{"id":14532,"date":"2023-08-09T08:29:26","date_gmt":"2023-08-09T08:29:26","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=14532"},"modified":"2026-01-26T13:43:00","modified_gmt":"2026-01-26T13:43:00","slug":"packaging-design-fish-food-brand","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/packaging-design-fish-food-brand\/","title":{"rendered":"Case Study: Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand"},"content":{"rendered":"

Dive into the sea of fun with our fresh graphic design project: check the case in which we worked on a vibrant packaging design as a part of the visual identity for a brand of fish food.<\/p>\n

The project was accomplished by tubik designers Vlad Radionov and Yaroslava Yatsuba, with art direction by Sergii Valiukh.<\/p>\n

The creative team got the task of making a consistent design concept for different types of packaging for pet fish food. Each container had to get the original look, and together they had to be united into one integral design system, which would strengthen brand awareness and would be easy to recognize on both store shelves and e-commerce web pages. In addition, the general design approach was based on sharing cheerful emotions with pet fish owners who would buy the production of this brand.<\/p>\n

This project is another case demonstrating the power of original illustrations used in packaging design<\/a> and marketing graphics. To make the containers and boxes playful and emotional, the team created a bunch of funny cartoonish images with fish characters and catchy graphic details. The color palette uses a set of bright, clean colors creating nice attractive contrast and a vivid, lively visual style. The typographic approach is grounded on simple, stylish, highly readable sans-serif fonts that also set the pleasant contrast to the joyful playfulness of illustrations and let buyers quickly see the brand name and primary information about the type of pet food and fish it is aimed for.<\/p>\n

Take a glance at different types of fish food containers.<\/p>\n

\"aqua_dudes<\/p>\n

\"aqua_dudes<\/p>\n

\"pet<\/p>\n

\"fish<\/p>\n

\"fish<\/p>\n

\"fish<\/p>\n

\"pet<\/p>\n

\"pet<\/p>\n

In addition, the same packaging design style and character art were stretched on bigger boxes of higher capacity and showed the flexibility of the chosen approach and graphics for various marketing goals.<\/p>\n

\"case<\/p>\n

\"fish<\/p>\n

New\u00a0design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n

More Design Case Studies<\/h2>\n

Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.<\/p>\n

Nutribite. Tasty Packaging Design for Granola Bars<\/a><\/p>\n

Milkimu. Packaging and Marketing Design for Dairy Brand<\/a><\/p>\n

Dance Festival. Creating a Set of Event Poster Designs<\/a><\/p>\n

Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n

Joosi. Packaging Design and Marketing Graphics for Juice Brand<\/a><\/p>\n

Pizzatta. Artistic Pizza Packaging Design<\/a><\/p>\n

Page Turner. Identity and Packaging Design for Bookstore Chain<\/a><\/p>\n

Nibble Health. Identity and UX Design for Healthcare Fintech Service<\/a><\/p>\n

Roebuck. Mobile Design and Illustrations for Educational App<\/a><\/p>\n

Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n

8 Bright Packaging Design Projects Employing Illustration Art<\/a><\/p>\n

Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enjoy the vibrant packaging design with cartoonish character illustrations and various container types created as a part of the visual identity for a fish food brand.<\/p>\n","protected":false},"author":3,"featured_media":14543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,588,4,6],"tags":[248,249,311,44,434,47,440,57,447,59,567,100,569,123,578,127,580,138,596,147,608,168,611,170,613,191,212],"coauthors":[635],"class_list":["post-14532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-case_study","category-illustration","tag-illustration","tag-illustrator","tag-marketing","tag-brand-identity","tag-theme-illustration","tag-branding","tag-tubik","tag-case-study","tag-tubik-studio","tag-character-design","tag-2d-art","tag-design","tag-2d-illustration","tag-design-for-business","tag-illustration-case-study","tag-design-for-marketing","tag-tubik-arts","tag-design-process","tag-packaging-design","tag-design-studio","tag-packaging","tag-digital-art","tag-marketing-design","tag-digital-illustration","tag-business-illustration","tag-flat-illustration","tag-graphic-design"],"acf":[],"yoast_head":"\nCase Study: Aqua Dudes. 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