{"id":6882,"date":"2019-07-03T13:47:59","date_gmt":"2019-07-03T13:47:59","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=6882"},"modified":"2025-10-24T11:28:24","modified_gmt":"2025-10-24T11:28:24","slug":"case-study-storytelling-wedding-brand-design","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-storytelling-wedding-brand-design\/","title":{"rendered":"Case Study: MYWONY. Storytelling with Brand Intro Design"},"content":{"rendered":"

Playing on the international market, you have no choice but to invest your time, effort, and creative power into not only the product but also its marketing via the Web. It goes into even a harder challenge when the market you operate on is highly competitive. Our today’s design case study tells right about such a project: we are going to unveil the creative process on an animated intro<\/a> for a brand of wedding dresses.<\/p>\n

\"mywony<\/p>\n

Project<\/h2>\n

Illustration, motion design, identity and user interface of the original intro for a brand of wedding dresses.<\/p>\n

Brand<\/h2>\n

MYWONY<\/a> is a modern line of personalized wedding dresses with special attention to high quality, elegant details, perfect fit, and feminine silhouettes. The history of the brand dates back to 2012, starting from a small wedding workshop created by a tandem of two designers. Today, the wedding collections of MYWONY are popular with brides from different countries around the world.<\/p>\n

\"mywony<\/p>\n

\"wedding<\/p>\n

Idea<\/h2>\n

The task for the creative team was to think over a brand intro that would give the boost to the brand promotion via the web and would have virality<\/a> potential. The design team assigned to the project consisted of the illustrators Yaroslava Yatsuba and Marina Solomennikova, motion designer Andrew Drobovich, and art director Sergey Valiukh. It was important to find a way of trendy promotion that would not only harmonically work with quite a traditional website theme but also boost the brand image with an original story.<\/p>\n

Iteration 1: Animated Cartoon Based on Nature Vibes<\/h2>\n

What story could support the feelings of a woman preparing for her wedding? Whatever are the times, trends, fashion, rules, and innovations, some things that never change: for every bride-to-be, her special day is her personal kind of fairy tale. The first idea for the brand intro was based on the idea maximally close to the brand name – My Wood Nymph. Having researched the market, the creative team decided upon a promo campaign that would feature the story of a wedding dress made right by nature, with all the tenderness and harmony. The interactive part of the brand intro design was stretched on branded items in visual details to provide the consistency of the brand image and its communication with users.<\/p>\n

Visual Brand Updates<\/h2>\n

Together with the development of the visual stylistics, the designers updated the logo design. The wordmark got a more elegant and sophisticated look with the trendy and readable font and was complemented with acute, the graphic element which created the association with the French language and France as a known home of world fashion. But the association was not all the sign was needed for: the practical value of the acute was helping the visitors and client to easier understand how to read the brand name and where to put the accent.<\/p>\n

\"mywony<\/p>\n

The phrase with the abbreviation of which the brand name MYWONY was constructed<\/em><\/p>\n

\"mywony_logo<\/p>\n

The brand logo wordmark upgraded with sophisticated font and acute mark<\/em><\/p>\n

\"mywony<\/p>\n

The label design featuring a vertical and horizontal version of the brand logo<\/em><\/p>\n

The graphic designer Yaroslava Yatsuba developed the stylistic concept that would be applicable for the brand intro cartoon and also the physical branded items to give a consistent look to all the details, like packaging, gift cards and so on. The botanical illustration was chosen as a basis of the concept and stretched on graphics featuring animals.<\/p>\n

\"mywony<\/p>\n

Gift card design<\/em><\/p>\n

\"mywony<\/p>\n

Packaging design<\/em><\/p>\n

Story<\/h2>\n

Coming to the brand intro, the creative team built up a tender story full of magic and showing how nature itself created a very special dress for the bride’s very special day. The graphics feature the style of traditional watercolor art filled with nuances and air, rich color palette, and detailed drawing.<\/p>\n

\"mywony<\/p>\n

In motion, the cartoon used the technique close to stop-motion animation. Together with lovely music, it supported the\u00a0atmosphere of the fairytale and allowed the viewers to enjoy the artistic performance. Here’s what the first presentation of the video looked like.<\/p>\n