

{"id":3111,"date":"2017-05-16T17:24:07","date_gmt":"2017-05-16T14:24:07","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=3111"},"modified":"2021-01-19T10:33:48","modified_gmt":"2021-01-19T10:33:48","slug":"tubik-podcast-4-business-terms-for-designers-sales-basics","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/tubik-podcast-4-business-terms-for-designers-sales-basics\/","title":{"rendered":"Tubik Podcast #4. Business Terms for Designers: Sales Basics"},"content":{"rendered":"<p><span style=\"color: #333333;\">Working on projects and concepts, designers often have to combine creative approaches and solutions with business goals. The effective outcome is based on not only design techniques and knowledge of user psychology but also awareness of sales flows and processes. Today we have prepared a new episode for the listeners of Tubik Podcast, the series of free audio talks devoted to various aspects of design. The fourth track presented here continues the set called \u00ab<a href=\"https:\/\/blog.tubikstudio.com\/business-terms-in-design-for-e-commerce-sales-basics\/\">Business Terms for Designers<\/a>\u00bb and considers basic notions from the business vocabulary like conversion, niche, sales channel, and sales funnel. On the ground of practical experience, we review them from a design perspective for the sake of usable and useful digital products. Welcome to listen and follow the updates!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"> <iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/322876996&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" width=\"100%\" height=\"450\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">To learn more and see practical case studies, welcome to read or download our <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/book\/\">free ebooks<\/a>. Stay tuned!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new episode of Tubik Podcast devoted to the theme of design for business. This time it covers the terms from sales, such as sales funnel, conversion, sales channel etc.<\/p>\n","protected":false},"author":3,"featured_media":9264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[100,491,137,502,147,515,151,533,198,212,233,319,365,437,440,446,447,457,479,20,482],"coauthors":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-design","tag-user-interface","tag-design-podcast","tag-ux","tag-design-studio","tag-uxui","tag-design-tips","tag-web-design","tag-free-podcast","tag-graphic-design","tag-human-computer-interaction","tag-mobile-app","tag-product-design","tag-tips","tag-tubik","tag-tubik-podcast","tag-tubik-studio","tag-ui","tag-usability","tag-app-design","tag-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tubik Podcast #4. Business Terms for Designers: Sales Basics.<\/title>\n<meta name=\"description\" content=\"A new episode of Tubik Podcast devoted to the theme of design for business. This time it covers the terms from sales, such as sales funnel, conversion, sales channel etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/tubik-podcast-4-business-terms-for-designers-sales-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tubik Podcast #4. Business Terms for Designers: Sales Basics.\" \/>\n<meta property=\"og:description\" content=\"A new episode of Tubik Podcast devoted to the theme of design for business. 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