{"id":14047,"date":"2023-06-08T14:22:23","date_gmt":"2023-06-08T14:22:23","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=14047"},"modified":"2026-01-26T13:54:14","modified_gmt":"2026-01-26T13:54:14","slug":"packaging-marketing-design-dairy-product","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-dairy-product\/","title":{"rendered":"Case Study: Milkimu. Packaging and Marketing Design for Dairy Brand"},"content":{"rendered":"<p>A new case study is up to share a super cute and tasty graphic design project that will fill your day with the sunny vibes of yummy childhood: here, our team developed the identity design concept, packaging, and marketing graphics for a dairy brand.<\/p>\n<p>The project was accomplished by tubik designers Arthur Avakyan and Maryna Solomennykova, with art direction by Sergii Valiukh.<\/p>\n<p>The design process for the dairy brand identity and packaging project included the following creative tasks:<\/p>\n<ul>\n<li>logo design and brand color palette<\/li>\n<li>a consistent set of funny illustrations and graphic elements in a watercolor manner echoing the style of picture books for children<\/li>\n<li>different types of packaging designs for milk and yogurt<\/li>\n<li>design for marketing visuals and branded items<\/li>\n<\/ul>\n<p>The general approach to the brand identity followed the idea of sharing the emotion of a healthy lifestyle and cheerfulness, so the color palette, logo design, typography, and illustration style all followed that idea. The colors for the brand are natural, calming, and earthy, associated with fruit, vegetables, sun, grass, and funny cows. The logo for the brand is a wordmark presented in a cartoonish, playful typographic style. It sets a well-balanced combination with other brand fonts: decorative handwriting font for some taglines and readable, simple sans-serif font for descriptive and factual information.<\/p>\n<h2>Packaging Design<\/h2>\n<p>The packaging design stage included developing a set of various types of milk cartons and bottles, as well as packaging design for yogurt pots and branded delivery boxes of large capacity. All the product packaging uses an airy and light background, which creates a universal canvas for the endearing illustrations. The delivery boxes step aside from this approach and use yellow as the primary color.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14057\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts.jpg\" alt=\"milk packaging design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Big milk carton design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14056\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design.jpg\" alt=\"milk cartons tubikarts packaging design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-cartons-tubikarts-packaging-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Small milk carton design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14055\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik.jpg\" alt=\"glass bottle milk packaging design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/glass-bottle-milk-packaging-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Glass bottle for milk and branded stickers<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14054\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design.jpg\" alt=\"dairy brand yogurt packaging tubikarts design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-yogurt-packaging-tubikarts-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Yogurt packaging design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14053\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts.jpg\" alt=\"dairy brand packaging and graphics tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/dairy-brand-packaging-and-graphics-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Big delivery boxes design<\/em><\/p>\n<h2>Marketing Graphics and Branded Items<\/h2>\n<p>The next stage of this brand identity design project involved consistent creative solutions for advertising materials, namely posters and billboards, to be effectively used indoors and outdoors to increase brand recognizability and awareness. Also, we developed some branded merch, such as jigsaw puzzle toys that could also work as cup or glass coasters, various stickers, pacifiers, and baby bottles, all featuring the brand graphics and funny cows. In addition, the bright and catchy livery was thought over for the branded truck, used as a portable outdoor point-of-sale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14059\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts.jpg\" alt=\"poster design dairy brand tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/poster-design-dairy-brand-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Outdoor advertising poster<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14058\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand.jpg\" alt=\"outdoor advertising poster tubikarts milk brand\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/outdoor-advertising-poster-tubikarts-milk-brand-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Advertising poster<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14052\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts.jpg\" alt=\"branded van dairy products tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-van-dairy-products-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded truck livery design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14051\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts.jpg\" alt=\"branded coaster design dairy product tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/branded-coaster-design-dairy-product-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Jigsaw-puzzle coasters design<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14050\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts.jpg\" alt=\"baby bottle dairy brand tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/baby-bottle-dairy-brand-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Branded baby bottle design<\/em><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/soap-brand-packaging-design\/\">Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-marketing-graphics-juice-brand\/\">Joosi. Packaging Design and Marketing Graphics for Juice Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-illustrations-surgery-recovery-platform\/\">Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-pizzatta-artistic-pizza-packaging-design\/\">Pizzatta. Artistic Pizza Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-bookstore-chain\/\">Page Turner. Identity and Packaging Design for Bookstore Chain<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health. Identity and UX Design for Healthcare Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustrations-web-design-3pls-marketplace\/\">Fulfill. Illustrations and Web Design for 3PLs Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-design-illustrations-educational-app\/\">Roebuck. Mobile Design and Illustrations for Educational App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-garden-center\/\">Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-employing-illustration\/\">8 Bright Packaging Design Projects Employing Illustration Art<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-design-illustrations-biking-service\/\">Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten. Identity and Product Design for Food Marketplace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have fun with a super cute and tasty graphic design project in which our team developed the identity design, packaging, and marketing graphics for a dairy brand.<\/p>\n","protected":false},"author":3,"featured_media":14057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,588,4],"tags":[147,612,168,613,170,212,248,249,299,311,44,434,46,440,47,447,57,569,100,580,123,596,127,608,138,611],"coauthors":[635],"class_list":["post-14047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-case_study","tag-design-studio","tag-branded-merch-design","tag-digital-art","tag-business-illustration","tag-digital-illustration","tag-graphic-design","tag-illustration","tag-illustrator","tag-logo-design","tag-marketing","tag-brand-identity","tag-theme-illustration","tag-branded-items","tag-tubik","tag-branding","tag-tubik-studio","tag-case-study","tag-2d-illustration","tag-design","tag-tubik-arts","tag-design-for-business","tag-packaging-design","tag-design-for-marketing","tag-packaging","tag-design-process","tag-marketing-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Milkimu. Packaging and Marketing Design for Dairy Brand<\/title>\n<meta name=\"description\" content=\"Have fun with a super cute and tasty graphic design project where tubik team developed the identity design, packaging, and marketing graphics for a dairy brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-dairy-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Milkimu. Packaging and Marketing Design for Dairy Brand\" \/>\n<meta property=\"og:description\" content=\"Have fun with a super cute and tasty graphic design project where tubik team developed the identity design, packaging, and marketing graphics for a dairy brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-dairy-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T14:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T13:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/06\/milk-packaging-design-tubikarts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-dairy-product\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/packaging-marketing-design-dairy-product\/\",\"name\":\"Case Study: Milkimu. 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