{"id":15632,"date":"2024-05-28T10:34:19","date_gmt":"2024-05-28T10:34:19","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=15632"},"modified":"2026-01-14T12:40:49","modified_gmt":"2026-01-14T12:40:49","slug":"granola-brand-packaging","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/granola-brand-packaging\/","title":{"rendered":"Case Study: Graneri. Artistic Granola Brand Packaging"},"content":{"rendered":"<p>One more graphic design project is up to be unveiled, tasty and energetic. In this case study, we invite you to see the packaging design and visual identity for a brand of granola and healthy breakfasts, employing cheerful custom illustrations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15636\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog.jpg\" alt=\"granola packaging design illustration graphics tubik blog\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba.<\/p>\n<p>The design process included such creative stages:<\/p>\n<ul>\n<li>idea and design approach<\/li>\n<li>logo design and a consistent set of brand illustrations and graphic elements<\/li>\n<li>packaging design system for granola considering different types of granola packaging<\/li>\n<li>developing a stylistic approach for the <a href=\"https:\/\/blog.tubikstudio.com\/tag\/marketing-design\/\">marketing visuals<\/a> that would help to strengthen and enhance the product recognizability and brand awareness<\/li>\n<\/ul>\n<p>So, the team started from the generation of the style approach to decide upon a color palette and a set of graphics that would be integrated into all the branded visual communication.\u00a0\u00a0The contrastive line artworks created for the project are dynamic and lively, and they present two groups: human characters and minor graphics of food ingredients. The color palette is based on sunny, warm shades of green, yellow, and orange, which, in combination with classic black and white, give designers a flexible tool for creating emotional and efficient graphic design for this marketing campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15646\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations.jpg\" alt=\"\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-illustrations-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The typographic choice for both packaging design and marketing materials combines a bold, prominent font for the brand name logo, a decorative calligraphic font for major text content and taglines, and a neat, readable sans-serif typeface for more text information about the product. This thoughtfully arranged typographic combination provides effective and attractive contrast and allows the addition of elegance and emotionality to the brand&#8217;s visual communication.<\/p>\n<p>The packaging design stage involved working on three primary types of packaging: tubes, pouches, and labels for the transparent packets. Each of the types required its own approach and had own specific requirements. Here&#8217;s a glance at the tube packaging for the granola. This type didn&#8217;t involve much integration of illustrative graphics due to its construction, so it mostly plays with colors and typography.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15635\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts.jpg\" alt=\"Granola packaging box design tubikarts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/Granola-packaging-box-design-tubikarts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15637\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts.jpg\" alt=\"granola packaging design illustration graphics tubikarts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubikarts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15638\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts.jpg\" alt=\"granola packaging design illustration tubikarts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-tubikarts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15639\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts.jpg\" alt=\"granola packaging design paper tubes tubik arts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-arts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15640\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog.jpg\" alt=\"granola packaging design paper tubes tubik blog\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-paper-tubes-tubik-blog-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Meanwhile, pouches and transparent packet labels allowed the designers to integrate illustrations as the instant visual element sharing the vibes of cheerfulness and making the packaging catchy and recognizable on the store shelves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15642\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts.jpg\" alt=\"granola packaging design tubik arts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-tubik-arts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15649\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts.jpg\" alt=\"granola brand packaging labels tubikarts\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-brand-packaging-labels-tubikarts-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Also, the visual style approach was stretched on the advertising graphic design, for example, posters and billboards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15647\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case.jpg\" alt=\"granola poster design illustration graphics tubik blog case\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-design-illustration-graphics-tubik-blog-case-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15644\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case.jpg\" alt=\"granola poster illustration graphics tubik blog case\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-poster-illustration-graphics-tubik-blog-case-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-picture-book-creation-process\/\">Pencils of Promise. Picture Book Creation Process Step by Step<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-marketing-design-coffee-brand\/\">Gofe. Packaging and Marketing Design for Coffee Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/visual-identity-and-packaging-design-projects\/\">12 Bright Projects on Visual Identity and Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/valentines-gift-box-packaging-design\/\">Love Sign. Gift Box Packaging Design with Romantic Vibes<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-tinned-fish-brand\/\">PierSide. Packaging Design for Tinned Fish Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-japanese-restaurant\/\">KOISI Tokyo. Packaging Design for Japanese Restaurant<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-packaging-design-cider-brand\/\">Sidra Vivo. Vibrant Packaging Design for Cider Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/picture-book-illustrations-design\/\">Fairytale. Picture Book Illustrations and Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-fish-food-brand\/\">Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-identity-packaging-design-herbal-tea\/\">Herteas. Packaging Design for Herbal Tea Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-granola-bars\/\">Nutribite. Tasty Packaging Design for Granola Bars<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-marketing-design-dairy-product\/\">Milkimu. Packaging and Marketing Design for Dairy Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/dance-festival-event-poster-designs\/\">Dance Festival. Creating a Set of Event Poster Designs<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/soap-brand-packaging-design\/\">Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case study on tasty and energetic graphic design project: see packaging design and visual identity with lively cheerful illustrations for a granola brand.<\/p>\n","protected":false},"author":3,"featured_media":15636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,6],"tags":[299,311,434,44,440,47,447,57,567,100,569,123,571,127,580,138,594,147,596,168,600,170,608,192,611,212,613,248],"coauthors":[635],"class_list":["post-15632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-case_study","category-illustration","tag-logo-design","tag-marketing","tag-theme-illustration","tag-brand-identity","tag-tubik","tag-branding","tag-tubik-studio","tag-case-study","tag-2d-art","tag-design","tag-2d-illustration","tag-design-for-business","tag-procreate","tag-design-for-marketing","tag-tubik-arts","tag-design-process","tag-people-illustrations","tag-design-studio","tag-packaging-design","tag-digital-art","tag-food-brand","tag-digital-illustration","tag-packaging","tag-food","tag-marketing-design","tag-graphic-design","tag-business-illustration","tag-illustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Graneri. Artistic Granola Brand Packaging<\/title>\n<meta name=\"description\" content=\"Case study on tasty and energetic graphic design project: see packaging design and visual identity with lively cheerful illustrations for a granola brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/granola-brand-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Graneri. Artistic Granola Brand Packaging\" \/>\n<meta property=\"og:description\" content=\"Case study on tasty and energetic graphic design project: see packaging design and visual identity with lively cheerful illustrations for a granola brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/granola-brand-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T10:34:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T12:40:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/05\/granola-packaging-design-illustration-graphics-tubik-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/granola-brand-packaging\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/granola-brand-packaging\/\",\"name\":\"Case Study: Graneri. 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