{"id":7142,"date":"2019-11-20T15:53:11","date_gmt":"2019-11-20T15:53:11","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=7142"},"modified":"2025-10-24T11:28:21","modified_gmt":"2025-10-24T11:28:21","slug":"case-study-wine-brand-identity-design","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-wine-brand-identity-design\/","title":{"rendered":"Case Study: Shpin’s Wine. Identity Design for Family-Run Winery"},"content":{"rendered":"

\u201cDesign is the silent ambassador of your brand\u201d Paul Rand once mentioned. Our today’s case study unveils the story right about\u00a0that: let us show you the stages of branding design for a small family-run winery. The graphic designer for the project was Serafima Shpin, and in the article, you will see the different stages of creating a visual brand, from the idea search to logo, packaging, printed stuff, and website.<\/p>\n

\"branding<\/p>\n

Brand Positioning<\/h2>\n

Shpin’s Wine<\/a> is a brand that originates in a small winery, where the love of wine has grown into a family business.\u00a0This activity involves the whole family in the process of creating a unique and exclusive wine. It is based on the tradition of classic winemaking.\u00a0The concept of the brand is based on the idea of a family as a core: everything and everybody is interconnected in it; it is a single entity in which all elements complement and emphasize each other.<\/p>\n

\"logo<\/p>\n

Shpin’s moves away from the standard perception of wine to originality: it catches the eye with its uncommon appearance details, from the authentic shape of the bottle to the label, also maintaining the classic taste of good-quality wine. It defines its customer as an intelligent, cultured, and progressive individual.<\/p>\n

\"branding<\/p>\n

Idea Search<\/h2>\n

Grapes plant characterizes and highlights the entire visual design for the brand.<\/p>\n

The solution is based on the structure of the vine, with all its features and unique multi-faceted forms: flexible twisting vines with their rough texture, twisted and whimsical tendrils, free and lush growth.<\/p>\n

\"\"<\/p>\n

Logo<\/h2>\n

The authenticity of the vine set the main view of the logo, repeating its roughness and durable, stable old trunk.<\/p>\n

\"logo<\/p>\n

\"identity<\/p>\n

\"logo<\/h2>\n

Typeface<\/h2>\n

Gilroy was taken as an additional font. In the general dynamics of the label style, it stands out due to the static and stable form. This contrast helps to navigate the information parts of the label quickly and makes its reading easier.<\/p>\n

\"\"<\/p>\n

Illustrations<\/h2>\n

The illustrations reflect the freedom and originality of the exuberant tendrils, which defy the general characteristics or order having a new shape and appearance each time. For the main illustrations, three key objects traditionally associated with wine were chosen: grapes, glasses, and bottles.<\/p>\n

\"wine<\/p>\n

 <\/p>\n

\"illustrations<\/p>\n

\"graphics<\/p>\n

\"glasses<\/p>\n

\"bottles
\n\"wine<\/p>\n

Packaging<\/h2>\n

Bottles are designed based on the contrast of the dark bottle and white minimalist label featuring brand illustrations and clear readable information about the product.<\/p>\n

\"branding<\/p>\n

Printed Stuff<\/h2>\n

All design elements are complementary and at the same time flexible to integration into the different types of visual language: brochures, posters, and website interface.<\/p>\n

\"wine<\/p>\n

\"street<\/p>\n

\"graphic<\/p>\n

Web Design<\/h2>\n

Working on web design based on design stylistics approved for the brand identity, the studio UI\/UX designer Sergey Kucherenko offered two options.<\/p>\n

The first version of the website design performs in the monochromatic minimalist<\/a> interface and original animated illustrations inspired by art, supporting the brand image as well as adding fun and emotion to the interaction process.<\/p>\n