{"id":1980,"date":"2016-08-29T17:40:03","date_gmt":"2016-08-29T14:40:03","guid":{"rendered":"https:\/\/tubikstudio.com\/?p=1980"},"modified":"2023-08-17T11:18:03","modified_gmt":"2023-08-17T11:18:03","slug":"basic-types-of-efficient-logo-design","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/basic-types-of-efficient-logo-design\/","title":{"rendered":"Remember Me. Basic Types of Efficient Logos"},"content":{"rendered":"

It is not a secret that people are mostly visual creatures. They are often driven by what they see faster than by any other way of perception. That is why an efficient visual sign is so important to make a company, brand or service recognized quickly and remembered for a long time. Investigations of the way to prosperity and fame of the most successful businesses will inevitably prove how vital it is to choose the good representative sign which is well-known as a logo and which is always the basis of the whole branding strategy.<\/span><\/p>\n

Here in Tubik Blog, we have already published several case studies showing the process of logo creation in detail and also provided deeper considerations on correlations of branding and user interface<\/a> design. Today using the background of diverse practical experience, let’s get deeper into types of effective logos illustrated with Tubik team designs.<\/span><\/p>\n

What is a logo?<\/span><\/h2>\n

According to the Merriam-Webster dictionary, a logo is “a symbol that is used to identify a company and that appears on its products”. \u00a0Even this quite broad definition contains the obvious message: logo somehow becomes the first visual association that is brought out when people think over or hear the name of the brand. Like any other visual element, the logo itself can contain and transfer the message about the nature of goods or services presented by the brand, the tone and voice of the company’s communication with the customers, the general brand image.\u00a0<\/span><\/p>\n

Logo design usually becomes the basis for the whole brand strategy which is often fixed in a special set of rules and guides about the brand strategy called a brand book<\/a>. An efficiently designed logo can definitely increase the recognizability of the brand or company which enables the business to achieve its goals, be it selling more goods, involving more customers, getting more subscribers or obtaining wider recognizability. In addition, a logo is a sign that makes the product or service different from its competitors which is also an important pre-condition of the company’s fast and successful development.<\/span><\/p>\n

Most logos look like a simple sign and that makes people think the process of its creation is fast and simple, not needing too much effort or special skills. And that is quite a mistake. Efficient logo design is a complex strategy that includes all the stages<\/a> of the design process and marketing process such as:<\/span><\/p>\n