{"id":16249,"date":"2025-02-26T10:34:51","date_gmt":"2025-02-26T10:34:51","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=16249"},"modified":"2025-10-24T11:26:40","modified_gmt":"2025-10-24T11:26:40","slug":"hotelcard-illustrations-digital-art-user-experience","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/hotelcard-illustrations-digital-art-user-experience\/","title":{"rendered":"Case Study: HotelCard Service Illustrations. Digital Art for User Experience"},"content":{"rendered":"<p>In this design article, we invite you to take a brief glance at one more practical design case showing how illustration works to enhance user experience and brand communication. Let&#8217;s look at one of the creative and artistic tasks we worked on in our long-term collaboration with HotelCard, the service of special offers and discounts for travelers in Switzerland.<\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard service illustrations tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061621?h=39f965e74b&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2>Client and Project<\/h2>\n<p><a href=\"https:\/\/hotelcard.com\/\" rel=\"nofollow\">HotelCard<\/a> is the market leader in discounted hotel offers in Switzerland, with a broad and diverse selection of hotel discounts and special offers. The service stands for sustainable regional travel, consciously supports local independent hotels, and promotes travel diversity. Handy and straightforward, the service is a win-win for both local hoteliers and their clients. So, HotelCard takes zero fees from hotels and, in this way, supports hundreds of small and family-owned hotel businesses, helping them improve their occupancy.<\/p>\n<p>Earlier, we showed you the detailed story of how we worked on <a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-hotel-offers-service\/\">brand identity design for HotelCard<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"HotelCard Brand Identity Design by tubik\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F4M-eFrWb5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>That set the foundation for our long-term collaboration with HotelCard, and here we&#8217;ll unveil one of its parts, which is artistic and vibrant. One of our tasks was to create a big set of illustrations that would present the categories of hotels <a href=\"https:\/\/blog.tubikstudio.com\/aesthetic-usability\/\">aesthetically<\/a> and with solid emotional appeal in the process of digital interactions with the service.<\/p>\n<p>The creative team that worked on that task included Maryna Solomennykova, Anastasiia Zhyltsova, and Olga Syrotkina, and animations for the case were accomplished by Ladamyra Kunytsa.<\/p>\n<h2>Theme Illustrations Pack<\/h2>\n<p>At this stage of work, the team was assigned to create an extensive collection of illustrations that would reflect the types of hotel offers that can be tried with HotelCard. The illustrations were intended to be used in service communication with customers in digital interaction on the web and mobile. So, the illustration artist had to find a stylistic approach that would be consistent for all the illustrations and, at the same time, would set distinguishing visual features that allow the users to quickly scan and catch the types of each offer. Also, the illustrations employed the brand color palette to keep the general consistency of the brand&#8217;s visual identity.<\/p>\n<p><iframe loading=\"lazy\" title=\"case study hotel card service illustrations tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061459?h=8a77184a4c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The illustrations had to capture the diversity of hotel categories and focus on their special features that may be essential and attractive for the clients, such as the accommodations being historical, waterfront, countryside, urban, offering facilities for sports or entertainment, etc. The artist used photos of actual hotels provided by the service and views around them as references for the illustrations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16251\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts.jpg\" alt=\"HotelCard Service Illustration workation tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/HotelCard-Service-Illustration-workation-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16250\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration.jpg\" alt=\"hotel card art sustainable tubikarts illustration\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2025\/02\/hotel-card-art-sustainable-tubikarts-illustration-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"hotel card service illustration animation tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060058453?h=e9c789f52f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard waterfront illustration ux design tubik\" src=\"https:\/\/player.vimeo.com\/video\/1060058498?h=952b0c2a31&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard city trip illustration animation tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060058524?h=7a15fdda23&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard biking app illustration tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060078200?h=308f2e42a1&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>As can be seen above, when creating the artwork, the illustrator and designer had to consider its placement on the cards or potential use in other interactions in combination with text elements. Here&#8217;s what the illustrations look like in the mobile interface.<\/p>\n<p><iframe loading=\"lazy\" title=\"HotelCard category illustrations tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061601?h=2e90f0f2c0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotel card app illustration tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061508?h=74fe6ead13&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard category illustration art tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061572?h=81efd1d392&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard app illustration tubikarts\" src=\"https:\/\/player.vimeo.com\/video\/1060061538?h=989f5e9a2c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>All the effort resulted in the system of eye-pleasing graphics enhancing visual storytelling, emotional appeal, and usability to bring service users to an even more positive customer experience.<\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-hotel-offers-service\/\">HotelCard. Brand Identity for Hotel Offers Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-paris-illustrations-and-web-design-for-tourism\/\">Paris City Guide. Illustrations and Web Design for Tourism<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-mascot-design-for-ecommerce\/\">Lagerby Llama. Mascot Design for Ecommerce<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-opera-browser-explainer-videos-production\/\">Opera Browser Explainer Videos. Animated Video Production<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-picture-book-creation-process\/\">Pencils of Promise. Picture Book Creation Process Step by Step<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-web-design-advocacy-guide\/\">Advocacy Through Walls. Website Creation for Advocacy Guide<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustration-case-studies-visual-storytelling\/\">Illustration Case Studies: Visual Storytelling Art for User Experience<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/visual-identity-and-packaging-design-projects\/\">12 Bright Projects on Visual Identity and Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ui-design-process-video\/\">UI Design Process for Web and Mobile: 3 Detailed Video Cases<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-personal-website-for-entrepreneur\/\">Adam Braun. Creating Personal Website for Entrepreneur<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-illustrations-surgery-recovery-platform\/\">Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustrations-web-design-3pls-marketplace\/\">Fulfill. Illustrations and Web Design for 3PLs Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-design-illustrations-educational-app\/\">Roebuck. Mobile Design and Illustrations for Educational App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practical design case on how digital art can enhance user experience and brand communication: check a big set of illustrations created for HotelCard, the service of discounted hotel offers.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[588,4,6,9],"tags":[212,248,256,319,331,447,16,482,20,485,47,491,57,502,100,569,123,578,127,580,138,611,147,613,170,621],"coauthors":[],"class_list":["post-16249","post","type-post","status-publish","format-standard","hentry","category-business","category-case_study","category-illustration","category-ui_ux","tag-graphic-design","tag-illustration","tag-interaction-design","tag-mobile-app","tag-mobile-ui","tag-tubik-studio","tag-animation","tag-user-experience","tag-app-design","tag-user-experience-design","tag-branding","tag-user-interface","tag-case-study","tag-ux","tag-design","tag-2d-illustration","tag-design-for-business","tag-illustration-case-study","tag-design-for-marketing","tag-tubik-arts","tag-design-process","tag-marketing-design","tag-design-studio","tag-business-illustration","tag-digital-illustration","tag-visual-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: HotelCard Service Illustrations. Digital Art for User Experience<\/title>\n<meta name=\"description\" content=\"Design case on how digital art enhances user experience and brand communication: a big set of illustrations for HotelCard, the service of discounted hotel offers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/hotelcard-illustrations-digital-art-user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: HotelCard Service Illustrations. 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