{"id":14071,"date":"2023-06-21T13:48:33","date_gmt":"2023-06-21T13:48:33","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=14071"},"modified":"2026-01-26T13:50:13","modified_gmt":"2026-01-26T13:50:13","slug":"brand-identity-hotel-offers-service","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/brand-identity-hotel-offers-service\/","title":{"rendered":"Case Study: HotelCard. Brand Identity for Hotel Offers Service"},"content":{"rendered":"<p>Our new case study invites you to dive into the atmosphere of traveling, enjoying new places, seeing new horizons, getting inspired, and having fun. Welcome to check the creative story behind reconsidered brand identity for Hotel Card, the convenient service of discounted hotel offers.<\/p>\n<p><iframe loading=\"lazy\" title=\"HotelCard Brand Identity Design by tubik\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F4M-eFrWb5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Client and Project<\/h2>\n<p><a href=\"https:\/\/hotelcard.com\/\" rel=\"nofollow\">HotelCard<\/a> is the market leader in discounted hotel offers in Switzerland, with a broad and diverse selection of hotel discounts and special offers. The service takes zero fees from hotels and, this way, supports hundreds of small and family-owned hotel businesses helping them to improve their occupancy. HotelCard stands for sustainable regional travel, consciously supports local independent hotels, and promotes travel diversity. Handy and straightforward, the service is a win-win for both local hoteliers and their clients.<\/p>\n<p>As they tell about the brand history, the HotelCard idea was born in 2009, quite literally at the kitchen table, when young Swiss entrepreneur Ivan Schmid was thinking of ways to improve the occupancy rate of his father-in-law\u2019s hotel in the Engadin Valley. The result was the \u201chalf-fare travel pass for hotels,\u201d based on the idea of the popular half-fare pass for public transport. Quickly many hotels signed up as partner hotels, and the number of members increased rapidly over the coming years. 10 years after its launch HotelCard received new management at the end of 2019 \/ early 2020 with TWINT founder Thierry Kneissler appointed as new Chairman. It resulted in investments in improving the technology platform, and the business model was consistently adapted to the changing needs of hotels and members. The effort paid off, as HotelCard is now more popular than ever with members and hotels and also enjoys increasing popularity in nearby countries.<\/p>\n<p>In this project, the client from the hospitality and tourism sphere approached the tubik agency team with the wish to reconsider the existing brand style to make it friendlier, more emotional, more consistent, and trendy, reflecting the brand evolution over the years. The new identity design aimed at strengthening brand recognizability and memorability and had to work effectively for loyal customers as well as attract and engage a new younger target audience.<\/p>\n<p>The creative team from the tubik side included Vladyslav Taran, Vlad Radionov, Anastasiia Zhyltsova, Arthur Avakyan, Yaroslav Manzheliy, Mykyta Litinskyi, Andriy Drobovych, Maryna Solomennykova, Olya Zakharyan, Natalka Mamchur, and Olga Syrotkina.<\/p>\n<h2>Brand Identity Design<\/h2>\n<p>Looking back at the general scope of work done in the HotelCard design project, we can mention the following list of covered tasks:<\/p>\n<ul>\n<li>rebranding based on our deep market and audience research<\/li>\n<li>design of diverse branded items<\/li>\n<li>creating presentation templates<\/li>\n<li>UX design for landing page<\/li>\n<li>UX design for widgets<\/li>\n<li>custom icons design<\/li>\n<\/ul>\n<p>Working on the rebranding for the already established and known business, it is always critical to make well-balanced and wise decisions that amplify already obtained achievements and broaden the horizons for new ones. That is why before any creative ideas were put forward, the team had made a profound and thoughtful analysis of the existing direct and indirect competition in the sphere and worked on customer profiles to better understand their wishes and pain points. Our experience with different identity design cases proves that the research phase is vital to develop the brand concept and approach that would set a solid foundation for the design solutions that helps the brand stay on the same page with its clients, be found where they expect to see it and communicate effectively at different environments and marketing channels.<\/p>\n<p>The eye-pleasing color palette for the identity design was inspired by the diverse beauty of Swiss nature, and elegant, readable typography helped to make the customer experience aesthetic, atmospheric, and emotional at various points of contact with the brand.<\/p>\n<p><iframe loading=\"lazy\" title=\"hotel card tubik design case colors\" src=\"https:\/\/player.vimeo.com\/video\/838259965?h=19965969ab&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"313\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotel card tubik colors case study\" src=\"https:\/\/player.vimeo.com\/video\/838259941?h=508a85bc25&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>For the primary typeface applied to identity and UX design for HotelCard, GT Walsheim was chosen, the friendly and precise typeface inspired by the lettering of Swiss poster designer legend Otto Baumberger from the 1930s.<\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard typography branding design case study tubik\" src=\"https:\/\/player.vimeo.com\/video\/838260043?h=c4662b4bfe&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard brand identity design tubik\" src=\"https:\/\/player.vimeo.com\/video\/838259990?h=1bb02f0d17&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"304\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>The new logo design for HotelCard reflects the idea of the business which is serious and friendly, supportive and flexible in the constantly changing and evolving sphere of hospitality and traveling. The full version of the logo performs as a combination mark where the symbol is the eye-pleasing graphic presentation of H and C letters, the title ones from the brand name, inscribed into a circle, while the typographic part presenting the brand name is solid, straightforward, and easily readable. The logo was designed and tested to be flexible for different usage cases and work well not only in complete form but also only as a symbol where the environment demands it.<\/p>\n<p><iframe loading=\"lazy\" title=\"hotel card brand identity tubik logo design\" src=\"https:\/\/player.vimeo.com\/video\/838245173?h=15b320b0eb&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>At the next stage, an\u00a0extended pack of branded items and <a href=\"https:\/\/blog.tubikstudio.com\/design-consistency\/\">consistent<\/a> graphics was provided for various marketing goals. Below you can take a glance at some of them, for example, welcome letters, printed and display ads, member cards, gift cards, presentation templates, custom icons, and the like.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14100\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"2801\" height=\"1646\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3.jpg 2801w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3-300x176.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3-768x451.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3-1024x602.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-3-150x88.jpg 150w\" sizes=\"auto, (max-width: 2801px) 100vw, 2801px\" \/><\/p>\n<p><em>Branded leaflets design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14097\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-10-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Welcome letter and member card design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14096\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-9-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded leaflets design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14088\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-case-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded door hanger design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14091\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik_12-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Advertising poster design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14099\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2.jpg\" alt=\"hotelcard-identity-redesign-by-tubik\" width=\"2800\" height=\"1601\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2.jpg 2800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2-300x172.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2-768x439.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2-1024x586.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-2-150x86.jpg 150w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/p>\n<p><em>Outdoor advertising poster design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14098\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1.jpg\" alt=\"hotelcard-identity-redesign-by-tubik\" width=\"2800\" height=\"1601\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1.jpg 2800w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1-300x172.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1-768x439.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1-1024x586.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-1-150x86.jpg 150w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/p>\n<p><em>Posters design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14087\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design.jpg\" alt=\"hotel card brand identity tubik advertising design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-advertising-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Outdoor advertising poster design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14094\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5.jpg\" alt=\"hotel card brand identity tubik advertising design\" width=\"2801\" height=\"1751\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5.jpg 2801w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5-300x188.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5-768x480.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5-1024x640.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-5-150x94.jpg 150w\" sizes=\"auto, (max-width: 2801px) 100vw, 2801px\" \/><\/p>\n<p><em>Outdoor advertising poster design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14090\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study.jpg\" alt=\"hotel card brand identity tubik case study\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-case-study-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Advertising billboard design<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"business cards design hotel card tubik case study\" src=\"https:\/\/player.vimeo.com\/video\/838259914?h=e61ce291aa&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"304\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Member cards design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14089\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-1024x767.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-brand-identity-tubik-blog-150x112.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded sticker design<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"hotelcard branding social networks tubik design\" src=\"https:\/\/player.vimeo.com\/video\/838260020?h=0c885561e2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"286\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Social media communication templates<\/em><\/p>\n<p>Also, the user experience design for the landing page and widgets was improved to amplify brand communication with a visually and emotionally appealing style and clear, intuitive functionality. Airy and atmospheric, the landing page employs a well-balanced combination of photo and graphic content and instantly sets the mood for traveling.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14095\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-8-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14092\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotel-card-website-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14093\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4.jpg\" alt=\"hotelcard identity redesign by tubik\" width=\"2801\" height=\"1645\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4.jpg 2801w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4-300x176.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4-768x451.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4-1024x601.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/hotelcard-identity-redesign-by-tubik-4-150x88.jpg 150w\" sizes=\"auto, (max-width: 2801px) 100vw, 2801px\" \/><\/p>\n<p><em>Custom icons design<\/em><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health. Identity and UX Design for Healthcare Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/physica-magazine-web-design-scientific-blog\/\">Physica Magazine. Web Design and Graphics for Scientific Blog<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/website-design-immersive-experience-marketing\/\">CSConnect. Website Design for Immersive Experience Marketing Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-illustrations-surgery-recovery-platform\/\">Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-golf-management-service\/\">ProAgenda. Identity and Website Design for Golf Management Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-website-minecraft-models-resource\/\">BlockStock. Brand Identity and Website for Minecraft Models Resource<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten. Identity and Product Design for Food Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/website-design-electrical-engineering-service\/\">THT. Website Design for Electrical Engineering Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/website-design-for-podcast\/\">Nonconventional Show. Website Design for Podcast<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustrations-web-design-3pls-marketplace\/\">Fulfill. Illustrations and Web Design for 3PLs Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-ux-design-fintech\/\">Crezco. Brand Identity and UI\/UX Design for Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-web-design-agriculture\/\">FarmSense. Identity and Web Design for Agricultural Technology<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421heck the creative story behind the reconsidered brand identity for Hotel Card, the service of discounted hotel offers: logo design, extended pack of branded items, UI\/UX design and custom graphics.<\/p>\n","protected":false},"author":3,"featured_media":14098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,588,4],"tags":[100,479,123,482,127,485,138,487,147,491,212,502,237,504,239,515,241,533,248,534,41,256,611,44,299,612,46,311,47,440,50,447,57,457],"coauthors":[635],"class_list":["post-14071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-case_study","tag-design","tag-usability","tag-design-for-business","tag-user-experience","tag-design-for-marketing","tag-user-experience-design","tag-design-process","tag-user-experience-design-process","tag-design-studio","tag-user-interface","tag-graphic-design","tag-ux","tag-icons","tag-ux-design-article","tag-identity-design","tag-uxui","tag-identity-design-case-study","tag-web-design","tag-illustration","tag-web-design-article","tag-brand-design","tag-interaction-design","tag-marketing-design","tag-brand-identity","tag-logo-design","tag-branded-merch-design","tag-branded-items","tag-marketing","tag-branding","tag-tubik","tag-business","tag-tubik-studio","tag-case-study","tag-ui"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: HotelCard. Brand Identity for Hotel Offers Service<\/title>\n<meta name=\"description\" content=\"\u0421reative story behind reconsidered brand identity for Hotel Card, the service of discounted hotel offers: logo design, branded items, UI\/UX design and custom graphics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/brand-identity-hotel-offers-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: HotelCard. 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