{"id":4595,"date":"2018-04-03T17:18:50","date_gmt":"2018-04-03T14:18:50","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=4595"},"modified":"2023-07-24T11:46:39","modified_gmt":"2023-07-24T11:46:39","slug":"case-study-tasty-burger-ui-design-for-food-ordering-app","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-tasty-burger-ui-design-for-food-ordering-app\/","title":{"rendered":"Case Study: Tasty Burger. UI Design for Food Ordering App"},"content":{"rendered":"

George Bernard Shaw once said:\u00a0“There is no sincerer love than the love of food”. Perhaps, that’s one of the reasons why food and cooking is the endless source of inspiration for UX designers. Today’s case study from the Tubik team presents the creative flow of interaction design for Tasty Burger, a mobile food ordering app.<\/span><\/p>\n

Project<\/span><\/h2>\n

Food ordering app UI and interaction design<\/span><\/p>\n

Process<\/span><\/h2>\n

To design a food ordering app, it’s vital to think over the variety of steps and clear navigation that will enable users to quickly\u00a0make and get the order under diverse circumstances. Tubik\u00a0UI designer Anton Morozov working on the project under art-direction by Ernest Asanov and Vladyslav Taran set the goal to make the UI for the Tasty Burger App both intuitive and juicy. Its extended functionality allows users to order a traditional burger from the menu or customize any option for themselves adding or removing the ingredients.<\/span><\/p>\n

\"food<\/p>\n

Below you can check the screens showing the user journey. They feature all the flow of choice and customization of a burger as well as the screens for delivery or picking up an order.<\/span><\/p>\n

 <\/p>\n

Burger Card:\u00a0Variety of Choices<\/span><\/h2>\n

 <\/p>\n

Choose the Burger<\/h3>\n

The menu shows actual positions and special offers that the restaurant or service has at the moment. Users may see item photos and basic data on ingredients and weight. Color accents<\/a> highlight price and calls-to-action for quick scanning. What\u2019s more, the system of filters at the top of the screen enables a user to customize the search and find a needed position faster.<\/span><\/p>\n

Having chosen a specific position and moving to the product screen, users see the big product\u00a0photo, core information about pricing and weight and the CTA button<\/a> enabling to add the position to the cart. It makes the visual presentation emotional and catchy, immediately sets the association with the burger. Also, the screen looks clean\u00a0– it isn’t overloaded with details about ingredients which isn’t interesting for users who buy this position regularly or don’t care about the details and want to make an order asap.<\/span><\/p>\n

\"burger<\/p>\n

Customize the Burger<\/h3>\n

Those who do care about the ingredients or want to customize their burger, use the tab “Ingredients” in the bottom part of the screen. Just pulling it up, they open the tab and check the contents of the burger, organized along categories such as Vegetables, Meat, Sauce, Topping, etc. To make the visual performance of the list effective and appealing, the interface features photos of all ingredients. At any stage of interaction with this screen, users may save the item to favorites just tapping the heart icon in the top right corner. The cart icon features one more important UX affordance<\/a>: a yellow dot on it gives a quick prompt that it isn\u2019t empty.<\/span><\/p>\n

\"tasty<\/p>\n

As for the color palette in the app, the designer played with the\u00a0contrast of backgrounds<\/a>: interactions zones aimed at reading copy, observing and manipulating positions in the lists are presented on the light background to provide a high level of readability. Still, photo content and tab bar apply a dark background that supports the visual performance, makes the graphics look stylish and elegant. Also, the designer paid deep attention to building balanced and scannable<\/a> visual hierarchy to make interactions quick and screen scanning easy. Hungry people are definitely not the audience which will want to devote much time and effort to learn how the app works – everything has to be clear in short seconds.<\/span><\/p>\n

The flow of interactions on customizing the order looks like the following animation.<\/span><\/p>\n

 <\/p>\n