

{"id":4748,"date":"2018-05-03T16:38:29","date_gmt":"2018-05-03T13:38:29","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=4748"},"modified":"2023-07-24T11:41:39","modified_gmt":"2023-07-24T11:41:39","slug":"ux-design-how-to-use-animations-in-mobile-apps","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/ux-design-how-to-use-animations-in-mobile-apps\/","title":{"rendered":"UX Design: How to Use Animations in Mobile Apps"},"content":{"rendered":"<p><span style=\"color: #333333;\">In UX design, app animations present the area for endless creative search as well as one of the objects for hot debates. In today&#8217;s article, we are going to consider\u00a0how to\u00a0use animation in mobile\u00a0app design to provide positive user experience and smooth interactions.<\/span><\/p>\n<p><span style=\"color: #333333;\">As everything integrated into an interface, app animations must be a functional element rather than decor. Motion elements should be considered from the very start of planning a user journey. Designing animations, you need to analyze their influence on usability and desirability of the app &#8211; and if you cannot see a real positive impact, reconsider the approach. The advantages and utility of motion in the interaction process have to be obvious and outweigh possible pitfalls. Good UI animation is a cherry on top. Let&#8217;s review the most popular types that are checked to enhance the mobile user interface.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Feedback Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">Feedback animation informs the user that a particular action is done or failed. The animation of this kind keeps the line of communication between the user and the app even in basic operations. Somehow, it imitates interaction with real objects in the physical world. For example, when you press a real button, you feel the strength put into this action and the resistance of the <a href=\"https:\/\/blog.tubikstudio.com\/ui-design-basic-types-of-buttons-in-user-interfaces\/\">button<\/a>. In a mobile app, it&#8217;s impossible: you just tap the screen and do not have the physical feedback of that kind. That is why interacting with sensor screens, we tackle vibrations and visual signs to get the response from the app. And this is when UI animation saves the game. Animated buttons, toggles, switches, tick or cross signs quickly inform the user if the action is done.<\/span><\/p>\n<p><span style=\"color: #333333;\">For example, here&#8217;s the Cinema App flow of interactions on buying tickets. The transition from the showings screen to the choice of seat is made through the animation of the movie poster: the screen transforms into the picture of the movie hall. Pressing the desired seats, the user can see how the buttons change the color and understand that the system accepted the data. The animation of the tick sign marks the finalization of the process.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7721\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/06\/cinema_app_interactions_UI_tubik.gif\" alt=\"cinema app interactions UI\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Another example can be seen in the interactions for the <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-watering-tracker-ui-design-for-home-needs\/\">Watering Tracker<\/a> app: having watered the plant, a user hits the button and it changes the image from drops to tick marking out that the needed action is done.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7666\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/04\/watering-tracker-app-ui.gif\" alt=\"watering tracker app ui\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\">Even with basic navigation, mobile\u00a0UI animations may add not only feedback but also fun. Check this concept of an expandable button: with a pinch of motion, it imitates physical interaction with a substance like jelly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7657\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/04\/tubik-studio-button-ui-design.gif\" alt=\"tubik studio button ui design\" width=\"800\" height=\"600\" \/><\/p>\n<h2><span style=\"color: #333333;\">Progress Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">If the process of interaction is a bit longer and users have to wait, they would prefer to understand what&#8217;s going on and what&#8217;s the progress. The biggest advantage of this animated interaction is providing assurance for the users, making them aware and confident in the process of using the product. A confident user means positive user experience and provides a good ground for the high level of user retaining. Animation of progress bars, timelines, and other dynamic elements can kill several birds with one stone:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">inform the user about the level of progress<\/span><\/li>\n<li><span style=\"color: #333333;\">provide the entertaining element blunting possible negative experience of waiting<\/span><\/li>\n<li><span style=\"color: #333333;\">designed originally and elegantly, can become a viral feature that users will want to share with others and engage more users into action.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">Below, you can see a timeline app: the process of waiting is supported with animated graphics featuring the transition from day to night while the button shows the progress in numbers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7660\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/04\/tubik-studio-motion-design.gif\" alt=\"tubik studio motion design\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Loading Animations<\/span><\/h2>\n<p><span style=\"color: #333333;\">This must be one of the most widely-used types of\u00a0mobile animation. It may be defined as a subtype of progress animation as it informs a user\u00a0that the process of loading is active. There are different variations of it such as loaders, preloaders, pull-to-refresh animations.<\/span><\/p>\n<p><span style=\"color: #333333;\">Here is the example of pull-to-refresh in <a href=\"https:\/\/blog.tubikstudio.com\/case-study-slumber-mobile-ui-design-for-healthy-sleeping\/\">Slumber app<\/a>: pulling down the tab of new episodes, a user is waiting for and sees the slight animation of a loading wheel which shows that tracks library refreshment is in progress while animated illustration makes the time of expectation not that boring.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8739\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/05\/slumber_app_ui_animation_tubik.gif\" alt=\"slumber app ui animation tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Attention-Drawing Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">This kind of animation plays the role of <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ux-design-glossary-affordances-in-user-interface\/\">UX affordance<\/a> when users interact with your app.\u00a0 It supports general <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/9-effective-tips-on-visual-hierarchy\/\">visual hierarchy<\/a> with motion catching the user&#8217;s attention and directing it to the necessary details. This way it saves precious time on scanning all the screen layout and makes <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/uiux-design-glossary-navigation-elements\/\">navigation<\/a> more clear and intuitive.<\/span><\/p>\n<p><span style=\"color: #333333;\">This set of interactions for <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-tasty-burger-ui-design-for-food-ordering-app\/\">Tasty Burger<\/a> app features the animation of changing the <\/span>price<span style=\"color: #333333;\">. It adds life to the process and makes it natural. Moreover, with motion, it instantly attracts the user&#8217;s eye to core information this way giving a prompt what to look at.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8600\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/12\/burger_app_ui_animation_tubik.gif\" alt=\"burger app ui animation tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Transition Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">Animation of transitions add style and elegance in the process of interaction and coming from one screen to the other.<\/span><\/p>\n<p><span style=\"color: #333333;\">Here is the set of transitions in <a href=\"https:\/\/blog.tubikstudio.com\/case-study-recipes-app-ux-design\/\">Perfect Recipes app<\/a>: here users customize their recipe base according to their goals and dietary restrictions. The transition between the cards of goals supported with motion supports positive user experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7782\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/perfect-recipe-app-tubik-ui-design.gif\" alt=\"perfect recipe app tubik ui design\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\">Yet, it&#8217;s not only about beauty. In our recent article devoted to <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/conceptual-animation-making-ui-design-stand-out\/\">conceptual UI animation<\/a> for mobile apps, we showed examples of how the <\/span>animation<span style=\"color: #333333;\"> of transitions may add the illusion of more space between the elements and this way make the layout airy and light, like on the example below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8740\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/05\/Ui-animation-concepts-tubik-1.gif\" alt=\"UI animation concept tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Here&#8217;s one more example of creative animation for transition process when the <\/span>user<span style=\"color: #333333;\"> comes from a pie-chart to the list view saving and the color markers: animation makes the connection between the screens and data <\/span>visualization<span style=\"color: #333333;\"> closely connected to each other and let users see this connection.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7670\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/04\/finance_app_animation_ui_design_tubik.gif\" alt=\"finance app animation\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Marketing Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">Wise integration of <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/faq-design-role-of-branding-in-ui-design\/\">branding to UI design<\/a> can play a big role in increasing brand awareness. In most cases, it is the animation of <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/logo-design-creative-stages\/\" target=\"_blank\" rel=\"noopener noreferrer\">logos<\/a>, <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/mascot-magic-personifying-your-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">mascots<\/a> and the like, which is often effectively applied to splash (welcome) screens. Marketing animation in apps is usually focused on attracting attention to the visual signs of the brand. Here&#8217;s the <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/dont-stay-still-why-brand-needs-an-animated-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">animated logo<\/a> we created for <\/span>Whizzly<span style=\"color: #333333;\">, the app for self-promotion of young talented people. <\/span>Animation<span style=\"color: #333333;\"> is catchy,\u00a0more memorable\u00a0and enables designers to add vivid emotional appeal.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8333\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/01\/logo_animation_tubik_design.gif\" alt=\"logo animation tubik design\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Animated Notifications<\/span><\/h2>\n<p><span style=\"color: #333333;\">Notifications are the signs attracting users&#8217; attention to the updates in the app. Supported by unobtrusive animation, notifications become even more noticeable and set higher chances that users won&#8217;t miss important information. Below you can see the example of such a UI element in the <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-home-budget-app-ui-for-finance\/\">Home Budget<\/a> app: notification is made prominent not only with the bright color but also with the motion imitating pulsation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8741\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/05\/home-budget-app-interaction-animation-tubik.gif\" alt=\"home budget app interaction animation tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Scroll Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">Scrolling is one of the typical interactions we are used to in both web and mobile interfaces. Animation adds beauty and elegance to the process, makes it stylish, original and\u00a0harmonic. Keep in mind that scrolling may be applied in different directions, not only vertical but also horizontal like in Photo App shown below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8072\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/11\/tubik_photo_app-interactions.gif\" alt=\"tubik photo app interactions\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Storytelling and Gamification<\/span><\/h2>\n<p><span style=\"color: #333333;\">One more reason for using animation in mobile apps is making it a part of a story or a game. Animated stickers, badges, rewards, mascots &#8211; these are only a few ways to make an app interface interesting and lively.\u00a0For instance, here you can see animated stickers for Mood Messenger reflecting various feelings: using them adds strong emotional appeal to <\/span>user<span style=\"color: #333333;\"> experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8742\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/05\/Animated-stickers-mood-messenger-design-tubik.gif\" alt=\"Animated stickers mood messenger design tubik\" width=\"800\" height=\"600\" \/><\/p>\n<h2><span style=\"color: #333333;\">Benefits and Pitfalls of UI Animation<\/span><\/h2>\n<p><span style=\"color: #333333;\">Applying animation in a <\/span>mobile<span style=\"color: #333333;\"> app, designers should analyze both positive and negative impacts they may have on app interactions. We prepared the short checklist which will help you in the process of decision-making.<\/span><\/p>\n<p><span style=\"color: #333333;\">Among the advantages of motion for mobile apps, we would mention:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">saved screen space<\/span><\/li>\n<li><span style=\"color: #333333;\">increased usability<\/span><\/li>\n<li><span style=\"color: #333333;\">originality<\/span><\/li>\n<li><span style=\"color: #333333;\">convenient and easy interaction<\/span><\/li>\n<li><span style=\"color: #333333;\">ability to fulfill several functions simultaneously<\/span><\/li>\n<li><span style=\"color: #333333;\">speeding up the processes of interaction<\/span><\/li>\n<li><span style=\"color: #333333;\">providing clear feedback to the user<\/span><\/li>\n<li><span style=\"color: #333333;\">creating necessary expectations.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">On the other hand, among the disadvantages designers have to consider:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">loading time<\/span><\/li>\n<li><span style=\"color: #333333;\">distraction factor<\/span><\/li>\n<li><span style=\"color: #333333;\"> time and effort-consuming technical realization.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8377\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio.jpg\" alt=\"animated logo design tubikstudio\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio.jpg 2000w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio-1024x682.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/animated-logo-design-tubikstudio-150x100.jpg 150w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h2><span style=\"color: #333333;\">Useful Reading<\/span><\/h2>\n<p><span style=\"color: #333333;\">Here&#8217;s a set of handy articles for further reading on the theme of UI animation:<\/span><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-animation\/\">Motion in UX Design: 6 Effective Types of Web Animation<\/a><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/conceptual-animation-making-ui-design-stand-out\/\">Conceptual Animation. Making UI Design Stand Out<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/motion-for-mobile-creative-concepts-of-ui-animation\/\">Motion for Mobile. 20 Creative Concepts of UI Animation<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-animation-eye-pleasing-problem-solving\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI Animation: Eye-Pleasing, Problem-Solving<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/creative-motion-12-concepts-of-interface-animation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Motion: 12 Concepts of Interface Animation<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-in-action-15-animated-design-concepts-of-mobile-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI in Action. 15 Animated Design Concepts of Mobile UI<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/animated-interactions-motion-on-purpose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Animated Interactions. Motion on Purpose<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-animation-microinteraction-for-macroresult\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI Animation. Microinteraction for Macroresult<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/interface-animation-the-force-of-motion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interface Animation. The Force of Motion<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-toonie-ui-animation-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">Case Study: Toonie. UI Animation Development<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article covers the benefits of animation in UI design for mobile apps and shows the big set of examples how they add usability and elegance to the interactions<\/p>\n","protected":false},"author":3,"featured_media":9922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,7,9],"tags":[440,16,447,18,458,20,463,100,465,138,468,151,479,233,482,256,485,258,491,319,322,324,328,331,336],"coauthors":[],"class_list":["post-4748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-processes_and_tools","category-ui_ux","tag-tubik","tag-animation","tag-tubik-studio","tag-animation-concepts","tag-ui-animation","tag-app-design","tag-ui-design-article","tag-design","tag-ui-design-examples","tag-design-process","tag-ui-design-process","tag-design-tips","tag-usability","tag-human-computer-interaction","tag-user-experience","tag-interaction-design","tag-user-experience-design","tag-interface-animation","tag-user-interface","tag-mobile-app","tag-mobile-design","tag-mobile-design-inspiration","tag-mobile-navigation-design","tag-mobile-ui","tag-motion-design"],"acf":[],"yoast_head":"<!-- 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