

{"id":13770,"date":"2023-04-03T18:53:42","date_gmt":"2023-04-03T18:53:42","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=13770"},"modified":"2025-10-24T11:26:54","modified_gmt":"2025-10-24T11:26:54","slug":"elements-of-web-usability","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/elements-of-web-usability\/","title":{"rendered":"Big Little Details: 7 Helpful Elements of Web Usability"},"content":{"rendered":"<p>&#8220;It&#8217;s the little details that are vital. Little things make big things happen,&#8221; John Wooden once said. In design, it works that way independently of the theme and type of project: those who pay attention to details create user interfaces that help users solve their problems and help businesses achieve their goals. Our today&#8217;s article continues the topic of designing user-friendly interfaces: let&#8217;s discuss the details that may seem not primary but greatly impact the website usability. Packed with a diversity of web design examples.<\/p>\n<p>Below, we will cover the following web design elements:<\/p>\n<ul>\n<li>visual dividers<\/li>\n<li>directional cues<\/li>\n<li>breadcrumbs<\/li>\n<li>internal search<\/li>\n<li>icons<\/li>\n<li>UI animation<\/li>\n<li>in-context tooltips<\/li>\n<\/ul>\n<h2>Visual Dividers<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/visual-dividers-user-interface\/\">Visual divider<\/a> is a layout element that helps to separate content pieces into clear groups, sections, options, or parts. Visual dividers help organize the page according to the typical patterns of visual perception and make the layout more straightforward and digestible for users.<\/p>\n<p>Together with other elements on the page, dividers help set up a solid visual hierarchy: with them, users can easier define the relations of content, like if the pieces of content are the same, similar, or related; if any of them is subordinate to the others, etc. Dividers are essential for usability: in many cases, they create visual containers that look clickable or tappable.<\/p>\n<p>Talking about dividers, we can analyze them in two aspects: their appearance and their functions. As for the visual part, there are five basic widely used methods of dividing content in user interfaces:<\/p>\n<ul>\n<li>lines<\/li>\n<li>color<\/li>\n<li>negative space<\/li>\n<li>shadows\/volume<\/li>\n<li>images.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"THT website tubik\" src=\"https:\/\/player.vimeo.com\/video\/756791847?h=3c78719810&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/website-design-electrical-engineering-service\/\">THT website<\/a> uses lines as visual dividers in the section of company services<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13739\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog.jpg\" alt=\"nibble health website design tubik blog\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-website-design-tubik-blog-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health website<\/a> uses color as a type of visual divider separating different content sections.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12124\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik.jpg\" alt=\"crypto blog home page tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/crypto-blog-home-page-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/media-editorial-website-design\/\">Crypto Blog<\/a> uses lines as a visual divider separating article titles in the list.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12981\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design.jpg\" alt=\"nonconventional show mobile website tubik design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/10\/nonconventional-show-mobile-website-tubik-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The mobile version of the <a href=\"https:\/\/blog.tubikstudio.com\/website-design-for-podcast\/\">Nonconventional Show website<\/a>\u00a0uses lines to divide different sections in the menu.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11964\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign.jpg\" alt=\"tubik momatu website redesign\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The\u00a0<a href=\"https:\/\/dribbble.com\/shots\/17109835-Momatu-Web-Redesign-Concept\">landing page concept for Momatu<\/a>\u00a0divides content with different color backgrounds.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"university website home page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/729138379?h=61962810e3&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The <a href=\"https:\/\/dribbble.com\/shots\/18609531-Case-Study-University-Website\" rel=\"nofollow\">university website<\/a>\u00a0uses images and videos not only to set the atmosphere but also to divide different blocks of content.<\/em><\/p>\n<p>The functional types of visual dividers depend on the hierarchy levels they work at:<\/p>\n<ul>\n<li><strong>full bleed dividers<\/strong> are the ones that separate the sections and span the whole length of the screen layout<\/li>\n<li><strong>inset dividers<\/strong> separate the items of related content, anchored by elements that align with the app bar title or adjust to the specific kind of text content on the page<\/li>\n<li><strong>middle dividers<\/strong> are usually placed somewhere in the middle of a layout, for example, to separate related content, such as prices on a receipt.<\/li>\n<\/ul>\n<p>Read more about <a href=\"https:\/\/blog.tubikstudio.com\/visual-dividers-user-interface\/\">design practices for visual dividers in the article<\/a>.<\/p>\n<h2>Breadcrumbs<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-usability-breadcrumbs-design\/\">Breadcrumbs<\/a> present navigation elements used primarily on web design and supporting users in a journey around the website. Breadcrumbs let users know where they are on the website and get used to the website structure easier, so breadcrumbs are a tool for better wayfinding. Yet, they don\u2019t replace the primary navigation menu; they present the secondary level of navigation and increase website usability if it consists of many pages.<\/p>\n<p>The benefits of breadcrumbs as a navigation element are the following:<\/p>\n<ul>\n<li><strong>increased findability<\/strong>: the more complex the website architecture, the more content it has, and the better organized it should be to be found quickly. Breadcrumbs give users another touchpoint to the content and help to understand the structure of the website more easily<\/li>\n<li><strong>fewer clicks needed<\/strong>: with breadcrumbs, website visitors can leap from one level of the hierarchy to any previous step with no effort and no need to take all the way back, which means it takes fewer clicks and transitions to reach the page they want<\/li>\n<li><strong>effectively used screen space<\/strong>: crafted well, breadcrumbs take a narrow horizontal line with plain-looking text elements that don\u2019t need much space, so users get navigated, but designers have no need to overload the page<\/li>\n<li><strong>no misinterpretation<\/strong>: breadcrumbs present an element that is hardly ever misunderstood by users: the behavior pattern for them has solidified through the years, and people rarely mistake this element for anything else<\/li>\n<li><strong>lower bounce rate<\/strong>: breadcrumbs are a great support for first-time visitors or people with no everyday experience of dealing with complex websites, so the more confident they feel, the slimmer the chances of them bouncing the page.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"neon signs product page tubik web design.mp4\" src=\"https:\/\/player.vimeo.com\/video\/690518875?h=f667e81fe9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/awe-inspiring-website-designs\/\">Neon Signs store website<\/a> uses breadcrumbs on the <a href=\"https:\/\/blog.tubikstudio.com\/product-page-design\/\">product page<\/a> to support primary navigation.\u00a0<\/em><\/p>\n<p>Read more about <a href=\"https:\/\/blog.tubikstudio.com\/web-usability-breadcrumbs-design\/\">design practices for breadcrumbs in the article<\/a>.<\/p>\n<h2>Directional Cues<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/directional-cues-in-user-interfaces\/\">Directional cue<\/a> is any element of the user interface that gives a visual hint on specific interaction or content to let the user see it faster and easier. As well as road signs and signposts in the physical world, they guide a website visitor to the key elements, text lines, and call-to-action elements, making the conversion faster and users\u2019 problems solved quicker.<\/p>\n<p>As in most cases, you have only several seconds to convince users to interact with your product, making it clear that the core pieces of content and interactive zones are instantly visible may be crucial for decision-making.<\/p>\n<p>Directional cues:<\/p>\n<ul>\n<li>enhance the page or screen\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-make-web-interface-scannable\/\">scannability<\/a><\/li>\n<li>strengthen the\u00a0visual hierarchy<\/li>\n<li>improve\u00a0navigation<\/li>\n<li>increase\u00a0conversion rates.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8466\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration.png\" alt=\"hiring artist webdesign illustration\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration.png 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/06\/hiring_artist_webdesign_illustration-150x113.png 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>This landing page of the platform for hiring artists uses the\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero illustration<\/a>\u00a0that not only transfers the idea and makes the page attractive. It also works as a pointer: the composition of characters points at the zone with information and CTA.<\/em><\/p>\n<p>Popular types of directional cues include:<\/p>\n<ul>\n<li>arrows<\/li>\n<li>pointers<\/li>\n<li>gaze direction<\/li>\n<li>visual prompts<\/li>\n<li>part of the following content<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"gin school website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/802654983?h=5d5ab58c7f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/awe-inspiring-website-designs\/\">Gin School website<\/a> uses arrows and visual prompts to help users navigate the page quickly and not miss anything.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"clinic website home page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/740684664?h=89f04b2614&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/awe-inspiring-website-designs\/\">clinic website<\/a> uses various arrows as directional cues to support visitors in going through the content on the page.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Shipdaddy tubik web animation\" src=\"https:\/\/player.vimeo.com\/video\/546080454?h=1cf343981d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/identity-webdesign-shipping-service\/\">ShipDaddy website<\/a> uses a mascot image as a pointer to attract attention to the list of benefits for service clients.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8428\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2.png\" alt=\"hair beauty website tubik\" width=\"2180\" height=\"1635\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2.png 2180w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/09\/hair_beauty_website_tubik-2-150x113.png 150w\" sizes=\"auto, (max-width: 2180px) 100vw, 2180px\" \/><\/p>\n<p><em>The hair beauty company website uses a hero image on the home page that works as a directional cue: the model\u2019s eyes attract your attention to the zone of CTA elements.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8242\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik.png\" alt=\"healthy meals delivery service website tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik.png 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2019\/03\/healthy_meals_delivery_service_website_tubik-150x113.png 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The home page of the food delivery service shows the part of the menu in the bottom part of the screen to show that there is more content in the below-the-fold area. Also, the layout uses arrows as a directional cue indicating that horizontal interaction will open another information block.<\/em><\/p>\n<p>Read more about <a href=\"https:\/\/blog.tubikstudio.com\/directional-cues-in-user-interfaces\/\">design practices for directional cues in the article<\/a>.<\/p>\n<h2>Internal Search<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/how-to-design-search\/\">Internal search<\/a> is the function of browsing the content inside the website or app and showing it to the user according to their search query. Tuned correctly, it shows the relevant content and provides a shortcut to the user&#8217;s needs. Thus, the internal search saves the user\u2019s time and effort, amplifies the usability and desirability of the digital product, supports user retention, and increases conversion rates. The <a href=\"https:\/\/blog.tubikstudio.com\/small-stars-of-big-design-interactive-ui-elements\/\">interactive element<\/a> responsible for the internal search in the user interface is a\u00a0<strong>search field<\/strong>. A search field, also called a search box or search bar, presents the interface element that enables a user to type in the search query and, this way, find the pieces of content that are needed.<\/p>\n<p>https:\/\/player.vimeo.com\/video\/762554000<\/p>\n<p><em><a href=\"https:\/\/tubikstudio.com\/works\/physica-magazine\">Physica Magazine website<\/a> features the search control in the header.<\/em><\/p>\n<p>Whatever great you think the navigation of your interface is, if your website or app is made of 50+ pages, it\u2019s high time you considered applying the internal search. A well-designed and easily found search field enables the user to jump to the necessary point without browsing the numerous pages and menus. This approach is a typical user behavior pattern, especially on <a href=\"https:\/\/blog.tubikstudio.com\/11-profitable-strategies-for-e-commerce-ui-design\/\">e-commerce platforms<\/a>, as it respects the user\u2019s time and effort.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13336\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik.jpg\" alt=\"BlockStock website design home page tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/11\/BlockStock-website-design-home-page-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"full full-em\"><em>The home page of the\u00a0<a href=\"https:\/\/tubikstudio.com\/works\/blockstock\">BlockStock website<\/a>\u00a0features a big search field in the above-the-fold area to let users quickly find the Minecraft assets they want<\/em><\/p>\n<p>However, designing search usability, don\u2019t make a mistake: <strong>don\u2019t prioritize search over navigation in a user interface<\/strong>. Thinking that search is the best and only interactive element worth designers&#8217; attention is not a way to go. Although many users try getting closer to their aim via search, others may have problems with search interactions. For example, they don\u2019t know a language well enough to form the correct query, it\u2019s not convenient for them to type something in, or they just hate thinking over the textual questions, so they would prefer to follow the already existing navigation and cues rather than the cognitive load of communicating to the system via the search. Think over that and strive for a good balance of navigation and search.<\/p>\n<p>There are different nuances of making the search interactions clear and intuitive, yet the three features below are core points to consider for the internal search functionality:<\/p>\n<ul>\n<li>it should be instantly visible<\/li>\n<li>it should be clear as a search functionality<\/li>\n<li>it should show relevant content<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13102\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik.jpg\" alt=\"kaiten web design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-web-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13099\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik.jpg\" alt=\"kaiten mobile app design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/10\/kaiten-mobile-app-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"full full-em\"><em>Here\u2019s how\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten food marketplace<\/a> website and application help users tune their search process<\/em><\/p>\n<p>Read more in the <a href=\"https:\/\/blog.tubikstudio.com\/how-to-design-search\/\">article devoted to design practices for effective internal search in user interfaces<\/a>.<\/p>\n<h2>Icons<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">Icons<\/a> are simple images with a high symbolic value that enhance communication. Icons present informative signs and support data exchange between the informer and addressee alongside words and sentences: while the copy is served with letters or characters, icons communicate via the images showing pictorial resemblance with an object of the physical world. In computing and digital design, icons are pictograms or ideograms used in the web or mobile interface to support their usability and provide the successful flow of human-computer interaction.<\/p>\n<p>Different types of icons can be helpful to users and increase web usability, for example:<\/p>\n<ul>\n<li><strong>favicon<\/strong>: also known as a URL icon or bookmark icon, a favicon is a particular type of symbol that represents the product or brand in the URL line of the browser as well as in the bookmark tab. It allows users to get a quick visual connection with it while they are browsing. This interface element proved effective for productive website promotion and good recognizability of its visual identity.<\/li>\n<li><strong>interactive icons<\/strong>: icons of this type are directly involved in the interaction process and are the core supporters of navigation. They are clickable or tappable and respond to the user\u2019s request by doing the action symbolized by them. Their main goal is to inform users about the functions or features behind the buttons, controls, and other interactive elements.<\/li>\n<li><strong>explanatory or clarifying icons<\/strong>: these are visual markers explaining particular features and benefits or marking out different content categories. In some cases, they are not the layout elements of direct interaction; also, you can often find them in combination with text pieces whose meaning they support.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13489\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency.jpg\" alt=\"proagenda website design tubik agency\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/proagenda-website-design-tubik-agency-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-golf-management-service\/\">ProAgenda website<\/a> uses icons to make different themes in which users may need support on the page of the Help Center.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13750\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon.jpg\" alt=\"nibble health identity case study favicon and app icon\" width=\"1600\" height=\"1001\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon-300x188.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon-768x480.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon-1024x641.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/03\/nibble-health-identity-case-study-favicon-and-app-icon-150x94.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Favicon and app icon design for <a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-healthcare-service\/\">Nibble Health<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12233\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux.png\" alt=\"farmsense website design tubik ux\" width=\"3200\" height=\"2400\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux.png 3200w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/03\/farmsense-website-design-tubik-ux-150x113.png 150w\" sizes=\"auto, (max-width: 3200px) 100vw, 3200px\" \/><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/identity-web-design-agriculture\/\">FarmSense website<\/a> features different types of explanatory icons visually supporting the benefits and features of the service.<\/em><\/p>\n<p>Read more in the <a href=\"https:\/\/blog.tubikstudio.com\/small-elements-big-impact-types-and-functions-of-ui-icons\/\">article about the types of icons and their functions in user interfaces<\/a>.<\/p>\n<h2>UI Animation<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-animation\/\">Web interface animation<\/a> is presented with different types of motion involved in the interaction process and supporting navigation and usability of the web pages. Among them, the ones which may have a significant impact on making the website more usable and clear are the following:<\/p>\n<ul>\n<li><strong>loading animation<\/strong>: it lets the user instantly understand that the process is going on and sometimes even show what stage of the process is<\/li>\n<li><strong>hover animation<\/strong>: one of the basic types of web animation expected by default. It is used when a website visitor hovers (moves a cursor on a particular element but doesn\u2019t click it) over a web layout element, and it responds with motion, letting the user know it\u2019s clickable. So, this web animation type is one of the ways to support easy navigation and quickly inform website visitors about the interactivity of particular elements.<\/li>\n<li><strong>accent animation<\/strong>: this kind of motion meets the objective of drawing visitors\u2019 attention to specific layout details, for example, keywords or phrases, information blocks, directional cues, brand signs, or interactive elements such as <a href=\"https:\/\/blog.tubikstudio.com\/ui-design-basic-types-of-buttons-in-user-interfaces\/\">buttons<\/a>, menus, cards, etc.<\/li>\n<li><strong>interactive animation<\/strong>: interactive animation can provide users with instant feedback on their actions; it can support the search or choice process by visualizing different options, enhancing the informativeness of the web product, etc.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"egg products ecommerce website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761115?h=bfbabd697e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The web page for the <a href=\"https:\/\/blog.tubikstudio.com\/web-design-food-product-ecommerce\/\">egg product e-commerce website<\/a> uses the counter to show page loading progress.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"galleries website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/645796303?h=b585ce5af4&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>This page of the <a href=\"https:\/\/blog.tubikstudio.com\/web-design-concepts-for-business\/\">website telling about art galleries and events<\/a> around the world uses captivating and artistic loading animation that imitates painting on the screen.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"crezco financial service design tubik\" src=\"https:\/\/player.vimeo.com\/video\/676203525?h=d2ed9f32fd&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>This website page for <a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-ux-design-fintech\/\">fintech service Crezco<\/a> uses accent animation to draw attention to the key phrase in the text block that informs visitors about one of the core benefits, free payments.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"yacht service website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645796155?h=7710a8b05d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/web-design-concepts-for-business\/\">website for hiring yachts<\/a> uses accent color and animation to make the CTA elements instantly visible.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Annual awwwards website home page tubikstudio.mp4\" src=\"https:\/\/player.vimeo.com\/video\/594626936?h=03d536e1dc&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/annual-awwwards-website-design\/\">Annual Awwwards website<\/a> uses accent animation to keep the CTA element noticeable.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"shipping company website map page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645953618?h=81f2b7410e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The <a href=\"https:\/\/blog.tubikstudio.com\/web-design-concepts-for-business\/\">shipping company\u2019s website<\/a> uses an interactive map page visualizing the destination countries in an engaging and informative way.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"pet store website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761032?h=7671b2e692&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The home page of the <a href=\"https:\/\/blog.tubikstudio.com\/awe-inspiring-website-designs\/\">pet shop website<\/a> uses a creative approach to hover that enlarges the image of the hovered item and even allows users to interact with the card right on the spot.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"nonconventional show website interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/722105481?h=6a5aa6e288&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/website-design-for-podcast\/\">Nonconventional Show website<\/a> uses hover animation supported with custom images.<\/em><\/p>\n<p>Read more in the <a href=\"https:\/\/blog.tubikstudio.com\/web-animation\/\">article about the types and functions of web animation<\/a>.<\/p>\n<h2>In-Context Tooltips<\/h2>\n<p>In-context tooltips are contextual messages that provide additional information about specific features, actions, or options and improve the overall user experience. They are a good way to support the users in the process of trying the interface functionality: the tooltips appear in the process of web page exploration one after another, feature after feature, in one-time dismissible modal windows to explain the ways to use a particular function or highlight a specific benefit. In-context tooltips are one of the popular steps for effective <a href=\"https:\/\/blog.tubikstudio.com\/design-onboarding\/\">user onboarding<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7788\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding.png\" alt=\"amazon onboarding\" width=\"1129\" height=\"772\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding.png 1129w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding-300x205.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding-768x525.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding-1024x700.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-onboarding-150x103.png 150w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7789\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips.png\" alt=\"amazon tooltips\" width=\"1898\" height=\"826\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips.png 1898w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips-300x131.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips-768x334.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips-1024x446.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/02\/amazon-tooltips-150x65.png 150w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\" \/><\/p>\n<p class=\"full full-em\"><em>Amazon uses tooltips to drive the non-registered users to sign in, and in the same way, informs about the vital benefit (international shipping) that may have a great impact on decision-making.<\/em><\/p>\n<p>Sure, the list is not full and complete: the mentioned elements are not the only factors in making websites user-friendly, so we&#8217;re going to continue the theme in our next articles. More posts about user experience design terminology, processes, and practices are coming soon. Stay tuned!<\/p>\n<h2>Useful Articles<\/h2>\n<p>Here\u2019s a bunch of articles to dive deeper into the theme of usability and user experience design.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/user-experience-design-user-abilities\/\">User Experience Design: 7 Vital User Abilities<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ux-design-interactive-content\/\">UX Design: Types of Interactive Content Amplifying Engagement<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/negative-space-in-design-tips-and-best-practices-2\/\">Negative Space in Design: Tips and Best Practices<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-basic-types-of-images-web-content\/\">5 Basic Types of Images for Web Content<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/contrast-in-user-interface-design\/\">Types of Contrast in User Interface Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/effective-landing-page-design\/\">5 Pillars of Effective Landing Page Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-make-web-interface-scannable\/\">How to Make Web Interface Scannable<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/anatomy-of-web-page\/\">The Anatomy of a Web Page: Basic Elements<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/error-screens-and-messages\/\">Error Screens and Messages: UX Design Practices<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/types-of-web-pages\/\">Web Design: 16 Basic Types of Web Pages<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s consider the details of the web user experience that may seem not primary but have a great impact on website usability. Packed with diverse web design examples.<\/p>\n","protected":false},"author":3,"featured_media":13789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[151,485,212,487,233,489,256,491,264,502,347,504,365,515,437,533,440,534,447,614,457,463,467,100,468,138,479,147,482],"coauthors":[],"class_list":["post-13770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-design-tips","tag-user-experience-design","tag-graphic-design","tag-user-experience-design-process","tag-human-computer-interaction","tag-user-experience-examples","tag-interaction-design","tag-user-interface","tag-interface-navigation","tag-ux","tag-navigation","tag-ux-design-article","tag-product-design","tag-uxui","tag-tips","tag-web-design","tag-tubik","tag-web-design-article","tag-tubik-studio","tag-web-usability","tag-ui","tag-ui-design-article","tag-ui-design-practices","tag-design","tag-ui-design-process","tag-design-process","tag-usability","tag-design-studio","tag-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Little Details: 7 Helpful Elements of Web Usability<\/title>\n<meta name=\"description\" content=\"Let&#039;s consider the details of the web user experience that may seem not primary but have a great impact on website usability. 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