{"id":3412,"date":"2017-08-28T15:26:19","date_gmt":"2017-08-28T12:26:19","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=3412"},"modified":"2023-08-14T18:35:48","modified_gmt":"2023-08-14T18:35:48","slug":"tests-go-first-usability-testing-in-design","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/tests-go-first-usability-testing-in-design\/","title":{"rendered":"Tests Go First. Usability Testing in Design"},"content":{"rendered":"<p><span style=\"color: #333333;\">A tech guru, Steve Jobs, once said: \u201cDesign is not just what it looks like and feels like. Design is how it works.\u201d Unfortunately, some people still think that designers\u2019 job ends with aesthetic aspects of a product. Nevertheless, UX design depends on several key factors including usability, utility, desirability, attractiveness. Each facet plays its role for a sufficient product, so a creative team needs to make sure all of them are done right by conducting tests. Today\u2019s article is devoted to the peculiarities of usability testing and various methods helping to discern usability problems.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Why does usability matter?<\/span><\/h2>\n<p><span style=\"color: #333333;\">Before we go to the essence of usability testing, let\u2019s find out what usability means and why it is called a core part of effective UX. <a style=\"color: #333333;\" href=\"https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nielsen Norman Group<\/a> defines usability as a quality attribute that assesses how easy user interfaces are to use. The level of usability depends on five aspects: learnability, satisfaction, efficiency, memorability, and errors. Learnability stands for how easy users can attain tasks during the first usage and satisfaction is how pleasant the usage process is. Efficiency is determined by users\u2019 ability to accomplish a task quickly while memorability depends on the time which people need to re-establish their proficiency after a period of not using a product. And finally, designers track the number of errors users make and how easily they can learn from these mistakes.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"4 Principles of Good UX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MVzPX866bFE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #333333;\">When all these factors are considered, digital products provide a high level of usability which means people can easily and effectively use them. But why expert designers are so concerned about a single aspect of UX? Isn\u2019t it more important what services and solutions apps and websites provide? Obviously, the features make a product valuable for people. However, if users can\u2019t figure out how to use an application, it brings zero profit to them. Even the most beautiful interface can\u2019t guarantee success without a clean functionality system. That\u2019s why one of the core stages of UX building is usability testing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7976\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture-1024x683.jpg\" alt=\"information architecture\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture-1024x683.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture-150x100.jpg 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/information-architecture.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">What\u2019s usability testing?<\/span><\/h2>\n<p><span style=\"color: #333333;\">Usability testing is a technique helping to evaluate a product by testing it on potential users. This way designers are able to see if a website or an app is usable enough as well as distinguish possible problems in UX. Usability testing is usually conducted at the UX building stage before a project goes to the development team. It allows changing inefficient solutions easier rather than in a complete product.<\/span><\/p>\n<p><span style=\"color: #333333;\">Moreover, usability testing is a good way to dive deeper into users&#8217; needs and preferences by watching their reactions while they use a product. Designers can collect the essential information needed for the creation of an effective user-centered design. Also, the gathered information can be used not only for UX design but at the other stages of product development.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Types of usability testing methods<\/span><\/h2>\n<p><span style=\"color: #333333;\">To reach the high effectiveness of usability testing and gain the expected profit, designers apply various methods which can be categorized into three main groups: explorative, assessment, and comparative.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Explorative<\/strong> methods are used at the earliest stages of UX. Designers present wireframes of a product to users and watch their reactions. Explorative methods aim at discovering how people comprehend a concept of a product and how their mental processes work while they use a certain product.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Assessment<\/strong> methods are used at the later stages when a user can test a usability of goods via prototypes. Such methods help to evaluate the effectiveness of an app or a website as well as determine the level of users\u2019 satisfaction with a product. Real-time experiments assist to track users\u2019 reactions and errors they make. The collected information is used for eliminating usability problems that have been determined during tests.<\/span><\/p>\n<p><span style=\"color: #333333;\">Finally, <strong>comparative<\/strong> usability testing methods are involved when designers need to choose between several solutions. Users compare two or more variants of UX elements then share the opinion with a creative team. Experts consider all the pros and cons of each variant and select the most user-friendly one.<\/span><\/p>\n<p><span style=\"color: #333333;\">There is a great number of usability testing methods. All of them vary and can be used under different circumstances. The choice often depends on the goals that a team sets and the budget of a project. We\u2019ve distinguished some common methods helping to test usability. Let\u2019s see what they are.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7970 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study.jpg\" alt=\"home budget app case study\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study.jpg 1800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study-1024x683.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/home-budget-app-case-study-150x100.jpg 150w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/case-study-home-budget-app-ui-for-finance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Home Budget App<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Hallway Testing<\/span><\/h2>\n<p><span style=\"color: #333333;\">This method foresees testing a website or an app on random people, meaning designers can ask someone passing in a hallway or elsewhere. Hallway testing may seem a bit difficult because it requires finding people who would love to take part in such an experiment and then would be able to give constitutive feedback. The method is often used when the biggest part of the work is done so that users could feel it like a complete product. Hallway Testing is one of the most common methods since it\u2019s cheaper and faster than many others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Remote Usability Testing<\/span><\/h2>\n<p><span style=\"color: #333333;\">The name of the method speaks for itself. Such an approach allows involving people from different countries so that a creative team could see how their product is perceived in various cultures. There are two types of remote usability testing: synchronous or asynchronous.<\/span><\/p>\n<p><span style=\"color: #333333;\">Synchronous remote testing is handled via video conferencing as well as various sharing tools such as WebEx or GoToMeeting. The synchronic approach allows designers to watch how different people use a product in real-time. Also, users can receive some support from a creator if needed. Still, synchronous remote testing has its drawbacks. Users should be asked to gather at a certain time and if they live in a different time zone it may be problematic. That\u2019s why a day and time should be arranged upfront and it may take some time to find the best option for everyone.<\/span><\/p>\n<p><span style=\"color: #333333;\">Asynchronous remote testing is a bit easier to handle. Designers usually set particular tasks which users need to accomplish and then all the information including clicks streams and users\u2019 errors that occur while interacting with a product are gathered automatically. Also, designers may ask users to give small feedback about their experience. This way a creative team can track how people from different cultures react to the product using it in their own environment (e.g. at home).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8053\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/usability-testing.jpg\" alt=\"usability testing\" width=\"1000\" height=\"666\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/usability-testing.jpg 1000w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/usability-testing-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/usability-testing-768x511.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/usability-testing-150x100.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"color: #333333;\">Expert Reviews<\/span><\/h2>\n<p><span style=\"color: #333333;\">This common method involves an evaluation from experts with experience in usability testing. The approach gives the opportunity to receive wide and constituent feedback and spend less time on it. Experts usually apply testing tools but also they can test it like users. Also, there is another approach called automated expert reviews. It is conducted programs that define usability problems by the use of common patterns. Automated expert reviews are one of the fastest methods still it cannot test all the peculiarities connected with human factors.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Paper Prototype Testing<\/span><\/h2>\n<p><span style=\"color: #333333;\">One of the essential stages of product creation is <a href=\"https:\/\/blog.tubikstudio.com\/ux-wireframing-bedrock-of-interface-usability\/\">wireframing<\/a>. It is a simplified and schematic visual representation of a layout for <a href=\"https:\/\/blog.tubikstudio.com\/types-of-web-pages\/\">website pages<\/a> or screens of an application interface. They are usually black and white illustrations, sometimes with bright marks or spots to outline specific areas or points, that give a clear vision of the project structure and connections between different parts.<\/span><\/p>\n<p><span style=\"color: #333333;\">The wireframes can be presented to users where they can perform certain tasks like in a real product by interacting with paper models. The method may seem unsophisticated still it\u2019s a cheap and fast way to find out usability problems at the early stages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Thinking Aloud<\/span><\/h2>\n<p><span style=\"color: #333333;\">Thinking aloud is a usability testing method that aims at collecting feedback from users right in the usage process. Designers ask users to verbalize their thoughts and feelings which they have while using an app or website. A creative team can comprehend the attitude patterns of the potential users and apply the gathered info for future UX improvements.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7967\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users.jpg\" alt=\"design for users\" width=\"900\" height=\"642\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users.jpg 900w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-300x214.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-768x548.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/design-for-users-150x107.jpg 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><em><a href=\"https:\/\/design4users.com\/\">Design4Users Website<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Is usability testing profitable?<\/span><\/h2>\n<p><span style=\"color: #333333;\">We\u2019ve described only several methods of usability testing, but there are much more of them. Methods can be changed or combined depending on the goals. If you still doubt whether you need to conduct usability testing, let\u2019s look at the list of tasks that it helps to accomplish and the benefits it brings.<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">Collecting the info helping to improve UX;<\/span><\/li>\n<li><span style=\"color: #333333;\">Identifying problems and bugs which a creative team can\u2019t notice;<\/span><\/li>\n<li><span style=\"color: #333333;\">Ensuring user satisfaction with a product;<\/span><\/li>\n<li><span style=\"color: #333333;\">Increased efficiency of products;<\/span><\/li>\n<li><span style=\"color: #333333;\">Reduced cost of the development process;<\/span><\/li>\n<li><span style=\"color: #333333;\">Fast problem elimination;<\/span><\/li>\n<li><span style=\"color: #333333;\">A product with a high level of usability will definitely stand out of crowd.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">They say better twice measured than once wrong. Just remember that it\u2019s easier to fix problems at the early stages rather than rebuild a complete product.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8939 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design.jpg\" alt=\"human memory tips on ux design\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design.jpg 2000w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design-1024x683.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/05\/human-memory-tips-on-ux-design-150x100.jpg 150w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h2><span style=\"color: #333333;\">Recommended reading<\/span><\/h2>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/usability-testing.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Usability Testing<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/precious-errors-testing-ios-mobile-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Precious Errors: Testing iOS Mobile Applications.<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Usability 101: Introduction to Usability\u00a0<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/brief-guide-to-testing-mobile-interfaces\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Brief Guide to Testing Mobile Interfaces<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article provides general insights on the role of usability testing in UX design and methods helping to discern usability problems in mobile apps and websites.<\/p>\n","protected":false},"author":3,"featured_media":8053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[491,20,496,23,502,100,515,147,533,151,212,233,319,365,432,437,440,457,479,482],"coauthors":[],"class_list":["post-3412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-user-interface","tag-app-design","tag-user-testing","tag-app-testing","tag-ux","tag-design","tag-uxui","tag-design-studio","tag-web-design","tag-design-tips","tag-graphic-design","tag-human-computer-interaction","tag-mobile-app","tag-product-design","tag-testing","tag-tips","tag-tubik","tag-ui","tag-usability","tag-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tests Go First. Usability Testing in Design<\/title>\n<meta name=\"description\" content=\"The article provides general insights on the role of usability testing in UX design and methods helping to discern usability problems in mobile apps and websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/tests-go-first-usability-testing-in-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tests Go First. 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