{"id":4994,"date":"2018-06-08T15:15:59","date_gmt":"2018-06-08T12:15:59","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=4985"},"modified":"2023-07-24T11:37:09","modified_gmt":"2023-07-24T11:37:09","slug":"social-media-graphics-design-tips-and-best-practices","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/social-media-graphics-design-tips-and-best-practices\/","title":{"rendered":"Social Media Graphics: Design Tips and Best Practices"},"content":{"rendered":"

We are surrounded by information. It comes from everywhere, whether we are online or offline. Our sensory system receives inputs and transmits them to the brain. The process of recognizing and interpreting the inputs is called perception. Among all kinds of perception (sound, touch, taste, smell, etc.), visual perception is primary, since 90% of information that comes to our brains is visual. Based on this, both marketers and designers recognize the importance of using visual materials in marketing strategies. Today we are going to talk about ways of making effective visual content for social media.<\/span><\/p>\n

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Visuals in Social Media Marketing<\/span><\/h2>\n

When it comes to social media marketing (SMM), graphic design<\/a> is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it\u2019s accompanied with nice visuals to grab people\u2019s attention in the middle of browsing.<\/span><\/p>\n

When telling a company\u2019s story through graphics, it\u2019s important to keep in mind the strategic goals applicable to a specific marketing channel. Depending on the business type, SMM can work for different purposes. Let\u2019s look at the <\/span>ecommerce<\/a> business model.<\/span><\/p>\n

Running a B2C<\/a> (Business-to-Consumer) business, owners can get customers through social media because their leads reach the final stage of the sales funnel without even leaving social media networks. B2B<\/a> (Business-to-Business) companies are more focused on directing potential leads to their websites in order to introduce those leads to the company and demonstrate the company\u2019s expertise. That\u2019s why designers should work out visual materials based on the business model and marketing strategy.<\/span><\/p>\n

Not only marketing goals but also social media networks affect <\/span>visual design. If the company communicates to its Facebook, Twitter, and LinkedIn audience in an official way rather than in a friendly way, the design should support the tone with suitable colors<\/a>\u00a0and typography<\/a>. Whereas visual material designs for Instagram and Snapchat could be more casual and relaxed.<\/span><\/p>\n

Types of Visual Content in Social Media Marketing<\/span><\/h2>\n

Graphics<\/span><\/h3>\n

Original graphics and unique illustrations help content to stand out on social media news feeds.<\/span><\/p>\n

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Photos<\/span><\/h3>\n

Eye-catching and creative photos are great for showing what goes on behind the scenes.<\/span><\/p>\n

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Videos<\/span><\/h3>\n

Everyone knows that a nice video gets more engagement on social media.<\/p>\n