{"id":6033,"date":"2018-11-01T15:36:40","date_gmt":"2018-11-01T15:36:40","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=6033"},"modified":"2025-10-24T11:28:29","modified_gmt":"2025-10-24T11:28:29","slug":"design-me-live-the-power-of-mascots-in-ui-and-branding","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/design-me-live-the-power-of-mascots-in-ui-and-branding\/","title":{"rendered":"Design Me Live: The Power of Mascots in UI and Branding"},"content":{"rendered":"

Creating a product or designing a particular message for people, we strive to make it as human-centered as possible. One of the ways to support effective communication between users and products is creating a good mascot. Let’s check what are its benefits and how it can support the design of user interfaces and enhance branding.<\/p>\n

\"graphic-design-tips-and-practices-tubik-blog\"<\/p>\n

What Is Mascot?<\/h2>\n

In basic terms, in design and marketing, a mascot is a character, a personified image that becomes a symbolic representation of a brand, company or even a public figure. The term origins from the French word “mascotte” which means lucky charm.<\/p>\n

It’s worth mentioning that historically the term “mascot” was applied to figures of people, animals or objects that were taken as a symbol of good luck by a particular group of people. So, for years mascots are seen as the carriers of luck and positive energy. That may be one of the reasons why they are so popular in the design for user experience and marketing goals when positive feedback and emotional appeal can have a direct connection to conversions and profit.<\/p>\n

\"mascot<\/p>\n

Famous character Tony the Tiger, mascot designed for Kellog’s Frosted Flakes<\/em><\/p>\n

One of the areas where mascots have gained huge popularity is sports. Remember team mascots, especially for the teams whose names are based on real animals or creatures that could potentially get human-like characteristics. Team mascots could be presented not only with images of animals or people but also specially made fantastic creatures and have been highly effective to promote teams and grow their recognizability. One more example is\u00a0well-known mascots of the Olympic Games designed specifically for every event with the visual features of the host country. In sports, mascots are not only a matter of uniting and support. They are also a huge business with all that merchandising stuff people buy to keep memories about events and mark their support to the team, country or even particular person. Another area that caught this approach is educational institutions that use mascots to build up strong branding.<\/p>\n

\"tokyo<\/p>\n

Official mascots of the Olympic Games in Tokyo 2020<\/a><\/em><\/p>\n

No wonder, with all that power,\u00a0mascots got highly popular in marketing, much before it moved to the web. They won the attention of customers diversely, from small badges to live costumed characters able to physically communicate with people. Today, mascots are also applied widely in digital products for web and mobile. Let’s review the reasons.<\/p>\n

\"saily<\/p>\n

Mascot design process for Saily App<\/a><\/em><\/p>\n

 <\/p>\n

Benefits of Mascots<\/h2>\n

What’s so good about mascots that makes them used so widely?<\/p>\n

Enhanced communication<\/h3>\n

Mascot becomes a good interconnector between the user and the product. In interfaces, it can serve well as a basic element of communication and interaction. Just changing its appearance (for example, mood, outfit, activities, etc.), it may quickly deliver a clear message to the user. Mascots can communicate directly with the speech bubbles, provide visual prompts with various facial expressions, reflect the mood of the user with different graphic variations of the mascot, provide helpful instructions in an app onboarding tutorial<\/a>\u00a0and congratulate with the achievements.<\/p>\n

Flexibility of personification<\/h3>\n

The business practice of successful companies shows that a well-crafted mascot can work even more effectively than product endorsement with the help of a famous person. Mascots can reflect any traits of character, any style needed for product positioning and communicate via a diverse set of visuals. They broaden the horizons of personification. With mascots, designers and marketing specialists can create unexpected and catchy looks or\u00a0make fantastic characters alive.<\/p>\n

\"realli<\/p>\n

Logo mascot design for Realli<\/em><\/p>\n

Memorability and recognizability<\/h3>\n

Most of us are visually driven and our brains work in such a way that we notice images faster and remember them better than text. Being images far from abstract and having human-like features, mascots tend to take everything from the abilities of human memory<\/a>: we catch them fast, easily remember them due to particular associations and recognize them faster than abstract images seeing them again. All the mentioned has great importance in creating strong brand awareness and building patterns in user interfaces.<\/p>\n

Consistent visual marking<\/h3>\n

Mascots present wide opportunities for the visual marking of different carriers of identity, website pages or app screens. Mascots can be used in logos, interface illustrations, hero banners, chatbots, stickers, various swag, and branded merch.<\/p>\n

\"lunnscape<\/p>\n

Logo mascot designed for LunnScape<\/a><\/em><\/p>\n

Brand voice, tone,\u00a0and character<\/h3>\n

Mascots are a strong way to transfer and support the general tone and voice which is the foundation of a brand strategy. Custom characters usually reflect\u00a0the most important feature of the product and transfer the idea in a fast and harmonic way. What’s more, it enables a creative team to send the key message to the user: with a mascot, it won\u2019t take long to understand if the product is serious or entertaining, lively or calm, business-like or easy-breeze, highly private or broadly social, and so on and so forth.<\/p>\n

Emotional appeal<\/h3>\n

Although we tend to believe that logic and common sense rule our actions, a big part of the decision-making process relies on emotional appeal. A mascot is one of the well-checked methods to provide emotional triggers and feedback, let the interface or brand speak the user\u2019s language. This way it makes the product more user-centered.<\/p>\n

\"babysitting<\/p>\n

Originally created characters used as mascots for a babysitting service<\/em><\/p>\n

Virality potential<\/h3>\n

An original catchy mascot can be used as a powerful element of\u00a0virality<\/a>: in this case, it becomes so popular with users that they not only spread it to each other but also create new versions, parodies, discussions, memes and the like. That also works efficiently in products for kids when the mascot actually becomes a key representer of the product and creates a high level of desirability.<\/p>\n

Style and beautification<\/h3>\n

People change not as fast as they think: we all know that quality and functionality are at the head, but they still need a good dress to impress. Especially in terms of tight competition. Mascots often become a core element of the visual presentation for a website, mobile app or physical product. So, it has a big impact on the aesthetic part of perception, adding beauty and style to the brand image.<\/p>\n

\"books<\/p>\n

Mascot character used as a hero image for an e-commerce website selling books for children<\/em><\/p>\n

Features of an Effective Mascot<\/h2>\n

Sure, each case needs an individual approach to the mascot which will correspond to the particular goals and brand image. However, there’s a checklist of basic features that are essential to consider for any mascot design. To work well for marketing and user experience, a mascot should be:<\/p>\n