

{"id":15546,"date":"2024-04-15T11:11:00","date_gmt":"2024-04-15T11:11:00","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=15546"},"modified":"2026-01-14T14:10:14","modified_gmt":"2026-01-14T14:10:14","slug":"packaging-marketing-design-coffee-brand","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-coffee-brand\/","title":{"rendered":"Case Study: Gofe. Packaging and Marketing Design for Coffee Brand"},"content":{"rendered":"<p>This graphic design project is up to fill your day with a bright and tasty coffee flavor. In this case study, we invite you to take a glance at smart and catchy packaging design and marketing graphics made for a coffee brand.<\/p>\n<p>The project was accomplished by tubik designers Maryna Solomennykova and Arthur Avakyan, with art direction by Vlad Radionov.<\/p>\n<p>The scope of design tasks included the following:<\/p>\n<ul>\n<li>logo design and visual identity approach<\/li>\n<li>creating a consistent set of theme illustrations<\/li>\n<li>packaging design system for coffee pouches and pods<\/li>\n<li>design for the\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/tag\/marketing-design\/\">marketing visuals<\/a>, strengthening the brand recognizability and awareness<\/li>\n<\/ul>\n<p>The modern coffee brand Gofe is built around the idea of good coffee that is accessible anywhere and easy to take anywhere. Just take your coffee and go on your way. The logo design is a wordmark in an original lettering style, presenting an interesting balance of curves and angles, sharpness and roundness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15566\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts.jpg\" alt=\"coffee brand logo design tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-brand-logo-design-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Another core element of the visual identity is employing a bunch of bright, friendly, and cheerful cat characters that reflect the idea of coffee on the go in various contexts and places. The characters make the brand communication emotional and appealing to the target audience. The palette used for this project is filled with vibrant, warm, earthy, and sunny colors, sharing a lively and cheerful mood.<\/p>\n<p>Here&#8217;s a glance at the character art and its integration into the coffee pouch packaging designs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15549\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design.jpg\" alt=\"Costa Rica coffee packaging tubik arts design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Costa-Rica-coffee-packaging-tubik-arts-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15551\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts.jpg\" alt=\"Guatemala coffee packaging design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Guatemala-coffee-packaging-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15550\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design.jpg\" alt=\"Ethiopia coffee packaging design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Ethiopia-coffee-packaging-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15552\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts.jpg\" alt=\"Kenya coffee packaging design tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Kenya-coffee-packaging-design-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15547\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts.jpg\" alt=\"all pouch packaging coffee packaging tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>One more type of packaging to consider was a box for coffee pods. Here&#8217;s the composition approach showing how the characters and brand name are featured on it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15548\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts.jpg\" alt=\"coffee pods packaging design tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/coffee-pods-packaging-design-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15554\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts.jpg\" alt=\"coffee pods packaging design tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/packaging-design-coffee-pods-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>One more stage was to work on a set of typical marketing graphics and items, such as menu leaflets with price lists, advertising posters, and cool brand stickers. Together with packaging, they had to establish a solid foundation of visual branding <a href=\"https:\/\/blog.tubikstudio.com\/design-consistency\/\">consistency<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15553\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts.jpg\" alt=\"menu coffee brand marketing tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/menu-coffee-brand-marketing-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15555\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts.jpg\" alt=\"Poster coffee brand marketing tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Poster-coffee-brand-marketing-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15556\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts.jpg\" alt=\"Stickers coffee brand marketing tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/Stickers-coffee-brand-marketing-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/visual-identity-and-packaging-design-projects\/\">12 Bright Projects on Visual Identity and Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/valentines-gift-box-packaging-design\/\">Love Sign. Gift Box Packaging Design with Romantic Vibes<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-tinned-fish-brand\/\">PierSide. Packaging Design for Tinned Fish Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-japanese-restaurant\/\">KOISI Tokyo. Packaging Design for Japanese Restaurant<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-packaging-design-cider-brand\/\">Sidra Vivo. Vibrant Packaging Design for Cider Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-christmas-fair-graphic-design\/\">Christmas Fair. Graphic Design for Winter Marketing Campaign<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/black-friday-graphic-design-for-marketing-campaign\/\">Black Friday. Graphic Design for Marketing Campaign<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/picture-book-illustrations-design\/\">Fairytale. Picture Book Illustrations and Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-fish-food-brand\/\">Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-identity-packaging-design-herbal-tea\/\">Herteas. Packaging Design for Herbal Tea Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-granola-bars\/\">Nutribite. Tasty Packaging Design for Granola Bars<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-marketing-design-dairy-product\/\">Milkimu. Packaging and Marketing Design for Dairy Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/dance-festival-event-poster-designs\/\">Dance Festival. Creating a Set of Event Poster Designs<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/soap-brand-packaging-design\/\">Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check smart and catchy packaging design and marketing graphics made for a coffee brand employing bright character art in visual identity and communication.<\/p>\n","protected":false},"author":3,"featured_media":15547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,588,4,6],"tags":[239,248,312,440,447,569,44,580,47,596,57,608,59,611,100,613,123,621,127,630,138,147,212],"coauthors":[635],"class_list":["post-15546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-case_study","category-illustration","tag-identity-design","tag-illustration","tag-mascot","tag-tubik","tag-tubik-studio","tag-2d-illustration","tag-brand-identity","tag-tubik-arts","tag-branding","tag-packaging-design","tag-case-study","tag-packaging","tag-character-design","tag-marketing-design","tag-design","tag-business-illustration","tag-design-for-business","tag-visual-identity","tag-design-for-marketing","tag-character-art","tag-design-process","tag-design-studio","tag-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Gofe. Packaging and Marketing Design for Coffee Brand<\/title>\n<meta name=\"description\" content=\"Check smart and catchy packaging design and marketing graphics made for a coffee brand employing bright character art in visual identity and communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-coffee-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Gofe. Packaging and Marketing Design for Coffee Brand\" \/>\n<meta property=\"og:description\" content=\"Check smart and catchy packaging design and marketing graphics made for a coffee brand employing bright character art in visual identity and communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-coffee-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T11:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T14:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2024\/04\/all-pouch-packaging-coffee-packaging-tubik-arts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-coffee-brand\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-coffee-brand\/\",\"name\":\"Case Study: Gofe. 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