{"id":3652,"date":"2017-10-19T23:25:02","date_gmt":"2017-10-19T20:25:02","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=3652"},"modified":"2023-08-14T18:25:10","modified_gmt":"2023-08-14T18:25:10","slug":"take-it-easy-tips-for-effort-saving-user-interfaces","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/take-it-easy-tips-for-effort-saving-user-interfaces\/","title":{"rendered":"Take It Easy: Tips for Effort-Saving User Interfaces"},"content":{"rendered":"<p><span style=\"color: #333333;\">&#8220;Simplicity is the ultimate sophistication,&#8221; said genius Leonardo da Vinci, and this eternal truth is as fair now as it was several centuries ago. Such an approach in design for web and mobile interfaces results in human-centered products that are pleasant and easy in use. Make no mistake, simple doesn&#8217;t mean empty, primitive, or monofunctional. Instead, it means clear, intuitive, and helpful. Really simple products not only solve user&#8217;s problems but also do it in an optimal way in the aspects of times and effort.<\/span><\/p>\n<p><span style=\"color: #333333;\">We don&#8217;t often think in terms of love and respect when it comes to digital products. We can describe them in tons of other words featuring appearance (like beautiful, elegant, interesting, etc.) or functionality (like intuitive, easy-to-use, confusing, etc.) or content (like informative, consistent, etc.) but you rarely can hear that someone names a website or app respectful. However, respect for user&#8217;s time and energy is one of the vital goals which designers should strive to achieve in the product they work on. This approach is a great factor in usability and desirability. Today we would like to share some advice and techniques which could become supportive of this aim. These tips aren&#8217;t reinventing the wheel but present a helpful checklist for the design outcome. So, let&#8217;s check what designers can do to save time and effort for users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8835\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design.jpg\" alt=\"visual hierarchy in UI design\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design.jpg 3000w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design-1024x683.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/visual-hierarchy-in-UI-design-150x100.jpg 150w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">1. Put the core navigation into header<\/span><\/h2>\n<p><span style=\"color: #333333;\">Talking about websites, it is an extremely helpful idea for quick and easy navigation. The only problem is to decide on what core data is, especially for websites with a huge amount of various data, like big e-commerce websites, news platforms, or multi-theme blogs. Header is a strategic part as people see it before scrolling the page in the first seconds of introduction to the website. Being a sign of invitation, the header should provide the key information about the digital product so that users could scan it in split seconds.<\/span><\/p>\n<p><span style=\"color: #333333;\">In our article telling about <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/best-practices-for-website-header-design\/\">web headers design<\/a> in detail, we provided the typical kinds of content which can be included in headers:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">basic elements of <a href=\"https:\/\/blog.tubikstudio.com\/6-creative-stages-of-branding-design-step-by-step-guide\/\">brand identity<\/a>: logo, brand name lettering, slogan or company statement, corporate mascot, photo presenting the company or its leader, corporate colors, etc.<\/span><\/li>\n<li><span style=\"color: #333333;\">copy block setting the theme of the product or service presented<\/span><\/li>\n<li><span style=\"color: #333333;\">links to basic categories of website content<\/span><\/li>\n<li><span style=\"color: #333333;\">links to the most important social networks<\/span><\/li>\n<li><span style=\"color: #333333;\">basic contact information (telephone number, e-mail, etc.)<\/span><\/li>\n<li><span style=\"color: #333333;\">switcher of the languages in case of multi-lingual interface<\/span><\/li>\n<li><a href=\"https:\/\/blog.tubikstudio.com\/how-to-design-search\/\"><span style=\"color: #333333;\">search field<\/span><\/a><\/li>\n<li><span style=\"color: #333333;\">subscription field<\/span><\/li>\n<li><span style=\"color: #333333;\">links to interaction with the product such as trial version, downloading from the AppStore, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">It doesn\u2019t mean that all the mentioned elements should be included in one web page header: in this case, the risk is high that the header section would be overloaded with information. The more objects attract the user\u2019s attention, the harder it is to concentrate on the vital ones. Here designers, preferably together with marketing specialists and stakeholders, need to decide on the strategically important options and pick them up from the list or add the others.<\/span><\/p>\n<p><span style=\"color: #333333;\">Why is the header so essential? Eye-tracking investigations show that whichever scanning model a particular user follows, the scanning process will start in the top horizontal area of the webpage. Using it for showing the core information and branding is a strategy supporting both sides: readers scan the key data quickly while the website gets the chance to retain them if it\u2019s presented properly. That is the basic reason why header design is an essential issue for UI\/UX designers as well as content and promotion specialists.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8166\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/11\/gourmet_website_interactions_tubik.gif\" alt=\"gourmet website interactions tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">2. Make branding highly visual<\/span><\/h2>\n<p><span style=\"color: #333333;\">In terms of the discussed topic, a brand means a sort of image created via a set of distinguishing features and promoting awareness and recognizability of the product or service on the market. This image can be created in tons of diverse ways &#8211; visual, verbal, touchable, etc. In web and mobile design, branding supposedly means a set of visual elements defining the brand style, which can be applied in interfaces such as logo, typography, brand colors, and the like. All of them together are a powerful tool for creating visual recognizability of the product as well as its style. Being based on the analysis of target audience and marketing\/ customer research, branding in this sense plays a vital role in product promotion as visual perception is very fast and easy for most people, much easier than reading the text and much more memorable than listening to speech. Moreover, if the brand is already well-established, its signs observed in the first seconds of seeing a website or app increase the level of trust.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8641\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik.png\" alt=\"Bakery website design case study tubik\" width=\"1440\" height=\"1080\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik.png 1440w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/Bakery-website-design-case-study-tubik-150x113.png 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-vinnys-bakery-ui-design-for-e-commerce\/\"><em>Vinny&#8217;s Bakery website<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">3. Use numbers, not words<\/span><\/h2>\n<p><span style=\"color: #333333;\">One of the investigations of user behavior provided by <a style=\"color: #333333;\" href=\"https:\/\/www.nngroup.com\/articles\/web-writing-show-numbers-as-numerals\/\" rel=\"nofollow\">Nielsen Norman Blog<\/a> shared an interesting finding: based on eye-tracking studies while users scan web pages, numerals often stop the wandering eye and attract fixations, even when they&#8217;re embedded within a mass of words that users otherwise ignore. People subconsciously associate numbers with facts, stats, sizes, and distance &#8211; something potentially useful for them. So they are hooked with the numbers included in the copy while words representing numerals can be missed in the bulk of the text. Even more, whatever numbers represent, they are more compact than their textual variant, which allows for making the content more concise and time-saving for skimming the data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">4. Make the call-to-action (CTA) instantly noticeable<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">A <a href=\"https:\/\/blog.tubikstudio.com\/call-for-attention-powerful-cta-button-design\/\">call to action<\/a> (CTA) is actually a word of phrase stimulating users to interact with a product in a way and according to the <\/span>aim<span style=\"color: #333333;\"> it is designed for. CTA elements are the interactive controls that enable users to do the action they are called to. Common types of such interactive elements in the layout are buttons, tabs, or links. In interfaces of all kinds, CTA elements are the core factor of effective interaction with the product, which plays a crucial role in usability and navigability. When all the path of interaction and transitions is built clearly for users but CTA element is not thought-out, placed or designed well, users can get confused and will need to take additional effort trying to achieve their goals. That sets the high risk for poor <a href=\"https:\/\/blog.tubikstudio.com\/7-factors-that-influence-webpage-conversion-rates\/\">conversion rates<\/a> and general user experience. That\u2019s why this navigation element should draw particularly deep designers&#8217; attention. In any interface, it should be one of the most prominent and quickly noticeable parts to inform users how the product can be helpful or useful for them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8117\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/online_bookshop_design.gif\" alt=\"online bookshop design\" width=\"800\" height=\"600\" \/><\/p>\n<h2><span style=\"color: #333333;\">5. Care about general page scannability<\/span><\/h2>\n<p><span style=\"color: #333333;\">As it was already mentioned, users don&#8217;t usually read and observe all the content on the page or screen from the starting point: instead, they start from quick <a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-make-web-interface-scannable\/\">scanning<\/a> to understand if it contains something they need or want. This significant domain of user research is massively supported by\u00a0<a style=\"color: #333333;\" href=\"https:\/\/www.nngroup.com\/articles\/eyetracking-study-of-web-readers\/\" rel=\"nofollow\">Nielsen Norman Group<\/a> and provides designers and usability specialists with a better understanding of user behavior and interactions. Different experiments collecting data on user eye-tracking have shown that there are several typical models\u00a0along which visitors usually scan the website.\u00a0<\/span><\/p>\n<p>Among the following common models, you\u2019ll find Z-Pattern, Zig-Zag pattern, and F-Pattern. Let\u2019s check what are the schemes for them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7731\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/z-pattern-web-scannability-1.png\" alt=\"z pattern web scannability\" width=\"800\" height=\"793\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/z-pattern-web-scannability-1.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/z-pattern-web-scannability-1-150x150.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/z-pattern-web-scannability-1-300x297.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/z-pattern-web-scannability-1-768x761.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><em>Z-Pattern<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7732\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/zig-zag-pattern-web-scannability-1.png\" alt=\"zig zag pattern web scannability\" width=\"800\" height=\"858\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/zig-zag-pattern-web-scannability-1.png 955w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/zig-zag-pattern-web-scannability-1-280x300.png 280w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/zig-zag-pattern-web-scannability-1-768x823.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/zig-zag-pattern-web-scannability-1-140x150.png 140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><em>Zig-Zag Pattern<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7733\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/f_reading-pattern-eyetracking-scannability.jpg\" alt=\"f_reading pattern eyetracking scannability\" width=\"785\" height=\"364\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/f_reading-pattern-eyetracking-scannability.jpg 785w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/f_reading-pattern-eyetracking-scannability-300x139.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/f_reading-pattern-eyetracking-scannability-768x356.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/f_reading-pattern-eyetracking-scannability-150x70.jpg 150w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<p><em>F-Pattern<\/em><\/p>\n<p><span style=\"color: #333333;\">Knowing these models, designers and information architects can build navigation and important data in the points where they have the highest chances to be seen and get the user interested. The well-thought-out <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/visual-hierarchy-effective-ui-content-organization\/\">visual hierarchy<\/a> will make the page easily skimmed saving users&#8217; time and energy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7967\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users.jpg\" alt=\"design for users\" width=\"900\" height=\"642\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users.jpg 900w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-300x214.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-768x548.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-150x107.jpg 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><em><a href=\"https:\/\/design4users.com\/\">Design4Users<\/a> website<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">6. Check the icons perception<\/span><\/h2>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">Icons<\/a> are pictograms or ideograms used in the web or mobile interface to support its usability and provide the successful flow of human-computer interaction. It&#8217;s hard to overestimate their role in UI navigation: they make it much quicker as most users perceive images faster than words. Usage of recognizable and clear icons has great potential for boosting usability. However, even the slightest misperception can become the reason for poor UX so the solutions on the <a href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">type of icons<\/a> should be carefully tested and if needed supported with the appropriate <a href=\"https:\/\/blog.tubikstudio.com\/visual-perception-icons-vs-copy-in-ui\/\">copy content<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">7. Strengthen the message with theme images and hero banners<\/span><\/h2>\n<p><span style=\"color: #333333;\">No secret, in many cases an image is worth a thousand words. In web and mobile <\/span>UI<span style=\"color: #333333;\">, it often works that way: images become highly supportive and effective in setting the mood or transferring the message.\u00a0In addition, images present the part of the content which is both informative and emotionally appealing. Original illustration, prominent <a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero banners<\/a>, engaging photos can satisfy multiple goals:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">catch users&#8217; attention<\/span><\/li>\n<li><span style=\"color: #333333;\">transfer the message visually<\/span><\/li>\n<li><span style=\"color: #333333;\">support the general stylistic concept<\/span><\/li>\n<li><span style=\"color: #333333;\">set the needed theme, mood or atmosphere<\/span><\/li>\n<li><span style=\"color: #333333;\">demonstrate the core benefits or items effectively.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8420\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/dance_academy_website_interactions_tubik.gif\" alt=\"dance academy website interactions_tubik\" width=\"800\" height=\"600\" \/><\/p>\n<h2><span style=\"color: #333333;\">8. Talk to users in their language<\/span><\/h2>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/user-experience-tips-ux-writing\/\">Copy content<\/a> plays a crucial role in communication with the user. Not only is its effective visual presentation significant for high page performance: the style, structure, and vocabulary should also correspond to the user&#8217;s expectation from a page. Usage of too formal or business-like style in an entertainment app for teenagers, or vice versa too informal style on the luxury website selling elite real estate &#8211; there can be hundreds of cases when the copy doesn&#8217;t follow business goals as well as habits and needs of a target audience. That kind of content inconsistency can be confusing and move the users away from the website or app. User research will be effective for this issue to see what way users want to communicate while a professional copywriter will help to strengthen design with the power of words.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7743\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/web-ui-design-landing-page.png\" alt=\"web ui design landing page\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/web-ui-design-landing-page.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/web-ui-design-landing-page-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/web-ui-design-landing-page-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/10\/web-ui-design-landing-page-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span style=\"color: #333333;\">9. Use the power of Gestalt principles<\/span><\/h2>\n<p><span style=\"color: #333333;\"><a href=\"https:\/\/blog.tubikstudio.com\/gestalt-theory-for-efficient-ux-principle-of-similarity\/\">Gestalt<\/a> is the term meaning \u00abshape, form\u00bb. It is used primarily in cognitive psychology for the field exploring the laws of meaningful perception of the data which people constantly get from the world that seems primarily chaotic. It works on different levels of perception, but the visual part seems to be the most interesting for designers creating interfaces. It helps to understand the psychology of the app or website users better. When designers know the factors influencing visual perception, it makes the process of UX design much more proficient giving higher rates of successful interactions and lowering the level of misunderstandings users could get in this way.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8931\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/08\/gestalt-theory-grouping_principles.jpg\" alt=\"gestalt theory grouping principles\" width=\"715\" height=\"750\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/08\/gestalt-theory-grouping_principles.jpg 715w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/08\/gestalt-theory-grouping_principles-286x300.jpg 286w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/08\/gestalt-theory-grouping_principles-143x150.jpg 143w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"http:\/\/cdn.verticalmeasures.com\/wp-content\/uploads\/2015\/07\/gestalt-theory-why-design-is-important-for-content-marketing1.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/em><\/span><br \/>\n<span style=\"color: #333333;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\">For example, applying the principles of <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/gestalt-theory-for-efficient-ux-principle-of-similarity\/\">similarity<\/a> and <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/gestalt-theory-for-ux-design-principle-of-proximity\/\">proximity<\/a>, designers can group the layout elements according\u00a0<\/span>to human<span style=\"color: #333333;\"> cognitive abilities, so that users could perceive them in the most natural and convenient way.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8736\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik.jpg\" alt=\"calendar app ui design tubik\" width=\"1200\" height=\"900\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik.jpg 1200w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/07\/bright_vibe_calendar_app_ui_tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span style=\"color: #333333;\">10. Optimize visual content<\/span><\/h2>\n<p><span style=\"color: #333333;\">Whatever interesting, attractive, and informative is the interface, there is the invisible factor that can erase all the benefits &#8211; the loading speed. If the visual content &#8211; <a href=\"https:\/\/blog.tubikstudio.com\/web-design-basic-types-of-images-web-content\/\">images<\/a>, <a href=\"https:\/\/blog.tubikstudio.com\/ui-animation-eye-pleasing-problem-solving\/\">animations<\/a>, <a href=\"https:\/\/blog.tubikstudio.com\/5-reasons-to-make-animated-video-for-your-product\/\">video<\/a> &#8211; applied to an interface is too heavy or doesn&#8217;t perform well on different devices, the risks are high to lose users before they will understand the strong points of the product. In terms of high competition, with loads of websites and application, be sure: users aren&#8217;t going to wait, they will head for the more convenient and quick alternative even if it loses in a number of points. Optimization and persistent testing of visual content is the real sign of respect for the user boosting <\/span>the less<span style=\"color: #333333;\"> time-consuming flow of interaction.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8932\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/08\/tubik_studio-architecture_firm.gif\" alt=\"tubik studio architecture firm website design\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\">Hopefully, this list will be helpful for those who\u00a0are aimed at creating <\/span>a positive<span style=\"color: #333333;\"> user experience. Don&#8217;t miss the updates &#8211; new practical tips and inspiration are coming very soon.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Useful articles<\/span><\/h2>\n<p><span style=\"color: #333333;\">This set of articles can be useful to dive deeper into the points mentioned above<\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/best-practices-for-website-header-design\/\">Best Practices for Website Header Design<\/a><\/span><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ux-design-readable-user-interface\/\">How to Make User Interface Readable<\/a><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/faq-design-role-of-branding-in-ui-design\/\">The Role of Branding in UI Design<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/visual-hierarchy-effective-ui-content-organization\/\">Visual Hierarchy: Effective UI Content Organization<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/gestalt-theory-for-efficient-ux-principle-of-similarity\/\">Gestalt Theory for Efficient UX: Principle of Similarity<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/tubikstudio.com\/gestalt-theory-for-ux-design-principle-of-proximity\/\">Gestalt Theory for UX Design: Principle of Proximity<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">Small Elements, Big Impact: Types and Functions of UI Icons<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/tips-on-applying-copy-content-in-user-interfaces\/\">Tips on Applying Copy Content in User Interfaces<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article presenting the set of useful tips for web and mobile interfaces saving users&#8217; time and effort, boosting usability and improving user 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