{"id":17028,"date":"2026-01-27T14:41:09","date_gmt":"2026-01-27T14:41:09","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=17028"},"modified":"2026-01-29T08:31:12","modified_gmt":"2026-01-29T08:31:12","slug":"case-study-abuk-designing-ukraines-leading-audiobook-platform","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-abuk-designing-ukraines-leading-audiobook-platform\/","title":{"rendered":"Case Study: ABUK\u2014Designing Ukraine\u2019s Leading Audiobook Platform"},"content":{"rendered":"

Abuk is Ukraine\u2019s leading audiobook and podcast platform\u2014home to an ever-growing library of carefully curated audio experiences, professionally recorded and voiced by actors, radio hosts, and cultural figures. In a market dominated by global giants, Abuk stands out for its deep local roots, editorial quality, and a user base that listens with intention.<\/span><\/p>\n

Tubik has been collaborating with Abuk for years\u2014but this case isn\u2019t about the past. It\u2019s about the latest update: a refined, more modern, and more functional design system built to reflect where the product is now\u2014and where it\u2019s heading.<\/span><\/p>\n

This update focused on user experience across iOS, Android, and CarPlay, with improved structure, visual clarity, and long-term scalability in mind.<\/span><\/p>\n

\"\"<\/p>\n

The Challenge: Rethink Without Reinventing<\/span><\/h2>\n

Back in 2021, Abuk\u2019s interface was calm and functional. Minimalist typography, flat buttons, a quiet palette that emphasized content over UI. It worked.<\/span><\/p>\n

But as the app grew\u2014adding more users, titles, features, and environments (like CarPlay)\u2014that quietness started to feel a little… too quiet. Not outdated, but under-expressive. Not broken, but definitely behind.<\/span><\/p>\n

Our task:<\/span><\/p>\n