{"id":15898,"date":"2024-07-31T13:29:03","date_gmt":"2024-07-31T13:29:03","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=15898"},"modified":"2025-10-24T11:26:43","modified_gmt":"2025-10-24T11:26:43","slug":"case-study-paris-illustrations-and-web-design-for-tourism","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-paris-illustrations-and-web-design-for-tourism\/","title":{"rendered":"Case Study: Paris City Guide. Illustrations and Web Design for Tourism"},"content":{"rendered":"<p>This case study invites you to dive into the atmosphere of lovely Paris in our artistic web design project.\u00a0Take a glance at the city guide website with custom illustrations, uncovering uncommon spots and routes to unplug from daily life and take advantage of this beautiful city.<\/p>\n<p><iframe loading=\"lazy\" title=\"paris city guide web design tubik\" src=\"https:\/\/player.vimeo.com\/video\/992835018?h=3b915274aa&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>In this project, the task for our team was to create a web design concept of a bright online resource with a narrow focus that would work effectively as both the independent source of information and as a part of an extended educational content project devoted to different destinations around the world. The project was accomplished by tubik designers Yaroslava Yatsuba, Vladyslav Taran, and Ladamira Kunitsa.<\/p>\n<p>The general stylistic approach aimed at giving the resource a unique artistic look to make it stand out in the tightly competitive sphere of tourism and urbanism resources. So, a set of original digital illustrations was created to achieve that objective. The artwork echoes magazine and editorial illustration techniques and applies various compositions to make the illustrations atmospheric and emotional. The illustration set features a couple who have a city trip to Paris and share some moments of that with the reader.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15906\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts.png\" alt=\"paris city guide park walking illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts.png 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-park-walking-illustration-tubikarts-150x113.png 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15908\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts.jpg\" alt=\"weekend in paris magazine illustrations tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/weekend-in-paris-magazine-illustrations-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15903\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris.jpg\" alt=\"magazine illustration tubik arts paris\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-tubik-arts-paris-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15902\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts.jpg\" alt=\"magazine illustration hotel in paris tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/magazine-illustration-hotel-in-paris-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The next stage was to transform the bunch of illustrations and text content into a stylish, informative, and emotional website with a friendly look and intuitive navigation. The style of the web pages and typographic approach echoes the traditions of magazine design, while some visual effects add to the resource&#8217;s trendy and catchy aesthetic details. Another essential aspect to consider was the mobile adaptation so that the guide would keep its attractiveness and could be easily used from a smartphone and on the go. Check below what the web design process resulted in.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15901\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik.jpg\" alt=\"editorial website design city guide tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/editorial-website-design-city-guide-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15907\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik.jpg\" alt=\"paris city guide website article tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-website-article-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15900\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik.jpg\" alt=\"city guide website design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/city-guide-website-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15904\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik.jpg\" alt=\"mobile website paris city guide tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/mobile-website-paris-city-guide-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15905\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik.jpg\" alt=\"paris city guide mobile website tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/paris-city-guide-mobile-website-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15899\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik.jpg\" alt=\"case study paris city guide website tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-case-studies-websites-for-business\/\">Web Design Case Studies: 4 Smart Websites for Various Business Goals<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-web-design-advocacy-guide\/\">Advocacy Through Walls. Website Creation for Advocacy Guide<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-identity-product-design-financial-app\/\">Serra. Identity and Product Design for Financial App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ecommerce-website-design-for-brewery\/\">MOVA Brewery. Ecommerce Website Design for Beer Producer<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-website-design-3d-animation-for-prostheses-producer\/\">HP23. Website and 3D Animation for Prostheses Producer<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-web-design-healthtech-product\/\">FluxWear. Web Design and Development for Health Tech Product<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ui-design-process-video\/\">UI Design Process for Web and Mobile: 3 Detailed Video Cases<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-educational-platform\/\">Magma Math. Web Design for Educational Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-web-design-synthetic-data-platform\/\">Synthesized 2.0. Web Design for High-Quality Synthetic Data Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-hotel-offers-service\/\">HotelCard. Brand Identity for Hotel Offers Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health. Identity and UX Design for Healthcare Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/physica-magazine-web-design-scientific-blog\/\">Physica Magazine. Web Design and Graphics for Scientific Blog<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-golf-management-service\/\">ProAgenda. Identity and Website Design for Golf Management Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten. Identity and Product Design for Food Marketplace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glance at the artistic web design project: enjoy Paris city guide website concept with original digital art applying the editorial illustration techniques.<\/p>\n","protected":false},"author":3,"featured_media":15899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,9],"tags":[482,485,57,487,100,491,138,502,147,515,170,533,179,534,212,536,248,548,249,569,440,578,447,580,457,581,468,594,479],"coauthors":[],"class_list":["post-15898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","category-illustration","category-ui_ux","tag-user-experience","tag-user-experience-design","tag-case-study","tag-user-experience-design-process","tag-design","tag-user-interface","tag-design-process","tag-ux","tag-design-studio","tag-uxui","tag-digital-illustration","tag-web-design","tag-educational-website","tag-web-design-article","tag-graphic-design","tag-web-design-case-study","tag-illustration","tag-website-design","tag-illustrator","tag-2d-illustration","tag-tubik","tag-illustration-case-study","tag-tubik-studio","tag-tubik-arts","tag-ui","tag-landscape-illustration","tag-ui-design-process","tag-people-illustrations","tag-usability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Paris City Guide. Illustrations and Web Design for Tourism<\/title>\n<meta name=\"description\" content=\"Glance at the artistic web design project: enjoy Paris city guide website concept with original digital art applying the editorial illustration techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/case-study-paris-illustrations-and-web-design-for-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Paris City Guide. Illustrations and Web Design for Tourism\" \/>\n<meta property=\"og:description\" content=\"Glance at the artistic web design project: enjoy Paris city guide website concept with original digital art applying the editorial illustration techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/case-study-paris-illustrations-and-web-design-for-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T13:29:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/07\/case-study-paris-city-guide-website-tubik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-paris-illustrations-and-web-design-for-tourism\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/case-study-paris-illustrations-and-web-design-for-tourism\/\",\"name\":\"Case Study: Paris City Guide. 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