{"id":4999,"date":"2018-07-06T13:40:22","date_gmt":"2018-07-06T10:40:22","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=4998"},"modified":"2023-07-24T11:34:04","modified_gmt":"2023-07-24T11:34:04","slug":"7-factors-that-influence-webpage-conversion-rates","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/7-factors-that-influence-webpage-conversion-rates\/","title":{"rendered":"7 Factors That Influence Webpage Conversion Rates"},"content":{"rendered":"

If it doesn\u2019t convert, it doesn\u2019t work. Conversion rate optimization (CRO) goes hand in hand with a company\u2019s revenue growth. To make an online business profitable, both marketers and business owners should be concerned about visitors performing certain actions such as subscribing, filling out a form, or making a purchase. Today we are going to single out seven factors that influence these actions and lead to a conversion rate increase.<\/span><\/p>\n

What Is the Conversion Rate?<\/span><\/h2>\n

In online marketing, the conversion rate is the ratio of total visitors to visitors who take desired actions. For example, if your landing page<\/a> receives 150 visitors per month and 15 of them complete the desired task, the conversion rate would be 15 divided by 150, or 10 percent.<\/span><\/p>\n

Generally speaking, there are two conversion types: macro and micro. Macro conversions cover visitor\u2019s actions aimed at completing tasks that are most important for a company\u2019s revenue, such as making a purchase, filling out a contact us form, requesting a quote or signing up for a free trial. Micro conversions include actions that can\u2019t directly result in revenue growth but can precede macro conversions. Examples of micro conversions include blog subscriptions, social media follows, case study views, or free ebook downloads<\/a>. Depending on the business goal, marketers highlight macro and micro conversions that may bring the best results.<\/span><\/p>\n

Now let\u2019s look closer at seven components of any CRO technique.<\/span><\/p>\n

\"colony<\/p>\n

Colony<\/a> landing page<\/em><\/span><\/p>\n

Offer<\/span><\/h2>\n

Do you feel like your offer is attractive? This is the primary question you should answer. If the offer your company makes isn\u2019t valuable to your customers, then all the marketing and design efforts made towards conversion rate optimization will be useless.<\/span><\/p>\n

Today, when the market is packed with goods and services, it\u2019s hard to offer something really unique and exceptional. That\u2019s why you should think of what makes your offer special. From the very beginning, list the benefits your customers get from your product or service and define the advantages that distinguish you from competitors. In other words, establish your value proposition.<\/span><\/p>\n

Do you want your value proposition to be attractive and competitive? Make it obvious. Ask someone to test your landing page to see if it converts. If people can\u2019t tell you in a few words what you\u2019re offering and what they can gain from your offer after looking at the landing page, then you should revise your webpage.<\/span><\/p>\n

Make sure your value proposition speaks about:<\/span><\/p>\n