Health and healthcare present the vital aspect of human happiness, productivity, and success, but let’s be honest, it may appear far from cheap. In our new case study, we’d like to unveil our collaboration with the service that helps employers make their staff happier and healthier by applying a fintech approach to healthcare issues. Welcome to check the creative story of brand identity and UX design for Nibble Health, a healthcare operating system that uses financial technology to drive better outcomes for its members and their organizations.<\/p>\n
Nibble Health is a service set up at the crossroads of fintech and healthcare, effectively eliminating financial barriers to great care. It helps patients get the necessary care regardless of upfront costs and helps companies save money while increasing employee satisfaction.<\/p>\n
Looking closer at the essence of the service, Nibble Health is BNPL (buy-now-pay-later) for out-of-pocket healthcare expenses as an employee benefit. It deals with a widespread problem: healthcare expenses in the US are super high, so many people bear the pain of it, and it’s not a metaphor when they cannot get medical care. In the early stage of communication, the clients shared the stats that two-thirds of all bankruptcies in the US happen due to medical debt, and one-third of Americans defer health care because they can\u2019t afford it. Nibble Health helps people pay for out-of-pocket healthcare expenses at no cost to them, so they can live a happier and healthier life which definitely means much for employers getting healthy and productive personnel.<\/span><\/p>\n The major challenge set for our team for Nibble Health was to create the design system that translates the brand\u2019s messages: employees should feel protected and encouraged to actually use the healthcare benefits that their companies provide. We\u00a0worked on the brand identity design that reflected the brand values and supported effective and friendly brand communication. Also, we designed and implemented a neat, informative, and emotional website, uncovering the service’s benefits and providing a smooth and clear way to start enjoying it, as well as a product design approach for mobile applications.<\/p>\n So, generally, we covered the following set of tasks:<\/p>\n The creative team for the project from the tubik side included Vlad Radionov, Mykyta Litinskyi, Anton Chyrskyi, Andriy Drobovych, Ladamyra Kunytsia, Yaroslava Yatsuba, Olya Zakharyan, Natalka Mamchur, and Yana Potapovych.<\/p>\n\n