{"id":2439,"date":"2016-12-22T17:14:58","date_gmt":"2016-12-22T14:14:58","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=2439"},"modified":"2025-08-05T10:43:49","modified_gmt":"2025-08-05T10:43:49","slug":"review-of-popular-design-trends-for-interfaces-in-2016","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/review-of-popular-design-trends-for-interfaces-in-2016\/","title":{"rendered":"Review of Popular Design Trends for Interfaces in 2016"},"content":{"rendered":"<p><span style=\"color: #333333;\">The year is going away so fast: seems each day just melts away like a snowflake. Traditionally, before the holidays start, it is high time to turn away and revise what deserves to be remembered.<\/span><\/p>\n<p><span style=\"color: #333333;\">We have already reviewed\u00a0the most popular <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/popular-trends-and-tools-for-developers-in-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">trends and tools for developers<\/a> in 2016, today the theme will be continued with significant design trends that couldn&#8217;t be left without attention. No doubt, this design year was globally dynamic, creative, full of news and events. Having worked over diverse design projects and tasks as well as in-house\u00a0studio products here in Tubik Studio, we prepared our list of trends in design for web and app interfaces, which got popular this year, illustrating some of the mentioned points with works by studio designers. Let&#8217;s get started.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Flat design<\/span><\/h2>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/flat-design-history-benefits-and-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flat design<\/a> has significantly grown its presence and diversity this year, both in interface design and branding.\u00a0The design approach is known for its minimalist and concise use of visual expressive means and has established itself as a style favorable for enhancing usability and visual harmony of user interfaces.\u00a0The most prominent feature which actually has inspired the name of this direction is applying flat 2-dimensional visual details as the opposite to\u00a0highly realistic and detailed skeuomorphic images.<\/span><\/p>\n<p><span style=\"color: #333333;\">The\u00a0features of flat design supporting its steady popularity in interface design include:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">the simplicity of shapes and elements<\/span><\/li>\n<li><a href=\"https:\/\/blog.tubikstudio.com\/lean-and-mean-power-of-minimalism-in-ui-design\/\"><span style=\"color: #333333;\">minimalism<\/span><\/a><\/li>\n<li><span style=\"color: #333333;\">functionality<\/span><\/li>\n<li><span style=\"color: #333333;\">bold and highly readable <a href=\"https:\/\/blog.tubikstudio.com\/typography-in-ui-guide-for-beginners\/\">typography<\/a><\/span><\/li>\n<li><span style=\"color: #333333;\">clear and strict <a href=\"https:\/\/blog.tubikstudio.com\/9-effective-tips-on-visual-hierarchy\/\">visual hierarchy<\/a><\/span><\/li>\n<li><span style=\"color: #333333;\">close attention to details<\/span><\/li>\n<li><span style=\"color: #333333;\">the thoughtful appliance of bright colors and contrast supporting a quick visual perception<\/span><\/li>\n<li><span style=\"color: #333333;\">avoiding textures, gradients and complex forms<\/span><\/li>\n<li><span style=\"color: #333333;\">applying the principles of grids, geometric approach, and visual balance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1530\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/05\/ui-animation-cafe-app-tubikstudio-1.gif\" alt=\"ui animation cafe app tubikstudio\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Here in Tubik, we have checked the high potential of flat design for interfaces on practice, with not only numerous outsource projects, but also the iOS app Toonie Alarm, designed and developed by studio team.\u00a0Thoughtful integration of flat design\u00a0via diverse <a href=\"https:\/\/blog.tubikstudio.com\/small-stars-of-big-design-interactive-ui-elements\/\">interface elements<\/a>, including <a href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">icons<\/a>, <a href=\"https:\/\/blog.tubikstudio.com\/big-reasons-to-apply-illustrations-in-ui-design\/\">illustrations<\/a>, <a href=\"https:\/\/blog.tubikstudio.com\/ux-practices-8-solid-tips-on-cta-button-design\/\">buttons<\/a>, tabs and the like, proved itself efficient for making UI bright, attractive, clear, intuitive and easy-to-use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Moreover, this year flat design\u00a0has set the strong link between branding and UI\u00a0design, mutually supporting each other in digital products. \u00a0One of the fields\u00a0broadly strengthening this trend was creating logos and <a href=\"https:\/\/blog.tubikstudio.com\/how-to-make-your-app-icon-stand-out-design-tips\/\">app icons<\/a> flat and simplified. This trend has featured itself not only in brand new projects, but also for well-established websites, apps, companies and products, which have presented new redesigned logos and corporate style visuals redesigned according to the <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/flat-design-history-benefits-and-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\">principles of flat design<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Conversational UI<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Another broadly discussed trend is conversational UI which has been the object of hot debates and theme for many speeches and case studies this year. Basically, the term &#8220;conversational UI&#8221; is connected with interfaces that enable users to communicate directly to the system in a way imitating conversation with people. In the vast majority of cases, this sort of UI involves voice manipulation and recognition as the part of an interaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">More and more products are featuring\u00a0this sort of functionality: some want it just because it&#8217;s trendy and fashionable while others find real ways to engage it for problem-solving objectives. Most often it is realized by chatbots providing a flair of talk to the users. In automated dialogues of this kind, depending on the nature of the product and style of talk\u00a0which is seen appropriate for the target audience, conversational UI can effectively involve both verbal (language) and non-verbal (emoticons, pictograms etc.) means of communication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Among the advantages of conversational UIs, one of the frequently mentioned is automation of some basic and repetitive operations saving people&#8217;s effort for more creative and complex task. It can enhance the usability of the product and even make it proactive, giving prompts to the user and improving interaction with the product. Still, there is the trap to overload the product with this sort of communication, based on standard situations and issues while missing non-typical cases or questions which need different solutions. Moreover, by far not all target users are ready to communicate in that way, so this design solution needs to be grounded on extensive user research and testing from the early stages of user experience design. Conversational UI can easily give zest to a user interface. Yet, if it&#8217;s not analyzed and tested well, conversational UI can do the opposite and spoil user experience by poor interaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Anyway, this year UI designers have thought over new perspectives of applying conversational UI, in particular in combination with AI technologies, and this trend will definitely grow showing new rays of creativity next year. Conversational UI isn&#8217;t just another fad: it is the trend providing total or partial changes to certain areas of interaction design and giving alternative approach to problem-solving and decision-making processes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Minimalism<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">This year has given the great bunch of\u00a0applications and websites designed on the principles of minimalism. They support positive user experience by\u00a0providing clear and simple interfaces, full of space and air, focused on content and navigation. Minimalist interfaces are characterized with thorough attention to visual elements, not numerous but always transferring a particular message. Minimalist interfaces, both for web and app, also feature sophisticated work with typography and visual hierarchy supporting instant scanning and skimming the content of the page or screen. Moreover, interfaces of this sort usually provide a high level of legibility and readability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1537\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/05\/tubikstudio-ui-animation-website-design-1.gif\" alt=\"tubikstudio ui animation website design\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Custom\u00a0graphics<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Desire of originality sprung out in UI design in the area of custom graphic design of all kinds.\u00a0More and more interfaces apply custom <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/case-study-toonie-alarm-mascot-design-for-ui-interactions\/\" target=\"_blank\" rel=\"noopener noreferrer\">mascots<\/a>, <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/visual-perception-icons-vs-copy-in-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">icons<\/a> and\u00a0<a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/illustration-in-ui-art-in-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0illustrations<\/a> that fulfill multiple goals: adding originality to the visual design concept, enhancing usability, strengthening <a href=\"https:\/\/blog.tubikstudio.com\/uiux-design-glossary-navigation-elements\/\">navigation<\/a> and marking out the content depending on its nature and functions. Graphic details play a crucial role in usability and accessibility of the product and even the slightest changes can bring significant results, speeding up visual perception and understanding interface elements or transitions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Visual perception is one of the most productive and quick ways through which people are able to obtain information and get it processed by the brain. It influences so many aspects of life that neglecting the issue while creating products for users would be extremely unwise. That is why the aspect of applying visual elements of high functionality in the interfaces such as icons and their impact on the general efficiency of the product has been an actual topic in the global design community for a long time.\u00a0In addition, images push the limits of perception for users who have natural problems with text recognition such as, for instance, the dyslexic or non-reading preschoolers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">As for\u00a0custom illustrations or icons, created for specific products, made according to the preferences and needs of the\u00a0particular target audience and with a view at certain business goals, they are able to make the product work more efficiently solving users&#8217; pains and satisfying wishes. Perhaps, that is one of the most popular reasons why this trend got so popular in 2016\u00a0presenting interesting interfaces with custom graphics of diverse styles and performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-941\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/Tubik-Studio-Weather-App-1.png\" alt=\"Tubik Studio Weather App\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/Tubik-Studio-Weather-App-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/Tubik-Studio-Weather-App-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/Tubik-Studio-Weather-App-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/01\/Tubik-Studio-Weather-App-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Another side of this trend is the evolving field of wallpapers for desktops and mobile devices featuring original graphic artworks on a variety of topics. It also can be characterized as user-friendly trend giving users the choice of means for self-expression and satisfying personal aesthetic needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Animated microinteractions<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-animation-eye-pleasing-problem-solving\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interface animation<\/a> is one more hot and debatable topic of this year.\u00a0Although there is a big army of those who find animation an unnecessary feature overloading\u00a0user interface and making it more complicated, most users\u00a0expect motion as an integral part of interaction\u00a0experience. So, designers and developers work over more and more sophisticated methods to make animation pleasant-looking and problem-solving characteristic of modern apps and websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">One of the frequent methods of adding motion to UI are animated details featuring microinteractions. <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-animation-microinteraction-for-macroresult\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microinteractions<\/a> supported by clear finalization via motion create fast feedback for the user and make the\u00a0experience positive and efficient while navigation simple\u00a0and intuitive. Animated buttons, switchers, toggles and other interactive elements inform the user in split seconds activating all the potential of fast visual perception.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1083\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2015\/12\/tubik-studio-button-ui-1.gif\" alt=\"tubik studio button ui\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">As we mentioned in the <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/ui-animation-eye-pleasing-problem-solving\/\" target=\"_blank\" rel=\"noopener noreferrer\">earlier article<\/a>, animation in the interface can create pleasant illusion close to natural interaction with physical objects which often doesn\u2019t need too much cognitive process. For example, if you pull the object, press it, move out the tab, the movements\u00a0should feel\u00a0natural. \u00a0Most users won\u2019t be able to see this sophisticated work accomplished by designers: they will take it for granted and the fact it makes them comfortable will be the biggest praise for design solutions.<\/span><\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2415\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/Switch-1.gif\" alt=\"toonie switch UI animation\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<h2><span style=\"color: #333333;\">Scroll animation<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Scroll animation also got new vibes and perspectives of artistic realization.\u00a0Thought-out movement of layout elements while the webpage is scrolled enhances user experience significantly and creates the harmonic feeling of one integral smooth interaction rather than perceiving several separate parts or blocks of the page. Moreover, this sort of interactions is aesthetically\u00a0pleasant and engaging, and these emotions are a good factor of retaining users. This year, full of new updates in design tools and software, showed great practices of sophisticated work on scroll animation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1424\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/04\/tubik_organic_landing_page_scroll_animation-2.gif\" alt=\"Landing Page Animation Tubik Studio\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Animated tutorials<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Tutorial is a vital part of onboarding users for most mobile applications.\u00a0Certainly, a wide variety of means and techniques are applied to make it clear, engaging and informative as it is a strategically important element of involving users into further interaction with a digital product.\u00a0This year designers combined traditional techniques with new popular findings: in particular,\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/illustration-in-ui-art-in-action\/\">custom illustrations<\/a> and animation brought new vibes to <a href=\"https:\/\/blog.tubikstudio.com\/onboarding-tutorial-design-greet-inform-engage\/\">app tutorials<\/a>, making them more dynamic and enhancing their informative potential.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2444\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/social_network_animation_tubik_studio-1.gif\" alt=\"tutorial interface animation tubik studio\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Diversity of landing pages<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Surely, <a style=\"color: #333333;\" href=\"https:\/\/blog.tubikstudio.com\/landing-page-direct-flight-to-high-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a> were discovered much earlier than 2016, still, this year has brought the new lap of their development and diversity. More and more businesses and social projects take advantage of using them for\u00a0effective presentation of special services, sales, offers or issues that need focusing user&#8217;s attention. Landing pages have also grown their presence in the Net as the effective method of promotion for native mobile apps. Accomplished wisely and thoughtfully, grounded on user and market research and testing, broad usage of landing pages can be also seen as the other user-friendly trend, providing users with necessary information and interactions in clear and accessible way saving their time and effort. From the business perspective, they also\u00a0work well, giving businesses the flexible tool\u00a0for original and effective presentation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2330\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/tubik_studio_coffee_wings-1.gif\" alt=\"web design UI tubik studio\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Brutalism<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The trend of brutalism in digital design has rocketed this year getting more and more expressions and diversity. It is often characterized as a web design style aiming at breaking standards and predictable design techniques. The websites created in this manner are a sort of rebellion to sophisticated designs with thought-out symmetry and harmony, complex layouts and accents of aesthetic visual performance. Vice versa, brutalism is based on simple and raw appearance, in most cases not loaded with many visual details and sometimes even close to a plain HTML page. Used wisely, for the appropriate goals and audience, this approach can bring the high level of originality to the website and make it really stand out from the crowd.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1651\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/Contact-List-Concept-Scrolls-Tubik-1.gif\" alt=\"Contact List Concept Scrolls Tubik\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Custom grid<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">According to <a style=\"color: #333333;\" href=\"http:\/\/www.internetlivestats.com\/total-number-of-websites\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Internet Live Stats<\/a>, there are over 1 billion websites in the World Wide Web today. This milestone was first reached in September of 2014, as confirmed by NetCraft in its October 2014 Web Server Survey, and first estimated and announced by Internet Live Stats. The number had subsequently declined, reverting back to a level below 1 billion due to the monthly fluctuations in the count of inactive websites before reaching again and stabilizing above the 1 billion mark starting in March of 2016.\u00a0With more and more websites coming into play, designers have to be more and more creative to not only make them attractive and harmonic but also give them a feeling of uniqueness and original appearance. That is one of the reasons, why experiments with grid also won their place in the list of general design trends of the leaving year. The custom grid is the way to save the feeling of harmonic layout and placement of the elements with a higher level of flexibility and originality. However, this sort of experiment requires thorough research and in many cases, the final result comes via several iterations tested and analyzed in terms of usability and visual perception.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2395\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/tubik_studio_-_the_big_landscape-1.png\" alt=\"web design UI concept tubik studio\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/tubik_studio_-_the_big_landscape-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/tubik_studio_-_the_big_landscape-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/tubik_studio_-_the_big_landscape-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/12\/tubik_studio_-_the_big_landscape-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Bold and catchy typography<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">2016 could also be mentioned as the year of further rigorous practice on <a href=\"https:\/\/blog.tubikstudio.com\/8-typography-tips-for-designers-how-to-make-fonts-speak\/\">typography<\/a> in the global design community. It brought the world loads of new nice typefaces both universal and created with a view to particular objectives or products. Typography continued its progress\u00a0as one of the crucial aspects of efficient web and app design, and one of the trends in this domain was practices of applying bold and outstanding typography for web pages, catching users&#8217; attention and instantly informing them about the core message. In particular, this approach got its development in the sector of landing pages whose quick and dynamic presentation of\u00a0core data to users has a great influence on <a href=\"https:\/\/blog.tubikstudio.com\/7-factors-that-influence-webpage-conversion-rates\/\">conversion rates<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1714\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik_studio_website_ui_bakery-1.png\" alt=\"tubik_studio_website_ui_bakery\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik_studio_website_ui_bakery-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik_studio_website_ui_bakery-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik_studio_website_ui_bakery-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik_studio_website_ui_bakery-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Large thematic image<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">One more trend often found in various designs for interfaces is applying prominent images, which could be either photos or illustrations, as the central visual element of the general composition. Important thing is that\u00a0the image is never just a placeholder of nice looks: it presents a powerful way to strengthen the informative potential of the page or screen, set the theme instantly and focus user&#8217;s attention on the significant details. Needless to say, it takes much designer&#8217;s effort to choose the one successfully transferring the necessary message and supporting the general stylistic concept.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Handwriting lettering<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Custom handwriting <a href=\"https:\/\/blog.tubikstudio.com\/get-original-benefits-of-handcrafted-lettering-in-design\/\">lettering<\/a> also got popular as a design trend and is often used for marking out significant details and images in an original way. Special lettering made by professional designers looks fresh and unique, refreshing visual performance of the webpage or screen. On the other hand, being applied in UI design, it demands additional effort to be tested in the layout as it can happen that hand-crafted lettering looks great separately, but doesn&#8217;t work effectively in combination with other elements of the interface.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Real content instead of Lorem Ipsum<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">This year has featured growing attention to content, its quality and performance. In user interfaces, content and design and interconnected parts that should successfully support each other instead of fighting for users attention. That makes more and more designers prefer applying real content instead of well-known Lorem Ipsum, even in cases of creative stages or presentation of design concepts. It gets designers, clients and users closer to real experience and more natural feel of interactions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2321\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/seafood_recipe_website_landing_tubik-1.png\" alt=\"landing page UI design tubik studio\" width=\"800\" height=\"600\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/seafood_recipe_website_landing_tubik-1.png 800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/seafood_recipe_website_landing_tubik-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/seafood_recipe_website_landing_tubik-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/11\/seafood_recipe_website_landing_tubik-1-150x113.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Videos explaining or presenting products<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Due to easy access to reviewing videos via YouTube, social networks and other platforms of product presentation,\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/5-reasons-to-make-animated-video-for-your-product\/\">video explainers<\/a> have quickly established themselves as a popular trend. Naturally, it wouldn&#8217;t be logical to neglect such a powerful source of connection with clients and users, so 2016 has brought a great variety of videos presenting the products, companies and services, explaining their benefits and special offers, showing the engaging flow of interaction and connection.\u00a0They took over the responsibilities of the picture which is worth a thousand words: video explainers quickly show the most important features of the product and let the users know what deserves their attention first of all.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FSiL2vpK7-s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Example of video explainer designed by Tubik Studio for <a href=\"https:\/\/blog.tubikstudio.com\/case-study-toonie-alarm-app-ui-design\/\">Toonie Alarm<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2uoahCYXv-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Example of promotional <a href=\"https:\/\/blog.tubikstudio.com\/case-study-opera-year-in-review-video-design\/\">year-in-review video\u00a0for Opera<\/a> designed by Tubik Studio\u00a0<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Bright and dark color palettes<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">No secret, <a href=\"https:\/\/blog.tubikstudio.com\/color-matters-6-tips-on-choosing-ui-colors\/\">color<\/a> is one of the most powerful and influential factors in UI design. One more trend in UI design deserving a place on the list for this year is the great variety of <a href=\"https:\/\/blog.tubikstudio.com\/color-matters-6-tips-on-choosing-ui-colors\/\">color palettes<\/a> designers choose for applications and websites. The diversity of new fonts and typefaces, as well as research of usability studies, allow going beyond standards and trying new combinations which will take advantage of diverse colors but with it won&#8217;t lack in usability. More and more creatives are discovering new horizons combining traditional techniques with innovative approaches in the domain of work with color.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1647\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2016\/06\/tubik-studio-application-recipes-and-cooking-1.gif\" alt=\"tubik studio application recipes and cooking\" width=\"800\" height=\"600\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">To sum up, we can certainly say that in the sphere of UI design 2016 has been the year of creative search and experiments, still, most of them were focused on usability and desirability of the final products. No doubt, 2017 will not lose its chance to polish these trends and open the new ones.\u00a0<\/span><\/p>\n<hr \/>\n<p><em>Welcome to read the review of <a href=\"https:\/\/blog.tubikstudio.com\/popular-trends-and-tools-for-developers-in-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">popular trends and tools\u00a0for developers in 2016<\/a><\/em><\/p>\n<p><em>Don&#8217;t miss the updates: <a href=\"https:\/\/blog.tubikstudio.com\/review-of-popular-interface-design-trends-in-2017\/\">design trends in 2017<\/a> and <a href=\"https:\/\/blog.tubikstudio.com\/15-hot-ui-design-trends-for-web-and-mobile-in-2018\/\">hot UI trends in 2018<\/a> summer<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The review of the most popular trends of 2016 in UI design for websites and mobile applications: custom illustrations, animation, conversational UI, flat design and many others.<\/p>\n","protected":false},"author":3,"featured_media":2451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[331,505,336,507,365,515,16,437,533,20,440,537,100,447,545,133,453,151,457,153,465,212,466,214,467,237,479,248,482,291,488,295,491,319,502],"coauthors":[],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-mobile-ui","tag-ux-design-best-practices","tag-motion-design","tag-ux-design-examples","tag-product-design","tag-uxui","tag-animation","tag-tips","tag-web-design","tag-app-design","tag-tubik","tag-web-design-examples","tag-design","tag-tubik-studio","tag-web-user-interface","tag-design-inspiration","tag-typography","tag-design-tips","tag-ui","tag-design-trends","tag-ui-design-examples","tag-graphic-design","tag-ui-design-inspiration","tag-graphic-design-examples","tag-ui-design-practices","tag-icons","tag-usability","tag-illustration","tag-user-experience","tag-landing-page","tag-user-experience-designers","tag-lettering","tag-user-interface","tag-mobile-app","tag-ux"],"acf":[],"yoast_head":"<!-- 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