Going to the cinema is always a nice way of entertainment. The young and old like watching their favorite films on the large screens while eating tasty popcorn and drinking soda. However, cinema lovers are very often forced to wait in long queues because this kind of leisure is so popular.
Digital technologies have come for a rescue. Nowadays, cinema industry provides their customers with the handy assistants — cinema apps. They are convenient helpers enabling people to find the information about movies along with schedules and the seats available. Moreover, cinema apps are a tool which makes the process of booking and purchasing tickets much more comfortable than ever before. Today’s article describes UI screens and features which are common for cinema applications.
Nowadays every app aims at making user experience more personalized and individual the reason why a profile is an essential part of any kind of applications. As for cinema apps, profiles are tools which help users book and buy tickets within a few taps. What’s more, if a cinema contributes a loyalty program it’s easier to follow customers’ activities because everything is marked in the profile.
A profile should contain only necessary info otherwise the screen may look too complex. When a user creates their profile, a cinema app usually asks for user’s name, email, location, and preferences in cinematography. Since ticket purchase is one of the major features, it may be good to add an option of credit card data. This way users will be able to make a convenient and fast purchase. In addition, by gathering and analyzing data about users’ tastes and location, an app can inform people about interesting movie premieres near them.
Home screen is a base for any type of digital products that’s why it’s also known as the main page. It is a start point where users begin journey within a product. The content of home screens varies depending on the type of an app.
The main screen of cinema applications usually includes movie posters followed by captions with the name to show users what is on today. Films can be presented as a list or a feed so that users could quickly scan them and make their choice. The posters should be clickable and lead to the next screen with the schedule and movie info.
Also, UI of a home page needs to provide the search field. People who have already chosen a film will be able to type a name and quickly find what they want. It may be a good idea to add some filters such as film genres to make the search process more pleasant.
Movie details screen
A poster and name can’t give a proper explanation of a movie plot. That’s why a cinema app needs to provide the movie details so that users would know what they choose.
UI design for a movie details screen is simple. It consists of a high-resolution poster, the name of a film and a short text description. Mobile typography should be chosen properly so that the text would be legible and pleasant to users’ eyes.
In addition, some cinema apps show the rating of a movie. It can be IMDb ratings or assessments given by the users who already watched a film. This way people can see how popular a movie is and decide if they want to watch it.
One more additional feature is bookmarking. Users can fill their personal wish list or a list of favorites and go back to the selected movies later.
It is known that video content is perceived better than copy that’s why it’s always a good idea to include movie trailers to the movie info.
The video player allows users to watch various trailers right in the app. A player can be a part of a movie details screen as well as an app can have a separate screen with the list of movie trailers. This feature is not a key for cinema apps still there are many of them which have already included it.
A schedule is a vital part of the information which users receive from cinema apps. Designers should pay deep attention to its presentation as it needs to be compact and easy to find.
The schedule usually relates to one certain movie and shows the time when different film showings start. The time is often presented as a button so that users could tap or click it to continue their journey on booking or buying tickets.
When the movie and the time are chosen, people need to see where they can sit. There are two types of UI for the seats choice screen — the list and visual representation of a cinema hall.
A list includes two main options to choose — a row and a number of a seat. The list is a light variant which doesn’t take much time to be created and the UI looks nice on various devices even with the small screens.
Today UI with the visual representation of a cinema hall gains more and more popularity. This type allows users to see exactly where the seats are located and make a proper choice. However, designers have to concentrate on the details while creating the visual representation of a cinema hall for UI. Seats should be big enough so that users could easily tap the right one from the first try. Moreover, it’s vital to make sure a visual cinema hall looks good on different screens.
The opportunity to buy tickets earlier and choose the best seats is one of the biggest profits which users receive from cinema apps. Designers’ big task is to make the process of purchase comfortable and secure.
The checkout screen usually includes a form where a buyer fills in a specific personal data such as a name and a number of the credit card. As we said above, if users of a cinema app have their personal profiles, a personal information can be taken from there automatically.
In addition, it’s vital to make sure people feel that their personal data is secure. Marks of security can be presented via visual including callouts in a copy as well as some icons of the famous brands that gave their approval or maybe even some certificate signs if there are such.
Tickets are the documents which confirm the payment and allow entering a cinema hall. Some apps send the digital tickets to the email so that users could download them on a smartphone or print them to show at the entrance. However, some cinema applications reduce the number of actions. When a user buys a ticket, it is automatically saved in their personal account and all they need to do is to activate an app right before going into the cinema hall.
Tickets can be presented via custom illustrations which adds originality to an app. Also, if a client wants something more minimalistic, tickets can be represented with simple QR codes.
Only small towns have a single movie theatre in the area. There are several cinemas from one company around cities so the map feature seems important here. If users set their location while creating a personal profile, an app can automatically choose the nearest cinema.
Watching films at home can’t be compared with feelings of watching it on the big screen. It means that cinema industry is unlikely to lose its popularity anytime soon. Digital technology should help to improve cinema services so that more people would become loyal visitors. Cinema apps are effective tools for both cinema industry and their clients. Designers need to learn how to make these tools user-friendly and maybe even improve them with their creative solutions. Stay tuned!