{"id":4223,"date":"2018-01-23T19:16:01","date_gmt":"2018-01-23T16:16:01","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=4223"},"modified":"2024-06-18T14:36:26","modified_gmt":"2024-06-18T14:36:26","slug":"faq-does-a-small-business-need-a-website","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/faq-does-a-small-business-need-a-website\/","title":{"rendered":"FAQ: Does a Small Business Need a Website?"},"content":{"rendered":"

Being a field of diverse directions and numerous purposes, the design has always brought up a lot of issues at the crossroads of professional activities and sciences. It’s time for a new set of answers covering the frequently asked questions in the domains of web, mobile, and graphic design<\/a>: having given a big bunch of answers on\u00a0Quora\u00a0recently, we would like to share our ideas with\u00a0Tubik\u00a0Blog readers as well. So, today we are briefly covering the following topics:<\/span><\/p>\n

    \n
  1. \u00a0Is it important for a small business to have a website?<\/span><\/li>\n
  2. How can UI\/UX design strategically influence a company’s success?<\/span><\/li>\n
  3. What motivates mobile-app start-ups to hire UX designers?<\/span><\/li>\n
  4. Who buys graphic design services?<\/span><\/li>\n<\/ol>\n

    Let’s get started!<\/span><\/p>\n

    \"creative<\/p>\n

    How important is it for a small business to have a website?<\/span><\/h2>\n

     <\/p>\n

    In short: if you can reach your customers via the Internet, it IS important to think about a website for your business.<\/strong><\/span><\/p>\n

    Going deeper, we can face a lot of pathetic expressions saying the main and only reason is that everything is on the Internet now. I wouldn\u2019t be so categorical on that. Real life still exists, and some businesses, especially small local ones, effectively operate without websites<\/a> in their own vision of success. Not all businesses strive to conquer the world – and it doesn\u2019t leave us right to tell they aren\u2019t successful or helpful or effective or profitable. Let\u2019s say, you live in a quiet small village and supply local citizens with home-made cheese. You have your own range of clients and you have no reasons to move further as all the cheese you may produce with your capacities is bought like hotcakes. The profits you get are enough for your vision of a peaceful and successful life. Is it a small business? Yes, sure. Does it need a website? According to the stakeholder\u2019s goals, no, it doesn\u2019t.<\/span><\/p>\n

    However, the Internet really revolutionized the way of running businesses. With devices cheaper, more accessible, and easy-to-use, more and more people turn to buying, selling, marketing, communicating, and getting information from the internet resources. So, today it\u2019s one of the top reasons why people make a decision on starting a website: they have an offer that may be potentially interesting to other people on the Web and bring the profits to the entrepreneur.<\/span><\/p>\n

    \"financial<\/p>\n

    This way to go is really reasonable, and there is a huge variety of approaches to websites for business use. It can be anything, from a simple one-page website<\/a> giving the basic description of the professional and contact data to complex web platforms providing a variety of business directions or extensive portfolio. It may be a small e-commerce platform<\/a>, with a full cycle of direct sales from order to payment and delivery, or it may be a corporate website whose aim is to present the services or goods as well as the ways of getting them. This can be the reason for not only fully packed websites of broad functionality but also landing pages<\/a> fulfilling the same need.<\/span><\/p>\n

    \"usability<\/p>\n

    Having a website, the business gets a broader perspective and becomes closer to users, who are often used to googling as the fastest way to find everything they need, from basic goods to special services. If your potential clients can be caught in this process of browsing, you definitely have to try it and a company website is a primary step.<\/strong> Nevertheless, it\u2019s important to remember that the website will become another item in your budget: time, effort, and in all likelihood money will be invested in website creation and maintenance. For big and well-established businesses it may be not a pinch of a problem but for a small business, it is a concern demanding to weigh all pros and cons. So, on the stage of decision-making, it\u2019s cool to discuss the issue with experts and other businessmen, read the case studies and reviews to know what the possible further scenarios may happen, how important they are for the business growth, and what you would better start with.<\/span><\/p>\n

    \"magicco<\/p>\n

    Landing page for Magic.Co<\/em><\/a><\/p>\n

    The reasons, which might get you to hesitate if you need your own website being a small business, can be the following:<\/span><\/p>\n