{"id":3280,"date":"2017-07-21T12:14:05","date_gmt":"2017-07-21T09:14:05","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=3280"},"modified":"2023-08-14T18:37:45","modified_gmt":"2023-08-14T18:37:45","slug":"hit-the-spot-design-strategies-for-profitable-landing-pages","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/hit-the-spot-design-strategies-for-profitable-landing-pages\/","title":{"rendered":"Hit the Spot: Design Strategies for Profitable Landing Pages"},"content":{"rendered":"

Every traveler knows it’s hard to find a more annoying and upsetting experience than landing in the wrong place. It wastes the precious time and effort on looking for the needed spot right when you are full of nice expectations and ready for the best. No wonder, this story isn’t different when users go to the virtual journey around the Internet, especially having particular goals and destinations in mind. So, today let’s discuss how to make their landing soft and effective.<\/span><\/p>\n

Definition of a Landing Page<\/span><\/h2>\n

In general terms, the phrase “landing page” was created by analogy with a landing spot in the physical world: on the web, it initially marked any page on which the user “landed” while surfing the Net and started their journey around the website. The phrase is still used in this meaning in terms of web analytics. However, a more specific understanding of this term has become increasingly popular and widely used by not only designers but also marketing specialists. Today the term is used for a web page designed with a focus on specific relatively narrow goals and a quick way of accomplishing a particular action.<\/span><\/p>\n

As for the goals, they can be different, still, the biggest diversity of landings is found in the e-commerce sphere. This is the field in which they play a great role both for users and stakeholders, presenting the specific commercial offers without distraction in a helpful and attractive way. Creating special pages for every case means giving users directions, which is especially useful for big e-commerce platforms with hundreds or even thousands of items. Directing all the traffic to the home page in the case of such websites can open the big gate to poor user experience, especially when users come from particular marketing campaigns in outer resources. The risk is high that they will get lost immediately in the overwhelming amount of content and links on the home page or their attention will be driven away so the purchase won’t be finalized.<\/span><\/p>\n

Furthermore, there are also many other cases beyond e-commerce when landing pages present a good point to consider: they can present the mobile applications or educational resources, promote events and meetings, make the announcements, introduce the communities or just share information. Anyway, the design process for any landing page starts from setting the clear and concise aim which should be achieved\u00a0with its help.<\/span><\/p>\n

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Conversion as a Key Metric<\/span><\/h2>\n

One of the core characteristics\u00a0measuring the efficiency of a landing page is conversion<\/a>. In basic terms, it is the outcome, the achieved goal which is set for the landing page. Conversion is the transformation of passive users into active, from reading, considering, watching and comparing to actual buying, downloading, trying, subscribing, etc. Measuring conversions and improving landing pages to get this rate higher is the way to problem-solving design helping users and supporting business strategies.<\/span><\/p>\n

As e-commerce presents the highest diversity of landing pages now, the most frequent way of conversion is the actual purchase while the most popular call to action is “Buy”. However, the presence of the Internet in human life is growing constantly and plays a significant part in daily operations on professional and personal levels. On that ground, the variety of conversions also reflects diverse goals – except buying something, users can be called to:<\/span><\/p>\n