’s section is focused on basic terms used in the domain of economics and business strategy mostly concentrated on sales in their broad understanding. Taking them into account and analyzing significantly increases the chances of creating efficient digital product.

 

«A satisfied customer is the best business strategy of all.» Michael LeBoeuf

 

E-commerce (Electronic Commerce)

 

«If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.» (Jeff Bezos)

 

Definition. E-commerce is the direction of business activity when the process of providing customers with goods or services is done by means of electronic devices and the Internet. This sort of communication and finalization of sales adds some new aspects to data management, sales channels, advertising, presenting goods and services and moreover — enabling full cycle of commerce operations, including payments, delivery and refunds.

 

The last decade witnessed booming e-commerce development. Today it provides the opportunities for not only e-trade both from businesses to buyers but also online auctions and user-to-user sales platforms. E-commerce systems and activities today include presenting and booking wide range of services, e-banking, commercial operations with e-money and e-wallets, diverse forms of e-marketing and many other things which customers are using more and more often on everyday basis.

 

Design aspect. Obviously, success of e-commerce activity depends on several factors among which:

— quality of the product or service offered

— quality of the content presenting the offer to customers

— quality of design for the electronic platform — website and/or mobile application — via which the sales are going to be delivered.

 

So, it’s easy to see that UI/UX design part plays the vital role. Thoroughly thought-out logic and transitions, simple and clear microinteractions, fast feedback from the system, attractive product presentation, easy payment flow and plenty of other details and features can directly influence increasing profits for the business involved in such a popular e-commerce game. This is the field where designers and business experts can work as one team for good of everyone, first of all of target user.

 

Designing e-commerce website or mobile app, designers should definitely consider the following aspects:

 

— operational simplicity

— strong branding

— security of users’ data

— effective use of visual elements

— clear data presentation via menus, catalogues etc.

— user’s ability to leave feedback about goods and services

— easily available general and contact information about the business providing goods or services

— design that supports the offer not overshadowing it.

 

tubikstudio ui animation

Product Card Animation by Alla Kudin

 

Conversion

 

«It’s much easier to double your business by doubling your conversion rate than by doubling your traffic» (Jeff Eisenberg)

 

Definition. Initially in terms of e-commerce, conversion is the index showing how many visitors actually moved to the end of the way they were offered actually buying a product. So, for e-commerce conversion transforms visitors (users) into buyers.

 

Design aspect. Today e-commerce uses a wide range of techniques, so in terms of web or app platforms, the meaning of conversion also gets broader. In modern terms of comprehensive and numerous functions and needs, which users are able to fulfill with online resources and digital products, conversion is the rate of cases when visitors did the action they were called to. And that can be not only buying something.

 

For example, in our article about landing pages which are recognized as one of strong tools for e-marketing and e-trade we mentioned that conversion can be also fixed in case of:

 

  • moving to direct use of a product
  • subscription
  • transition to the other page
  • downloading an app or a file
  • providing some information
  • answering the question in the survey
  • starting free/discounted trial use of a product
  • browsing a library
  • reading more detailed description of the product or service etc.

 

Therefore, conversion for a webpage or app screen can mean different actions that correspond to sales or marketing strategy of the particular business.

 

Conversion means that your page transforms passive users into active. They don’t just observe the information given to them, but also do the action which is offered by this page. So, conversion is one of the most important indices of the web page or app screen efficiency which is vital for business. It is a metric reflecting focus on engaging visitors with data performance and stimulating them to make the action which is a part of a business plan.

 

For designers the factor mentioned above means that if they create design concentrated on conversion rates via positive user experience, their work will result in website or app bringing profit both for user and business.

 

Landing Page Animation Tubik Studio

Landing Page Animation by Sergey Valiukh

 

Read more and review the examples on this topic in our previous article

 

Sales Funnel

 

«Communications is at the heart of e-commerce and community.» (Meg Whitman)

 

Definition. Sales funnel (in other words — purchase funnel) is a technique which is deeply customer-focused and based on the gradual involvement of a customer into the process that potentially gets finalized with the act of actual purchase. When this technique is applied, the customer moves through several stages of involvement providing him/her with necessary information about the product and benefits persuading to make a purchase.

 

Basic sales funnel includes the following stages:

 

— Introduction (Awareness). User gets the initial information about the product, its brand name and nature. In other words, user learns that the product or service exists on the market.

 

— Education (Interest). User is provided with more detailed information about the features and benefits of the product or service that can potentially interest them and solve their problems.

 

— Evaluation (Analysis). User gets the chance to compare the offer with its competitors and obtain the information about USPs (Unique Selling Points) of the offered product or service.

 

— Decision (Engagement). User gets final vital arguments engaging him/her to make a decision; it can be short summing-up about core benefits of the offer, data about additional bonuses or special offers, engaging call to actions and explanation of purchase process.

 

— Purchase. User makes a decision and takes the ability to make a purchase. The sale is done.

 

— Retaining (Repeating the experience). User gets the opportunity to leave feedback, obtain additional contacts supporting the offer, subscribes to updates, gets the chance to repeat the purchase easily if desired.

 

Design aspect. In terms of e-commerce, sales funnel is highly effective commercial technique supported with the diversity of functions digital products can offer. Knowing the principles of sales funnel leads to customer-centric, informative and engaging design solutions. Sales funnel can be either fully represented on the website or landing page as well as in mobile application or from outer source,  for example, social media taking over the mission of awareness and interest and directing engaged traffic to the platform enabling the product.

 

In addition, sales funnel stages thought out and applied properly can work as a sort of filters letting quickly inform users about the product or service and move to the next stage those who are potentially more interested while saving time and effort for those who are looking for something other.

 

However, sales funnel designed carelessly can play the opposite role: it can confuse users who are potential buyers and turn them out of the website or app without taking a chance to know proper information about the offer.

 

Sales funnel should be applied and designed on the basis of thorough research of target audience and market segment. Moreover, it should be carefully tested from the very start of its implementation to measure if all the stages work efficiently. Practice proves that even minor design changes can bring big changes.

 

website design concept tubikstudio

BRMC Website by Konst

 

Sales Channel

 

«It is not your customer’s job to remember you.It is your obligation and responsibility to make sure they don’t have the chance to forget you.» Patricia Fripp

 

Definition. Sales channels are the ways through which the potential customers come to the point of e-commerce, be it a website or mobile application with which they can realize the actual purchase.

 

Design aspect. Designing for e-commerce, it is important to take into account maximum of the possible sales channels which are really numerous on the Internet, from social networks to specialized forums, influencer’s reviews and tailor-made advertising campaigns. Researching and understanding those channels gives broader prospects to the actual point of sale which you are designing for.

 

There are several vital asects to remember about:

 

— Sales channels should be initially concentrated on target audience. There is always the place and time to broaden the perspective as soon as core target audience is involved. However, the attempts to «sell for all» and «design for everyone» from the launch can bring to waste of effort, time and money spent on design and promotion. Move gradually and measure the efficiency of design solutions at every step.

 

— Sales channels will work effectively from initial awareness stage if they witness strong connection to general brand identity. That is the reason to develop guidelines for online sources presentation in brandbook considering all the details of visual presentation and mission statement. Consistency is a powerful tool for both design and marketing.

 

— Sales channels should direct traffic to the places which enable users quickly get informed and make the actions they come for. For example, if the post in Facebook invites users to participate in summer sale, they should be directed right on the landing page of this sale, not to the homepage of the website.

 

The mentioned factors thought out at the stage of thinking over UX design solutions are able to make a good impact on conversion and sales rates.

 

Niche

 

«We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be market leaders.» John Phillips

 

Definition. In business, niche means the concentration of the offer on specific needs, wishes and problems of a specific target audience. Niche market is a specialized market segment which is aimed at specific market needs with a close view on its demography, education level, level of income and purchase abilites etc. For example, when one company produces software generally used for creating and editing textual materials for broad target audience while the other is adapted for specific needs of copywriters and editors (grammar checking, plagiarism analysis, synonyms prompts etc.), the latter one presents the niche business.

 

Design aspect. Designing for a niche market and niche product, it’s important to learn all the details about the target audience as it is going to be quite specific and more details are usually influencing the process of design and marketing. Applying psychology of color, copy targeted at potential clients, deep analysis of their needs and providing efficient layout, easy transitions, clear data presentation and aesthetic features that suit this particular audience is a good way to high profit. In addition, creative ways to emphasize specific nature of the product or service by means of design such as branding and original UI solutions can help the product to stand out of the crowd and stay competitive.

 

tubik studio ui animation

Bonano e-commerce interactions by Vladyslav Taran

 

Maslow’s hierarchy of needs

 

«It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled?

At once other (and “higher”) needs emerge and these, rather than physiological hungers, dominate the organism. And when these, in turn, are satisfied, again new (and still “higher”) needs emerge and so on. This is what we mean by saying that the basic human needs are organized into a hierarchy of relative prepotency» (Abraham Maslow, 1943).

 

Definition. One of the basic psychological theories widely applied in business on both micro- and macroeconomic levels. Developed by Abraham Maslow, it is focused on the hierarchy of human needs and consequently factors of motivation.

 

Its presentation found at Simply Psychology website features  5 levels of human needs featured by the theory:

 

1. Biological and Physiological needs — air, food, drink, shelter, warmth, sex, sleep.

 

2. Safety needs — protection from elements, security, order, law, stability, freedom from fear.

 

3. Love and Belongingness needs — friendship, intimacy, affection and love, — from work group, family, friends, romantic relationships.

 

4. Esteem needs — achievement, mastery, independence, status, dominance, prestige, self-respect, respect from others.

 

5. Self-Actualization needs — realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.

 

Design aspect. Having read the points of the theory, it’s easy for a designer to ask: «What does it have in common with design process?» The link perhaps doesn’t look really obvious, but it is fundamental in motivating people to use or buy products or services on different levels of economic relationship. Designing for e-commerce, which is one more type of human relationship, with a specific goal and ability to apply the mentioned theory can produce user-friendly and customer-centric product achieving its target audience and solving its problems.

 

Certainly, it’s great when the designer is able to involve professional marketing specialists into all the stages of the creative process and apply their professional knowledge and skills in design form. However, this opportunity isn’t always available. Moreover, designer able to analyze economic basics and business factors influencing the design scheme and logic gets the higher level of proficiency.

 

In design for e-commerce, it is good to understand from the early stages of the process what stage of the Maslow’s pyramid the core target users are at. Answering this question, designer is able to talk to users’ in their language and find the solutions that resonate in their hearts and minds the best. Users’ needs determine their motifs, triggers that can catch their attention, words that can touch them, the length of copy and calls to actions that they are ready to accept and follow. Analyzing the level of needs and expectations, the designer is able to find the most efficient layout and informative graphic elements. Knowing and feeling the user is the solid foundation for problem-solving goal-oriented design.

 

ui animation cafe app tubikstudio

Cafe Coupon App by Dima Panchenko

 

4P Theory

 

“People don’t call it e-commerce anymore. It’s called omni-commerce, and it’s the idea that digital permeates every step of the purchase chain from product discovery to trial to pricing to actual purchase.” (Tolman Geffs)

 

Definition. Famous 4P theory, presented by Neil H. Borden and later grouped by E.Jerome McCarthy, also known as marketing mix, has become highly popular and efficient in business strategy, including e-commerce sphere. It states that product launch and lifecycle is based on four «P» factors: product, price, place, promotion. Business Case Studies website simply formulates it the following way:

 

«When marketing their products, firms need to create a successful mix of:

  • the right product
  • sold at the right price
  • in the right place
  • using the most suitable promotion.»

 

Marketing case studies prove that missing even one of four mentioned positions can waste all the effort and reduce the levels of profit and brand awareness significantly.

 

Design aspect. No doubt, 4P theory is highly applicable in design for e-commerce. The Price of the product is usually the furthest part from designer’s decisions as it is decided and given by the stakeholders ordering design part of work. In perspective of Product it works only partly being applicable to those cases when users buy digital products or services, let’s say mobile applications, which also need UI/UX design.

 

However, talking about the other two factors we can see how actual they are in terms of design effort and creativity. Indeed, designers creating websites or apps for e-commerce, create the right Place for trading and are responsible for making this place comfortable, attractive and correspondent to the product nature as well as target audience expectations. As for the Promotion, today online marketing features numerous ways of presenting the product and achieve the target audience; its effectiveness also significantly depends on design decisions. 

 

Neglecting close interconnection and mutual influence of all those factors on the final result increases the risk of poor rates. Design decisions made on the basis of those factors supporting each other help to provide pleasant, positive, easy-to-use and user-focused e-commerce platforms.

 

Tubik studio UI animation

Tubik Studio | Museu by Ernest Asanov

 

The bottom line

 

The set of business terms and their definitions given above builds the bridge between business strategies and designs able to efficiently support them. However, it’s very easy to get overwhelmed with all those techniques and forget the first and most important thing. There are no any sophisticated design solutions, marketing techniques and any sort of magic which will sell the bad product for a long time. Surely, there can be some effect, but it will never retain the users. Positive experience of interaction with a website will not overcome bad experience of interaction with low-quality product or service.

 

The offer is the key. Design is an actionable and helpful tool on every stage of launching, presenting and promoting the product, informing users about it and selling it in the fast and easy way. Nevertheless, if the product is of poor quality, successful design of e-commerce platform isn’t going to make it better. Think about the product and its user first, only then design will give it the chance to beam at full.

 

«To satisfy our customers’ needs, we’ll give them what they want, not what we want to give them.» Steve James

 

tubik studio designer ecommerce

 

Don’t miss our next article which is going to present the set of business terms useful for UI/UX and graphic designers in terms of marketing and user research. Stay tuned!


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Design is a job quotes

Design Is a Job. 30 Honest Quotes by Mike Monteiro

For plenty of people design is a synonym of art. And for some creative guys who do not make their living or their business that way, it perhaps is. However, for those who decide on making design their job solving problems and pains, it obtains other perspective and requires different approach. Sometimes it becomes a great discovery what a goal-centered activity design is and how many problems can be solved with it, far more than just aesthetic satisfaction.  It is vitally important to understand that from the first steps on the path to avoid disappointment and achieve access.

 

In one of earlier articles with tips to beginners in app and web design our first advice based on practical experience was rather simple. The first and really crucial thing may sound quite primitive: you should make sure that you really want to make it your job. There are lots of people who, being great artists, deeply creative and inspired, get broken by the necessity to work systematically with strict deadlines and loads of requirements and wishes (sometimes illogical or not-too-professional) from the customers. Clear up the nature of your job: designer is not a pure artist free of obligations and fully devoted to creativity. Nope. In different stages of your project, you’re also going to be a researcher, an analyst, a time-manager and so on and so forth. Bear in mind all those things from the very start of the way.

 

For those who have made this vital decision, today we would like to recommend a useful and helpful book «Design Is a Job» by witty expert Mike Monteiro, the co-founder of Mule Design. The book reveals all the stages of design job, including communication with clients, organization of the process, drawing contracts, working in teams of colleagues and so on and so forth. The author doesn’t try to make the profession look like magic: he is deeply and sometimes sharply honest about not only the benefits but also pitfalls. In the foreword to the book, Erik Spiekermann says: «Contrary to popular belief, designers are not artists. We employ artistic methods to visualize thinking and process, but, unlike artists, we work to solve a client’s problem, not present our own view of the world.» The ideas shared by Mike Monteiro are highly practical in supporting this thesis. It is not about design process inside only, it is more about the outer part of the design world, full of clients, requirements, goals, metrics, iterations, presentations and discussions.

 

Here we would like to share a new set of design quotes which we grabbed from this book for Tubik Studio Quotes Collection. This time it will be fully loaded with honest and informative thoughts by Mike Monteiro. Join in!

 

Design is a job quotes

 

A designer requires honest feedback and real criticism, and that’s not going to happen in a realm where colleagues or clients are worried about crushing the spirit of a magical being. The sparkly fog of affirmation gets in the way.

 

Clients will always ask you to make their logo bigger, prescribe solutions, and ask you to do things that will make you smack your forehead. You can roll your eyes at how much they don’t understand about design or you can roll up your sleeves and begin practicing your craft by helping them clarify what they need.

 

If you can stand in front of a client completely confident and explain why you are worth the amount you quoted, you should charge it.

 

The general rule is to involve as many people as possible in early discussions, and make that number as small as possible once you go into review cycles.

 

Anyone who hires you because they thought you could do the job and then doesn’t let you do it has lost respect for either you or the design process.

 

Whether you are helping to launch a new business from scratch, or making incremental changes to an existing product, or something in between, any design task you undertake must serve a goal. It’s your job to find out what those goals are.

 

quotes collection design tubik studio

 

Successful design balances convention—familiar forms, terms, and interactions—and novelty—new forms to engage and delight the users, in the hope they will stick around a bit longer and maybe buy their pants here instead of somewhere else. As long as you remember that those new forms must serve the goals of the business. Otherwise, they’re just novelty.

 

A good client will trust your process as long as they have transparency into it, can see results, and you’re willing to bend a little here and there. Without breaking.

 

A designer who does not present his or her own work is not a designer. Presenting the work, explaining the rationale, answering questions, and eliciting feedback are part of the design toolkit. If you sit at your desk while someone else presents work to the client, you don’t get to complain about the feedback. The failure was yours.

 

Clients are the lifeblood of a healthy business. They are the oxygen in your bloodstream that keeps everything going. No matter how good you are at what you do, without someone willing to pay you for that service you will have to close your doors.

 

tubikstudio design quotes

 

If you’re trying to decide between two design firms that seem equally talented, the one that came with a referral has a solid advantage. And that vetting goes both ways—a client who is well-socialized and has a good reputation in a large network is more likely to be a great client. In most cases, you’re going to be as skeptical of a client who hires a designer from an ad as they are of the designer who answered that ad.

 

…you should aim to be pleasant to work with, as everyone would rather work with someone pleasant than with an asshole. But no one wants to work with someone who’s faking it. Doing good work often requires a few hard conversations.

 

The biggest myth ever perpetuated in the design field is that good design sells itself. (The second is that Copperplate is a legitimate typeface.) Design can’t speak for itself any more than a tamale can take off its own husk. You’re presenting a solution to a business problem, and you’re presenting it as an advocate for the end users. The client needs to know that you’ve studied the problem, understood its complexities, and that you’re working from that understanding.

 

Ultimately, your job is to make the client feel confident in the design. Confidence is as much of a deliverable as anything you’re handing over in the project.

 

There’s a difference between being enjoyable to work with and being “nice.” Being nice means worrying about keeping up the appearance of harmony at the expense of being straightforward and fully engaged. Sometimes you need to tell a client they’re making the wrong call.

 

design quotes tubik studio

 

Of course, being the most pleasant person in the world won’t help your cause if the work isn’t good. But don’t make the mistake of thinking the quality of your work by itself will be a shining beacon that pulls clients near.

 

You can do a lot to show a client how valuable time is in how you comport yourself throughout the project. Run your meetings and work sessions efficiently. Come in prepared. Don’t run over. Don’t hang out. Don’t train clients to think you’ve got extra time on your hands.

 

At the risk of sounding like a broken record, stay in good communication with your clients at all times. They will accept your process as long as you are showing them results. Make sure to set their expectations correctly as to what is happening when.

 

Over the years the one constant that we’ve been able to rely on is that how a potential client behaves in the business development process is exactly how they will behave during the project. Trust your gut.

 

design quote tubik studio

 

Never work for free. Any work you take on for free will get pushed aside for paying work. That does neither you nor the client any favors. Neither of you will respect each other’s time. If the situation merits it, work at a discounted rate. But submit a budget showing the actual rate, with the discount applied. Let the client know the value of what they’re getting.

 

Not knowing the design language doesn’t make someone a bad client.

 

Only you know the value of your time. (Hint: it is greater than $0.) But the value of your work to a particular client depends on what the client has to gain from that work. And the client is not buying time from you. They are buying work. The value of that work is what you need to charge them for.

 

As we tell potential clients when they ask us what their site will look like: “Oh, we have no damn idea. But we know what the process is for finding out.”

 

But much like the best umbrella is the umbrella you have on you, the best process is always the one you’re having success with. Don’t fall for trendy processes. If the one you’re using works for you, go with it.

 

tubik studio design quotes

 

You’re not going to ask for permission to do things your way. You’re going to convince clients that your way works by showing them how you will use your process to meet their goals. And you’ll back this up by showing them how many times it’s worked in the past.

 

Throughout a project you may have to remind a client multiple times that they agreed to follow your process. And throughout a project you will have to convince a client that your process is actually on target to get them the results they need. There will be hand-holding. There will be tough love. But above all, you will have to stand your ground and stick to what you know works.

 

…just make it a habit never to speak ill of your clients. They’re paying your bills. And putting their livelihood in your hands. They’re good people.

 

Working with other (talented) designers makes you a better designer, and is essential to your professional development, especially early in your career. There’s simply no better way to learn your craft than to watch someone else practice it.

 

Not only can a designer change the world, a designer should. This is the best job in the world! Let’s do it right.

 

tubik studio design quote collection


Welcome to see the designs by Tubik Studio on Dribbble and Behance

item conference stuff tubik studio

ITEM 2016. Conference Connecting Experts.

It’s not a secret that the most powerful tool of presentation, promotion, collaboration and inspiration is personal communication between people. Nowadays we have got numerous chances to communicate, study from experts, train our skills, do business and get inspired staying at the computer desk. However, all those things are not able to fully replace live communication with experienced professionals, discussions on controversial issues, sharing interesting ideas and exchanging energy of those who know everything first hand.

 

Certainly, in practice it’s not so easy, as the better you are in your job, the more responsibilities, tasks and current projects arise every day. Still, knowing all those important “-tion” factors, mentioned in the first sentence, here in Tubik Studio we try to take some time for important meetings and conferences. This experience is always highly precious as it provides the moments of refreshment and new perspective of the sphere. Earlier we have already shared our memories from Dribbble meetups and Behance Portfolio Reviews. And, surely, we couldn’t have missed one of the biggest IT events of this summer in Ukraine – ITEM 2016.

 

item conference tubik studio opening

 

ITEM (IT Evolution Meetings) is a large-scale conference for managers of all kinds in IT sphere. This year it was held the 4th time in Dnipro, big city in central-eastern Ukraine which at the moment is one of the leaders in Ukrainian IT-industry and home for many IT companies known worldwide. The conference got together speakers and participants from different countries and companies all united with professional interests in diverse domains of informational technology.

 

item conference tubik studio

 

Organized at the very start of summer, 2-3 June, the event seemed to be filled with sun and warmth up to the brim. Participants arrived from various corners of Ukraine, including Kiev, Kharkiv, Lviv, Odessa, Zaporizhzhya and others. Also there were many guests from other countries representing New-York, Palo-Alto, Los Angeles, Oslo, Amsterdam, Tallinn, Riga, Tel Aviv etc. In general, the event was attended by representatives of over 100 companies among whom you could find executives and owners of IT-businesses, project managers, sales and marketing managers, designers and developers.  The conference became a great platform for IT professionals from different points of the globe to meet each other, share ideas and problems, discuss actual issues, listen to recognized speakers and have fun together.

 

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Tubik Studio managers team attending ITEM 2016

 

The program of conference took two full days of interesting and informative work.  44 inspiring and informative speeches were presented by speakers in 5 conference panels covering actual topics of modern IT industry: IT-Geography, IT-Business, IT-Technology, Sales and Marketing, and Project Management. That was one more chance for us to feel the great power of teamwork: with many participants of management staff, Tubik Studio team got the chance to catch the maximum of information having representatives in every panel and then exchange thoughts and ideas. The speeches were given by well-known experts. Among headliners, whose presentations were full of actual and practical tips, must-mention ones are Tom Gilb, Jurgen Appelo, Zhenya Rozinskiy, Yegor Bugayenko, Yakov Fain, Kfir Bloch, Nikolai Prosto, Eugene Galkin and others. Certainly, the most precious benefit was the ability to ask questions and get immediate answers and tips as well as the chances of informal chat during breaks.

 

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Tom Gilb chatting with participants during coffee-break

 

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Tom Gilb giving speech

 

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Jurgen Appelo giving speech

 

item conference tubik studio

Zhenya Rozinskiy chatting with participants during coffee-break

 

yegor bugayenko item conference tubik studio

Yegor Bugayenko giving speech

 

The wide range of topics and directions presented at the conference gave a really wide scope of issues to consider. No doubt, information and feelings got there are going to transform into bright memories of this summer  for every participant and perhaps open new vision of the industry and market in IT sphere.

 

item conference tubik studio team

 

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Tubik Studio managers team attending ITEM 2016

 

Those who had the experience of professional events organization obviously appreciated the level at which the conference was held. We left the Menorah Center, the venue of all the speeches and discussions, with warm feelings of inspiration and gratitude to those who did the stuff making all this big and bright machine called ITEM 2016 function like clockwork. Thanks to speakers for thoughts and tips shared and all the participants for great time together! Look forward to new meeting at ITEM-2017!

 

item conference stuff tubik studio


Most photos are taken from official Facebook page of ITEM conference.