{"id":14914,"date":"2023-09-04T06:36:22","date_gmt":"2023-09-04T06:36:22","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=14914"},"modified":"2025-10-24T11:26:50","modified_gmt":"2025-10-24T11:26:50","slug":"case-study-identity-packaging-design-herbal-tea","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/","title":{"rendered":"Case Study: Herteas. Packaging Design for Herbal Tea Brand"},"content":{"rendered":"<p>In this case study, we invite you to check up on the graphic design project inspired by the calming, energizing, and inspiring power of good tea. Here, our team worked on the packaging design developed for the brand of herbal teas with custom illustration patterns.<\/p>\n<p>The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.<\/p>\n<p>The design process for the pack of branding and marketing graphics for this project included the following creative tasks:<\/p>\n<ul>\n<li>logo design and brand color palette<\/li>\n<li>a consistent set of botanical theme illustrations and graphic elements<\/li>\n<li>packaging design for different tastes of tea and types of packaging<\/li>\n<li>design for <a href=\"https:\/\/blog.tubikstudio.com\/tag\/marketing-design\/\">marketing visuals<\/a> and branded items<\/li>\n<\/ul>\n<p>The primary idea the brand shares is a feeling of a healthy life taken from nature and a solid touch to organic natural ingredients. The creative team worked on the general approach to the brand visual style concept and the packaging design set. The final logo design is a neat combination mark with an elegant line symbol and the readable brand name typographic part.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14931\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts.png\" alt=\"herteas logo design tubik arts\" width=\"2800\" height=\"1866\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts.png 2800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts-300x200.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts-768x512.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts-1024x682.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/09\/herteas-logo-design-tubik-arts-150x100.png 150w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/p>\n<p>All types of branded packaging are built around original 2D illustrations that feature diverse herbs and flowers added to particular tea tastes. The bright botanical graphic elements are combined into eye-pleasing patterns, which create stylish <a href=\"https:\/\/blog.tubikstudio.com\/contrast-in-user-interface-design\/\">visual contrast<\/a> with a trim, readable logo and typography. Each pattern looks unique and quickly sets the connection to the particular type of taste and smell of the tea. At the same time, together, the patterns and packaging designs are combined into one united and consistent design system, allowing buyers to recognize the products easily on the shelves of shops and supermarkets or in the diversity of online offers.<\/p>\n<p>Take a closer look at the original artistic graphic patterns, tea boxes, and tea pouches design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14921\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts.jpg\" alt=\"herbal tea pattern tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pattern-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14926\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts.jpg\" alt=\"tea box design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14922\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts.jpg\" alt=\"herbal tea pink pouch design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-pink-pouch-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Rosehip, tansy, and fireweed tea packaging<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14915\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts.jpg\" alt=\"herbal tea graphic design tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-graphic-design-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14927\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design.jpg\" alt=\"tea box tubik arts design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-tubik-arts-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14923\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts.jpg\" alt=\"herbal tea purple pouch design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-purple-pouch-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Thyme, mint, and knapweed tea packaging<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14924\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts.jpg\" alt=\"tea box design graphic pattern tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-graphic-pattern-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14925\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts.jpg\" alt=\"tea box design pattern tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/tea-box-design-pattern-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14916\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts.jpg\" alt=\"herbal tea green pouch design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-green-pouch-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Echinacea, chamomile, and hypericum tea packaging<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14928\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg\" alt=\"Tea boxes packaging design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14917\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts.jpg\" alt=\"herbal tea packaging design pouch tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-pouch-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Also, we created a set of branded items and marketing graphics to strengthen brand recognizability and increase the number of touchpoints with the brand image to make it more memorable and emotional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14918\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-logo-tea-shop.jpg\" alt=\"herbal tea packaging design tubikarts logo tea shop\" width=\"1600\" height=\"2132\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-logo-tea-shop.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-logo-tea-shop-225x300.jpg 225w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-logo-tea-shop-768x1024.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-logo-tea-shop-113x150.jpg 113w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Tea shop branding<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14920\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design.jpg\" alt=\"herbal tea packaging design tubikarts tea cups design\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design-1024x682.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-tea-cups-design-150x100.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded paper cup designs<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14919\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-poster.jpg\" alt=\"herbal tea packaging design tubikarts poster\" width=\"1600\" height=\"2132\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-poster.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-poster-225x300.jpg 225w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-poster-768x1024.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/herbal-tea-packaging-design-tubikarts-poster-113x150.jpg 113w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Poster design and badges<\/em><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-fish-food-brand\/\">Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-for-granola-bars\/\">Nutribite. Tasty Packaging Design for Granola Bars<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-marketing-design-dairy-product\/\">Milkimu. Packaging and Marketing Design for Dairy Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/dance-festival-event-poster-designs\/\">Dance Festival. Creating a Set of Event Poster Designs<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/soap-brand-packaging-design\/\">Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-marketing-graphics-juice-brand\/\">Joosi. Packaging Design and Marketing Graphics for Juice Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-pizzatta-artistic-pizza-packaging-design\/\">Pizzatta. Artistic Pizza Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-bookstore-chain\/\">Page Turner. Identity and Packaging Design for Bookstore Chain<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-garden-center\/\">Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-employing-illustration\/\">8 Bright Packaging Design Projects Employing Illustration Art<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-design-illustrations-biking-service\/\">Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graphic design project inspired by the calming, energizing, and inspiring power of good tea. Check visual identity and packaging design for the brand of herbal teas.<\/p>\n","protected":false},"author":3,"featured_media":14928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,6],"tags":[212,239,248,299,311,440,41,447,44,580,47,596,57,600,100,608,123,611,127,613,138,621,147,170],"coauthors":[],"class_list":["post-14914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-illustration","tag-graphic-design","tag-identity-design","tag-illustration","tag-logo-design","tag-marketing","tag-tubik","tag-brand-design","tag-tubik-studio","tag-brand-identity","tag-tubik-arts","tag-branding","tag-packaging-design","tag-case-study","tag-food-brand","tag-design","tag-packaging","tag-design-for-business","tag-marketing-design","tag-design-for-marketing","tag-business-illustration","tag-design-process","tag-visual-identity","tag-design-studio","tag-digital-illustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Herteas. Packaging Design for Herbal Tea Brand<\/title>\n<meta name=\"description\" content=\"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Herteas. Packaging Design for Herbal Tea Brand\" \/>\n<meta property=\"og:description\" content=\"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T06:36:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/\",\"name\":\"Case Study: Herteas. Packaging Design for Herbal Tea Brand\",\"isPartOf\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg\",\"datePublished\":\"2023-09-04T06:36:22+00:00\",\"dateModified\":\"2025-10-24T11:26:50+00:00\",\"author\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\"},\"description\":\"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.\",\"breadcrumb\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage\",\"url\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg\",\"contentUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"Tea boxes packaging design tubikarts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tubikstudio.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Herteas. Packaging Design for Herbal Tea Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\",\"url\":\"https:\/\/tubikstudio.com\/blog\/\",\"name\":\"Tubik Blog: Articles About Design\",\"description\":\"Tubik Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\",\"name\":\"Marina Yalanska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"caption\":\"Marina Yalanska\"},\"url\":\"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: Herteas. Packaging Design for Herbal Tea Brand","description":"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: Herteas. Packaging Design for Herbal Tea Brand","og_description":"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.","og_url":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/","og_site_name":"Tubik Blog: Articles About Design","article_published_time":"2023-09-04T06:36:22+00:00","article_modified_time":"2025-10-24T11:26:50+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg","type":"image\/jpeg"}],"author":"Marina Yalanska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marina Yalanska","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/","url":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/","name":"Case Study: Herteas. Packaging Design for Herbal Tea Brand","isPartOf":{"@id":"https:\/\/tubikstudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage"},"image":{"@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg","datePublished":"2023-09-04T06:36:22+00:00","dateModified":"2025-10-24T11:26:50+00:00","author":{"@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f"},"description":"Graphic design project inspired by the calming, energizing, and inspiring power of tea. Check visual identity and packaging design for the brand of herbal teas.","breadcrumb":{"@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#primaryimage","url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg","contentUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/10\/Tea-boxes-packaging-design-tubikarts.jpg","width":1600,"height":1200,"caption":"Tea boxes packaging design tubikarts"},{"@type":"BreadcrumbList","@id":"https:\/\/tubikstudio.com\/blog\/case-study-identity-packaging-design-herbal-tea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tubikstudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: Herteas. Packaging Design for Herbal Tea Brand"}]},{"@type":"WebSite","@id":"https:\/\/tubikstudio.com\/blog\/#website","url":"https:\/\/tubikstudio.com\/blog\/","name":"Tubik Blog: Articles About Design","description":"Tubik Studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f","name":"Marina Yalanska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd","url":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","caption":"Marina Yalanska"},"url":"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/14914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=14914"}],"version-history":[{"count":4,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/14914\/revisions"}],"predecessor-version":[{"id":16151,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/14914\/revisions\/16151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media\/14928"}],"wp:attachment":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=14914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=14914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=14914"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/coauthors?post=14914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}