{"id":3149,"date":"2017-05-30T14:31:36","date_gmt":"2017-05-30T11:31:36","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=3149"},"modified":"2021-01-19T10:33:52","modified_gmt":"2021-01-19T10:33:52","slug":"tubik-podcast-5-design-for-business-know-your-target","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/","title":{"rendered":"Tubik Podcast #5. Design for Business: Know Your Target"},"content":{"rendered":"<p><span style=\"color: #333333;\">Having set the potential users of the website or app and researching this group of users, designers are able to create the solutions which will get close to the users and will be more precise in solving their problems. Today we have prepared a new episode for the listeners of Tubik Podcast, the series of free audio talks devoted to various aspects of design. In this episode, we&#8217;ll consider the phenomenon of the target audience and diverse types of targeting from the design perspective. Welcome to listen and follow the updates!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/325169081&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" width=\"100%\" height=\"450\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">You can check more details <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/business-oriented-design-know-your-target\/\">in the article<\/a> devoted to targeting applied in design projects. Also, to learn more and see practical case studies, welcome to read or download our <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/book\/\">free ebooks<\/a>. Stay tuned!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.<\/p>\n","protected":false},"author":3,"featured_media":9264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[151,543,198,212,233,361,365,428,446,20,447,47,457,50,479,51,482,100,491,123,502,137,515,147,533],"coauthors":[],"class_list":["post-3149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-design-tips","tag-web-marketing","tag-free-podcast","tag-graphic-design","tag-human-computer-interaction","tag-podcast","tag-product-design","tag-target-audience","tag-tubik-podcast","tag-app-design","tag-tubik-studio","tag-branding","tag-ui","tag-business","tag-usability","tag-business-strategy","tag-user-experience","tag-design","tag-user-interface","tag-design-for-business","tag-ux","tag-design-podcast","tag-uxui","tag-design-studio","tag-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tubik Podcast #5. Design for Business: Know Your Target<\/title>\n<meta name=\"description\" content=\"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tubik Podcast #5. Design for Business: Know Your Target.\" \/>\n<meta property=\"og:description\" content=\"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T11:31:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-19T10:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/\",\"name\":\"Tubik Podcast #5. Design for Business: Know Your Target\",\"isPartOf\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg\",\"datePublished\":\"2017-05-30T11:31:36+00:00\",\"dateModified\":\"2021-01-19T10:33:52+00:00\",\"author\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\"},\"description\":\"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.\",\"breadcrumb\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage\",\"url\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg\",\"contentUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"tubik-free-podcast-design-business-terms\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tubikstudio.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tubik Podcast #5. Design for Business: Know Your Target\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\",\"url\":\"https:\/\/tubikstudio.com\/blog\/\",\"name\":\"Tubik Blog: Articles About Design\",\"description\":\"Tubik Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\",\"name\":\"Marina Yalanska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"caption\":\"Marina Yalanska\"},\"url\":\"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tubik Podcast #5. Design for Business: Know Your Target","description":"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/","og_locale":"en_US","og_type":"article","og_title":"Tubik Podcast #5. Design for Business: Know Your Target.","og_description":"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.","og_url":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/","og_site_name":"Tubik Blog: Articles About Design","article_published_time":"2017-05-30T11:31:36+00:00","article_modified_time":"2021-01-19T10:33:52+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg","type":"image\/jpeg"}],"author":"Marina Yalanska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marina Yalanska","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/","url":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/","name":"Tubik Podcast #5. Design for Business: Know Your Target","isPartOf":{"@id":"https:\/\/tubikstudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage"},"image":{"@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg","datePublished":"2017-05-30T11:31:36+00:00","dateModified":"2021-01-19T10:33:52+00:00","author":{"@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f"},"description":"The fresh episode of Tubik Podcast devoted to the theme of design for business. This time it covers the issue of target audience and types of targeting in the design perspective.","breadcrumb":{"@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#primaryimage","url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg","contentUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/04\/tubik-free-podcast-design-business-terms.jpg","width":1500,"height":1000,"caption":"tubik-free-podcast-design-business-terms"},{"@type":"BreadcrumbList","@id":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-5-design-for-business-know-your-target\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tubikstudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tubik Podcast #5. Design for Business: Know Your Target"}]},{"@type":"WebSite","@id":"https:\/\/tubikstudio.com\/blog\/#website","url":"https:\/\/tubikstudio.com\/blog\/","name":"Tubik Blog: Articles About Design","description":"Tubik Studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f","name":"Marina Yalanska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd","url":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","caption":"Marina Yalanska"},"url":"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/3149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=3149"}],"version-history":[{"count":1,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/3149\/revisions"}],"predecessor-version":[{"id":9270,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/3149\/revisions\/9270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media\/9264"}],"wp:attachment":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=3149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=3149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=3149"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}