{"id":13980,"date":"2023-05-15T11:03:11","date_gmt":"2023-05-15T11:03:11","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=13980"},"modified":"2026-01-26T14:11:50","modified_gmt":"2026-01-26T14:11:50","slug":"soap-brand-packaging-design","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/","title":{"rendered":"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit"},"content":{"rendered":"<p>\u201cOne\u2019s destination is never a place, but a new way of seeing things,\u201d Henry Miller once said, and thousands of keen travelers around the world would definitely confirm that. Our new case study features a brand that has also been inspired by the neverending brightness of the travel spirit. Welcome to check our fresh artistic graphic design project for a modern soap brand identity and marketing.<\/p>\n<p>The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.<\/p>\n<p>The design process for the soap brand identity and packaging project included the following creative tasks:<\/p>\n<ul>\n<li>logo design and brand color palette<\/li>\n<li>a consistent set of illustrations and graphic elements<\/li>\n<li>packaging design for different fragrances of soap and types of packaging<\/li>\n<li>design for marketing visuals and branded items<\/li>\n<\/ul>\n<p>The primary idea behind the brand is that it shares the feeling of traveling around the world and diving into the atmosphere and flavors of different countries. Our team worked on the general approach to the brand visual style concept and the extended packaging design set, with varying types of boxes, bags, wrapping, and marketing graphics.<\/p>\n<p>The logo design presents a neat line symbol based on the idea of a globe and the brand name inscribed into it. All types of branded packaging are built around original 2D illustrations which feature various countries and share the emotion of seeing new places and opening new horizons. The illustrator tried to capture the recognizable details, shapes, landmarks, or natural features typical for a particular country. She also thoroughly thought about color combinations that would strengthen the atmosphere of a place.<\/p>\n<p>Here&#8217;s a glance at the set of metal boxes for the soap bars featuring the full-scale illustration on the lid and the elegant typography that matches the logo design style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13993\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts.jpg\" alt=\"soap packaging box design France tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-box-design-France-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13982\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik.jpg\" alt=\"packaging design soap metal box Japan tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Japan-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13984\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts.jpg\" alt=\"packaging design soap metal box Turkey tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Turkey-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13994\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts.jpg\" alt=\"soap bar packaging design Morocco tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-packaging-metal-box-Morocco-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13983\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik.jpg\" alt=\"soap bar packaging design Mexico tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/packaging-design-soap-metal-box-Mexico-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The paper packaging for individual soap bars keeps the same style. Yet, due to the smaller size, it uses the illustration, which is more concise and focused on fewer graphic details, with the clean and airy bottom part for the text content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13987\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts.jpg\" alt=\"soap bar packaging France tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-France-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13988\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design.jpg\" alt=\"soap bar packaging Japan tubikarts graphic design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Japan-tubikarts-graphic-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13986\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration.jpg\" alt=\"soap bar packaging design Turkey tubikarts illustration\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Turkey-tubikarts-illustration-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13985\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts.jpg\" alt=\"soap bar packaging design Morocco tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-design-Morocco-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13989\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations.jpg\" alt=\"soap bar packaging Mexico tubikarts illustrations\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-bar-packaging-Mexico-tubikarts-illustrations-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Also, we worked on other branded items presentation; for example, here&#8217;s a glance at the vibrant branded tote bag, a discount card, and minor graphics put on the soap bars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13991\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts.jpg\" alt=\"soap brand tote bag design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-tote-bag-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13992\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts.jpg\" alt=\"soap discount tag branding design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-discount-tag-branding-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13990\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg\" alt=\"soap brand packaging design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-marketing-graphics-juice-brand\/\">Joosi. Packaging Design and Marketing Graphics for Juice Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-illustrations-surgery-recovery-platform\/\">Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-pizzatta-artistic-pizza-packaging-design\/\">Pizzatta. Artistic Pizza Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-bookstore-chain\/\">Page Turner. Identity and Packaging Design for Bookstore Chain<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health. Identity and UX Design for Healthcare Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-love-illustrations-sweets-brand\/\">SwitLuv. Theme Packaging Design About Love for Sweets Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustrations-web-design-3pls-marketplace\/\">Fulfill. Illustrations and Web Design for 3PLs Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-design-illustrations-educational-app\/\">Roebuck. Mobile Design and Illustrations for Educational App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-garden-center\/\">Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/packaging-design-employing-illustration\/\">8 Bright Packaging Design Projects Employing Illustration Art<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-design-illustrations-biking-service\/\">Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten. Identity and Product Design for Food Marketplace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.<\/p>\n","protected":false},"author":3,"featured_media":13990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,588,4,6],"tags":[249,44,311,47,434,57,440,100,447,123,569,127,578,138,579,147,580,168,581,170,596,212,608,216,611,219,613,239,248],"coauthors":[635],"class_list":["post-13980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-case_study","category-illustration","tag-illustrator","tag-brand-identity","tag-marketing","tag-branding","tag-theme-illustration","tag-case-study","tag-tubik","tag-design","tag-tubik-studio","tag-design-for-business","tag-2d-illustration","tag-design-for-marketing","tag-illustration-case-study","tag-design-process","tag-illustration-process","tag-design-studio","tag-tubik-arts","tag-digital-art","tag-landscape-illustration","tag-digital-illustration","tag-packaging-design","tag-graphic-design","tag-packaging","tag-graphic-design-process","tag-marketing-design","tag-graphic-designers","tag-business-illustration","tag-identity-design","tag-illustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit<\/title>\n<meta name=\"description\" content=\"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit\" \/>\n<meta property=\"og:description\" content=\"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-15T11:03:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T14:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/\",\"name\":\"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit\",\"isPartOf\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg\",\"datePublished\":\"2023-05-15T11:03:11+00:00\",\"dateModified\":\"2026-01-26T14:11:50+00:00\",\"author\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\"},\"description\":\"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.\",\"breadcrumb\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage\",\"url\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg\",\"contentUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"soap brand packaging design tubikarts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tubikstudio.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\",\"url\":\"https:\/\/tubikstudio.com\/blog\/\",\"name\":\"Tubik Blog: Articles About Design\",\"description\":\"Tubik Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\",\"name\":\"Marina Yalanska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g\",\"caption\":\"Marina Yalanska\"},\"url\":\"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit","description":"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit","og_description":"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.","og_url":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/","og_site_name":"Tubik Blog: Articles About Design","article_published_time":"2023-05-15T11:03:11+00:00","article_modified_time":"2026-01-26T14:11:50+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg","type":"image\/jpeg"}],"author":"Marina Yalanska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marina Yalanska","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/","url":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/","name":"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit","isPartOf":{"@id":"https:\/\/tubikstudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage"},"image":{"@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg","datePublished":"2023-05-15T11:03:11+00:00","dateModified":"2026-01-26T14:11:50+00:00","author":{"@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f"},"description":"Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.","breadcrumb":{"@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#primaryimage","url":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg","contentUrl":"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/05\/soap-brand-packaging-design-tubikarts.jpg","width":1600,"height":1200,"caption":"soap brand packaging design tubikarts"},{"@type":"BreadcrumbList","@id":"https:\/\/tubikstudio.com\/blog\/soap-brand-packaging-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tubikstudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit"}]},{"@type":"WebSite","@id":"https:\/\/tubikstudio.com\/blog\/#website","url":"https:\/\/tubikstudio.com\/blog\/","name":"Tubik Blog: Articles About Design","description":"Tubik Studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tubikstudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f","name":"Marina Yalanska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/image\/2ddde1c118fcf989ce8e73997a3909dd","url":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630af235953a586b42ed17f9ea472b131bcde00719efc655984d63ca2078e7a2?s=96&d=mm&r=g","caption":"Marina Yalanska"},"url":"https:\/\/tubikstudio.com\/blog\/author\/marina-yalanska\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/13980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=13980"}],"version-history":[{"count":8,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/13980\/revisions"}],"predecessor-version":[{"id":17021,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/posts\/13980\/revisions\/17021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media\/13990"}],"wp:attachment":[{"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=13980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=13980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=13980"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tubikstudio.com\/blog\/wp-json\/wp\/v2\/coauthors?post=13980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}