{"id":16915,"date":"2026-01-16T12:18:35","date_gmt":"2026-01-16T12:18:35","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=16915"},"modified":"2026-04-06T12:16:04","modified_gmt":"2026-04-06T12:16:04","slug":"spylt-case-study","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/spylt-case-study\/","title":{"rendered":"SPYLT Case Study: Delicious by Design"},"content":{"rendered":"

The first time we saw SPYLT, we weren\u2019t entirely sure what it was\u2014we just knew we wanted in.<\/span><\/p>\n

A high-protein milk drink with a shot of caffeine, wrapped in a brand that looked like it listened to hyperpop and did Pilates at 7am. It wasn\u2019t trying to explain itself. It just existed\u2014confidently, strangely, and unmistakably aimed at people who <\/span>get it<\/span><\/i>.<\/span><\/p>\n

So we listened. Then we started building.<\/span><\/p>\n

The challenge wasn\u2019t to make a site that shouts. It was to make one that <\/span>moves like the product\u2014smooth, precise, a little unexpected. A scroll that carries <\/span>flavor<\/span><\/i>, not just information.<\/span><\/p>\n

And that\u2019s where the real design work began. <\/span>Not in the brand assets, not in the brief\u2014but in the decision to tell a story one scroll at a time.<\/span><\/p>\n

\"\"<\/p>\n

The Brief<\/b><\/h3>\n

SPYLT came in hot, already gunning for the Awwwards Site of the Day. No pressure.<\/span><\/p>\n

But the project itself didn\u2019t need a reinvention\u2014it needed a container. One that could hold its energy without spilling it. The assets were already on the table: a bold logo, a palette that looked like a fridge shelf (vanilla, chocolate, strawberry, beige), and a gallery of product shots that looked too tasty to scroll past on an empty stomach.<\/span><\/p>\n

Add to that a series of playful, high-energy promo videos\u2014like SPYLT Academy, a fictional institution where adults reignite their spark through cartoon chaos and caffeinated milk\u2014and you get a brand that feels loud, light, and alive. But beneath all the movement lived something more grounded: a system of forms, flows, and programs\u2014Chug Club, Dairy Dealers, Student Marketing, and yes, SPYLT Academy itself\u2014each designed to grow a real community. The job wasn\u2019t to shout over it. It was to shape it.<\/span><\/p>\n

The only thing missing was the experience. The flow. The thing that turns stacked ingredients into appetite. So we built it. A scroll-first, mobile-native, fully responsive eCommerce system\u2014one where flavor isn\u2019t a category, it\u2019s a whole event. No rebranding, no distractions, just a fast, deliberate translation of product into motion.<\/span><\/p>\n

\"\"<\/p>\n

What We Did:<\/b>
\n<\/span> \u2192 Design and develop a scroll-first eCommerce site<\/span>
\n<\/span> \u2192 Make it sell the product and the personality<\/span>
\n<\/span> \u2192 Integrate Amazon Buy with Prime<\/span>
\n<\/span> \u2192 Optimize for mobile and performance<\/span>
\n<\/span> \u2192 Reuse existing assets\u2014no new branding, just bring it to life<\/span>
\n<\/span><\/p>\n

Building the Scroll<\/b><\/h3>\n

We wanted SPYLT\u2019s site to feel like you\u2019re <\/span>drinking<\/span><\/i> it. One continuous pour, no hard stops, no disjointed clicks. Each scroll became a beat\u2014a mini story. Intro. Flavors. Benefits. Video. Reviews. Store locator. Linear, but alive.<\/span><\/p>\n

The UI\/UX team, including Diana Krupa, Vlad Taran, and Anton Morozov, dove in with a Pinterest board full of poster designs and a cracked tab full of site bookmarks. There was no need to reinvent the grid, but we did need to mess with it a little.<\/span><\/p>\n

The flavor backgrounds did most of the heavy lifting. Full-screen brown for Chocolate Milk, Bright pink for Strawberry Milk, and even beige\u2014we embraced them all.<\/span><\/p>\n

The taste carousel was where the structure broke character\u2014designed to feel like a swipe through something personal. A tasting menu, with layers and animations. Equal parts delight and information. Tap, scroll, read, crave.<\/span><\/p>\n

No bells or whistles, only a clear goal: make the site feel like the product\u2014smooth, satisfying, and full of something you didn\u2019t expect to like this much.<\/span>
\n<\/span><\/p>\n