

{"id":908,"date":"2016-01-07T13:17:39","date_gmt":"2016-01-07T10:17:39","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=908"},"modified":"2024-02-21T08:54:50","modified_gmt":"2024-02-21T08:54:50","slug":"social-network-design-ux-for-communication","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/social-network-design-ux-for-communication\/","title":{"rendered":"Social Network Design. UX for Communication"},"content":{"rendered":"<p><span style=\"color: #333333;\">Perhaps, one of the best opportunities coming from the Internet and appreciated by a great variety of users all over the world is the ability of easy communication, first of all via different social networks. Today there are loads of social networking sites and services starting from general ones providing multiple functions and features for the broad target audience to specialized networks concentrating on needs and pains of the narrow target audience. There are specialized social networks for mums, scientists, cyclists, writers, tourists, teachers and so on and so forth. Let&#8217;s discuss social network design.<\/span><\/p>\n<p><span style=\"color: #333333;\">Moreover, the <a href=\"https:\/\/blog.tubikstudio.com\/business-oriented-design-know-your-target\/\">target audience<\/a> is not the only point to concentrate on. Type of content can also become a key factor to make the social network go round photos and images, videos, short or long copy blocks, links, and recommendations or something else. Anyway, although diverse social networks spring up like mushrooms, in most cases they still find their user and reader, especially if UI\/UX is thought-out from the very first stages of design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1078\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/app-design-tubik-studio-1.png\" alt=\"app design tubik studio\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/app-design-tubik-studio-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/app-design-tubik-studio-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/app-design-tubik-studio-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/app-design-tubik-studio-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p><span style=\"color: #333333;\"><em><a href=\"https:\/\/blog.tubikstudio.com\/case-study-echo-designing-uxui\/\">ECHO App<\/a> v2.1\u00a0<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">Having practical experience of various social network UI design here in Tubik Studio, today we share some ideas on things important to consider in the process of creating a product targeted on communication. As this topic is really wide and it\u2019s impossible to mention everything in one post, today we only start this conversation having gathered the general positions designer needs to take into account\u00a0while working on this kind of product.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7676\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design.png\" alt=\"echo music app design\" width=\"1400\" height=\"1120\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design.png 1400w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design-300x240.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design-768x614.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design-1024x819.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/echo-music-app-design-150x120.png 150w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>UX screens for social network <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-echo-designing-uxui\/\">Echo<\/a><\/em><\/span><\/p>\n<h2><span style=\"color: #333333;\">Features of a social network<\/span><\/h2>\n<p><span style=\"color: #333333;\">Social networks as the services concentrated on communication usually have some basic features, which are mostly universal independently from the target audience or perhaps content on which the communication is based. Among these basic features we would mention:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">Creation and easy editing of a personal account, preferably with the ability to protect the data it includes<\/span><\/li>\n<li><span style=\"color: #333333;\">Easy search of users and content<\/span><\/li>\n<li><span style=\"color: #333333;\">Categorizing the content<\/span><\/li>\n<li><span style=\"color: #333333;\">Sharing with friends or followers<\/span><\/li>\n<li><span style=\"color: #333333;\">Feed showing the latest updates<\/span><\/li>\n<li><span style=\"color: #333333;\">Personal and group chatting and discussions<\/span><\/li>\n<li><span style=\"color: #333333;\">Creating groups, public pages or other kinds of communities<\/span><\/li>\n<li><span style=\"color: #333333;\">Clear and organized notifications informing the user about activity and\u00a0socialization with his\/her circle of friends, followers, communities, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">Everything above mentioned, actually, make the network social, so the better they are thought out, the easier and clearer it will be for users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8942\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-dating-app-concept.jpg\" alt=\"tubik studio dating app concept\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-dating-app-concept.jpg 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-dating-app-concept-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-dating-app-concept-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-dating-app-concept-150x113.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Dating App Concept<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Vital points for efficient UX<\/span><\/h2>\n<p><span style=\"color: #333333;\">Thinking\u00a0how to design\u00a0a\u00a0social network, from the very start the designer should be concentrated on several points:<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Social network is made for communication.<\/strong> It is not a personal exhibition, the newsreader, a set of articles or a gallery. It is a community, where a user can be both silent and loud. It is a platform where people can communicate easily at any moment they want.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Successful, popular and efficient social networks are all based on user-generated content.<\/strong> Therefore, the user should be offered multiple functions to generate that content via discussions, posts, sharing, chatting, libraries, collections and so on and so forth. Otherwise, the risk of fail gets really high: the social network will not attract the users and will not create the platform of pleasant communication.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8943\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-illustration-interface.png\" alt=\"tubik illustration interface\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-illustration-interface.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-illustration-interface-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-illustration-interface-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-illustration-interface-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Simple Blog App\u00a0<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>Most users of social networks are people who are not highly-tech.<\/strong> They don\u2019t easily switch to updates and don\u2019t read the sophisticated designer solutions beyond what they see.\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>The power of habit, in this case, is often stronger than the wish of revolution.<\/strong> Nowadays most people using the internet are acquainted with one or several social networks so they have a kind of general understanding of basic functions and possible transitions. Certainly, just copying the existing social network design patterns and functionality will not produce an original product; however, going too far from the common image of social networking features and creating something revolutionary new can confuse users. Keeping the balance on this thin line between habit and innovation is one of the vital tasks the designer will have to work out.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7688\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/UI_v2_Player_Transfer_Animation-music-app.gif\" alt=\"UI_v2_Player Transfer Animation music app\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-echo-designing-uxui\/\">ECHO App<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Most users (if not all) are not ready to spend a lot of their time to learn how the social network works.<\/strong> Even if they have time, they would rather spend it on doing something interesting and engaging in the network instead of\u00a0making up how it functions. Creating a social networking website design, it&#8217;s crucial to make the <a href=\"https:\/\/blog.tubikstudio.com\/uiux-design-glossary-navigation-elements\/\">navigation<\/a> intuitive so that users could learn it and remember basic operations quickly.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Social network should provide useful functions and make a user aware of them.<\/strong> Nobody now needs the social network just for pure communication \u2013 it should give more to be attractive. Creating additional features and adding useful integrations is a good way to attract the target audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8944\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-social-network-ui-design.png\" alt=\"tubik studio social network ui design\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-social-network-ui-design.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-social-network-ui-design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-social-network-ui-design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/tubik-studio-social-network-ui-design-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Social Network App<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">Remembering and considering\u00a0the mentioned positions helps the designer to make successful <a href=\"https:\/\/blog.tubikstudio.com\/user-research-empathy-is-the-best-ux-policy\/\">user research<\/a> as well as build efficient user stories and flows so that the social network design concepts provided positive user experience. It supports the website or app ability to only to attract users but also retain and group them around a convenient and useful platform.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Solutions for efficient UX<\/span><\/h2>\n<p><span style=\"color: #333333;\">Some of the general solutions that could be a kind of basis for the designer working on UX for a social network, we think, are the following:<\/span><\/p>\n<p><span style=\"color: #333333;\">1. Easy and simple registration with a minimal number of steps needed to be done. It is advisable at the very beginning stage to provide a kind of simple, catchy and entertaining tutorial or presentation of the basic advantages, engaging the user, but not overloading with too much information.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8096\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tubik-studio-ui-concept.png\" alt=\"tubik studio ui concept\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tubik-studio-ui-concept.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tubik-studio-ui-concept-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tubik-studio-ui-concept-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tubik-studio-ui-concept-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Veggie App Concept<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">2. An account should be easy to get filled in and should provide several modes of openness to others. The user should be sure that he or she is able to keep a low profile or close the data for strangers any time when it is wanted.<\/span><\/p>\n<p><span style=\"color: #333333;\">3. Optimized and well-thought-out <a href=\"https:\/\/blog.tubikstudio.com\/how-to-design-search\/\">search<\/a> with a clear system of filters is one of the basic factors to create a positive user experience.<\/span><\/p>\n<p><span style=\"color: #333333;\">4. The functionality of generating and sharing content should be clear and make the process fast.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7689\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/07\/UI_v2_Extended_Feed-music-app.gif\" alt=\"UI v2 Extended Feed music app\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-echo-designing-uxui\/\">ECHO App<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">5. Feed page or screen which provides to see the updates in the network easily set wanted data or users visible and giving the ability to move directly to different functional zones of the network should be carefully designed.<\/span><\/p>\n<p><span style=\"color: #333333;\">6. It\u2019s important to enable a user to categorize the content according to different nature, popularity, or other characteristics.<\/span><\/p>\n<p><span style=\"color: #333333;\">7. Direct communication features such as discussions and chatting should be visible, clear and available from any point of using the network.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7837\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/05\/tubik-studio_social_network.gif\" alt=\"tubik studio social network\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Social Network App Interactions<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">8. Opportunities for engaging other users, creating groups, lists, clubs, communities, public pages, and discussions become an efficient basis for making the network really social. The good way to ease using them for a user is the feature of automatic grouping along with the content or other characteristics and manual (personal) grouping, created by the user.<\/span><\/p>\n<p><span style=\"color: #333333;\">9. As social networks are always full of different information and usually filled with it dynamically, it is important to enable users to save or mark the content or people they want to remember or move out of the general flow.<\/span><\/p>\n<p><span style=\"color: #333333;\">10. Depending on the target audience, integrations, games, special functions or tight connection with other networks can become the factor of making user experience positive and increasing the level of usability.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8945\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/good_sign_app_tubikstudio.png\" alt=\"good sign app tubikstudio\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/good_sign_app_tubikstudio.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/good_sign_app_tubikstudio-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/good_sign_app_tubikstudio-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/good_sign_app_tubikstudio-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Good Sign App Concept<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">Certainly, the points mentioned above are generalized, and they should be carefully revised according to the specific design task. Thorough research of the defined target audience, understanding target users\u2019 needs and pains will help to think over the mentioned positions from the perspective of efficient UX, which will outline some of the points as the most important factors while the others will stay behind the scene in the specific conditions. <\/span><\/p>\n<p><span style=\"color: #333333;\">No doubt, this list is going to be continued in our next posts, where we will tell more about UX and UI design for social networking sites and services.<\/span><\/p>\n<h2>Useful Articles<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-ui-design-15-basic-types-of-screens\/\">Mobile UI Design: 15 Basic Types of Screens<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/uiux-design-glossary-navigation-elements\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">UI\/UX Design Glossary. Navigation Elements<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-app-branding-tips-strategies-and-examples\/\">Mobile App Branding: Tips, Strategies, and Examples<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-use-animations-in-mobile-apps\/\">How to Use Animations in Mobile Apps<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/7-tips-to-enhance-mobile-interactions\/\">7 Tips to Enhance Mobile Interactions<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/the-ultimate-guide-to-creating-a-mobile-application\/\">The Ultimate Guide to Creating a Mobile Application<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/error-screens-and-messages\/\">Error Screens and Messages: UX Design Practices<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/design-onboarding\/\">How to Design User Onboarding<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ui-design-basic-types-of-buttons-in-user-interfaces\/\">Basic Types of Buttons in User Interfaces<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article by Tubik Studio gathering general points important to consider in process of creating efficient UI\/UX design for social networks of different kinds.<\/p>\n","protected":false},"author":3,"featured_media":7716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[233,482,256,483,319,485,324,487,331,489,417,491,418,493,419,502,457,533,20,463,538,34,465,545,100,466,124,467,147,468,151,469,212,479],"coauthors":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-human-computer-interaction","tag-user-experience","tag-interaction-design","tag-user-experience-article","tag-mobile-app","tag-user-experience-design","tag-mobile-design-inspiration","tag-user-experience-design-process","tag-mobile-ui","tag-user-experience-examples","tag-social-network","tag-user-interface","tag-social-network-design","tag-user-interface-design-process","tag-social-network-user-interface","tag-ux","tag-ui","tag-web-design","tag-app-design","tag-ui-design-article","tag-web-design-inspiration","tag-best-design-practices","tag-ui-design-examples","tag-web-user-interface","tag-design","tag-ui-design-inspiration","tag-design-for-communication","tag-ui-design-practices","tag-design-studio","tag-ui-design-process","tag-design-tips","tag-ui-design-tips","tag-graphic-design","tag-usability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Network Design. UX for Communication<\/title>\n<meta name=\"description\" content=\"The article by Tubik Studio gathering general points important to consider in process of creating efficient UI\/UX design for social networks of different kinds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/social-network-design-ux-for-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Network Design. UX for Communication\" \/>\n<meta property=\"og:description\" content=\"The article by Tubik Studio gathering general points important to consider in process of creating efficient UI\/UX design for social networks of different kinds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/social-network-design-ux-for-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-07T10:17:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T08:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/06\/Tubik-Studio-Social-Networks-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/social-network-design-ux-for-communication\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/social-network-design-ux-for-communication\/\",\"name\":\"Social Network Design. 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