

{"id":5407,"date":"2018-08-14T08:49:50","date_gmt":"2018-08-14T08:49:50","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=5407"},"modified":"2023-07-21T15:01:04","modified_gmt":"2023-07-21T15:01:04","slug":"5-reasons-to-make-animated-video-for-your-product","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/5-reasons-to-make-animated-video-for-your-product\/","title":{"rendered":"5 Reasons to Make Animated Video for Your Product"},"content":{"rendered":"<p>When working on a marketing strategy, a company thinks about materials they\u2019ll need to implement it. Along with texts, product and service business owners take care of visual materials including images, animations, and videos. Even though it\u2019s well known that people perceive visual information better than textual, not many companies are willing to deal with video design.<\/p>\n<p>Today, we\u2019ll give you five reasons why you should have an <a href=\"https:\/\/blog.tubikstudio.com\/step-by-step-guide-to-custom-promo-video-design\/\">animated video<\/a> for a successful product or service presentation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9051\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production.jpg\" alt=\"Binned case study storyboard video production\" width=\"1200\" height=\"900\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production.jpg 1200w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/09\/Binned-case-study-storyboard-video-production-150x113.jpg 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Tell your story in a simple and fun way<\/h2>\n<p>Storytelling is still a trendy way to deliver information. No matter what kind of message you want to deliver \u2013 informative, educational or introductory \u2013 you can always craft it into a story. People not only love good stories but also tend to remember them well. Use the power of storytelling to make your animated videos memorable.<\/p>\n<p>A lot of companies that provide engineering and software solutions have already taken advantage of animated videos. These companies know that any tech- or statistics-heavy topic can be transformed into compelling and understandable illustrations. Any graphs and charts are better accepted if they are animated and accompanied by a voice-over.<\/p>\n<p>Don\u2019t struggle attempting to describe your product or service with words; wrap any of your challenging or abstract ideas into a nice video with a catchy plot and you\u2019ll easily grab your audience\u2019s attention.<\/p>\n<p>Here is an example of an explanatory animated video our designers created based on the article about <a href=\"https:\/\/blog.tubikstudio.com\/gamification-in-ux-increasing-user-engagement\/\">gamification in UI\/UX design<\/a>. This video, in an easy and fun way, explains that gamification techniques can motivate users and improve the user experience.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Gamification in UI Design\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V7u6IoaxUho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Engage and convert your audience<\/h2>\n<p>Apart from drawing attention and telling a story, animated videos actually engage and convert. Have you noticed that call-to-actions embedded into animated videos don\u2019t look aggressive and annoying? That\u2019s because these CTAs are a part of the story and people don\u2019t feel like you\u2019re trying to sell them something.<\/p>\n<p>Consider animated videos as another lead generation technique and use it as a subtle way to get your sales message across without being pushy.<\/p>\n<p>An animated <a href=\"https:\/\/blog.tubikstudio.com\/case-study-binned-promo-video-design\/\">promo video we designed for Binned<\/a>, a trash bin cleaning service, is a good example of including a sales message into the scenario. Binned wanted us to design a short animated video that would give a sense of the service they provide. We offered a story describing the full cleaning process supported by custom illustrations and added a sales message showing the price per month. So, on the one hand, it\u2019s an entertaining cartoon but on the other hand, it\u2019s a high-grade offer that will convert.<\/p>\n<p><iframe loading=\"lazy\" title=\"Binned Promo Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v1QJiWgCczE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Don\u2019t spend a fortune on video production<\/h2>\n<p>Budget is often a decisive factor in favor of one or another promotional material. If you decide to go for a live-action video, you should be ready to pay for props, casting, sets, equipment, video editing, and production. Whereas outsourcing animated video production to a design agency, you pay for the time of an illustrator and motion designer who can transform any of your brave ideas into reality. More importantly, you can easily add changes to your video while designing it and afterward.<\/p>\n<p>The <a href=\"https:\/\/blog.tubikstudio.com\/case-study-opera-year-in-review-video-design\/\">Year in Review video we created for Opera<\/a> is a good case reflecting the cost-effectiveness of animated videos.<\/p>\n<p>Opera was looking for a design agency that could craft a video presentation of their products\u2019 success in 2016. Each of the eight complex illustrations we created demonstrates a different environment and season. Now, can you imagine what the price would be if Opera decided to go for a live-action video with the same scenario? Actors, decorations, environments, and sets would cost them like producing a trailer for another blockbuster.<\/p>\n<p><iframe loading=\"lazy\" title=\"What has changed in the Opera browser in 2016? | BROWSER FOR COMPUTER | OPERA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2uoahCYXv-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Unlimit your creativity<\/h2>\n<p>The opportunities for motion design are unlimited; it provides total creative freedom. With modern cutting-edge techniques, designers can transform any of your stories into impressive and engaging videos.<\/p>\n<p>Animated videos give you the freedom to create scenes that are physically impossible and to bring your company mascot to life. You may create a series of animated videos in order to show your company\u2019s progress, new features, or recent updates.<\/p>\n<p>Another creative example of custom illustrations and animated video design is our work for <a href=\"https:\/\/blog.tubikstudio.com\/case-study-offcents-explainer-video-production\/\">OffCents<\/a>, a company that tracks your carbon emissions from transportation. With the OffCents app, people can take part in the fight against global warming and environmental pollution by funding various carbon-reducing projects.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/249638226\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Make your marketing team happy<\/h2>\n<p>In addition to being engaging and sales-oriented, animated videos also bring a valuable contribution to the marketing strategy.<\/p>\n<p>Fun and original animated videos are highly shareable on social media, which is why they have good chances to go viral. If you have your video uploaded to YouTube and embedded on your webpage, you may expect search engines to give preference to your page. And besides, animated videos can be a part of email newsletters, paid advertising campaigns, blog articles, and presentations.<\/p>\n<p>Animated video is a powerful marketing tool that can be used on any platform you choose. Don\u2019t underestimate this type of content and be sure you know what benefits animated video can bring to your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8967\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik.jpg\" alt=\"storyboard video design tubik\" width=\"2200\" height=\"1468\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik.jpg 2200w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik-1024x683.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/storyboard-video-design-tubik-150x100.jpg 150w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/p>\n<h2>Useful Articles and Case Studies<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/step-by-step-guide-to-custom-promo-video-design\/\">Step by Step Guide to Custom Promo Video Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-opera-year-in-review-video-design\/\">Case Study: Opera. Year-in-Review Video Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-binned-promo-video-design\/\">Case Study: Binned. Design for Promo Video Production<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-offcents-explainer-video-production\/\">Case Study: OffCents. Explainer Video Production<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/how-to-create-original-flat-illustrations-designers-tips\/\">How to Create Original Flat Illustrations: Designer\u2019s Tips<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/dont-stay-still-why-brand-needs-an-animated-logo\/\">Don\u2019t Stay Still. Why Brand Needs an Animated Logo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animated video with original design can positively influence user experience and marketing. Check 5 reasons to consider making a video for your app or service.<\/p>\n","protected":false},"author":3,"featured_media":9084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,6,7,9],"tags":[248,336,370,381,482,485,487,15,491,16,504,47,516,123,520,127,524,138,525,154,533,183,543,212],"coauthors":[],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-illustration","category-processes_and_tools","category-ui_ux","tag-illustration","tag-motion-design","tag-product-video","tag-promotional-videos-for-a-company","tag-user-experience","tag-user-experience-design","tag-user-experience-design-process","tag-animated-promo-video-production","tag-user-interface","tag-animation","tag-ux-design-article","tag-branding","tag-video","tag-design-for-business","tag-video-design-examples","tag-design-for-marketing","tag-video-production","tag-design-process","tag-video-production-article","tag-design-video","tag-web-design","tag-explainer-video-production","tag-web-marketing","tag-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons to Make Animated Video for Your Product<\/title>\n<meta name=\"description\" content=\"Animated video with original design can positively influence user experience and marketing. Check 5 reasons to consider making a video for your app or service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/5-reasons-to-make-animated-video-for-your-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons to Make Animated Video for Your Product\" \/>\n<meta property=\"og:description\" content=\"Animated video with original design can positively influence user experience and marketing. 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