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Graphic Design. Communication Beyond Words.

The article about basic aspects of modern graphic design as a professional sphere. Definition of graphic design, its directions and skills needed for career.

Through its history, mankind has invented loads of different ways to communicate and spread the ideas or information. Nowadays, we can see that graphic design confidently takes its place among the most popular methods using diverse visual means of communication. Having answered the question “What is graphic design?” on Quora recently, we also decided to share a bit more extensive version of our thoughts on graphic design definition with readers here in Tubik Blog.


Being quite established sphere of artistic activity, graphic design as a phenomenon and an activity has been already described and explained in many books and articles. Being based on broad practical experience in this direction, we would like to add our definition.


In wide and general terms, graphic design could be defined as the art whose aim is communication beyond words.


The essense of graphic design


Graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc.


Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art, but communicating and purposeful art.


Fields of graphic design


Nowadays, graphic design is an incredibly broad sphere for application of artistic talents. In particular, it includes:

– illustration

– identity (logo and branding) design

– printed publications design (general design and layout of newspapers, magazines, books etc.)

– icons and pictograms

– typography

– interface graphics and elements

– print advertisements

– big print items such as posters and billboards

– signs

– packaging etc.

Thus, it’s easily seen that modern designers in this sphere have multiple options to apply their talents.




On the basis of experience in Tubik Studio, which is a full-fledged design team, we can offer some examples of digital graphic design created here.


tubikstudio graphic design

Girl and flowers by Arthur Avakyan (flat illustration featuring characters)


tubikstudio space wallpapers

Free Space Wallpapers by Ludmila Shevchenko (graphic design piece setting the theme)


monsters tubikstudio illustration

Monsters Stickers Set by  Ildar Alexandrov (flat illustration featuring characters/ mascots)



Underwater Explorer by Denys Boldyriev (flat illustration featuring the character and setting the theme)


weather_icons tubik studio

Weather Icons Set by Arthur Avakyan (stroke icons to be used as the part of user interfaces)


tubik studio motion design

GIF for the Timeline App by Sergey Valiukh (animated illustration providing the feedback in the process of interaction with the interface)


tubik studio design UI

Weather Icons Presentation by Valentyn Khenkin (flat illustration setting the theme and featuring location in the interface)


passfold logo tubikstudio

PassFold logo by Arthur Avakyan (the process of designing logo as the part of general branding for the mobile application)


Tubik Studio Saily Animation

Saily App screen animations (flat animated illustration as an informative and stylistic part of the app interface)


tubik studio pull down

GIF for Pull Down — Space Ship by Tamara (animated graphic design element used in the interface and enhancing microinteraction)


Even this small set of examples shows how diverse the tasks for a graphic designer can be, from simple stroke icons (which are actually not so simple as they seem to be) to complex detailed illustrations or full development of all the elements of brand identity.


The general aim of all these efforts, though, is to make the image or other graphic element meaningful and symbolic, communicating to the customer or user in a fast and efficient way. Improving communication, making it more impressive, expressive and diverse stands behind most samples of different graphic assets.


Qualities and skills


Some requirements to the specialists in this sphere of work and art include the following:

– technical artistic skills and preferably qualification in some sort of visual art

– artistic talent and creative nature

– good artistic eye and feeling of harmony

– ability to draw well

– good skills in composition and visual analysis

– ability to work on analysis of target audience and possible options of communication with it

– ability to apply different techniques of drawing and painting, preferably both with manual and digital tools

– ability to learn and self-improve all the time as the sphere is extremely dynamic and diverse etc.

tubikstudio graphic design


In one of our previous articles we have answered the question “Can anyone be a graphic designer?”, which also highlights some important aspects of the job for those who are interested to make it the path of their career. If you are the one – welcome to see what thoughts we share there.


This topic is so deep that one post is, for sure, not enough to cover all the aspects. We are going to tell more in detail about all those directions of graphic design in our further articles here. Stay tuned!

Welcome to see the designs by Tubik Studio on Dribbble and Behance