Tag Archives: case study

The collection of design case studies by Tubik on UI/UX design, interaction design, motion design, logo and branding, illustrations and mascots.

most popular design articles in tubik blog

20 Most-Read Design Articles by Tubik in 2017

The year melting away has been really fruitful for Tubik Blog: we shared around 100 articles and case studies with our readers and subscribers. Striking the balance of 2017, today we have collected here the list of posts which were most-read, shared and liked during the year. They are devoted to the variety of design issues in the domains of UI and UX, information architecture, logo and branding, design for business and marketing. So, welcome to review them together to check what themes have been found the most actual.

 

home page design article

 

20 most popular articles

 

Psychology in Design. Principles Helping to Understand Users: the post about general principles of psychology which can help designers know users better and create user-friendly web and mobile interfaces.

 

Best Practices for Website Header Design: the set of insights on the definition, structure, and composition of a website header as a strategic part of the website with a variety of examples and approaches.

 

UI/UX Design Glossary. Navigation Elements: another set of UI/UX Design Glossary, explaining terms in the field of user interface design. Focused on navigation elements: buttons, menus, switches, icons etc.

 

Color Theory: Brief Guide For Designers: the article concentrated on the basics of color theory and color combinations in design. Learn more about the color wheel, RGB, CMYK and models of color harmony.

 

Color in Design: Influence on Users’ Actions: considerations devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.

 

Mobile UI Design: 15 Basic Types of Screens: mobile applications evolve with user’s needs offering new functionality, still, there are screens common for many apps and they are the focus of this article.

 

Gestalt Theory for Efficient UX: Principle of Similarity: the article considering Gestalt theory application in interface design: this time it’s focused on similarity principle of effective content grouping in UI.

 

Gestalt Theory for UX Design: Principle of Proximity: the second post in the series devoted to applying Gestalt principles in design of user-friendly web and mobile interfaces, today about the principle of proximity.

 

How Human Memory Works: Tips for UX Designers: insights into the ways human memory works and the factors of its influence on UX design solutions for websites and mobile apps.

 

Information Architecture. Basics for Designers: the article providing insights into the basics of information architecture for designers and setting the link between IA, UX and UI for websites and applications.

 

Tips on Applying Copy Content in User Interfaces: considerations on some essential points on the effective use of text in web and mobile user interfaces: visual hierarchy principles for copy content.

 

Gamification in UX. Increasing User Engagement: the post is centered on the aspect of gamification applied to mobile applications and websites for engaging UX design and user-friendly interactions.

 

Typography in UI: Guide for Beginners: In design, every layout element plays its role. This post presents the insights into the basics of typography for web and mobile UI to make the copy powerful and effective.

 

Case Study: Upper App. UI Design for To-Do List: the case study about UI design created by the Tubik team for Upper App, simple and elegant free to-do list, motivating users and boosting productivity.

 

Case Study: Vinny’s Bakery. UI Design for E-Commerce: the design case study that looks and feels tasty: check the details of UI/UX and animation for a website presenting a small elite bakery selling home-made bread.

 

Lean and Mean: Power of Minimalism in UI Design: dive into cases when less is more: the definition, history, features and benefits of minimalism applied in UI design for websites and mobile applications.

 

Knock Design into Shape. Psychology of Shapes: the psychology of shapes is helpful for creating user-friendly interfaces. The post features the meanings of different shapes and their influence on design solutions.

 

UX Design for E-Commerce: Principles and Strategies: the general insights on design for e-commerce websites and mobile applications in business, UX and UI perspectives: tips and strategies to consider.

 

Feel Homey. Handy Tips for Home Page Design: the set of effective tips enhancing usability of home pages for various websites. Check the design strategies for information, interaction and appearance.

 

Golden Ratio. Bring Balance in UI Design: The article devoted to golden ratio as an effective technique for web and mobile user interfaces: check how it brings balance and aesthetics into UI design.

 

Bonus: Free ebook and the review of 2017 design trends

 

Problem-Solving Web Design. Free E-Book by Tubik: the free e-book by the Tubik team presents the overview of theory, practices and design cases for user-friendly websites and landing pages.

 

Review of Popular Interface Design Trends in 2017 — traditional year-in-review post observing the most popular trends of 2017 in user interface design for websites and mobile applications: UX approaches and examples.

 

most popular design articles in tubik blog

 

Wishing you great holidays and productive new year, we are already working over a new plan to write content which is helpful and useful for the global design community. Huge thanks to all our readers for support and loyalty and best regards from all the Tubik team!


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watering tracker app design tubik

Case Study: Watering Tracker. UI Design for Home Needs.

In all the diversity of applications fulfilling different personal, social and business needs, the special place will always belong to the ones that become our everyday helpers in sometimes basic but necessary operations. Calendars, calculators, to-do lists or fitness timers, apps saving our menus and reminding to take medicine along the schedule — all this simple stuff makes users’ lives much easier. The apps of this kind increase productivity as well as save time and effort for multiple challenges life prepares for us on a daily basis. Designers creating such interfaces become a sort of magicians activating problem-solving potential of modern technology. Today we would like to share a new design case study telling about that kind of UI: welcome to check the creative flow for Watering Tracker App.

 

Project

 

User interface and interaction design for an iOS application tracking plants watering.

 

Process

 

Have you ever forgotten to water plants at home? Being busy with hundreds of tasks, we sometimes miss very basic things and then regret not doing them on time. With pieces of nature, the effect may be even more crucial as they can get sick or even die without proper care. The task for the interface concept of a mobile app was aimed at helping users having plants at homes or offices: first of all, it had to remind users of watering when it’s needed as well as keep the data about watering.

 

As we mentioned in diverse articles devoted to UX design, high-quality user interfaces should harmonically satisfy four basic aspects:

  • usability: the app is convenient, clear, logical and easy to use
  • utility: the app provides useful content and solves users’ problems
  • accessibility: the app is convenient for different categories of users
  • desirability: the app is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat.

 

Based on that, Tubik designer Anton Morozov under art-direction by Ernest Asanov set the goal to make the application not only problem-solving but also informative to broaden its utility. Also, the appearance of the app was an object of thorough attention: as that was definitely the app for daily use, why wouldn’t designers add a pinch of elegance and sophistication to grow desirability and aesthetic satisfaction?

 

After the flow of UX wireframing, the designer planned the following set of basic functionality for the app:

— adding plants to the app

— reminders and notifications about watering

— getting information and recommendations about conditions and care for particular kinds of plants

— tracking stats of watering and plans for next week.

 

Let’s check how the layout was designed and what flows of interactions were planned for the mentioned goals.

 

water_tracking_application_ui_tubik

 

Adding items to the app, a user gets his/her own directory of the plants which need to be watered now and then. The left screen on the picture below shows the collection of items which were added by the user: it is shown as a set of tabs. The title above the tab gives the name of the plant while on the tab users can instantly see the notification when the next watering is expected for this position. The icon of drops in the top right corner of the tab helps to set the visual association with water and informs a user that the plant on this tab will need watering soon. In contrast, the lowest tab on the presented screen shows the icon of a tick which means that this item has been recently watered.

 

This way of data organization lets the user quickly scan the state of things right from this screen if there’s no time or need to move to the screens of every particular plant. The background of each tab features an easily recognizable photo of a natural object. And to add a new item, users need just to take a photo, as it’s seen on the right screen below.

 

watering tracker interaction design

 

The tab bar is highly functional and simple: it includes three most demanded zones of interactions. «My Plants» opens the directory of the ones tracked for watering, «Add New» allows to create a new item and «My Profile» goes to all the history and stats data.

 

Adding a plant takes just short seconds. When a user has taken a photo with a smartphone camera, the application recognizes it and offers the data from the app catalog of plants: it includes the name, the background picture and the data of care conditions like temperature, humidity and light rates comfortable for this type. The user may add it to his/her set of tracked plants and it will get seen on the screen with user’s collection. In case there is no data about a particular plant in the app database, the user can create a new item and add it to the app catalog. This approach has two big benefits: firstly, it will strengthen the app with the ability to add user-generated content; secondly, it will inform app creators and support which types of objects have to enlarge the original app database.

 

watering tracker app interactions

 

Here’s the animation showing the interactions described above.

 

watering_tracker_app_interactions_tubik

 

Now let’s look into some details of watering tracking itself. When the date comes, the user gets a notification that the item needs to be watered. Opening the screen of that plant, users see:

 

— the name and the background picture of the plant in the upper part of the screen,

— the interactive zone with the tabs of other plants ready for watering,

— the contrast light tab in the lower part of the screen including information about the plant which can be pulled up to open.

 

watering tracker UI design

 

The interactive zone with the tabs of other plants ready for watering can also be extended. In this case, it opens the graph showing the progress  — aka watering workload — for the current week.  This zone is presented on the dark background which makes the graph look stylish and deep and also sets the good level of contrast with the information tab below presented on the light background. The information tab is grounded on light and airy solution: in combination with bold sans-serif fonts in the interface, it provides high readability level and contributes much to the effective visual hierarchy of the layout.

 

When the plant is watered, the user just needs to tap on the icon with drops and it will transform into a tick.

 

watering tracker user interface design

 

Slight unobtrusive animation makes the interactions live and enhances the general usability of the user interface.

 

watering_tracker_app_ui_tubik

 

Working on the concept of mobile user interface aimed at solving simple but everlasting problems of everyday life, the designer made the screens informative, efficient and stylish. First of all, the app of this kind could be helpful at home, taking over the responsibility of a reminder and tracker. Moreover, it could effectively help workers of the offices, public and private gardens or parks,  landscape firms and services — all those who are in charge of taking care of plants and supporting the beauty of nature around us.

 

watering tracker app design tubik

 

Recommended reading

 

If you are interested to see more practical case studies with creative flows for UI/UX design, here is the set of them.

 

Home Budget App. UI for Finance.

Night in Berlin. UI for Event App.

Big City Guide. Landing Page Design.

Vinny’s Bakery. UI Design for E-Commerce.

Upper App. UI Design for To-Do List.

Health Care App. UI for Doctors.

Wedding Planner. UI Design Concept.

Toonie Alarm. Mobile App UI Design.

SwiftyBeaver. UX/UI Design for a Mac Application.


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video design animation tubik

Step by Step Guide to Custom Promo Video Design.

We are living in the times when information is absorbed faster and faster via numerous ways and sources. Videos of all kinds are increasing their popularity in many spheres including education and entertainment. Surely, one of the fields where video production is rapidly growing its presence is marketing with the aim of promoting and selling products and services. It’s not surprising as videos are often faster and more expressive than other ways of sending the message to the potential buyers or customers. So, creative teams accept the challenges of making original video content which is not so easy under the conditions of tight competition and tons of already produced commercials and promos.

 

Watching a short promo video on web or TV, most viewers don’t even imagine how much time and effort those short seconds of animation take from their creators. In the vast majority of cases, the visual part of the video is made by the team of illustrators and motion designers. Today we would like to show you the creative flow of the design process we have for this kind of projects as well as answer the questions frequently asked by the clients who need the custom design of a promo video.

 

Types and benefits of promo videos

 

In one of our previous articles devoted to design of promo videos for websites, we have given a classification. Let’s just briefly review the frequently used types:

introduction video usually gives the first insights about the company, product, or brand and shows what benefits the users can get

product presentation videos gives details about product’s features and advantages, informs about special steps of interactions and shows the problem-solving potential of the product

landing page videos strengthening the message driving users to a particular call-to-action offered on the page

video testimonials showing the reasons and signs of trust and loyalty to the company, brand or product

entertaining and educational videos rising emotional appeal and often presenting the material for viral marketing.

 

All the mentioned types can serve efficiently for marketing goals and increase brand awareness. A creative and catchy video is a good way of attracting customers’ attention and the proven method of informing them quickly and brightly. A video activates several channels of perception — audio, visual, sound — simultaneously and usually do it in a way of telling a story. All the mentioned combination of factors tend to make the presentation strong and memorable especially if based on high-quality graphic design and animation. People are daily overloaded with tons of information of all kinds, so most of them aren’t ready to devote much time learning about products or services, especially the new ones. In these conditions, video can become the way of communication which is dynamic, informative and attractive.

 

No doubt, technically design any sort of video is the complex multi-level process in terms of design. Promotional video adds its own specific aspects being focused on the particular business goals.

 

opera video graphic design case study tubik

 

Creative stages of video production

 

Generally, the process of video production includes the following steps:

research stage: target audience and market research

pre-production stage: script writing and storyboarding

production stage: creating the graphic assets and animation

post-production stage: video editing, adding sounds, music and voice-over etc.

 

Pre-production

 

Being a full-stack design team, Tubik is usually involved in the process at pre-production stage which means that the creative flow starts from discussing a video script we get from the client. Obviously, the most effective scripts are the ones based on the preliminary market research learning what kind of promos are used by the competitors on the market. Another important factor of making the idea behind the video appealing is the definition of the target audience. To make the final promo attractive and interesting, designers need to know who are its potential viewers, their age, preferences, and goals. So, if this information is not provided by default in the project brief, designers have to be ready to ask for all the missing data while the clients would better consider all these aspects beforehand.

 

Script and voice-over

 

The scripts for the future videos come to us in different forms: some of them are really basic, containing preferred timing of the video, general description of the scenes and their sequence while the others present the documentation with the full scenario of the scenes and even the audio with its voice-over. Is that essential to present the audio before the graphics for the video start to be done? Well, it really helps. Having the ready-made voice over, motion designer can achieve the best synchronization of the footage with the sound right from the start of the production process. 

 

As a tip for clients who are considering custom video design for their business projects, we would recommend ordering voice-over from professional voice-actors aka specialist voice talents. Be careful choosing the voice as it should correspond to the offer and mood of the video, all the words should be legible and the tone would better correspond to the preferences of the target audience. The same could be said about the music if the promo doesn’t apply speech: sound and imagery should harmonically support and strengthen each other instead of living their own lives. That is why if needed our team is always ready to take part in the process of choice and recommend possible types of voices or background music which could work well for the created type and style of the video. 

 

Is it possible to start working on the promo video before the voice-over or soundtrack is ready? Certainly, yes. However, the client should be ready that the additional time will be needed for alterations and editing combining the sound with the already created footage which wasn’t based on the given sound initially. This is really the matter of seconds when all movements and sounds have to feel like clockwork.

 

tubik studio teamwork designers managers

 

Storyboard

 

The other part of pre-production stage is fully done on the design team side: it’s a creation of a storyboard for a future short video. Storyboard is the set of organized graphic assets: these are the illustrations arranged in the sequence of their flow for the video. This technique is not a new thing: its early version is said to be invented by the Walt Disney Animation Studio in the 1930s and has been adopted by many animation studios around the world. Storyboard visualizes storytelling and gives the better idea on the flow of the video. It allows design team and the client to discuss the details about the visual part and the sequence of scenes before motion designer starts the actual animation. Depending on the requirements and urgency of the project, images applied for the storyboard can feature various level of fidelity, from simple sketches to sophisticated and detailed illustrations.

 

At this stage it’s vital to set a constructive dialogue between the design team and the client: every single image in the storyboard should be discussed and approved in terms of general idea and goals set for the video. This type of design has many specific features and motion designers have to be ready to explain them: it can happen that clients express ideas and wishes which technically can overload the footage or look bad in the limited timing. Getting deeper into the goals and results which the client expects, designers look for the optimal solutions which will make the video both good-looking and effective.

 

storyboard video design tubik

 

Sometimes the clients come with only the basic understanding of what they want to get not having strong visual preferences. In this case, moodboards compiled by motion designers can give the client a variety of possible styles and flows to feel better what they want to see. 

 

Production

 

When the storyboard is all agreed upon and every illustration in the footage is accomplished hi-res according to the approved style, graphic designers polish all the details and prepare all the necessary assets for the motion design stage. At the moment, the software used for these types of work here in Tubik is Adobe After Effects, so motion designer can work on some elements by himself on the basis of the existing functionality of the tool and without additional effort from the graphic designer side. However, most of the assets are prepared by illustrators and altered in the process if necessary: when it comes to motion, sometimes even slight changes measured in millimeters can have a big impact on the result. That is another advantage of our having graphic and motion designers in one team as they work together on all the details and assets and can consult with each other any moment it’s needed. It makes the workflow dynamic and productive enabling the client to get the video without wasting time on trying to bring several teams together.

 

After the animation of all the shots is done, it’s thoroughly checked along the required timing and harmonic combination with the voice-over. The final version of the video is then delivered to the client to be transferred to the professional sound designer — this service isn’t provided by our team. 

 

animation video production tubik

 

Case Studies

 

Here is the set of short promo videos designed by Tubik team: to check more about the project, follow the links.

 

Promo video for PassFold project

 

Year-in-review video for Opera

 

Promo video animated for Binned

The described creative flow is used here in the studio for not only promotional videos but also for educational videos and cartoons for various purposes. Productive work and effective result are always based on thorough research and tight collaboration with the client to satisfy the viewers and support the business goals at the same time.


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Welcome to read or download free e-books about Design for Business and Problem-Solving Web Design

problem solving web design free book

Problem-Solving Web Design. Free E-Book by Tubik.

Nowadays, World Wide Web connects people from all around the world whatever their aims and wishes are. Personal and professional communication, ordering and delivery of goods and services, education and mentoring, searching for new information, advertising, watching films, tracking everyday stuff and accounting finances, and so on, and so forth—seems, there’s no sphere to which the Internet wouldn’t add its own two cents. This reality presents new challenges for designers.

 

Today we would like to present you the new issue of Tubik Magazine. This time the free e-book called Problem-Solving Web Design presents the overview of theory, practices and design cases for user-friendly and attractive websites and landing pages. We have collected tips and ideas sharing our experience in this field.

 

Welcome to download the book at one step or read it online below.

 

 

Also, welcome to read or download previous issues Design for Business and Logo Design.

home budget app case study

Case Study: Home Budget App. UI for Finance.

Benjamin Franklin once said: “Beware of little expenses; a small leak will sink a great ship.” Management of finance and accounts has been an actual issue for a long time; still, for the recent decades, it has got a new perspective with the advent of modern technologies and the internet which is becoming more and more accessible. It presents a new challenge for designers and developers in terms of digital products which will help people to track and manage their money flows both professionally or just for themselves. 

 

This theme built up the foundations for a new UI design concept created in terms of Tubik UI Fridays: one of the creative sessions was devoted to Home Budget, the application for finance management. The creative team of UI/UX designers Ernest Asanov and Dima Panchenko and motion designers Kirill Erokhin and Andrey Pixy worked under art direction by Sergey Valiukh. Let’s review what design solutions were presented for the task.

 

Task

 

UI/UX design for the web and mobile versions of a personal budget manager

 

Process

 

Describing the functionality of the app in general terms, Home Budget allows users to manage their expenses and incomes, creating the extended database for tracking financial flows or changes and getting comprehensive stats. The app was planned to have two variants: the web version presented with an informative dashboard and the mobile version giving simpler information and enabling to add new data quickly and easily. 

 

For both variants of interfaces, the designers agreed about the dark background of the layout and the fonts which would have the high level of legibility for both letters and numbers. 

 

Dashboard

 

The web dashboard was aimed at presenting extended stats for the particular period. The choice of generally dark interface enabled the designer to create the attractive layout with prominently visible colored details drawing users’ attention to the interactive zones of key importance.

 

Dashboard_home_budget UI

 

With the dashboard, the users can get the data about their expenses and incomes processed and shown as a variety of statistics for a particular period. As we can see, different blocks of data are organized around cards. The presented page features the overview of the core blocks for the period of the recent week. The horizontal menu in the top part presents the navigation zone enabling the user to set the default periods of overview such as last week or last month as well as choose the custom period they are interested in. 

 

The cards present such information blocks of data:

— the menu with quick access to popular categories of expenses

— information on total expenses and frequency of transactions

— the list of popular transactions

— the cloud of expenses and weekly average rate in comparison to the previous period

— the line graphs of expenses and income for the chosen period graded by day on the horizontal axis and sums on the vertical axis

— the map with the pins marking the most frequent locations of spending money

— the block of recommendations based on financial operations of the period.

 

Another visual detail that could be mentioned is that for the graphs and markers presenting actual financial changes, the designer applied green and red colors which are widely recognized as signs of positive and negative financial balance. Also, the list of popular categories supports the presentation of each particular category with both name and icon to enhance navigation and make interactions intuitive. 

 

Home_budget_app_dashboard_animation_tubik

 

Here’s a piece of animated interactions with the dashboard. Slight unobtrusive motion of the layout elements supports natural microinteractions. When the graphs expand, the other blocks shrink naturally leaving the names of theme blocks visible and readable so that users could continue transitions easily.

 

Mobile UI

 

The other direction of the creative process was focused on the UI for a mobile app. While the dashboard is aimed at not only adding information but also presenting the results of its analysis, the mobile interface has the other core focus of functionality: first of all it is concentrated on having the user informed about the operation of the current day and enables to add new data in different environments and on the go.

 

home budget app mobile screen

 

Here is the feed of the latest financial operations, marked by categories shown via icons. The top part of the screen shows the tab of the users’ basic data and marks the credit card used currently. Also, you can see the graph reflecting the flow of finances during the day showed with vertical bars. To interact with it, users can apply horizontal scrolling. When the tab is active, the bottom shadow gives a prompt on that imitating interaction with physical objects.

 

home budget app mobile notifications

 

To get the access to the core zones of interaction, the users can press the hamburger button located in the bottom left corner which supports usability for those, who use devices with big screens. The application also shows the important notifications or recommendations to the user: they are shown in the top part of the screen, under the profile tab and over the bar chart zone. The notifications are presented in different colors that mark the nature of the message, for instance, applying orange for warnings and blue for reminders. 

 

Also, the user can interact with each particular position in the list. Left swipe opens the menu of options marked with icons: the entry can be quickly edited, shared or deleted.

 

Home Budget app interactions motion tubik

 

The mobile interface was also supported with animations. The one above shows the interaction with the hamburger menu divided into three sections.

 

home budget app interaction animation tubik

 

Another piece of animation shows interaction with the feed of financial operations for the current day. The warning notification adds more dynamic experience, attracting user’s attention with pulsing movement, and can be removed with a left swipe.

 

home budget app case study

 

This project has started the deeper immersion into the world of digital products for finance management for Tubik team and that was definitely the inspiring experience to be continued in further creative sessions. Follow the updates for new concepts and welcome to check the previous cases from Tubik UI Friday: landing page for Big City Guide and mobile interface for Night in Berlin app.


Welcome to see the designs by Tubik Studio on Dribbble and Behance

Night in Berlin app design case study

Case Study: Night in Berlin. UI for Event App.

Have you ever felt the urge to leave the planned and predictable routine and do something impulsive? Maybe go to the random concert of an unknown band, or visit the exhibition you are walking by? Certainly, you know that feeling. Nowadays, people move in the circle of the everyday drills and the desire to drop everything naturally appears from time to time. But when the moment comes, we often don’t know the places to go or where to find interesting events. Here is how we have come up with the idea for a new mobile app concept called Night in Berlin.

 

Night in Berlin is one of the design projects accomplished in terms of Tubik UI Fridays. In one of previous case studies, we told about our new tradition presenting the set of creative sessions when the designers have a day to work on the design concepts out of current projects. The concepts are created within a particular general idea of a digital product but with all the passion and freedom for the designers’ artistic souls. Today’s case study describes the creative process of the unusual mobile application design.

 

Task

 

UI\UX and motion design for a mobile event app.

 

UI Design

 

During UI Fridays the designers sometimes receive objectives far from ordinary. In this way, the team has an opportunity to create something absolutely unique. This time, the task given to the designers was to design a mobile application of the future. To specify the task, the art director gave them the background story. The designers had to imagine themselves in Berlin of 2019 where every night is extremely eventful. Their objective was to create the design concept for the mobile application that would come in handy to people who love hanging out at night. When the task was set, Tubik designers Ludmila Shevchenko, Eugene Cameel and Olga Popova started their work with art direction by Sergey Valiukh.

 

After active brainstorming, the designers’ team determined the concept of the app. It should be a simple application which enables people, who love socializing and visiting the latest events, to see the list of all the events, parties, exhibitions and the like taking place in Berlin. In order to add the effect of bright impulsive decisions, the list is shown at a particular time and only for the current day. The core thing the designers were supposed to keep in mind that the application is meant for the users of the future, so the design needs to be absolutely original and extraordinary. Let’s see what the team managed to create.

 

night_in_berlin_onboarding_tubik_ui

 

The first screen featured the onboarding with the countdown to the time when the list becomes available. The chosen gradient colors accurately convey the atmosphere of the night since they are associated with lights in night clubs. The illustration of the Fernsehturm, the famous television tower in central Berlin, is made in the corresponding colors, so the design of the screen looks solid. The app’s name is situated at the left bottom part of the screen. All the functionality is hidden behind the hamburger menu button placed in the top left corner allowing to make the focus on the countdown.

 

night_in_berlin_event_list_tubik

 

The screen above presents the list itself, informing the user about the variety of events. The data is organized along the cards for every event, which users can review scrolling vertically. Each card shows the key details about the event: its type, title and the time when it starts as well as the thematic image in the background. Being interested, the user can tap on the card and see more details about the offer.

 

Night in Berlin Event Details

 

When the users tap on the event card, they see the event screen. This concept features the exhibition in the art gallery, which is marked in the top right corner. The name of the artist and the exhibition are situated in the center of the page. The background image presents an actual artwork by the artists so the users are able to quickly catch the style and artistic manner, read the description and see the time when the event starts. All that combination provides the information to the user quickly, in clear and stylish manner.

 

night_in_berlin_app_event_screen_tubik

 

Motion Design

 

When the static variants of the screens were ready, motion designer Kirill Erokhin started working on the animations.

 

night_in_berlin_animation_tubik

 

Here is the animated version of the onboarding screen. The major element is the countdown numbers which are smoothly animated. The background is moving similar to haze changing the colors.

 

ui animation design tubik

 

This animation presents the screen with the list of events showing the user interactions. The data is organized along the cards for every event, which users can review scrolling vertically. The user can tap on the card and see more details about the event. The arrow button on the top of the screen brings the user back to the list.

 

Work over the design concepts of this kinds gives designers the prominent chances to think out of the box. It stimulates their creativity which beams brighter when given regular practice. Follow our blog and check out our Dribbble page not to miss the updates on the Tubik UI Fridays. More concepts and case studies are coming very soon. Meanwhile, you can be interested in reviewing another case study for the creative design concept called Big City Guide. Stay tuned!


Welcome to see the designs by Tubik Studio on Dribbble and Behance