{"id":2851,"date":"2017-03-27T16:13:28","date_gmt":"2017-03-27T13:13:28","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=2851"},"modified":"2023-08-15T07:49:21","modified_gmt":"2023-08-15T07:49:21","slug":"gamification-in-ux-increasing-user-engagement","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/gamification-in-ux-increasing-user-engagement\/","title":{"rendered":"Gamification in UX. Increasing User Engagement"},"content":{"rendered":"<p><span style=\"color: #333333;\">The user-centered approach, which strives for creating products highly responding to the user&#8217;s needs, has become the major philosophy behind many projects. Following this method designers constantly search for new techniques improving user experience which depends on various aspects including emotions. The thing is that users expect a product to be simple and enjoyable in use, so the idea to add a \u201cfun\u201d element to the UX came as it is. But how to make the product fun and enjoyable in use? The technique called gamification was created to solve the problem. Let\u2019s find out what\u2019s the method of gamification in design and how it can improve UX.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Gamification in UI Design\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V7u6IoaxUho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">What is gamification?<\/span><\/h2>\n<p><span style=\"color: #333333;\">When we say the word \u201cgamification\u201d in the context of design, it can be easily mistaken with the game design. Still, these terms hardly relate to each other, even more, they are opposite in many aspects. In the tech world, the word \u201cgamification\u201d stands for the technique of exerting game mechanics into the non-game environment, such as websites and mobile applications. For example, if you want to encourage the users to interact more with your application, you can add the game element such as a challenge. They can be challenged to check-in every day during a week and be rewarded if they do so. The thing is that people like having a clear goal and even more to be rewarded after it\u2019s achieved, so such a challenge would doubtfully pass unnoticed among the users. This way, designers are able to influence users\u2019 behavior and motivate them as \u201cplayers\u201d to do the expected actions via game elements such as a challenge and rewards.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9355 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1-1024x680.png\" alt=\"toonie-sticker-screen\" width=\"1024\" height=\"680\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1-1024x680.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1-300x199.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1-768x510.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1-150x100.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/toonie-sticker-screen-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-toonie-alarm-app-ui-design\/\"><span style=\"color: #333333;\"><em>Toonie Alarm<\/em><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Types of game mechanics for UX improvement<\/span><\/h2>\n<p><span style=\"color: #333333;\">Gamification is a complicated design technique that requires using various game mechanics referring to the interactive UI elements. The main task for designers applying gamification is not to turn the product fully into a game. For this reason, there have been distinguished effective game mechanics commonly used in the design. Let\u2019s see what they are.<\/span><\/p>\n<h3><span style=\"color: #333333;\">Challenge<\/span><\/h3>\n<p><span style=\"color: #333333;\">Human nature always makes us take the <a href=\"https:\/\/blog.tubikstudio.com\/gamification-in-ux-missions-and-challenges\/\">challenges<\/a> and prove that we are able to handle them. So, a challenge is thought to be one of the most compelling game elements <a href=\"https:\/\/blog.tubikstudio.com\/two-types-of-user-motivation-design-to-satisfy\/\">motivating people<\/a> to take action which can be a great tool on the way for UX improvement. In order to enhance the <\/span>challenge<span style=\"color: #333333;\"> effect, it may be a good idea to use some kind of reward so that users could feel even more motivated.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8049\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/Upper-App-to-do-list.jpg\" alt=\"Upper App to-do list\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/Upper-App-to-do-list.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/Upper-App-to-do-list-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/Upper-App-to-do-list-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/Upper-App-to-do-list-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>Upper Streak Challenge in <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-upper-app-ui-design-for-to-do-list\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Upper App<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\">Points<\/span><\/h3>\n<p><span style=\"color: #333333;\">To measure the players\u2019 success, many games use the points system. The gamified product can apply the same scheme that helps both users and stakeholders: the first sees their achievements and the others can estimate user engagement of the website or application. It is not necessary to make the count of points in the rating form. It may be just the number of check-ins or video views.<\/span><\/p>\n<h3><span style=\"color: #333333;\">Badges and stickers<\/span><\/h3>\n<p><span style=\"color: #333333;\">When users complete the challenge or gather a certain number of points, they can be awarded the badges or stickers. This kind of virtual rewards is often used in video games, so people are familiar with them. Stickers have gained people\u2019s love long ago, therefore this kind of rewards will be appreciated. Besides, the badges and stickers give much room for creative experimentations since they can be designed in various ways. Such rewards can become additional drivers of motivation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8644\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio.png\" alt=\"badges illustration tubik studio\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em>PukaPal Badges<\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10291\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/toonie_stickers_jumble_animation-1.gif\" alt=\"toonie_stickers_jumble_animation-1\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-toonie-alarm-app-ui-design\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Toonie Alarm Stickers<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\">Leaderboards<\/span><\/h3>\n<p><span style=\"color: #333333;\">The thing making the challenge even more interesting for people is the competition. Not many things can motivate users better than the desire to be a leader. The list of the \u201cplayers\u201d ranked in the order \u201cWho\u2019s got more badges\u201d can increase users\u2019 enthusiasm. However, in some cases, it may work contrarily demotivating people due to the high ranks of the others. That\u2019s why this game element is recommended to be applied carefully.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10292\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/snake_battle_UI_design-1.png\" alt=\"snake_battle_UI_design\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/snake_battle_UI_design-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/snake_battle_UI_design-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/snake_battle_UI_design-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/snake_battle_UI_design-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><em><span style=\"color: #333333;\">Snake Battle<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\">Journey<\/span><\/h3>\n<p><span style=\"color: #333333;\">This game mechanic aims to make the process of interaction with the product as easy and understandable as possible. The user should feel like the real player starting the personal journey of product usage. For example, on the <a href=\"https:\/\/blog.tubikstudio.com\/design-onboarding\/\">onboarding page<\/a> from which the user starts, they can be offered an introduction to the features, so that users won\u2019t be afraid to make a mistake. When the journey continues, it is recommended to use the method of \u201cscaffolding\u201d. It means to disclose features progressively as the users become more experienced in using the product. Such an approach allows people to avoid errors and makes the product pleasing to use. Also, the journey element may be supplemented with the progress feature. Providing information about the progress of the <a href=\"https:\/\/blog.tubikstudio.com\/gamification-mechanics-in-ux-smart-user-journey\/\">user\u2019s journey<\/a>, we can inspire them to continue.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8087\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tutorial_singify_tubik_illustration_flat_app_ios_design.png\" alt=\"tutorial singify tubik illustration_flat_app_ios_design\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tutorial_singify_tubik_illustration_flat_app_ios_design.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tutorial_singify_tubik_illustration_flat_app_ios_design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tutorial_singify_tubik_illustration_flat_app_ios_design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/09\/tutorial_singify_tubik_illustration_flat_app_ios_design-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/onboarding-tutorial-design-greet-inform-engage\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Singify App Tutorial<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\">Constraints<\/span><\/h3>\n<p><span style=\"color: #333333;\">Many of us may think that it is not funny at all, still, there is a game element constraining players\u2019 time. For example, the task in the games are often needed to be complete in a limited time, otherwise, players lose. The same approach can be applied to the gamified product. Users may be offered to do something which is available only today. The constraints make people react faster and somehow motivate them to take an action right here and now.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10293\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/03\/night_in_berlin_animation_tubik-1-1.gif\" alt=\"night_in_berlin_animation_tubik\" width=\"400\" height=\"300\" \/><\/p>\n<p><span style=\"color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-night-in-berlin-ui-for-event-app\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Night in Berlin App<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">These are some common examples of game elements in design but there is room for innovative game mechanics that can be applied in UX design. The major point to consider is that the product shouldn\u2019t become too playful if it\u2019s not expected according to the general stylistic strategy and <a href=\"https:\/\/blog.tubikstudio.com\/6-creative-stages-of-branding-design-step-by-step-guide\/\">brand image<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">The role of gamification in UX design<\/span><\/h2>\n<p><span style=\"color: #333333;\">Today the method of gamification is widely used in design since it is thought to help to solve many problems in UX. The appropriate use of gamification and well-chosen game mechanics can become a valuable tool for UX designers on the way to increasing user engagement of the product as well as conversion rates. So how does it work? First of all, gamification brings the element of fun to the websites and applications. People enjoy the interactive process full of fun, challenges, and competitive spirit similar to video games, so they are encouraged to go back. Furthermore, the game mechanics are powerful <a href=\"https:\/\/blog.tubikstudio.com\/two-types-of-user-motivation-design-to-satisfy\/\">motivators for the users<\/a>. The game elements set the tasks, and the awards are promised to those who accomplish them. Curiosity and excitement drive people to continue performing various tasks and spend more time on the app or the website.<\/span><\/p>\n<p><span style=\"color: #333333;\">In addition, today gamification already goes as one of the major design approaches. Plenty of designers have caught the hype and actively apply this method in various projects. That\u2019s why many users might already have an experience of interacting with the gamified products which means they expect the same from yours.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8742\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2018\/05\/Animated-stickers-mood-messenger-design-tubik.gif\" alt=\"Animated stickers mood messenger design tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Animated Stickers for Mood Messenger<\/em><\/p>\n<p><span style=\"color: #333333;\">Summing it up, gamification is quite a new technique that is now on the path of actively proving its reliability as an effective design method. Nevertheless, its popularity is growing really fast so it has good chances of becoming the leading approach in a short time.<\/span><\/p>\n<h2><span style=\"color: #333333;\">Recommended reading<\/span><\/h2>\n<p><span style=\"color: #333333;\">Here are some more articles we could recommend for those who would like to get deeper into the topic:<\/span><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ux-design-interactive-content\/\">UX Design: Types of Interactive Content Amplifying Engagement<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/gamification-mechanics-in-ux-smart-user-journey\/\">Gamification Mechanics in UX: Smart User Journey<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/gamification-in-ux-missions-and-challenges\/\">Gamification in UX. Missions and Challenges<\/a><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.smashingmagazine.com\/2012\/04\/gamification-ux-users-win-lose\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gamification And UX: Where Users Win Or Lose<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.cs.auckland.ac.nz\/courses\/compsci747s2c\/lectures\/paul\/p14-deterding.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gamification: Designing for Motivation<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/www.creativebloq.com\/web-design-tips\/5-examples-of-great-gamification-1233261\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">5 examples of great gamification<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/introducing-game-mechanics-for-gamification\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Introducing Game Mechanics for Gamification<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article is focused on the aspect of gamification applied for mobile applications and websites for engaging UX design and user-friendly interactions.<\/p>\n","protected":false},"author":3,"featured_media":8644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[440,515,457,533,20,463,534,100,465,123,466,139,467,142,468,204,469,205,476,212,479,233,482,319,491,324,497,336,498,365,502,437,504],"coauthors":[],"class_list":["post-2851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-tubik","tag-uxui","tag-ui","tag-web-design","tag-app-design","tag-ui-design-article","tag-web-design-article","tag-design","tag-ui-design-examples","tag-design-for-business","tag-ui-design-inspiration","tag-design-psychology","tag-ui-design-practices","tag-design-research","tag-ui-design-process","tag-gamification","tag-ui-design-tips","tag-gamification-in-ui-design","tag-ui-gamification","tag-graphic-design","tag-usability","tag-human-computer-interaction","tag-user-experience","tag-mobile-app","tag-user-interface","tag-mobile-design-inspiration","tag-user-centered","tag-motion-design","tag-user-friendly","tag-product-design","tag-ux","tag-tips","tag-ux-design-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamification in UX. Increasing User Engagement<\/title>\n<meta name=\"description\" content=\"The article is focused on the aspect of gamification applied for mobile applications and websites for engaging UX design and user-friendly interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/gamification-in-ux-increasing-user-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification in UX. Increasing User Engagement\" \/>\n<meta property=\"og:description\" content=\"The article is focused on the aspect of gamification applied for mobile applications and websites for engaging UX design and user-friendly interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/gamification-in-ux-increasing-user-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T13:13:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T07:49:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2017\/12\/badges_illustration_tubik_studio.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/gamification-in-ux-increasing-user-engagement\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/gamification-in-ux-increasing-user-engagement\/\",\"name\":\"Gamification in UX. 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