{"id":14978,"date":"2023-10-03T08:40:44","date_gmt":"2023-10-03T08:40:44","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=14978"},"modified":"2026-01-26T13:01:09","modified_gmt":"2026-01-26T13:01:09","slug":"case-study-packaging-design-cider-brand","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-packaging-design-cider-brand\/","title":{"rendered":"Case Study: Sidra Vivo. Vibrant Packaging Design for Cider Brand"},"content":{"rendered":"<p>Sip the energy of fruit and fun with our new graphic design project. This case study unveils the creative process of packaging design and marketing graphics for the brand of fruit cider with various tastes, employing a bunch of bright custom illustrations and wrapped in a vibrant color palette.<\/p>\n<p>The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.<\/p>\n<p>The design process included the following creative tasks:<\/p>\n<ul>\n<li>creating a consistent set of theme illustrations and graphic elements<\/li>\n<li>packaging design system for different tastes of cider<\/li>\n<li>design for\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/tag\/marketing-design\/\">marketing visuals<\/a> and advertising graphics<\/li>\n<\/ul>\n<p>Working on the illustrations, the digital artist developed the set of people characters and intertwined them with fruit elements, providing an instant visual connection with the particular tastes of cider, apple, pear, and cherries. The illustrations also feature graphics patterns, botanical elements, and birds echoing the atmosphere of a fruit farm, which contribute to the general mood and add fun and liveliness due to the dynamic composition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14988\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced.jpg\" alt=\"cider packaging illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-tubikarts-reduced-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14980\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced.jpg\" alt=\"apple pear cider packaging illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-pear-cider-packaging-illustration-tubikarts-reduced-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14987\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts.jpg\" alt=\"cider packaging illustration art tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-packaging-illustration-art-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>And here&#8217;s how the illustration art was integrated into drink can designs for diverse cider tastes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14979\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts.png\" alt=\"apple cider can design packaging tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts.png 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/apple-cider-can-design-packaging-tubik-arts-150x113.png 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14990\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design.jpg\" alt=\"pear cider tubikarts packaging design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/pear-cider-tubikarts-packaging-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14986\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts.jpg\" alt=\"cider can graphic design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-can-graphic-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14989\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts.jpg\" alt=\"packaging design cider cans tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/packaging-design-cider-cans-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Further, the design approach was stretched on the bulk packaging for cans and glass bottle label design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14984\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts.jpg\" alt=\"cider brand packaging design case study tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-packaging-design-case-study-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14981\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts.jpg\" alt=\"cider bottle label design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>After the packaging design, the next stage required thinking over the advertising and marketing graphics materials enhancing brand recognizability and awareness, such as posters and stickers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14982\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts.jpg\" alt=\"cider brand advertising tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-advertising-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14983\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts.jpg\" alt=\"cider brand marketing graphics tubikarts\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts-1024x682.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-marketing-graphics-tubikarts-150x100.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14985\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik.jpg\" alt=\"cider brand stickers design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-brand-stickers-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-fish-food-brand\/\">Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-identity-packaging-design-herbal-tea\/\">Herteas. Packaging Design for Herbal Tea Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-granola-bars\/\">Nutribite. Tasty Packaging Design for Granola Bars<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-marketing-design-dairy-product\/\">Milkimu. Packaging and Marketing Design for Dairy Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/dance-festival-event-poster-designs\/\">Dance Festival. Creating a Set of Event Poster Designs<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/soap-brand-packaging-design\/\">Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-marketing-graphics-juice-brand\/\">Joosi. Packaging Design and Marketing Graphics for Juice Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-pizzatta-artistic-pizza-packaging-design\/\">Pizzatta. Artistic Pizza Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-bookstore-chain\/\">Page Turner. Identity and Packaging Design for Bookstore Chain<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-garden-center\/\">Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-employing-illustration\/\">8 Bright Packaging Design Projects Employing Illustration Art<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-design-illustrations-biking-service\/\">Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out the creative process on packaging design and marketing graphics for the brand of fruit cider with various tastes, employing bright custom illustrations.<\/p>\n","protected":false},"author":3,"featured_media":14981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,6],"tags":[311,362,12,440,26,447,44,569,47,580,57,596,100,600,123,608,127,611,138,613,147,624,168,170,212,248],"coauthors":[635],"class_list":["post-14978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-case_study","category-illustration","tag-marketing","tag-poster","tag-advertising","tag-tubik","tag-art","tag-tubik-studio","tag-brand-identity","tag-2d-illustration","tag-branding","tag-tubik-arts","tag-case-study","tag-packaging-design","tag-design","tag-food-brand","tag-design-for-business","tag-packaging","tag-design-for-marketing","tag-marketing-design","tag-design-process","tag-business-illustration","tag-design-studio","tag-beverage","tag-digital-art","tag-digital-illustration","tag-graphic-design","tag-illustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Sidra Vivo. Vibrant Packaging Design for Cider Brand<\/title>\n<meta name=\"description\" content=\"Check the creative process on packaging design and marketing graphics for the brand of fruit cider with various tastes, employing bright custom illustrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/case-study-packaging-design-cider-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Sidra Vivo. Vibrant Packaging Design for Cider Brand\" \/>\n<meta property=\"og:description\" content=\"Check the creative process on packaging design and marketing graphics for the brand of fruit cider with various tastes, employing bright custom illustrations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/case-study-packaging-design-cider-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T08:40:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T13:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/cider-bottle-label-design-tubikarts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-packaging-design-cider-brand\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/case-study-packaging-design-cider-brand\/\",\"name\":\"Case Study: Sidra Vivo. 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