{"id":2724,"date":"2017-02-20T17:01:02","date_gmt":"2017-02-20T14:01:02","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=2724"},"modified":"2023-08-15T08:05:41","modified_gmt":"2023-08-15T08:05:41","slug":"color-in-design-influence-on-users-actions","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/color-in-design-influence-on-users-actions\/","title":{"rendered":"Color in Design: Influence on Users’ Actions"},"content":{"rendered":"

Every single day we\u2019re surrounded by various colors from everywhere. If you take a closer look at the things around, they may surprise you with a number of colors and shades. People may not notice how colorful everyday things are but the colors have a significant impact on our behavior and emotions. Today our article is devoted to the science studying this issue called color psychology. Let\u2019s define the meaning of the colors and review some tips on choosing suitable colors for the design.<\/span><\/p>\n

\"tubik<\/p>\n

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What is color psychology?<\/span><\/h2>\n

It\u2019s a branch of psychology studying the influence of colors on human mood and behavior. The thing is that our mind reacts to colors while we usually do not notice it. The moment our eyes perceive color, they connect with the brain which gives signals to the endocrine system releasing hormones responsible for the shifts in mood and emotions. These days a lot of research is conducted in order to study the peculiarities of these reactions and there are already many theories useful to learn. Color psychology is helpful in many industries including business, marketing, and design.<\/span><\/p>\n

The success of the product depends largely upon the colors chosen for the design. The properly selected colors help put users in the frame of mind that compels them to take action. The\u00a0research<\/a>\u00a0provided by Colorcom showed that it takes only 90 seconds for people to make a subconscious judgment about a product and between 62% and 90% of that assessment is based on color alone. So, the basic knowledge of color psychology can be useful on the way of improved conversion for your product. Moreover, accurately chosen colors can advance the usability of the product.<\/span><\/p>\n

Meaning of colors<\/span><\/h2>\n

To convey the right tone, message and call users to make the expected action, designers need to understand what colors mean and what reaction they evoke. In one of our previous articles, we\u2019ve demonstrated you the list of colors with brief descriptions of their meanings. Today we have prepared a bit more expanded list of color meanings in common use and in design.<\/span><\/p>\n

Red<\/span><\/h3>\n

The color usually associates with passionate, strong, or aggressive feelings. It symbolizes both good and bad states of mind and soul including love, confidence, passion, and anger. In design, the use of red color is an effective way to draw users\u2019 attention. Also, it\u2019s recommended to use red sparingly to avoid negative reactions.<\/span><\/p>\n

\"toonie<\/p>\n

Toonie Alarm<\/a> app tutorial<\/em><\/span><\/p>\n

Orange<\/span><\/h3>\n

It is an energetic and warm color bringing the feelings of excitement. Orange combines red\u2019s power and yellow\u2019s friendliness, so it may bring feelings of motivation, enthusiasm, and love to life. Designers use the color if they need to give the spirit of creativity and adventure.<\/span><\/p>\n

\"logo<\/p>\n

fOxygenic Logo<\/em><\/span><\/p>\n

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Yellow<\/span><\/h3>\n

This is the color of happiness which symbolizes the sunlight, joy, and warmth. Yellow is thought to be the easiest color to visibly see. What\u2019s more, it has one of the most powerful psychological meanings. Users seeing yellow colors in the design can feel inspiration and confidence. Although, you need to remember that too much yellow may bring negative reactions such as the feeling of anxiety or fear.<\/span><\/p>\n

\"stardust<\/p>\n

StarDust website<\/em><\/span><\/p>\n

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Green<\/span><\/h3>\n

It\u2019s often called the color of nature, balance, and harmony. Green brings calming and renewing feelings. Also, it is a sign of growth and inexperience. It has more positive energy than most other colors but sometimes it associates with materialism. Design in green colors perfectly suits the products connected with nature.<\/span><\/p>\n

\"big<\/p>\n

Big City Guide: Stockholm<\/a><\/em><\/span><\/p>\n

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Blue<\/span><\/h3>\n

It often represents some corporate images since blue is the color of trust. It usually shows reliability, may give users calming feelings. However, as a cool color, it also associates with distance and sadness, so designers need to keep it in balance.<\/span><\/p>\n

\"design<\/p>\n

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Design for Business E-book<\/a><\/em><\/span><\/p>\n

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Purple<\/span><\/h3>\n

Long associated with royalty and wealth since many kings wore purple clothes, it\u2019s useful for presenting some luxurious products. It\u2019s also a color of mystery and magic. It mixes the energy of red and blue, so it has a balance of power and stability. A big concentration of the color may distract users\u2019 mind.<\/span><\/p>\n

\"night<\/p>\n

Night in Berlin App<\/a><\/em><\/span><\/p>\n

Pink<\/span><\/h3>\n

It is the color of hope, sensitivity, and romance. Pink is much softer than red, so it creates a sense of unconditional love. Pink is associated very strongly with youthful femininity, so it may be an effective color if the target audience is mostly girls and young women.<\/span><\/p>\n

\"Tubik<\/p>\n

Dating App<\/em><\/span><\/p>\n

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Brown<\/span><\/h3>\n

The color of security and protection like the mother Earth. Designers commonly use brown as a background color in a variety of shades, from very light to deep. It brings the feeling of warmth and comfort to the designs. Also, it may be used to show experience and reassurance.<\/span><\/p>\n

\"jewellery<\/p>\n

Jewelry E-Commerce App<\/em><\/span><\/p>\n

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Black<\/span><\/h3>\n

The color has a great number of meanings. It associates with tragic situations and death. It signifies a mystery. It can be traditional, modern, serious. Everything depends on how you employ it and which colors go with it. Black matches well with any other color, so it\u2019s ideal for the background. Designers often use it to set contrasts.<\/span><\/p>\n

\"Bakery<\/p>\n

Vinny’s Bakery<\/a><\/em><\/span><\/p>\n

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White<\/span><\/h3>\n

The color means purity and innocence, as well as wholeness and clarity. White often associates with a blank sheet of paper motivating people to generate new ideas. However, too much white can cause feelings of isolation and emptiness. In design, white is commonly used as the background color especially for the resources for which readability is a vital part.<\/span><\/p>\n

\"design<\/p>\n

Bjorn studio\u00a0website<\/em><\/span><\/p>\n

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Color meanings in branding<\/span><\/h2>\n

Colors are a vital factor for not only the visual appearance of products but also brand recognition<\/a>. Nevertheless, in branding, colors tend to have more direct meanings than in common understanding. They can be briefly described within a few words, so here is the list for you:<\/span><\/p>\n

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