{"id":1998,"date":"2016-09-12T17:06:44","date_gmt":"2016-09-12T14:06:44","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=1998"},"modified":"2023-08-16T09:26:42","modified_gmt":"2023-08-16T09:26:42","slug":"modern-graphic-design-directions-and-purpose","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/modern-graphic-design-directions-and-purpose\/","title":{"rendered":"Modern Graphic Design: Directions and Purpose"},"content":{"rendered":"

“The details are not the details. They make the design.” These words about the nature of the job, expressed by Charles Eames, have become a well-known eternal truth for graphic designers. They are actually the people building a bridge between the art and the functional goal-centered design. They mix the power of art and functionality within the limits of particular goals and a definite audience. They make beauty work for people.<\/span><\/p>\n

Here in Tubik, we have felt all the variety of stones in that way. Today we invite our readers to review the diverse purposes for which graphic design can be highly beneficial as we have checked in design practice.<\/span><\/p>\n

What is graphic design?<\/span><\/h2>\n

As we mentioned in one of our previous articles<\/a> about the issue, graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication, and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different styles and complexity, types and fonts, pictograms, shapes<\/a> and sizes, colors<\/a> and shades, lines and curves, etc. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art but communicating and purposeful art.<\/span><\/p>\n

Modern graphic design broadly covers all spheres of human life which deal with visual\u00a0communication, from books and posters to sophisticated mobile applications or 3D animation<\/a>. Let’s look into directions in which graphic designers can\u00a0express their creativity for the sake of solving problems and satisfying needs.<\/span><\/p>\n

\"florence<\/p>\n

Sketches of illustrations for Florence<\/a><\/em><\/p>\n

Graphic design directions<\/span><\/h2>\n

Nowadays, graphic design is an incredibly broad sphere for the application of artistic talents. In particular, it includes:<\/span><\/p>\n